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the mobile apps ecosystempresented by jim ayson

smart developer network06.02.2012 / ideaspace ateneo

version 1.2

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About the speaker

Questions? Twitter: @jimaysonFacebook: facebook.com/jimaysonGoogle+: +JimAyson

Download the slides: Slideshare.net/jimayson

Jim Ayson heads the Partner Management teamat Smart. This covers technology partners, content providers and the developer community.

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My workmail:

jdayson@smart.com.ph

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Our 20 minute presentation

And a 10 minute Q&A

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Some Disclaimers

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The images in this presentation are all taken from web sources. Copyrights belong to the owners of the images.

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Agenda

• The Post-PC world and the move to smartphones

• What is an “App”• The app economy• The app ecosystem• The mobile operator’s view• The app ecosystem in the

Philippines• Q&A (10 mins)

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The Post-PC World

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The PC World of the 80s and 90s

PC’s, MS Windows, Office, desktop browsers

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The Post-PC World is mobile

Smartphones / Tablets / Apps

Slide 11Source: State of the Internet 2012, Mary Meeker

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Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins

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Mobile apps usage vs web consumption

Slide 14Source: KPCB Internet Trends 2012

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“We are in the post Web 2.0 era” - Forbes

• Companies founded in 1994-2001. Portals and Search engines - Yahoo, Google, Amazon, AOL, eBay

Web 1.0

• The Social Web – Facebook, LinkedIn, Groupon

Web 2.0

• 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path

Mobile

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the net today is Mobile

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The mobile app ecosystem

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Defined by Apple

• iPhone in 2007 (modern smartphone)• iPad in 2010 (the modern tablet computer)

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Apple defined the eco-system

hardware apps app store

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Apps DevelopersThey are crucial to the eco-system!

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Other smartphone platforms

android windows phone 7 blackberry nokia belle (formerly symbian)

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Apps moved consumer preference towards apps instead of browsing

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What is a mobile app today?

• Can be a native app (iOS, Android, Java)

• Can be a web app (HTML5)

• Can be developed via HTML5 and converted to a web widget running through a widget runtime (wrt).

• Developed in HTML5 and run as an app via a wrapper like Phonegap.

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The App Economy

Apps are the new face of the internet (complementing, and sometimes replacing the web)

Slide 25Foursquare Instagram

Slide 26Twitter app: Tweetcaster Facebook mobile

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More than 25 Billion apps downloaded from the Apple app store

Inventory of almost 600,000 apps on Apple

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More than 13 Billion apps downloads from Android Market

450,000 apps, 1 Billion downloads a month

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Apple App sales

• Revenues of $5.71B since 2008.

• Paid over $4B to developers.

• Apple keeps 30% revenue share, Developers keep 70%

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How the Apps make money

• Business Models:– Paid downloads– Free but advertiser

supported– Free but contains

in-app payments and subscriptions

– Revenue share with app store owner

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TempleRunStore

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The Mobile Operator’s View

• Apps are important because they drive mobile internet usage.

• More Usage = Revenue

• Mobile operators (like SMART) are trying to become part of the app ecosystem

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AT&T App store

AT&T Apps Center

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SMART App Store appsmart.smart.com.ph

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The App Ecosystem + Mobile Operator

Handsets

Apps

App Store

Developers

Operator

Customers

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Mobile Operators as part of the app ecosystem

Operator billing (payment for apps and items through load)

APIs and tools for developersRevenue Share with developers

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Mobile operator app ecosystem

Developer Community Programs Operator run app storePromotes local apps, Allows in-app charging

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SMART in the app ecosystem• APIs and tools for apps

developers• Developer program (SMART

DevNet)• Operator billing (apps payments

through load)• SMART App Store• Cooperation with international

telcos through WAC and GSMA• Assisting technopreneurs

through the IdeaSpace Foundation

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SMART DevNet Videos

TopApp, iCare, Shoephoric

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IdeaSpace

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Suggested Reading

• Steve Jobs by Walter Isaacson

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Suggested Reading

• The Mobile Developer’s Guide to the Galaxy

free PDF download from wipconnector.com

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Mary Meeker’s 2012 Internet Trends Report (downloadable PDF)

http://www.kpcb.com/insights/2012-internet-trends

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Smart Developer Network

• Twitter: @smartdevnet• E-mail: appspartner@smart.com.ph

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End / Q&A

slideshare.net/jimayson