THE FUTURE OF SEARCH

2

ABOUT ME

3

THE FUTURE OF SEARCH

4

THE DEATH OF SEO?

5

THE HISTORY OF SEARCH

6

THE HISTORY OF SEARCH

7

8

GOOGLE’S PRODUCT HISTORY

9

GOOGLE’S PRIMARY REVENUE MODEL

10

TheRise

OfSEO

THE RISE OF SEO

11

BLACK HAT SEO

12

GOOGLE ALGORITHM UPDATES

13

UNDERSTANDING THE FUTURE

14

GOOGLE SEMANTICS

15

ANSWERING EXISTENTIAL QUESTIONS…

16

NEW SEARCH PLATFORMS

17

DRIVERLESS CARS

18

SO… IS SEO DEAD?

19

PERSONALISATION & BIG DATA

20

UNDERSTANDING THE CUSTOMER

21

MASS ANALYSING CONSUMERS

22

UNDERSTANDING THE DATA

23

I/O 2015 APPLE WWDC

24

DEEP APP INDEXING: THE NEW FRONTIER

25

DEEP APP INDEXING: THE NEW FRONTIER

26

APP INDEXING PROCESSESGoogle

Updating the Android manifest of your app so that you can begin receiving crawl intents from Google search.

Include calls to the app indexing API.

Verify your website in the Google Play developer console.

Add schema to your website to indicate the presence of a corresponding app or use the rel=”alternate” syntax in the same way you would to describe the relationship between mobile and desktop pages.

Apple

Apple’s indexing does not require corresponding webpages. Apps can be indexed in isolation of a website.

The ‘meta data’ that is sourced for the apps appearance in Apple spotlight search results is taken directly from the app. There are a couple of ways to accomplish this.

There is an additional web mark-up however that would be more familiar to SEOs as it can follow the schema.org syntax across a number of familiar schema elements.

Ranking factors for Apple app indexing include app engagement, installation status and popularity of web URL etc.

27

SOLID MODERN SEO FOUNDATIONS

28

SCHEMA MARK-UP

29

THE ROLE OF AGENCIESSmaller businesses with little SEO awareness and budgets of around £1,000 per month, are more likely to be influenced by black hat agencies.

Contracts of a lesser length; 3 – 6 months or so or rolling contracts, will form the future of SEO relationships.

Smaller businesses naturally rely on you more as a specialist whereas larger businesses are much more likely to yield reciprocal learning.

All businesses have the capacity to produce amazing content – so it is massively important that search engines encourage this.

30

WILL GOOGLE ALWAYS RULE?

31

WILL GOOGLE ALWAYS RULE?

32

LEARN TO CODE

THANK YOU