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the mobile apps ecosystempresented by jim ayson
smart developer network06.02.2012 / ideaspace ateneo
version 1.2
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Slide 2
About the speaker
Questions? Twitter: @jimaysonFacebook: facebook.com/jimaysonGoogle+: +JimAyson
Download the slides: Slideshare.net/jimayson
Jim Ayson heads the Partner Management teamat Smart. This covers technology partners, content providers and the developer community.
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Our 20 minute presentation
And a 10 minute Q&A
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Some Disclaimers
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The images in this presentation are all taken from web sources. Copyrights belong to the owners of the images.
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Agenda
• The Post-PC world and the move to smartphones
• What is an “App”• The app economy• The app ecosystem• The mobile operator’s view• The app ecosystem in the
Philippines• Q&A (10 mins)
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The Post-PC World
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The PC World of the 80s and 90s
PC’s, MS Windows, Office, desktop browsers
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The Post-PC World is mobile
Smartphones / Tablets / Apps
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Slide 11Source: State of the Internet 2012, Mary Meeker
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Mobile devices surpassed PCs in 2010 Source: Mary Meeker, Kleiner Perkins
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Mobile apps usage vs web consumption
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Slide 14Source: KPCB Internet Trends 2012
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“We are in the post Web 2.0 era” - Forbes
• Companies founded in 1994-2001. Portals and Search engines - Yahoo, Google, Amazon, AOL, eBay
Web 1.0
• The Social Web – Facebook, LinkedIn, Groupon
Web 2.0
• 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path
Mobile
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the net today is Mobile
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The mobile app ecosystem
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Defined by Apple
• iPhone in 2007 (modern smartphone)• iPad in 2010 (the modern tablet computer)
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Apple defined the eco-system
hardware apps app store
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Apps DevelopersThey are crucial to the eco-system!
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Other smartphone platforms
android windows phone 7 blackberry nokia belle (formerly symbian)
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Apps moved consumer preference towards apps instead of browsing
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What is a mobile app today?
• Can be a native app (iOS, Android, Java)
• Can be a web app (HTML5)
• Can be developed via HTML5 and converted to a web widget running through a widget runtime (wrt).
• Developed in HTML5 and run as an app via a wrapper like Phonegap.
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The App Economy
Apps are the new face of the internet (complementing, and sometimes replacing the web)
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Slide 25Foursquare Instagram
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Slide 26Twitter app: Tweetcaster Facebook mobile
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More than 25 Billion apps downloaded from the Apple app store
Inventory of almost 600,000 apps on Apple
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More than 13 Billion apps downloads from Android Market
450,000 apps, 1 Billion downloads a month
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Apple App sales
• Revenues of $5.71B since 2008.
• Paid over $4B to developers.
• Apple keeps 30% revenue share, Developers keep 70%
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How the Apps make money
• Business Models:– Paid downloads– Free but advertiser
supported– Free but contains
in-app payments and subscriptions
– Revenue share with app store owner
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TempleRunStore
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The Mobile Operator’s View
• Apps are important because they drive mobile internet usage.
• More Usage = Revenue
• Mobile operators (like SMART) are trying to become part of the app ecosystem
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AT&T App store
AT&T Apps Center
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SMART App Store appsmart.smart.com.ph
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The App Ecosystem + Mobile Operator
Handsets
Apps
App Store
Developers
Operator
Customers
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Mobile Operators as part of the app ecosystem
Operator billing (payment for apps and items through load)
APIs and tools for developersRevenue Share with developers
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Mobile operator app ecosystem
Developer Community Programs Operator run app storePromotes local apps, Allows in-app charging
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SMART in the app ecosystem• APIs and tools for apps
developers• Developer program (SMART
DevNet)• Operator billing (apps payments
through load)• SMART App Store• Cooperation with international
telcos through WAC and GSMA• Assisting technopreneurs
through the IdeaSpace Foundation
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SMART DevNet Videos
TopApp, iCare, Shoephoric
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IdeaSpace
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Suggested Reading
• Steve Jobs by Walter Isaacson
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Suggested Reading
• The Mobile Developer’s Guide to the Galaxy
free PDF download from wipconnector.com
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Mary Meeker’s 2012 Internet Trends Report (downloadable PDF)
http://www.kpcb.com/insights/2012-internet-trends
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End / Q&A
slideshare.net/jimayson