THE BUSINESS OF PREMIUM A poorly rehearsed story about a developer building a new

business that 7 months later is really only just starting.

I LOVE MODX AND WANT TO WORK ON IT

but that doesn’t pay the bills

FREELANCE DEVELOPMENTlots of potential revenue but

!1 hour work

= 1 hour paid

ONLY 24 HOURS IN A DAYwhich are easily filled with freelance work

and project-related activities and sleep

THERE’S NO TIME LEFTfor MODX and Open Source

COULD THERE BE A SOLUTION?

MORE THAN JUST EXTRAS

WHAT MODMORE IS NOT

• Commercial Marketplace

• Open to All

• Short Term / Quick Bucks

• The only right answer

• Boring🚫

INSTEAD MODMORE IS

• Premium Brand

• Open Source Supporter

• Developer Collective

• Only just getting started

• More than just Extras

• Awesome✓

TIMELINE

What if..

2012

Let’s go for it

2013 2014

Invite-only Beta

MARCH 2013

MAY 2013

Launch!JUNE 2013

Today

NO DIRECT COMPETITION (AT THE TIME)

• Start of modmore (March ’12):

• SimpleCart

• MDxThemes

• June 11th: SimpleDream

• June 18th: modmore launch

• E-commerce plugin

• Bert Oost

• Only 1 product

• Distributed via Provider

• Launched 2 years ago

• 150 users, estimated revenue €10k

• Configurable themes

• Mangesh Yadev

• 4 themes and counting

• Launched a years ago, only actively being worked on for about 6 months.

• 100+ downloads, estimated €3k revenue

• Commercial Marketplace, but also free packages

• 5 (commercial) developers

• 36 packages, 13 commercial

• Launched June 11th

• Distributed via Provider

• 650+ downloads (includes updates), revenue ~ €2k

• Premium Extras

• JP DeVries, Mark Hamstra

• 3 commercial packages

• Launched June 18th

• Distributed via Provider

• 402 downloads, exact revenue € 7086,26

MARKET DEVELOPMENT (ACTUAL-ISH TO DATE)

0

1750

3500

5250

7000

2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4

MARKET DEVELOPMENT (TOTAL RANDOM ESTIMATE)

0

5000

10000

15000

20000

2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4

CHALLENGES

• MODXers are not used to paying for Extras or Themes before this year

• Providing right level of support and documentation

• Reaching MODXers all over the world / Marketing

• Risk of Extras being pirated and missing revenue

WHY PAY FOR EXTRAS?

• Support the Developers making a living

• Get access to support

• Revenue stream ensures development continues

• Better quality (typically)

RIGHT LEVEL OF SUPPORT• Primary focus on Email Support (Tickets). Easy for

users, no real time communication/demand, easy to organise.

• Did a poll on support. 67 responses: • 37% were happy with just email support • 44% would like a community forum for support • 16% would like live chat support

MARKETING MODMORE

• Focus on meetups and events (like MODXpo!)

• Creating buzz by teasing about future awesome stuff (primarily via social media)

• Let the Extras sell themselves, they are awesome

ANTI-PIRACY MEASURES• Packages are encrypted, and decrypted during install/

reinstall/uninstall on modmore server

• Broken within 6 hours of launching closed beta, after spending a week on encryption

• Users that want the source, will get the source.

• Enough anti-piracy to make it seem not worth it

RESULTS: REVENUE

0

1000

2000

3000

4000

June July August September October

RESULTS: AVG INVOICE

0

17,5

35

52,5

70

June July August September October

RESULTS: USERS

• Total # of Users: 337

• Total # of Users w/o purchase: 186

• Signed up through Affiliates: 32

RESULTS: SITES

• Total # of Sites seen: 614

• Active Sites: 2652.2.8: 57 2.2.9: 82 2.2.10: 1042.3.0: 4

!

• New Sites: 160 2.2.8: 20 2.2.9: 50 2.2.10: 792.3.0: 3

REDACTORThe better Editor for MODX

MOREGALLERYPutting galleries where they belong

SIMPLEABNative split testing made easy

SECRETThe secret project I have been teasing about

?

VISUALCONTENTRich content, without the Rich Text Editor

TIME FOR DEMOS!Which one do you want to see?