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MODULE 18: DESIGN 2

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Page 1: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

MODULE 18: DESIGN 2

Page 2: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

The dominant element should be placed on the spread first.

The dominant element drives the placement of the eyeline.

Secondary elements are grouped around the dominant.

Page 3: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP ONE | Begin by establishing the margins and column guides. An 18-column grid is used.

Page 4: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP ONE | Begin by establishing the margins and column guides. An 18-column grid is used.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Page 5: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP TWO | Following the column grid, the dominant photo is the first element placed on the spread.

Page 6: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP THREE | The dominant photo guides the placement of an eyeline running horizontally across the spread.

Page 7: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP FOUR | The dominant photo strategically guides the eye into the headline and story module.

Page 8: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP FIVE | Secondary photos are placed around the dominant, maintaining the eyeline and following the column grid.

Page 9: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STEP SIX | Captions are placed within the column grid and to the outside rather than between the photos.

Page 10: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

FINAL RESULTS | Guides, margins, eyeline and column grid disappear leaving effectively-organized content.

Page 11: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

Space is very powerful.

Planned space organizes the content.

Unplanned white space weakens the design.

Page 12: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

STANDARD SPACING | Default, one-pica spacing is used consistently between many of the content elements.

STANDARD SPACING

Page 13: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

EXPANDED SPACING | By leaving a column grid empty, a rail is created. The secondary headline bridges the rail.

EXPANDED SPACING

Page 14: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

TIGHT SPACING | Generally 1 to 6 points used to package photos and other elements that belong together.

TIGHT SPACING

Page 15: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

LEVELS OF SPACING | Vertical and horizontal rails of expanded spacing, tight spacing and standard spacing.

Page 16: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

A template is an electronic prototype of the design.

Templates promote consistent story and caption sizes.

Templates establish consistent use of graphics.

Page 17: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.

Page 18: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.

Page 19: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

SIMILAR YET DIFFERENT | Templates promote unity and variety while building each design around the content.

Page 20: MODULE 18: DESIGN 2. The dominant element should be placed on the spread first. The dominant element drives the placement of the eyeline. Secondary elements

MODULE 18: DESIGN 2


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