moi_ideas on the value of branding q3 2015
TRANSCRIPT
Presentation Consultant | Graphic Design | Visual Story Telling. Clean thinking & bold design for CMO's / SME / BSB.
MOUNTAINS OF IMAGINATION
IDEAS ON THE VALUE OF BRANDING AND DESIGNING AN EXPERIENCE.
WHICH BRAND IS THIS ?
FAN BOY…?
OR NOT FALLING FOR IT.
INFLUENCING OUR LIVES IN MANY WAYS
INFLUENCING CULTURE
WHAT’S NEXT ?
I AM LOYAL
BUT NOT OBSESSED
IDEAS ON THE VALUE OF BRANDING AND DESIGNING AN EXPERIENCE.
INTRODUCING APPLE DESIGN CLASSICS
AND MY FAVOURITE…
BOX
WHY IS THE IMAC BOX A GREAT EXAMPLE OF THE VALUE OF BRANDING?
SINCE THE EARLY DAYS
CONSISTENT
DESIGNING A BRAND EXPERIENCE
A BRAND EXPERIENCE THAT CREATES
REAL EASE OF USE:
1.GETTING IT HOME
2.GETTING IT OPEN
3.GETTING STARTED
SETTING TRUE EXPECTATIONS
EASY TO MOVE SAFELY
GETTING IT OPEN - HASSLE FREE
GETTING STARTED - 1 CONNECTION
REMOVES HASSLE & STRESS
DESIGN+BRANDING
SETTING TRUE EXPECTATIONS
SETTING TRUE EXPECTATIONS
BRAND EXPERIENCE WHICH DOES THE BASICS WELL =
STIRS EMOTIONS
CREATES SOLUTIONS
SETS FUTURE EXPECTATIONS
CREATING A VALUABLE BRAND EXPERIENCE FOR THE CUSTOMER - ALL FROM THE DESIGN A HUMBLE BOX
?
BOXES HAVE ALWAYS BEEN INSPIRING
BUT
BRANDING IS EFFECTIVE WHEN
A GREAT COFFEE STATION
Three ways to stay in touch
And share value
Presentation Consultant | Graphic Design | Visual Story Telling. Clean thinking & bold design for CMO's / SME / BSB.
MOUNTAINS OF IMAGINATION