visionfc - an nfc forum event: nfc payment & beyond presentations
TRANSCRIPT
NFC PAYMENT & BEYOND PRESENTATIONS
June 15 – 16, 2016
Dallas, TX, USA
VISION TO REALITY: NFC BEYOND PAYMENT
Moderator: Robert Sabella, NFC Bootcamp, author of NFC for Dummies
Panelist: Chris Tweedt, Parks AssociatesPanelist: Nitesh Patel, Strategy AnalyticsPanelist: Jayden Khakurel, Red Solution
About Robert P. SabellaRobert Sabella brings more than 20 years of legal and entrepreneurial experience to NFC Bootcamp
and is considered one of the most innovative leaders in developing and bringing new technologies
to market. Mr. Sabella is an entrepreneur, investor, inventor, innovator and author. He started
several companies, invested in a few more and invented a few products along the way with two
current patent-pending applications. He authored two books, RFID+ Cram Exam and NFC for
Dummies™. He is passionate about start-ups, both as an entrepreneur and an investor. Mr. Sabella’s
focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps.
Mr. Sabella created and co-founded the proximity ID technology focused accelerator program,
AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID
Hackathon. He continues to train people and organizations around the world on proximity
technologies and the solutions they enable through the NFC Bootcamps.
Mr. Sabella earned a bachelor’s and a master’s degree in philosophy and a Juris Doctor from Boston
College and is a member of the New York and Massachusetts bar.
NFC Bootcamp™ is a training program that focuses on leveraging near field communication to drive brand awareness and enhance customer experience.
Attendees learn best practices for using NFC in real-world scenarios — presented by people actually creating and implementing solutions.
Includes hands-on demos and training on how to build an NFC campaign, presented by local and international NFC experts.
Building the industry, one tap at a time
Accelerating the best in near field communication, AccelerateNFC™ is a mentor driven, mentor funded idea incubator/ success accelerator focused exclusively on proximity ID technology companies including NFC, RFID and BLE.
AccelerateNFC™ focuses on near field communication companies, matching the highest caliber talent, resources and funding with those companies who are ready to take their ideas and products to the next level.
Chris TweedtResearch AnalystMobile Products
Industry and consumer research focused on all segments that are
digital or provide connectivity within the home
• Over 25 years of experience in providing consulting services (Fortune 500 to startups)
• Analysis and consulting by industry experts in Digital Living and the Connected Home
• Turnkey project management
Services
• Quantitative Surveys
• Focus Groups
• Interviews
• Market Sizing and Forecast Modeling
• Market Assessment
• Strategy Analysis
• Presentations, Workshops
• Whitepapers
Apple | AT&T | Cisco | Comcast | HP | IBM | Intel | Microsoft | Motorola | Phillips | Samsung | Verizon
0%
10%
20%
30%
40%
50%
60%
70%
80%
PayPal Retail store-brandedpayment apps, like the
Starbucks app
Google Wallet/AndroidPay
Apple Pay Other mobile paymentapps
Smartphone Users(n=3,892, ±1.57%)
Those who use mobilepayment apps(n=1,009, ±3.09%)
% I
nd
ica
tin
g U
se
of
Sp
ec
ifie
d
Ap
pTypes of Mobile Payment Apps Used: Adoption among General
Smartphone Users and Mobile Payment App Users (Q3/15)
The top 2 are not NFC
solutions
• Low NFC payment
adoption due to low
merchant acceptance
NFC solutions likely to rise
• Apple Pay is gaining
merchant adoption
• Expect Apple Pay to
advertise to consumers
after sufficient merchant
adoption
• Growth likely once Apple
advertises Apple Pay to
consumers
STRATEGY ANALYTICS – DELIVERS INTEGRATED
PERSPECTIVES ON THE DIGITAL CONSUMER
6/23/2016 Strategy Analytics, Inc. 7
Integrated, Global Perspective on Digital
Consumers
Insights, Information, and Forecasts on Companies, Brands, Products, and
Technologies Competing for the Consumer
Intelligence on Consumer Activities, Behavioral Patterns, and Usage
Profiles through Big Data Analytics
Market Intelligence on Buyer Behaviors, Consumer Attitudes,
Brand Preferences, and Emerging Behaviors
Design Guidance and Competitive Intelligence on User Experiences and
Opportunities for Innovation
NFC RESEARCH AT STRATEGY ANALYTICS
June 23, 2016 Copyright© Strategy Analytics, Inc. 8
• Consumer technology preference
• NFC Handset forecasts
• NFC penetration by price tier
• Mobile payment forecasts
NFC Preferred Over Competing Technologies
In Brief
Jayden Khakurel
- strong background in mobile and wearable technologies.
