Solution BriefIntel® Core™ i5 and i7 vPro™ ProcessorsData Center EfficiencyPC UpgradeEnterprise Mobility

Mobile technology: the future of enterprise

Challenges• IT modernization. Atea wanted its customers to benefit from the latest technology developments• Tech savvy. Its specific challenge was to educate enterprises about the benefits of upgradingto the touch interface for business

Solutions • OS upgrade. Atea promoted migration to Microsoft Windows* 8.1 by managing small proof ofconcept (PoC) rollouts to identify where customers could gain most from the new platform

• Mobile computing. Atea ran these PoCs on 2 in 1 devices powered by Intel® Core™ i5 and i7vPro™ processors

Impact • Mobile evolution.With high-performance 2 in 1 devices powered by Intel® technology, Atea canprovide its customers with reliable mobile devices and a choice of form factors to suit every purpose

• Flexible working. Thanks to the long battery life of Intel® processor-based 2 in 1 devices,1, 2 Ateacustomers can work from any location, in the way that best suits them, boosting staff productivity

• Attracting customers. Being able to offer a wide range of modern, fast and reliable deviceshelps Atea to build its business with existing customers and attract new ones

Atea bridges the gap between user demands and IT department expectations with Intel® technology

“For Atea, the key benefit ofworking with Intel is the widerange of high-quality devicesavailable, and therefore theflexible form factors we canprovide our clients. Across allthese devices, solid built-in

security3 and rapid start-up timeare the most useful features.”

Martin Öster, Head of Business Development,

Atea

A reason to refreshAtea is the largest IT reseller in the Nordic marketsegment, with a presence in 82 cities in Norway,Sweden, Denmark, Finland, Lithuania, Latviaand Estonia. The company’s 3,500 consultantshave a strong track record of helping customersestablish and manage new IT infrastructureprojects.

For Atea, a priority is to combat the reluctanceto refresh hardware and software across busi-nesses. “Most businesses find IT upgrades ex-pensive, complicated and time-consuming, andsome are so put off by complexities like cap-turing user data and settings, deploying images,and reinstalling applications, that they simplyprocrastinate. Many companies wait to migrateuntil applications require a new operating sys-tem (OS) or until support for their existing OSis phased out. To tackle this problem, we providea deployment solution named Jumpstart* tolower the cost of Microsoft Windows migrationsand make the whole process of refreshing ITeasier for our clients,” said Martin Öster, headof business development, Atea.

Atea has a long-standing relationship with Intel,harnessing Intel’s latest technologies and ex-pertise to help its customers update their ITsystems and move towards a more productivefuture. “We see Intel technology as the indus-try standard, and we trust that Intel, together

with the new Microsoft Windows 8 platform,can provide a powerful and flexible mobileoffering,” said Öster. “Touch is replacing theold Microsoft Windows format, and our cus-tomers need to get on board. Our challenge isto educate customers on the significant busi-ness benefits of mobile devices with Intel®processors running Microsoft Windows 8. It iseasier to sell when they understand the meritsof the technology,” he added.

Modernizing enterprise ITAtea is managing small PoC rollouts across manycustomers. This tactic is designed to minimizeintrusion, highlight the undeniable advantagesof Intel processor-based devices running Mi-crosoft Windows 8, and allow Atea to identifywhere companies can gain most from the newplatform. Usually, C-level executives and mobileworkers trial the new devices, since they havethe most need for flexible working and set agood example for the rest of an enterprise. Also,the productivity benefits that come from flex-ible, digital working are important because theyhave a positive impact on cost efficiency, work-force productivity and staff morale. Intel hastrained Atea reps and supported Atea in edu-cating its customers on the benefits of intro-ducing mobile devices into the workplace.

This document and the information given are for the convenience of Intel’s customer base and are provided “AS IS” WITH NO WARRANTIES WHATSOEVER, EXPRESS OR IMPLIED, INCLUDING ANYIMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. Receipt or possession of this document doesnot grant any license to any of the intellectual property described, displayed, or contained herein. Intel® products are not intended for use in medical, lifesaving, life-sustaining, critical control, orsafety systems, or in nuclear facility applications.

