Mobile Informate Survey Platform

Online Platform

for deploying surveys on the Mobile

Surveys can be

conducted over WAP

& SMS

Provides quick &

real-time reporting

and feedback

Capability of

Advertising

Keywords

What is Mobile Informate?

12

12

3025

15

6

Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2

Text Message

Take our simple survey & win

discount vouchers!

SMS GET to 54678

How It WorksSurvey Creation

Panel Upload

Survey deployment over WAP or SMS

Tracking Progress & Results

• Questionnaire is created and programmed on Mobile Informate’s online interface.

• Test Launch – on internal mobile phones

• Survey progress is monitored in real-time

• Response data can be downloaded at any stage of the survey at any time.

• WAP – Panelist gets a link via SMS

• SMS – Panelist answers by SMSing numbers corresponding to his choice to a shortcode

• Panel details – Mobile numbers are uploaded via simple excel format on MI online interface

Take our simple survey & win

discount vouchers!SMS GET to 54678

Ability to ‘advertise’ the survey through a keyword. Respondents can SMS the keyword to a particular number and ‘pull’ the survey

Invite SMS User receives the question as an SMS

Respondent Survey Experience - SMS

Which of the following handset brands have you used?1. Nokia2. HTC3. Sony Ericsson4. SamsungReply with numbers next toyour choice of answers. Eg. 1, 3, 4

Reply Options

Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2

Reply Options

To

Options

+919731309191

1

Send

Click

Link in invite text message Survey opens in phone browser

Respondent Survey Experience - WAP

Which of the following handset brands have you used?

NokiaHTCSony EricssonSamsung

Next

Survey Key Features• Question Types:

• Single select• Multiple choice• Open ended questions

• Ability to create complex routing and piping conditions

• Quota control for multiple variables

Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other

(Please Specify by entering text into the empty space provided)

Next• If Q1 = 1 & Q2 = 5, ask Q3• If Q1 = 2 & Q2 ≤ 4, ask Q4

Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.

Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-up4. Babool

Reply with the number next to your choice. Select any One. Eg. 2

Reply Back

Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-up4. Babool

Reply with numbers next to your choice. You can select more than one. Eg. 1,2,3

Reply Back

Which bran’s ad is your favorite?

Reply with the name of the brand in less than 160 Characters. Eg. Vodafone

Reply Back

Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.

Reply Back

SMS Survey WAP Survey

Key Propositions•600+ Million mobile users and growing.•Wide demographic coverage – Locations, Age group, Gender, Income etc.

Reach

•SMS – Widely used•WAP – Emerging feature•On the go – Anywhere / Anytime•No external pressure•Language support

Usability

•Lower Costs•Use lesser resources•Easy Implementation•Quick report delivery

Efficient Survey Medium

•More than just a survey medium•Deep understanding of market research•Assistance in understanding & analysing the data

End-to-end Solution

Background• Client - A new

telecom provider• Launched a new

ad campaign

Survey Goals• Measure Ad-recall• Understand

audience perception of the ad

Mobile Informate Solution• Provided a ready panel for

instant survey deployment• Launched survey to 8332

MI panelists• Generated 500 completes

in a week (41% completes on the day of launch itself)

• Provided in-depth analysis to the client

• Total duration of the project = 10 Days*

Case Study

* Total duration depends on various factors and can go down or up

Company Overview

Cross-tab

Informate Mobile Intelligence Pvt. Ltd.

Mobile Survey Platform

Mobile Metering

An established market research and analytics services company

Division of Cross-tab. Provider of mobile research solutions

2 main products of Informate.

www.cross-tab.com www.informatemi.com www.mobileinformate.com

www.smartmobi.uswww.smartmobi.in

• Captures & provides behavioral data from in-device meters gathered from an opt-in panel across a wide network of mobile users.

• Usage data can be provided on the basis of handset type and/or OS

• Informate provides syndicated reports as well as offers custom research and analyses

• Enables enterprises to deploy surveys on the mobile phone using SMS & WAP. (Detailed note in subsequent slides)

Thank You!

Contact:

Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com

amar@mobileinformate.comMobile :+91 9820680735Office :+91 22 40682822