Report

Assortment Planning

Arrow

Submitted to: submitted by:

Ms. Nethravathi Pramod Kumar

Krishanu Bose

Abhigyan Mishra

Himani Goyal

MFM - 1st sem

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

BANGALORE

CONTENTS

1. Acknowledgement.

2. Company Profile.

3. Product Range.

4. Price Range.

5. Styles

6. Assortment Planning Factors.

a)Target Market.

b) Past Sales Record.

c) Budget Available.

7. Assortment Table For Season.

8. Bibliography.

Acknowledgement

We are thankful to Arrow store situated at 44/45 brigade road for providing us valuable information and helping us complete our assignment.

We are also thankful to our subject lecturer Ms. Nethravathi for providing us the opportunity so, that we can enhance our knowledge.

Abhigyan Mishra

Krishanu Bose

Pramod Kumar

Himani Goyal

ARROW IN INDIA

A Brief profile

The epitome of the brand is heritage and craftsmanship. The parent

company of the brand namely Cluett Peabody & Co., USA, began

operations in the US in 1851. Till 1920 Arrow was a brand known for

manufacturing collars. It was only in 1920 when a man named C.R.

Palmer came up with an idea to make Arrow shirts. Since then Arrow

is known for heritage a master craftsmanship. In 1993 Arrow was

launched in India and the first exclusive store was opened at

Commercial Street, Bangalore. In 2000 Phillips Van Heusen got the

license for the brand in the US and in 2004 history was made for

Philips Van Heusen when they got the world rights to the Arrow

brand.

ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a range in Arrow Urban and Arrow Sports. Arrow’s product range comprises of Shirts, Trousers, Knits, Suits, Blazers, Innerwear, and Accessories.

Arrow is expanding its exclusive retail network. Arrow now has 64

outlets across India. It is also present in 30 retail chains including Life

Style, Shoppers’ Stop and Pyramid among others. Arrow, which is in

the process of adding more showrooms, is focusing on a new format

for stores. With a strong channel wise distribution network ,its really

doing a great business and catering to Metropolitan ,Urban as well as

Suburban customers.

The customer connect takes place through five channels – Exclusive

brand stores ,department stores, multi brand outlets ,exports and

institutional sales. Each of these is headed by channel heads. The

business and channel heads supported by specialist teams –supply

chain, production, sales, finance, information technology and human

resources .Each of these teams is headed by senior professionals.

PRODUCT RANGE

1) Shirts2) T-shirts1) Trousers2) Suits3) Blazers4) Accessories:

a) Beltsb) Socksc) Tiesd) Handkerchiefe) Suspendersf) Cravatg) Walletsh) Cufflink

ASSORTMENT PLANNING

Factors affecting assortment planning:

1. Target Market.

2. Past sales record.

3. Budget Available.

Arrow

TARGET MARKET

It generaly refers to the market segment which Arrow is targeting it. Arrow targets a particular set of customers that are working class youth and adults.

Arrow is a brand of premium shirts which target the age group ranging from 28 yrs to 40 yrs. It has only formal shirts along with a assortment of urban and sports t-shirts.

So the merchandise of Arrow is basically consist of formal wear with light pastel colours to suit working people needs. It is also having a nice range of party wear with vibrant colour.

PAST SALES RECORD

Assortment planning is always done keeping in mind past sales record that what was the sale in the same period last year.

A year is divided into two basic sales period i.e.

1. Autumn Winter – This period starts from August to January.

2. Spring Summer- This period starts from February to July.

Past sales record also helps in determining budget for a particular period or month for the coming year.

BUDGET

Budget here is referred to amount of money available for merchandise purchase in a particular season or month.

Budget is determined keeping in mind past year sales at the same period. Budget of arrow mainly is kept high during 2 months of autumn winter and one month of spring summer. Also the size ratio kept in a store suggests the budget for that particular product.

PRICE RANGE

SHIRTS: Rs. 1,199 – 5,099TROUSERS: Rs. 1,199 – 3,999T-SHIRTS: Rs. 6,99 – 1,699SUITS: Rs. 5,999 – 29,999BLAZERS: Rs. 3,999 – 6,999ACCESSORIES:TIES: Rs. 999 – 1499SOCKS: Rs. 149 – 189HANKY: Rs. 179 – 279CUFFLINKS: Rs. 999 – 1499CRAVAT: Rs. 699SUSPENDERS: Rs. 999BELT: Rs. 799 – 1299WALLET: Rs. 599 - 999

STYLES

o SHIRTS: 100 options ( all cotton shirts)

35 % half sleeve in summer. 20 % half sleeve in winter. Formal: 60% (30% staple shirts + 70%

fashion shirts). Sports: 25% Urban : 15%

o TROUSERS: 60 options ( polyester/viscose, polyester/wool, cotton)

40% cotton + 60% non cotton trousers 20% pleated + 80% flat front trousers

o Size Quantity Ratio Shirt Trouser

38 28 1

39 30 2

40 32 3

42 34 3

44 36 2

ASSORTMENT TABLECategory Style Unit Retail

priceAutumn/ winter collection

ShirtsFormal-Uni-Color/ Stripes/Check

Urban

1200

800

1,199 – 5,099

1,199 – 5,099

Aug

1100

700

Sep

1400

1000

Oct

1400

1000

Nov

1200

800

Dec

1200

800

Jan

1000

650

Trousers

BLAZERS

Pleated

Flat front

400

300

300

1,199 – 3,999

1,199 – 3,999

3999-6999

300

250

200

450

400

400

450

400

400

400

300

350

400

300

350

300

250

300

NOTE-

1. Unit in assortment table refers to no average of unit which has to be maintained in the store at any point of time during the season.

2. Units in the assortment always has to be maintained in a ratio of sizes in both shirts as well as trousers which is as follows-

Size Quantity Ratio

Shirt Trouser

38 28 1

39 30 2

40 32 3

42 34 3

44 36 2

BIBILIOGRAPHY

STORE MANAGER,

44/45, Brigade Road,

Bangalore.

www.arrowlife.com