mobility for business
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@skeeterharris
Skeeter Harris
skeeterharris
Mobile Marketing
Skeeter Harris | Mac Village Productions
Move with your customer or loose them!
post-PC Era
Steve Jobs1955 - 2011
Sources: Morgan Stanly ResearchKathy Huberty, Ehud Geblum
Move into a Post-pc Era
Time Spent per Category per Day
Sources: comSore, Alexa, Flurry
81 Minutes per day
Text Century Gothic 30pt
Bullets Use Filled Round Only• Example 1• Example 2
Social Consumerism
Facebook deals
• Exclusive to mobile• Controls & Restrictions• 4 Types of deals• Individual• Friend• Loyalty• Charity
foursquare
• Combination of• Gaming & Social
Networking
• Players can• Leave Tips• Connect & Compete• Share experiences• Explore Specials
• Business can• Create Specials• Create Brand Pages• Custom Badges $$$$
Quick Response Codes(14M U.S. Scans June 2011)
• QR codes can• Open a Web Address• Display Text• Add a vCard to Device• facebook Like• Exist on most objects
• Tools for QR Codes• delvir• Paperlinks• Microsoft tags• Likify
Sources: comSore
Quick Response Codes
delivr Analytics paperlink mobile site
Groupon
• Business can• Daily Deals – New
Customers• Groupon Now!• Tool to manage deals• Schedule daily & Now!• Integration with
foursquare
• Consumers can• Share Deals• Share experiences• Buy Deals with Mobile
App
Using mobile marketing Crab Shack• Increased check-ins by 300%• 97 foursquare unlocks• 13 facebook deals• 2,928 Groupon deals• Increased fb like count by 90
Using foursquare Auction Direct• Obtained visibility into walk-ins• 35 Newbie Specials• Increased service work!• Resulting in 7 Car sales!
Using QR Codes Grossmans• Increased YouTube Channel Views• Customer Satisfaction Improved• Increase in Brand – Value Add• Increase in fb likes
Watch out for pitfalls like…• QR Codes too big or unreadable• Uninformed Staff on Specials• Giving away the store!• Alienating your existing Customers!• Track your Groupon Transactions
Mobile Marketing Takeaways• facebook deals– a specific product– Post about deal– Traditional Signage
• foursquare– Keep it simple– Engage with tips– Traditional Signage
• QR Codes– Provide Value– Exclusives
• Groupon– Engage newbies– Stock-up & Upsell
USE THEM – MOST ARE FREE!!