- M.Sc. in Computer Science and
- MBA (International Business Management).
- Currently doing PhD in Computer Science.
(User Interface and Usability: Wearable Technologies)
Awards
- Top30 Innovators, Silicon Valley Entrepreneurship Society Forum (SVIEF)
2014, San Jose, California
- Best Mobile Commerce application- 4G world, Chicago, USA.
Projects- European Union Funded Research Project: Single European Mobile
Service Area “SEMOSA”, AAL
RSF
Confidential.. Don’t distribute without permissions
In Brief
Red Solution Finland
- est. 2008, Finland
Business Field (NFC), Mobile Applications
- Consulting
- Applications and solutions provider
- Outsourcing
What we have provided so far?
- Mobile Wallet (NFC based and Non-NFC)
- Smart Map (First NFC enabled map)
- NFC Event Management
- Loyalty Solutions
- mobile point of sale using Iphone (ICarte) and add on.. ….more…
RSF
Confidential.. Don’t distribute without permissions
In Brief
CASHLESS ON THE CATWALK
Richard Grundy, Flomio
Cashless on the Catwalk Reinventing the Buy Experience
BUILT IN 100 DAYS
VIP VISA
2in
Model
VIP
POS
50ft
Associate?
Attach
AssetReader
iPad
Association Experience
2
3
4
5
Expected: -30.55dB Actual: -2.02dB
6
SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
Current FloBLE Design Proposed ReDesign
35mm
44.5mm
15mm
LED OFF LED ONSnap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna SIDE FRONT
20mm
100mm
LED Ring
Lock Union
Large Scan Surface
Uses 4 AAA Batteries
INSIDE
LED OFF LED ON
Current FloBLE Design Proposed ReDesign
35mm
44.5mm
15mm
LED OFF LED ONSnap Union
Pin size and weight
Uses 2 stacked CR2032 Batteries
NFC antenna
7
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FINISH: DEBURR AND BREAK SHARP EDGES
NAME SIGNATURE DATE
MATERIAL:
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TITLE:
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WEIGHT:
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FINISH: DEBURR AND BREAK SHARP EDGES
NAME SIGNATURE DATE
MATERIAL:
DO NOT SCALE DRAWING REVISION
TITLE:
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PHOTO
GUESTSTAIRS
LINE UPKIT STORAGE
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7. 09. 15SCALE 1 : 100 @ A2 - PLEASE CHECK DIMENSIONS ON SITE
SEATING FOR 338 PAX
LEVEL -3
3M BENCHES
1.5M BENCHES
TRUSS 1.22
m
13.7
0 m
3.05 m
1.22
m
2.44
m
DRAPE LINE
50ft
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Over 150 pieces of coverage 250 million opportunities to see
Across broadcast, online & social media
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Our Vision
• Shopping should be as easy as shoplifting™
• Convenience and security at right size
• Empower DIY types, lower barriers to entry
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Why NFC?
• Near field passive is best for wearables
• Ubiquity achievable with portable readers
• Economies of scale already in place
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Challenges
• Educating the market
• Consistent user experience
• Reducing time to innovation
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We ♥ Proximity ID
Flomio has been helping enterprises and developers integrate proximity ID for over 5 years.
๏ Graduated and closed $500k+ seed funding (2012)
๏ Successful : first NFC reader for iOS (2012)
๏ Large enterprise deployments with and (2015)
๏ Community of over 1800, active forum+hackathon
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