8 common pitfalls in a business model
DESCRIPTION
Short overview of common pitfalls in business models I often experience in startups and bigger companies.TRANSCRIPT
*StartUP Berlin Event #3
8 COMMON PITFALLS IN A BUSINESS MODEL*
W. Alex [email protected]
+49 172 83 57 174@phaoust
WHO?
consultant / trainer for lean, agile, business modelling
degrees in computer science and music
experience in multiple industries
FOUNDER
1st at age 18, followed by more, IT and others
Current: Materials for Scrum, Design Thinking, and Business Modelling
WHAT IS A BUSINESS MODEL?
„BUSINESS MODEL IS THE LOGIC BY WHICH
AN ENTERPRISE SUSTAINS ITSELF.”
BUT NOW, LET‘S GET TO PITFALLS I SEE A LOT IN STARTUPS AND BIGGER COMPANIES
CONTRADICTIONS?#1
#2HYPOTHESIS OR FACT?
SIMPLICITY IS KEY! #3
WHAT‘S THE NEED? #4
WHO EXACTLY IS THE CUSTOMER?
#5
VALUE / EXPERIENCE #6
VISUALIZE!
#7
SOMEONE HAS DONE IT
#8
„DON‘T TRY TO THINK THAT JUST BECAUSE
YOUR BM IS NEW, ALL THE PROBLEMS YOU‘RE
GOING TO HAVE ARE NEW“
Caroline Drucker @ Heureka 2013
THANK YOU!
QUESTIONS?W. Alex Jansen
+49 172 83 57 174@phaoust
CREDITS
Photos:© Fotolia - Tanja Esser, Miriam Dörr, Nailia Schwarz© Fotolia - BeTa-Artworks© Vertical Media GmbH © Ingo Vollenberg© W. Alex Jansen
Artwork:© Caroline Schmidt, Munich Prinzessin© Business Visuals GbR