MOBILE MARKETING SALES PLAN

MOBILE MARKETING:

Launching Muve Music in an Integrated Campaign

•By adding a SMS Text call-to-action in all your ads, we create a simultaneous interaction with your customers.

•Add a click-to-call phone number in the bounce back message and drive calls to your 800 number.

ON-AIR ONLINE EMAIL BLAST TEXT BLAST

HOW IT WORKS

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Insert a SMS text Call-to-action into all your

ads

Consumers hear or see the call-to-

action

Consumer texts in the ‘Keyword’ to a shortcode*

Consumer receives your sponsored

text message response

*A shortcode is a 5 digit number used like a phone number to direct Text (SMS) traffic on your phone.

U R Entered to win a Cricket Phone with Muve Music downloads. Call 1-800-555-1313 for great deals on Cricket Phones!

Virgin Mobile!

TEXT-TO-WIN A NEW CRICKET SMART PHONE AND THREE MONTHS OF MUVE MUSIC DOWNLOADS

“Text “MUSIC” to 989911 for a chance to win a Cricket Smartphone and three months of Muve Music Downloads”

•The response message also includes a Click-To-Call 1-800 phone number provided by Cricket allowing listeners to immediately call and sign up for Cricket services

360 DEGREE INTEGRATED CAMPAIGN

ON AIR

•A minimum of 15 :60 Commercials and 20 :30 Promotional announcements per each campaign week.

ONLINE AND EMAIL

•Banner Ad and Info Page with promo copy, keyword and shortcode, rules, alternative entry method and link.

•Email blast twice a month to listener email list.

MOBILE

•Weekly text blast to text club members

•Building a mobile database to assist in additional customer relationship management

Each Tuesday, from March 1 – May 29, GenX listeners will text us to win a Cricket Muve Music Smart Phone with three months of free service and music downloads, and we’ll text them back with your special message!

CRICKET RECEIVES:

•All the elements of the 360 Degree Integrated Campaign

CRICKET FURNISHES:

•13 Cricket Muve Music Smart Phones with three months of free service and music downloads for prizes

Campaign Value: $13,850Net Investment: $7,800

Accepted:_____________________________Date:________