Mobile Mutation

Paris Web October 17th 2014  

About me

Jean-Loup Yu

Head of Mobile Apps Development

Meetic

@djelmen

@MeeticTech

Meetic today

years old (founded in 2001)

of dating service in Europe

of unique visitors / month

countries covered by Meetic Service

events organized by Meetic

employees

13

#1

7 millions

17

>1000

400

Past     Future  Today  

Back to the future

Past     Future  Today  

Once upon a time…

2003 - Meetic is on Mobile

             … on WAP

   

2005 to 2010 - Growth

2007 Apple presents the iPhone

2010

Applications on App Store 3  2   5   0   0   0  

2010 - Applications Stores

2010 - Mobile OS prediction

2014 Share prediction 2010 Share

Source:  h.p://pro.01net.com/editorial/521664/iphone-­‐vs-­‐android-­‐s01e01-­‐les-­‐parts-­‐de-­‐marche-­‐des-­‐os/  

2011 – Launched our Natives Apps

2012 – Launched our Mobile Web Site

   

2013

2013 – New CEO

Focus on Mobile

Focus on Mobile Apps as a Flagship

2013

Back to the future

Past     Future  Today  

2014

2014

Windows  iOS  

Android   API  –  Services  

Mobile Apps Team

Tech

Product

Design

14  

3  

3  

API  –  Web  Services  

Windows  iOS  

Android  

Colocated Team Members

Cross-functional Team

Designer

API dev.

Front-End Dev.

Product Owner

Dedicated Workspace

Product Definition Workshops

•  Product vision every quarter

•  Storymap defines the different epics

•  Roadmap defines the planning

Agile Rituals

•  Daily Stand Up Meeting

•  Sprint planning

•  Demonstration

•  Retrospective

•  … and the Beer

Mobile Team Organization

Agile

From Concept To Store

Mobile Team Organization

Agile

From Concept To Store

Mobile Team Organization

Agile

From Concept To Store

Mobile Team Organization

Agile

From Concept To Store

Focus on Quality - Test

•  Unit Test

•  Integration Test

•  Functional Test

Automatisation

>  

Release

•  When App is delivered,

QA Team tests

manually the singular

cases and exploratory

testing

•  Release ~every month

Keep the team up-to-date

•  Curation

•  BBL

•  Keynotes & conferences

•  Meetup

•  Devices

Today

•  Mobile Focus

•  Product, Dev and Design work as a Team

•  Internalize the Mobile expertise

•  Focus on quality first

•  Improve our Time-to-Market

Back to the future

Past     Future  Today  

Tablet Strategy

Wearable devices

Web Mobile

+  

Back to the future

Any Question ?

Thanks!