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MODULAR DISPLAYS Look Book Volume 2

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Page 1: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

MODULAR DISPLAYS

Look BookVolume 2

Page 2: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

2 800.248.OPTO www.optosystem.com 3

As your partner, we develop fixture and display solutions that elevate your merchandise, create an experience and stimulate your customers to buy. With OPTO’s consultation, design, and manufacturing services, there is no challenge that cannot be met. From single fixtures to multi-store rollouts, domestic installs to international shipments, OPTO continues to rise to the challenges of the evolving retail industry.

Skechers USA, Inc.

Page 3: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

4 800.248.OPTO www.optosystem.com 5

“ Flexibility is key when working with such a diverse assortment of merchandise. OPTO gives us the flexibility to adapt fixtures for any type of product being presented to the guest.”

Wesley Trump Senior Manager, Visual Merchandising Corporate Retail, Delaware North Companies, Inc.

at Ralph Wilson Stadium, Home of the Buffalo BillsThe Bills Store

Page 4: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

6 800.248.OPTO www.optosystem.com 7

“ We needed a strong, simple, easy-to-assemble fixture solution for temporary events. Snap! worked perfectly for us because of its ability to hold a high volume of merchandise in a relatively small footprint. It was also flexible enough to be used across different booth formats.”

Cristina Strunk Director of Merchandising, Ariat International, Inc.

Ariat International, Inc. at Wrangler National Finals Rodeo

Page 5: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

8 800.248.OPTO www.optosystem.com 9

“ In our search for a fixture partner, OPTO set itself apart by developing a fixture package from pre-design components that could quickly be augmented to meet our on-site requirements. This, paired with the quality and integrity of domestically manufactured product, confirmed our decision. I cannot imagine working with a different partner on our expansion.”

Jeff Turner Vice President of Retail Operations, Haggar Clothing Company

Haggar Clothing Company

Page 6: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

10 800.248.OPTO www.optosystem.com 11

“ There were many requirements for our newest convenience store prototype at Buffalo-Niagara International Airport. OPTO was able to meet all the demands of our project.

Capacity ⁄ Able to maintain an elevated visual presentation while accommodating our vast product assortment.

Flexibility ⁄ Modular accessories move from store to store based on merchandise variety.

Design ⁄ Sleek fixture design complements the store’s overall brand aesthetic and graphics program.”

Wesley Trump Senior Manager, Visual Merchandising Corporate Retail, Delaware North Companies, Inc.

Jetset Market at Buffalo-Niagara International Airport

Page 7: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

12 800.248.OPTO www.optosystem.com 13

“ Al’s has been a family-owned business for 93 years. When the time came for Al’s to expand and make the move to a brand new building, OPTO was able to deliver all fixtures on-time without any issues, allowing the client to move spaces within a weekend.”

Mark Johnson President, Johnson Design Group

Al’s Sporting Goods

Page 8: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

14 800.248.OPTO www.optosystem.com 15

With a vast range of pre-designed fixtures and accessories, the Options Collection® brings unrivaled merchandising flexibility across all retail segments. The easy-up, easy-down, no-tools design of Snap! makes it the perfect display solution for temporary and seasonal retail, pop-up stores, exhibitions and events. Patented and manufactured in the United States, our fixtures are designed for durability, flexibility and sustainability.

MLB Clubhouse Store at Fanfest

Page 9: MODULAR DISPLAYS - Etisign · “Flexibility is key when working with such a diverse assortment of merchandise. ... Visual Merchandising ... store based on merchandise variety

MODULAR DISPLAYS

Copyright © 2014 OPTO INTERNATIONAL, INC. (5K–11/14) All rights reserved.

OPTO INTERNATIONAL, INC.

1325 N. Mittel Boulevard, Wood Dale, IL 60191

www.optosystem.com

PRESORT STANDARDU.S. POSTAGE PAIDOPTO INTERNATIONAL, INC

Discover our full line of modular fixtures and displays at www.optosystem.com or speak with one of our designers about your fixture requirements 800.248.OPTO.

Find your OPTO.

All photography by charliemayer.com