mobile marketing introduction
TRANSCRIPT
47% of consumers want a retailer to send a coupon to their smartphone when they are in-store or nearby.ComScore, 2013
“Mobile has the ability to transform your business but only if you can
engage your customers in their exact moment of need, or mobile moment, with the right services, content, or
information.”
Forrester, Mobile Trends 2014
CConnect with customers through two-way conversations, updates, and triggered alerts
• Easy to use templates
• Transactional Alerts
• MMS Capabilities
• Salesforce Integration
• Global scale
SMS and MMS Messaging
Needed a way to drive survey completion in order to compensate cable technicians accurately
Supplemented email surveys with personalized SMS Surveys
Captured 100,000 surveys per day and 3million annually
Resulted in 30% increase in volume and achieved a 40% response rate
United Kingdom’s Leading Entertainment Company Drives Survey Results with SMS
“Marketing Cloud gives us a way to access the future in a much quicker, cheaper, and efficient way than we could ever manage on our own.”
Daragh Kelly, Insight Innovation Director, BskyB
Drive app engagement and increase ROI using push messaging
• Location-triggered push
• Rich push messages
• Advanced segmentation
Push Notifications
C
Official mobile app provider for Powerball and Mega Millions
Needed a way to drive reoccurring visits to drive engagement and increase ad impressions
Implemented push notifications to alert users when their numbers match winning Jackpot numbers
Winning Alert campaigns resulted in 56% open rate
LotteryHUB drives mobile ad impressions and app engagement using push notifications
Bridge the online and offline experience with geofences and beacons
• Beacon messaging
• Geofence triggers
• Location analytics
Location Based Marketing
VisitIndy partners with local vendors to provide a unique visitor experience and drive partner sales
Geofenced landmarks around Indianapolis to engage conference attendees new to the city
VisitIndy used geofencing to create a high-touch visitor experience
“We can greet them and say, ‘Welcome to Indianapolis. Here are some resources while you’re here.”
Jeff Robinson, Marketing Director, VisitIndy
Use stickers, images, and coupons to extend conversations on messaging apps
• User profile creation
• Follower segmentation
• Enterprise structure
Messaging Apps
Beta
Apps
Connected Apps
Connected Products
Connected Spaces
Content
Asset Management
Workflow & Approvals
Versioning
Channels
SMS/MMS
Push Notifications
Social
Advertising
Web Experiences
Group Messaging
Journeys
Maps
Interactions
Metrics
Analytics
Reporting
Dashboards
Web & Mobile Analytics
Contacts
Contact Management
Segmentation Tools
Events and Triggers
Predictive Intelligence
Marketing Cloud The Platform for 1:1 Customer Journeys