MOBILE THINKINGAneesh Varma

So much happening?Social media is a layer on top of Mobile

YOU NEED A MOBILE STRATEGYApps, site, SMS, payments, video...

Mobile is not miniature webRule #1

IT'S CALLED MOBILE FOR A REASONRespect the user's environment

KEEP IT NATURALDon't overcomplicate it

DESTRUCTIVE USAGEThink outside what you expect

OLD WINE IN NEW BOTTLESDesign for touch, not hover!

SwiftKey

GESTURESBeyond typing

SCREENS ARE NOT STATICJust cause you sent the screen out, doesn't mean you cant update it

MOBILE ISN'T JUST APPSThink of strategy based on brand

HTML5

MONETISE... BUT SENSIBLYDon’t distract from the usage

BEYOND MOBILEQuestions?

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