modxpo 2013 - power to the enduser
DESCRIPTION
We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.TRANSCRIPT
Power to the end-user
MODXpo 2013 Köln
MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
Lead developer, CTO at Sterc
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl
Gauke Pieter Sietzema
MODXpo 2013 - Power to the end-userMODXpo 2013 - Power to the end-user
What to expect?Creating a content workflow
Getting your client to use that workflow
Getting your client to use MODX without continuous help from you
MODXpo 2013 - Power to the end-user
Workflow!
The flow or progress of work done by a company, industry, department, or person.
MODXpo 2013 - Power to the end-user
WorkflowDefine a clear goal for your websites
Create a workflow around that goal
MODXpo 2013 - Power to the end-user
Sterc’s goal!
It's our business aim to translate your strategic organization goals to online
success!
MODXpo 2013 - Power to the end-user
Sterc’s goal==
Get loads of traffic to our clients’ websites and transform them into conversions
MODXpo 2013 - Power to the end-user
Sterc’s goal==
Get loads of traffic to our clients’ websites and sell them stuff online
MODXpo 2013 - Power to the end-user
This starts with SEO
MODXpo 2013 - Power to the end-user
Search Engine Optimization !==
Conversion OptimizationSearch Engine Optimization (SEO) is meant to generate traffic to your site
Conversion Optimization (CO) is meant to convert visitors into clients (conversion)
MODXpo 2013 - Power to the end-user
SEO + COThink over all content you put up on your website
Google changed, becomes more human-like
Find a good balance between SEO + CO
MODXpo 2013 - Power to the end-user
What we tell our clientsFocus on 1-3 keyword(s) or keyword phrase(s) per page
All your content on that page should be relevant to that keyword/phrase, especially:
Page title
Page URL
META Description
Content: h1-h6 + paragraphs
MODXpo 2013 - Power to the end-user
Too much freedom for clients
MODXpo 2013 - Power to the end-user
Form customization
Access policies
Manager plugins
File restrictions (size and name: FileSluggy)
Style alterations in the manager
Naming conventions to suit your goals & workflow
MODXpo 2013 - Power to the end-user
Less is more
MODXpo 2013 - Power to the end-user
MODXpo 2013 - Power to the end-user
MODXpo 2013 - Power to the end-user
SEO Pro
SEO Pro
MODXpo 2013 - Power to the end-user
Additional SEO options
Meh…
MODXpo 2013 - Power to the end-user
Meet “SEO Tab”A new package by Sterc
MODXpo 2013 - Power to the end-user
SEO Tab beta
MODXpo 2013 - Power to the end-user
SEO Tab beta
MODXpo 2013 - Power to the end-user
SEO Tab beta
MODXpo 2013 - Power to the end-user
SEO Tab beta
MODXpo 2013 - Power to the end-user
SEO Tab beta
MODXpo 2013 - Power to the end-user
Actual content editing
MODXpo 2013 - Power to the end-user
Actual content editing, redefined
MODXpo 2013 - Power to the end-user
Awesome, right?
MODXpo 2013 - Power to the end-user
Good News!They are free to download at:
sterc.nl/modx/seotab
sterc.nl/modx/seopro
Available on Github next week
Also: Google Analytics Dashboard Widget will be released on Github
MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
What’s your best manager optimization?
XL
MODXpo 2013 - Power to the end-userMODXpo 2013 - Fail compilation KölnMODXpo 2013 - Power to the end-user
That’s it folks, thanks!
!
twitter.com/gpsietzema
linkedin.com/in/gpsietzema
www.sterc.nl