Mobile Embrace Limited ABN: 24 089 805 416 Level 10, 100 William Street, East Sydney NSW 2011 Australia

T +61 2 9360 3385 F +61 2 9360 2775 W www.mobileembrace.com

Media Release 5 July 2013

Mobile Advertising Network Revenue Base Expands to SE Asia Highlights

Mobile Embrace’s 4th Screen Advertising has launched its premium mobile advertising network in SE Asia

Clients utilising the mobile advertising network in SE Asia include Google and Standard Chartered Bank

The available premium mobile advertising inventory on the network continues to grow

This follows the establishment of a Vietnam development hub as announced in April

Mobile marketing and mobile commerce (m-payments) company, Mobile Embrace Limited (ASX: MBE), is pleased to announce that it has expanded its mobile advertising network revenue base with the launch of its 4th Screen mobile advertising network in South East Asia. Clients utilising this premium mobile advertising network, include Google and Standard Chartered Bank (SCB). “One of Mobile Embraces’ key objectives for the year was to expand operations to South East Asia to deliver revenue from new markets. We commenced with the establishment of a development hub in Vietnam in April which was quickly followed by expanding our mobile advertising business into South East Asia. We are very pleased to see revenue so quickly from this initiative,” said Chris Thorpe, CEO of Mobile Embrace. “As big brands and advertisers increasingly turn to mobile to reach their consumers, we provide them with premium mobile advertising inventory, whilst at the same time delivering digital advertising cost efficiencies and scale across the Asia-Pacific region,” said Mr Thorpe. Mobile advertising inventory can be purchased throughout the South East Asia region on Mobile Embrace’s 4th Screen advertising network, via channels including Entertainment, Lifestyle, Sport, News, Technology and Business. The Company’s premium publisher mobile advertising network also offers brands and advertisers the opportunity to target by mobile phone operating system, day and time, country and premium publisher environments. Big brands and advertisers can buy premium recognised environments from some of the best m-sites and apps from top-tier global publishers. Mobile Embrace’s 4th Screen Advertising is managing its advertising network across South East Asia from its head office in Sydney. This expansion meets the increased demand being seen for buying multiple countries at the same time. The ability to target each APAC country is meeting this demand. Mobile Embrace is a market leader in m-marketing, including mobile advertising, and m-payments, areas that are becoming increasingly more relevant and important to Australian businesses, with their need to reach and engage with the rapidly growing market of consumers transacting on mobile devices. About Mobile Embrace Limited Mobile Embrace Limited (ASX: MBE) is a mobile marketing and mobile payments company, an enabler to reach, engage, transact and embrace consumers via mobiles and tablets. Utilising its end-to-end, integrated and award winning, mobile marketing, advertising and m-payments infrastructure, including a Tier 1 local/global premium publisher advertising network, mobile media trading desk, m-commerce platform, content, apps, messaging, m-marketing toolkit, database management, solomo (social/local/mobile), and, multiscreen web solution design and development. For more information please visit: www.mobileembrace.com For further information please contact: Rod North, Managing Director, Bourse Communications Pty Ltd (03) 9510 8309, M: 0408 670 706, rod@boursecommunications.com.au