mobile luxury masterclass seo
DESCRIPTION
A concise presentation explaining one of the biggest misconceptions in Mobile SEO.TRANSCRIPT
Mobile SE0
Nick Garner: CEO SearchWorks
10 minutes to explain one of the biggest misconceptions in Mobile SEO
Scenario 1: Desktop Search
SERP 1: site-A.com
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
Desktop Search
DesktopBrowser
Desktop Site
Scenario 2: Mobile Search
SERP 1: site-B.com
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
Desktop Results
MobileBrowser
Redirected To Mobile Site
Links = Votes
More Good Votes = Rankings
SERP = Search Engine Ranking Position
Internet
Web Site:site.com
SERP 1: site.com
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
Desktop SearchSERP 1: site.com
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
Mobile Search
Few Links
Not Enough Good Votes = Poor Rankings
SERP = Search Engine Ranking Position
Internet Web Site
m.site.com
SERP 1:
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10: m.site.com
Desktop ResultSERP 1:
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10: m.site.com
Mobile Result
Most often there are not enough 'voting signals' to mobile sites for Google to work off to get solid results.
Users don't link to mobile sites, they link to the main brand site.
Therefore Google ranks off 'desktop'.
Google Needs Solid Signals
Link build to your main site!
Follow 'traditional' Onsite SEO practices on your main site!
How to Rank
Responsive Design: Sites that serve all devices on the same set of URLs, with each URL
serving the same HTML to all devices and using just CSS to change how the page is
rendered on the device.
How Google Likes It: First Choice
Desktop browserwww.site.com/apples
Mobile browserwww.site.com/apples
Lovely Apples Lovely Apples
Sites that dynamically serve all devices on the same set of URLs, but each URL serves
different HTML (and CSS) depending on whether the user agent is a desktop or a
mobile device.
Second Choice
Desktop browserwww.site.com/apples
Mobile browserwww.site.com/apples
Lovely Apples Lovely Oranges
Sites that have separate mobile and desktop URLs. This is how so many transactional
sites work.
3rd Choice
Desktop browserwww.site.com/apples
Mobile browsermobile.site.com/oranges
Lovely Apples Lovely Oranges
Many sites that have separate mobile and desktop URLs...
Amazon
Google Desktop Query : https://www.google.co.uk/search?q=art+of+seo
Desktop SERP: http://www.amazon.co.uk/The-Art-Theory-Practice-OReilly/dp/0596518862
Mobile SERP: http://www.amazon.co.uk/gp/aw/d/0596518862
Ebay
Google Desktop Query : https://www.google.co.uk/search?q=ebay+buy+phone+battery
Desktop SERP: http://www.ebay.co.uk/sch/i.html?_nkw=lenovo+s205+battery
Mobile SERP: http://shop.mobileweb.ebay.co.uk/searchresults?cmd=SKW&kw=lenovo+s205+battery
Wikipedia
Google Desktop Query : https://www.google.co.uk/search?q=london
Desktop SERP: http://en.wikipedia.org/wiki/London
Mobile SERP: http://en.m.wikipedia.org/wiki/London
3rd Choice
Questions? [email protected]
Mobile SEO: It's 'desktop' results, on mobile.
You have a 'free pass', so take this opportunity and get on with future proofing your site by building it using responsive design.
Finally