mobile video. volkswagen polo

Download Mobile Video. Volkswagen Polo

Post on 15-Apr-2017

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  • Volkswagen Polo

    Mediacom Digital Group Head

    Volkswagen Advertising manager

    Opera Mediaworks Sales Director

  • Volkswagen

    KPI:

    ;

    ;

    www.volkswagen.ru;

    (/ , -, ).

    2015 :

    ;

    ;

    ;

    Consumer Moments Planning ;

    .

    http://www.volkswagen.ru/

  • Volkswagen Polo Launch

    :

    Volkswagen Polo, ;

    c . : - . - .

    :

    :

    : /, 25-50 , ;

    www.volkswagen.ru -.

    http://www.volkswagen.ru/

  • HD- Instant Play HD Video with standard button overlay

    HD-

    click-to-action

    CPCV ( )

    : 74 .

  • HD- Instant Play HD Video with standard button overlay

    HD-

    click-to-action

    CPCV ( )

    : 74 .

  • HD-

    :

    :

    : , ( ), ,

    : 30

    123 775

    10 083 vs. 506

    CTR 7,33% vs. 0,8%

    CPCV ~4,5

  • -

    100%

    click-to-action

    Autoplay

    1-2 PSD-

  • -

    :

    : iOS Android

    : , Opera Mediaworks Network

    : , ( ), ,

    Autoplay

    700 000

    9925 vs. 5600

    CTR 1,47% vs. 0,8%