Modern History

A regional marketing project to promote the industrial heritage of the North West.

Lancashire Activity

Visit Lancashire Visitor Guide

The next chapter

• Brand roll out and venue engagement

The next chapter

• Continue to seek out opportunities to tie in with destination marketing plans

• Secure match funding partnership campaigns • Roll out of domestic campaign• Roll out of PR activity

2011 Activity

Exhibitions•Who Do You Think You Are Live – 25 – 27 February•Great Days Out – 5 March

Development of cycling trails with Sustrans

Attractions Event – Queen Street Mill – 31 March

2011 Activity

Domestic campaign•Drive to encourage museum visits, including multiple and repeat visits.•Launch of Discovery Pass – visitors to collect stamp at each venue•Discounts off entrance, cafes and gift shops

2011 Activity

2011 Activity

Development of Top Trumps cards around inventions, inventors of the NW and linking back to MH venues

2011 Activity

Supported by significant media plan to include:-• National press inserts targeted regionally• Radio advertising and ‘schools out’ promotion• Online• Outdoor – focusing on train stations throughout the North West.

2011 Activity

•Roll out of PR activity• PR support for German campaign with Visit

Manchester and US launch of WDYTYA• Launch of children’s story telling competition to

regional press – Feb ‘11• Press launch for Top Trumps – Easter ‘11• Additional campaigns around Royal Wedding,

regional food and Victorian design