Intel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Websites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured usingspecific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performancetests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go tohttp://www.intel.com/performance.

1 Requires a select Intel® processor, Intel® software and BIOS update, and Intel® Solid-State Drive (SSD). Depending on system configuration, your results may vary. Contact your system manufacturerfor more information.

2 Intel® Smart Connect Technology requires a select Intel® processor, Intel® software and BIOS update, Intel® wireless adapter, and Internet connectivity. Solid state memory or drive equivalent maybe required. Depending on system configuration, your results may vary. Contact your system manufacturer for more information.

3 No computer system can provide absolute security. Requires an enabled Intel® processor, enabled chipset, firmware and/or software optimized to use the technologies. Consult your system manu-facturer and/or software vendor for more information.

Copyright © 2014, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core vPro, and Core vPro Inside, are trademarks of Intel Corporation in the U.S. and/or other countries.

*Other names and brands may be claimed as the property of others. 0514/JNW/RLC/XX/PDF 330600-001EN

A new user interface Atea prides itself on being able to offer eachof its customers a tailored hardware and soft-ware solution. The range of form factors Intelcan offer is a great benefit. Flexible solutions,such as the 2 in 1 and convertible devices, giveusers the option of a keyboard interface fortimes when they have significant writing needs,or a touch-enabled tablet for times when theyneed to browse content and absorb informa-tion. The convertible model improves work-force productivity by introducing a more flexibleworking environment that can suit differentworking styles. Making the most of these de-vices’ touch capabilities is key, since it allowsfor quick and easy browsing and, with just atap, users can share important documents.

For instance, one international tech mineralsgroup wanted a different device for differentbusiness functions: one desktop image cus-tomized for office use; one ultra-mobile devicefor installation in vehicles; and one reinforceddevice for outdoor use, for example in minesand other rough environments where devicesneed to be protected from iron ore dust. Thanksto the wide variety of Intel processor-baseddevices, Atea was able to provide a tailoredsolution for this customer. “We worked closelywith the customer to really get to the bottomof their specific use cases,” said Simon Norman,national business manager for Atea Apps. “Thus,we delivered a solution the business can reallybenefit from.”

Atea’s client developed its own applicationswith Atea Apps, enabling staff to use customapps to fill in time sheets on the go, reservemeeting rooms and distribute meeting mate-rials digitally, which saves time and paper.

Atea also ran a PoC for a global chemical sup-plier, and the trial was so successful that thecompany is now planning to deploy tabletsrunning Microsoft Windows 8.1 throughoutthe business. “Mobile technology is a great helpto office staff who travel between meetings,sales staff who are out on the road, technicalstaff who must be on site, and many others.Increasingly, disparate workforces need toaccess different types of applications anddocuments to prepare for appointments, fillin time-sheets, or simply communicate withcolleagues on the go,” said Öster.

Jumpstarting enterprises Working with Intel means that Atea can offerits customers the latest technology, helping itto retain and gain more high-caliber clients.Atea customers benefit by being able to offerand support more efficient and extended mo-bile working, helping to boost productivity andcreate a better user experience.

The extended battery life of Intel processor-based devices is crucial for mobile workers andallows collaborative working across offices andflexible working for longer periods. ReliableIT assures data security, which is particularlycrucial for Atea’s governmental customers.

Lessons Learned Atea found the benefits of Intel® technology,particularly the extended battery life, areincreasingly crucial for its customers, sincemobile work is on the rise. Working closelywith Intel to educate its customers abouttablets in the workplace was a good lear-ning experience for Atea. Customers wereless familiar with the tablet form factorthan Atea expected, so Atea is planningeven more knowledge sharing.

Visit Intel's Technology Provider website atwww.inteltechnologyprovider.comFind the solution that’s right for your organi-zation. View success stories from your peers,explore Intel’s 2 in 1 content and check out theIT Center, Intel’s resource for the IT Industry.

Intel® processor-based devices running MicrosoftWindows* 8 help Atea lead customers to enterprisemobility

www.intel.co.uk/Itcasestudieswww.intel.com/2in1forbusinesswww.intel.co.uk/itcenter

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