Tara SealsContributing Editor

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Moderated by:

Jayson JonesEVP of Business Development

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The Ultimate White Label Platform for Resellers

Presented by SkySwitch

GET OUT OF THE SPIFF WARS!

Bui ld a susta inable bus iness as a White Label Resel ler

avoid chas ing Spi f fs and short term bonuses. 3

The Players

• Agents • Resellers • White Label Providers

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POLL QUESTION

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1

Commission Only (Sometimes Evergreen)

Customer Owned by Service Provider

No Installation, Training, Service or Support

AGENT Sales Oriented - Driven - Closers

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Telecom Coupled with other Services

Value Added Reseller

Full Service Provider from A to Z

RESELLER Sales - Marketing - Installation & Support

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Branded Services to the End Users

Comprehensive Tier 1 Tier 2 Support

Partnership with Infrastructure Provider

WHITE LABEL RESELLER

Branded Sales - Marketing - Installation & Support

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CUSTOMERSEND-USERS

Customer is unaware the actual delivery of the service is from a 3rd party. All services are 100% branded by the white label reseller who provides all aspects of end user support.

WHITE LABEL - 100%

The Agent closes the deal and turns the sale over to the platform provider and moves on to the next prospect.

AGENT - ZERO

The Reseller represents the platform/service provider. Most likely handles all aspects of customer service with the exception of billing.

RESELLER - LIMITED

SERVICE PROVIDER

Levels of Insulation between Customer and Provider

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The Pitfalls and Benefits

Choosing the right model to optimize profitability

AGENT MODEL

BENEFITS:

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PITFALLS

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Selling Model Only - Decent SpiFFS

Not Responsible for after the Sale 2

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3

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Will Never Own the Customer

No Equity Value for Company

Commissions at Risk of Decline

Leaving Cash on the Table

RESELLER MODEL

BENEFITS:

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PITFALLS

1 Service Provider Still Owns Customer

2 Revenue Stream Subject to Attrition

3 Margins May be at Risk of Decline

4 Struggle to Build Equity Multiplier

1 Builds Relationship with Customers

2 The More Services Sold - The Better Retention

3 In Catastrophic Failure - Can Migrate Customers

4 Higher Margins - Higher Thresholds of Pain

WHITE LABEL RESELLER MODEL

BENEFITS:

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PITFALLS

1 Customer Ownership Day One

2 Three Times the Margins

3 Custom Service Bundles - Custom Pricing

4 Building Equity in YOUR Company

5 No Platform to Manage - Sell, Sell, Sell!

1 Full Service Means More Responsibility

2 Tier One and Tier Two Support

3 Must have the Right White Label Partner

4 Migrating off can be Complex

Types of Providers

• Basic • Comprehensive • Innovative

Match the sa les, market ing and technica l expert ise

of your bus iness model to ensure success.

Basic

SIP Carrier Services• Basic Voice Services• Provisioning Portal• CDR Access• No Billing - Minimal Support

Programs

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Comprehensive

Branded & Seamless• UCaaS & Class 5 Voice• Mobility Apps• Billing Management System• Self Provision & Deployment

Innovative

More than UCaaS• VSaaS Platform• Web & Video Conferencing• Call Center as a Service• Universal - Multi-OS - Client

Stickier Customers with One Source Service & Support

White Label Generates Higher Margins (60-75%)

Branded Tier One Support is Available

Low CAPEX and Monthly Minimums

Total Market Differentiation

FACTSWhite Label

“IF YOU DO IT RIGHT, IT’S LIKE A LICENSE TO PRINT MONEY “

— HARLIN HAMLIN, SYNCPOINT TECHNOLOGY GROUP

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POLL QUESTION

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4

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QOS MonitoringQOS Dashboard -

Call Trace Visibility - SIP Logic & PCAP Access -SimpleWan Distribution -

Best in UCaaSVMail Transcription -

Call Recording -Instant Messaging -

Web & Video Conference -Click2Call - FMFM -

IP Fax -

Carrier Network- Worldwide Call Delivery- Adaptive LCR Management- US - Canada - International DID's- DID Routing Portal- SMS DID's- BYOT

Billing PlatformsRev.io Multi-Tentant -

Admin Portal -Customer Bill Center -

Integrated Quoting - Payment Processing -

Taxation Engine -

Geo-Redundant- Internap Data Centers- New Jersey - Texas- CDR-DB-Features-Config- 100% Full Replication- Superior Uptime- Real-Time Failover

Apps & IntegrationiOS & Android Apps -

Integrated 888VoIP Store -30+ CRM Integrations -

Amazon Alexa Skill -ReachUC Mobility -AWS S3 Archiving -

VSaaS Platform -Single Sign On -

Class 4/5 Switch- Hosted PBX- SIP Trunking- Call Center- Call Queues- Conference Rooms- User Portals

Realtime Support- Ticketing System- Escalation Policies- Telephone Access- Instant Messaging- Weekend Support

NEED MORE INFO?jayson.jones@skyswitch.com

WANT TO SEE MORE?http://www.skyswitch.com/schedule_demo/

SEEING IS BELIEVING!https://www.youtube.com/watch?v=2zNdnGE7DtA

PERSONAL CONVERSATION?Call Jayson @ 858.605.0313

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QOS MonitoringQOS Dashboard -

Call Trace Visibility - SIP Logic & PCAP Access -SimpleWan Distribution -

Best in UCaaSVMail Transcription -

Call Recording -Instant Messaging -

Web & Video Conference -Click2Call - FMFM -

IP Fax -

Carrier Network- Worldwide Call Delivery- Adaptive LCR Management- US - Canada - International DID's- DID Routing Portal- SMS DID's- BYOT

Billing PlatformsRev.io Multi-Tentant -

Admin Portal -Customer Bill Center -

Integrated Quoting - Payment Processing -

Taxation Engine -

Geo-Redundant- Internap Data Centers- New Jersey - Texas- CDR-DB-Features-Config- 100% Full Replication- Superior Uptime- Real-Time Failover

Apps & IntegrationiOS & Android Apps -

Integrated 888VoIP Store -30+ CRM Integrations -

Amazon Alexa Skill -ReachUC Mobility -AWS S3 Archiving -

VSaaS Platform -Single Sign On -

Class 4/5 Switch- Hosted PBX- SIP Trunking- Call Center- Call Queues- Conference Rooms- User Portals

Realtime Support- Ticketing System- Escalation Policies- Telephone Access- Instant Messaging- Weekend Support

Q & A

SkySwitch | click & Learn moreSkySwitch

Thank You!

The Ul t imate White Label P lat form