CNBC CNBC TV18TV18

INTRODUCTIONINTRODUCTION

India’s no.1 business mediumIndia’s no.1 business medium

Vast benchmark coverageVast benchmark coverage

New genres of programmingNew genres of programming

Highly diversified business Highly diversified business audienceaudience

CNBC-TV18CNBC-TV18

LaunchedLaunched : 1999 : 1999 Owned byOwned by : TV18 : TV18 SloganSlogan : “1 : “1stst in business in business

worldwide”worldwide” CountryCountry : India : India Headquarters Headquarters : Mumbai, India : Mumbai, India Formerly calledFormerly called : CNBC India (1999-2004) : CNBC India (1999-2004) ReplacedReplaced : CNBC TV18 (2004- : CNBC TV18 (2004-

present)present) WebsiteWebsite : www.cnbc-tv18.com : www.cnbc-tv18.com

LOGOLOGO

THE PEACOCKTHE PEACOCK

Indicates the diversity of CNBC programmes.

CNBC UNIVERSECNBC UNIVERSE

CNBC

UNIVERSE

MISSIONMISSION ENABLEENABLE

ENLIGHTENENLIGHTEN

ENTERTAINENTERTAIN

SWOT ANALYSIS

High viewership ratings

Association with a foreign broadcaster

STRENGTHS :-

WEAKNESSES :-

Dependent on advertising revenue.

Investment stage business consumes more cash.

HR not strong in implementing open door policies.

OPPORTUNITIES :-

Overseas subscription revenues

Potential increase in viewership base

Domestic subscription revenues

Robust growth in television advertisement revenues

THREATS :-

Economic downturn

Slow rollout of CAS

Increase in competition

CASE

CNBC-TV18 – joint venture of tv18 and CNBC

Asia – fastest growing media company in India – CAGR of about 100 % since 1990 – also owns moneycontrol.com, a business portal, CNBC Awaaz, South Asia World and CNN-IBN – growing business – Company growth -- 200 employees to 1500 – Delhi office-1500 nodes, Mumbai office-1000 nodes – 12mbps pipeline carries data and video – implementation of new security solution – company chose FortiGate for 2 reasons – unified threat management platforms – availability of all security functions – an easily manageable solution.

SITUATION

SOLUTION

Sify – new security infrastructure – fortigate-800A appliances in Mumbai office – fortigate-400A appliance in Delhi office in Jan 2005 -- Entry-level FortiGate UTM appliances deployed at 17 other bureaus of CNBC-TV18 in India and abroad -- Fortinet units have been operating successfully – protection to media company’s information assets -- CNBC TV18 - a satisfied Fortinet customer.

SUCCESS

Many benefits – Multiple layers of security implemented in the company’s computer network – curing of the network of internal problems the single UTM appliance solution made it easy to manage security.

CNBC-TV18 CNBC-TV18 ruling markets hours across genres1.63

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CNBC TV18 Aaj Tak Star News NDTV India NDTV 24X7 &

NDTV PROFIT

Zee News HBO Star Movies NDTV 24x7 Times Now Headlines Today BBC World

Undisputed leader in business news space

0.35

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CNBC TV18 NDTV 24x7 NDTV Profit Times Now Headlines Today BBC World

STRATEGIESSTRATEGIES Expansion strategy- launched CNBC AWAAZExpansion strategy- launched CNBC AWAAZ

Launching of internet boom- Money control, IBN of internet boom- Money control, IBN live.com.live.com.

Forbes magazine.Forbes magazine.

Future growth plansFuture growth plans..

Diversification.-Infrastructure, automobiles, Diversification.-Infrastructure, automobiles, telecom, pharmaceuticals, banking & finance.telecom, pharmaceuticals, banking & finance.

Recommendations:-Recommendations:- Apart from share market it should also Apart from share market it should also

concentrate on general newsconcentrate on general news

Implement strategies wisely to obtain Implement strategies wisely to obtain maximum outputmaximum output

Improvement in HRImprovement in HR

Less dependency on advertisement Less dependency on advertisement revenues.revenues.

CONCLUSION