meetic group presentation
TRANSCRIPT
#MeeticGroup Presentation
#The Meetic Group
Meetic Group: the #1 dating service in Europe!
Our brands are
#1 in awareness and consideration in Europe!
2001Creation of Meetic France
Marc Simoncini
1995Creation of Match US
Gary Kremen
A strong heritage, dating back 15 years
2006
Acquisition of
2009
Acquisition of
European operations
2003
Launch of MeeticMobile
2002
2002
launches in
2008
Acquisition of
Launch of
(matchmaking services)
Corp
orat
e Se
rvice
sA strong heritage, dating back 15 years
Acquisition of
by
Launch of
nights in UK (happy hours) 500th night
celebration
New iOS and Android apps
design
Acquisition of
Launch of events
All brands accessible on all smartphones via HTML5 and apps
Launch of MeeticEvent
2012
2014
2013
2011
Corp
orat
e Se
rvice
s
2015
International Public Offering of
A strong heritage, dating back 15 years
100 % Cross devices – Mobile first but not onlyMobile – desktop – tablets – wearables - tomorrow?
From pure player to In Real Life player- 150 events / month- 11 countries / 178 cities !
A full –service appShuffle > Easy and gamingGéoloc > Meet around meCriteria > More affinitaryEvents > In real life experience
From a dating site to the most complete set of dating services!
Our brands have a very strong image
Efficient for meeting the right people
High quality
Secure
Expert
Value for money
Long-term relationships
Empowering
Source: Ipsos brand tracking (Q1-Q2 2015)
Some key data
90
emails are sent every second
10million profile pictures moderated (since January 2015)
9customer care awards ( )
178cities hosting Events in Europe
1936events conducted in 2015!
#Meet the team
#We know singles
How many singles? 46M online singles 18-65 (January 2015)
12% singles in 10 yearsSource: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
How many have ever used online dating? 34% of Europeans 18+ have ever used online dating (January 2015)
8% since January 2013Source: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
THE SINGLES WHO INSPIRE US
GENUINE
OPENMINDED
TAKE ON WHAT LIFE
HAS TO OFFER
#Brand and communication
OUR BRANDS’ PERSONALITY
OPTIMISTICDARING
DOESN’T TAKE ITSELF TOO SERIOUSLYTRUE
OPENNESS COMMITMENT RE-INVENTION
WE BELIEVE IN…
#Communication territory
Campaign idea
Being your true self means being imperfect
Imperfect is the new perfect
Imperfection is everywhereEntertainment, fashion, art…
#LoveYourImperfections
LYI2 2016 (Pan European campaign)Sh
orts
Full-
leng
th
“ Your imperfections areyour assets with Meetic ”
“ The brand wants to be in the vicinity ... The brand message is benevolent. “
“ In one minute, Meetic defusesimperfections 4 singles “
“ The only dating site that willmake you love your imperfections ! ”
“ A nice message in a video of tolerance ”
Great results for LYI2 launch
#Come and join our team!