mobile case dat - 0506

www.InterMark.vn

© VHT 2011

Mobile Solutions Expertise

Âu Dương Đạt – VHT Chairman

Mobile Solutions Expertise

Mobile Marketing

Opportunities for Start-up and Agency

www.InterMark.vn

© VHT 2011

Mobile Marketing is SMS Marketing ???

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© VHT 2011

Evolution of Mobile Marketing

SMS WAPMobile Internet &

Apps

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© VHT 2011

Happy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chuc

anh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung ban

cham soc va bao ve be yeu.”

Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECH

CON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi ap

dung san pham buoc 3 va 4). Lien he 18001545.”

Volume: 100,000 SMS/month

Target: Woman/housewife age 25-45

Push SMS – Brand Name SMS Marketing

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© VHT 2011

Blast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao :

Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1”

Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao:

Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong”

Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5;

Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35;

XL:HSG”


Target: Student’s parents


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© VHT 2011

Promotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh:

Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong co

han, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5tr

VND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).”

“Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dac

biet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moi

chi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so tham

gia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900

555 565 hoac 01233 555 565 hoac www.ecopark.com.vn”


Target: Real Estate Customers


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© VHT 2011

Vinaphone44%

Viettel14%

Mobifone41%

Vietnamobile0%

Beeline0%

Sfone1%

EVN-Telecom0%

Other2%

Telcos Percent


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© VHT 2011

- Delivered: The messages come to the mobile & almost 100% Opened.

- Undelivered: the number is not existing.

- Expired: turn-off number.

93%

4%3% FRISO Campaign

DELIVER EXPIRED UNDILIVER

88%

8% 4%

Ischool CampaignDELIVER UNDELIVER EXPIRED

93%

2% 5%

ECOPARK CampaignDELIVER UNDELIVER EXPIRED


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© VHT 2011

. Marketing Campaign: ID Account is user’s phone number

. MO: Text: VISO<space><Name,Addresss> send to 8051

. MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den cho

ban trong thoi gian som nhat. Xin cam on!

SMS Rule: Each phone number can send only 1 SMS.

Pull SMS – SMS Gateway

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© VHT 2011


. MO: Text: HTC<space><IMEI CODE> send to 8051

. MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha ky

quan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tiet

SMS Rule:

- Each phone number can send only 1 SMS with only one IMEI CODE.

- In the end of the campaign, winner will be chosen randomly


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© VHT 2011


. MO: Text: HTSH<space><Product CODE> send to 8051

. MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1

ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop Tri

SMS Rule:

- Each phone number can send only 1 SMS with only one Products CODE.



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© VHT 2011

. MO: Text: DRT1 send to 8051

.Objective: increase viewers volume

.Duration: 04/20011 – 06/2011

.Mechanics: Win 10,000,000 VND every week.

.Result: Total 348,496 SMS have been sent.

SMS Rule:


4.89% 29.94%

65.17%

DRT1 Campaign - Telcos

GPC

VIETTEL

VMS


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© VHT 2011

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Percent of sending SMS time


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© VHT 2011

.1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get gifts

from NIVEA

.SMS Gateway: Receive answers from customers, VHT System will send 2nd Brand

Name SMS to notice game 2nd

.Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac”

.Duration: 01/06/2011 – 07/06/2011


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© VHT 2011


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© VHT 2011

. E Warranty: Send SMS to active E Warranty for your machines.

. MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051

.Objective: more convenient for customers.


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© VHT 2011

.Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants.

.MO: Ecp<Space><Code> send to 8051

.Objective: more convenient for customers

SMS rule: Each phone number can send only 1 SMS during Campaign.


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© VHT 2011

• 5.000.000++ downloads (up to 01/2011)

• 1.800.000++ activated accounts

• 75.000 – 95.000 CCU

• 1.400.000++ visits per day

• 13++ services on mobile

Hi, I’m Socbay iMedia

The most favorited application on mobile

in Vietnam.

In – App Mobile Marketing

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© VHT 2011

Location provides an enhanced user experience

Location Based Marketing = In – App Mobile Marketing + Location

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© VHT 2011

Âu Dương Đạt | Chairman | 0908.49.59.11 | [email protected]

Company Info : Text VHT to 8051

mobile case dat - 0506

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