Mobile Monday Med NFC in Retail – no Payment

July 2010

NFC deployment Out-Of-The-Box

Multiple NFC devices …

Over 20 NFC external Modules

Think&Go NFC

Enable NFC Massive Deployment - Attractive NFC Services/Usages,

Agnostic NFC Technology, Innovative Business model -

NFC external devices : Stickers, SD cards, SIM-Add on Retail, Transport, Service to people, alternative Payment Innovative IP to solve technical issues Focus in New usages Tag read & write based based. Innovative Business Model > Alike FreeBox,

Lower the barrier to access NFC devices

Covering over 200 phones

Waiting for NFC native phones to come up… We focus on NFC Alternatives for

Phones

200-300 phones + 4 phonesAndroid, BlackBerry, JavaME, … + iPhone Card Emulation & Tag Read/Write

+

Leclerc : requirements

NFC to bring more Promos & Infos to the Consumer. No payment yet.

Start with 200 Loyal customers Covering most of the phones,

including Android, iPhone, BlackBerry, … Best User Experience

>> No link to servers when reading Tags

Leclerc Employees: Promo Mgmt

Manage Promos & Infos

Customers: Promos & Infos

Lecture &Ecriture Tags

Leclerc Promo: from Web to Mobile

Implementation

Selection of phones/people : Aug 2010

Pre-Test : Sept 2010 Implementation : Oct to Dec 2010 Analysis : Dec 2010