mobile ux

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Mobile UX (my beliefs, thoughts and ramblings) Tuesday, April 23, 13

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Page 1: Mobile UX

Mobile UX(my beliefs, thoughts and

ramblings)

Tuesday, April 23, 13

Page 2: Mobile UX

• Owner of Eccra Solutions, LLC.

• 15 years experience in development/consulting

• Specialize in Mobile Development

• Focusing on Ruby on Rails, Appcelerator and PhoneGap

• Member of the Appcelerator Titan Program & TCAD

• Loves Indie Music, Food and the Reds

• Twitter : @Eccra

• URL: www.eccra.com

• GitHub: bradenpowers

Who am I?

Tuesday, April 23, 13

Page 3: Mobile UX

1. Functionality

2. Usability

3. Content & Context

4. Design

5. Oh $#!%

MY KEYS TO MOBILE UX

Tuesday, April 23, 13

Page 4: Mobile UX

Functionality

• Core Functionality-80/20 rule

• Remember you are mobile-quick and fast

• Use what the device gives you-barscanner

• Offline features

• Don’t go down the rabbit hole Alice

Tuesday, April 23, 13

Page 5: Mobile UX

Usability• Know your audience and your user

• Make sure they know how something works-Intuitive doesn’t always work

• One hand or two? Reach

• Outside or Inside, Active or Inactive

• Sizing of Buttons and placement

• Keep User Input to a minimum (depending on the app)

Tuesday, April 23, 13

Page 6: Mobile UX

Content & Context

• Make content mobile friendly

• Mix it up (multimedia)

• Keep it short

• Make it relevant

Tuesday, April 23, 13

Page 7: Mobile UX

DESIGN• You are not sitting at your desk

• Guide users through the app

• How is the app going to be used

• Don’t make the user think

• Know your audience

• Keep normal navigation patterns

Tuesday, April 23, 13

Page 8: Mobile UX

OH $#!%• This HAS to be social-Why?

• Cross Platform Considerations-Not Just Android vs. iOS

• Breaking Conventions-MailBox,Tempo,Path

• What is “Hip”

• Marketing

• Trust

• Never sit in the backseat-DRIVE!!!!!!

Tuesday, April 23, 13

Page 9: Mobile UX

resouRces

• Apple Store-Really

• Web-UX Booth,TechCrunch(I know),RWW(I know, I know)

• Twitter

• Meetups

Tuesday, April 23, 13