mobile world congress day 2: conversational commerce and
TRANSCRIPT
1
March1,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Mobile World Congress Day 2: A Preview of Samsung’s Nexshop Retail Solution; More on Conversational Commerce and Ethereum
1) DuringDay2ofthe2017MobileWorldCongress,theFungGlobalRetail&Technologyteamattendedsessionsonconversationalcommerce,bigdataandthedevelopmentofenterpriseapplicationsonthegeneralpurposeblockchain,Ethereum.
2) Samsungshowcaseditssleekin-storeapplicationNexshop,whichincludesmobilePOS,storeassociatetrainingandtargetedmarketingfunctionalities.
3) Withacombinedtotalofover68trillionmessagesperyear,Whatsapp,MessengerandWeChatarethepremierglobalcommunicationchannelsandtheirfutureischatbotintegration.
4) VitalikButerin,co-creatorandinventorofEthereum,discussedthatEthereumisstillfacingchallengeswhenitcomestoovercomingitscurrentlimitationsaroundthenumberoftransactionsandusersonitsblockchain,butovercomingtheseisonthedevelopmentroadmapforthenextthreetofiveyears.
HighlightsfromtheFloor:Samsung’sNexshopSolutionWesawdemosofSamsung’simpressivein-storeretailsolutionsuiteNexshop.Samsunghascurrentlydevelopedthreeapplications:NexshopSales,MarketingandTraining,whicharefocusedonimprovingin-storeperformancebyprovidingstoreassociatesamobilePOSsolution,amarketingtoolandatrainingappwithitsveryownAIlearningassistant.TheNexshopsolutionprovidesdetailedanalyticsonfootfalltogetherwithheat-mappingvisualizations,which,insomecases,canbebrokendowntotheproductlevel.Duringthedemos,thetechnologylookedsleekandperformedseamlessly.
Day 2
2
March1,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Source:FungGlobalRetail&Technology
TheFutureofMessaging:Engagement,E-CommerceandBotsWeattendedapanelorganizedbyOvum,whichdiscussedthefutureofmessaging.ThepanelwasmoderatedbyPamelaClark-DicksonfromOvumandfeaturedMattAsay,VPofMobileatAdobe,MitaliDhar,DirectorofGlobalProductPartnershipatGoogle,BeerudSheth,Co-FounderandCEOofGupshup,HarperReed,SeniorDirectorofSoftwareDevelopmentatPaypal,andRyanSullivan,VPofProductEngineering&DevelopmentatSprint.
Thepanelistsbeganbydiscussingthescaleofglobalinstantmessaging(IM)—thecombineduserbaseofWhatsapp,WeChatandMessengerisunder5billionandthetrafficisover68trillionmessagesperyear.DiscussionthencontinuedaroundwhyChinaandKoreaareseeingmoresuccessinmonetizingIM.BeerudShethcommentedthatAsianIMappsareacombinationofsocialmediaportalandcommunicationtool.MitaliDharaddedthereisaneedtointegrateintooneapp,whichincludeschatbotsinthefuture.Messagingappsnowincludecorporate/brandaccounts,ads,browsers,chatbotsandpaymentfunctions.Companiesandbrandsarelookingatmessagingplatformsastheirprimaryengagementplatformfortheirnow24/7customerrelationships.Onthedevelopmentofchatbotswithinmessagingapps,Dharmentionedthatinteractingwithbotsisstilldifferentfromchattingwithfriends,andsheexpectsthiswillbewillbethenextphasechatbotsneedtoadvancetoinordertoestablishamorenaturalwayofcommunication.
Customerserviceandcommerceviamessagingappscreatesauniqueopportunitytosimplifyhowbusinessesandconsumersinteract.Consumershaveadoptedthisnewplatform,butmostcompaniesstillneedtotakethesteptomessagingandconversationalcommerce.MattAsayexpressedconcernaboutthenegativeimpactofinformationsilosonmessaging—itwillbehardtoachievemonetizationorevenimplementchatbotsinthecurrentmessagingecosystemduethefragmentationofdatabecauseofsilos.
3
March1,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
4YFN: Ethereum Enterprise Applications andHowOrganizations Should Think aboutDataDay2at4YFNofferedakeynotefromJPRangaswami,ChiefDataOfficeratDeutscheBank,andadiscussiononEthereum,thegeneralpurposeblockchain,withtheFoundationCouncilPresidentoftheEthereumFoundation,VitalikButerin.
Rangaswamicommentedonthe“digitaltransformation”resultingfromtheexponentialgrowthofdataandsomeofthechallengesassociatedwithit.AccordingtoRangaswami,therehasbeenafundamentalshiftfromsellers’markets,wheremarkettransactionsaredefinedbyasingleprovidertomanyagents,todistributed,ornetwork,models,wheretheagencyisinthehandsofconsumers.Oneexampleistheblockchain,whichoffersanalternativetocentralizedbook-keepingandverificationofvirtualtransactionsandassets.Thispowershiftfromcentralizedorganizationstoconsumersnecessitatesthatorganizationsbreakthroughsilostructuresinordertoadapttothenewmarketparadigm.
Oneofthemostimportantaspectsofthefutureroleoforganizationsishowtheycollect,filterandusedata.Withtheincreasingspeedandvolumeofdata,theneedtoverifyitsaccuracyandguaranteeitsprovenancebecomesparamount.Themainissuestemsfromthefactthat,atpresent,thetimeittakessystemstoveritythetruthfulnessofdatais,insomecases,longerthanthetimeittakesforthetruestateofthedatatochange.Inaddition,thesheervolumeofdatacreatesafilteringproblem,ifthedataisnotlabeledandorganizedfromthesource.Asaresult,theorganizationofdatahasbecomeapriorityforbusinessesacrossindustries,togetherwiththeabilitytoexplainwhyapieceofdataistrue;inotherwords,tounderwritetheimmutabilityofdatathroughoutitsjourney,fromitssourcetoitsenduse.
Source:FungGlobalRetail&Technology
Thesecondsessionweattendedat4YFNwasadiscussionbetweenButerinandMontserratGuardiaGüell,DigitalChallengeDirectorofBancoSabadell.WiththeannouncementoftheformationoftheEthereumAlliance,whichincludescompaniessuchasIntel,MircosoftandJ.P.MorganChase,thebigquestiononpeople’smindswashowfarawaywearefromseeingscalableenterprise-levelapplicationsrunonEthereum.ButerinwasquicktopointoutthatEthereumisstillfacingchallengeswhenitcomestoovercomingthecurrenttechnologicallimitationsaroundthenumberoftransactionsandusersonitsblockchain,butthatovercomingtheseisontheroadmap
4
March1,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
forthedevelopmentofEthereumoverthenextthreetofiveyears.Healsopointedoutthattherearemultiplepilotsandprojectsalreadydevelopedontheblockchain,suchasapplicationsgovernanceandvotingmechanisms,supply-chainsolutionsthattargetprovenanceandapplicationsinhealthcare.
Source:FungGlobalRetail&Technology
TheFungGlobalRetail&TechnologyteamwillkeeppublishingupdatesontheconferencecontentfromMWC17,togetherwiththeexcitingtechnologycompaniesandstartupsweinteractwithonthefloor.
5
March1,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comKirilPopovSeniorAnalyst
SimicChanSeniorResearchAssociate
HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com