mktgplandxn

8/12/2019 MktgPlanDXN

1/29

BBSG4013 No. Matriks: 660211025018001

FACULTY OF BUS N!SS AN" MANAG!M!NT

BBSG4103

ST#AT!G "AN $!NGU#USAN $!MASA#AN

MA#%!T NG MANAG!M!NT AN" ST#AT!GY

NAM!: NOO#A& AN NOO#" N

MAT# C NO.: 660211025018001

N# C NO.: 660211025018

!MA L A""#!SS: 'a()*t+,o- ./ -.

TUTO#: M#. CTO# ONG C $OLLC: $"A T#A %!"A .

JAN 2006 SEMESTER

1
http://www.oum.edu.my/portal/index.phpmailto:[email protected]:[email protected]://www.oum.edu.my/portal/index.php


2/29

BBSG4013 No. Matriks: 660211025018001

1.0 Executive Summary

" N Mark/ti'7 S ' B ai s to 9ro i / /a;t a' >-;ti at/ ra< at/ria;s tio'.

T / r/>o7'itio' o= SO 14001 SO D001 a' TGA i' i>at/ t at o-r 9ro ->ts a /

attai'/ i't/r'atio'a; sta' ar s. Last +-t 'ot ;/ast a' 9/o9;/ i' t / ;- / t / si(/ a' 7ro-sto /r

'// s 9/r>/9tio' a' +- i'7 +/ a ior tr/' s a / +//' o' t / -9st/ to >o'ti'-/ i' t is tr/' =or t / '/Et =i / /ars. " N Mark/ti'7 S ' B =//;s

t at it is a+;/ to =i;; t / o;/ i' t / ass ark/ti'7 a'


3/29

BBSG4013 No. Matriks: 660211025018001

" N Mark/ti'7 S ' B tio' ;i'/ to 9ro>/ss Ga'o /r a 9ro ->ts >o +i'i'7

a a'>/ t/> 'o;o7 /-ti>a; S '.

B is a' i't/7rat/ =a>tor o= 28 000 s -ar/ =//t. T is =a>i;it a;;o/-ti>a; a;so /'s-r/s i7

9ro ->tio' >a9a>it to //t " N / /r 7rots as its / +/rs i9 7ro>/;/rat/s / i' Mar>

2002 a' " N Ca'a a i' a'-ar 2003. ' or /r to 9ro i / >o 9;/t/ s/r i>/

>o /ra7/ to Nort A /ri>a " N M/Ei>o is i' its =i'a; >o 9;/tio' sta7/

9ro*/>t/ to +/ r/a i' 2005. A;so " N '>. 9ro- ; 9r/s/'ts a'ot /r

i;/sto'/ a> i/ / /'t to o-r / +/rs. !==/>ti / =ro S/9t/ +/r 30 2003:

" N '>. is 'o< " N o; i'7s B . a %LS! ;ist/ >o 9a' i' Ma;a siaH

" N Mark/ti'7 S ' B is a M-;ti L/ /; Mark/ti'7 Co 9a' < i> is a;so

k'o/9t < i> >a' a99; to

/ /r t 9/ o= s/r i>/ a' 9ro ->t. N/to'>/9t o= -;ti9;/E .

3


4/29

BBSG4013 No. Matriks: 660211025018001

T is +-si'/ss r/ -ir/s 9/o9;/ to +/;i/ / i' t / 9ro ->ts a' t / o99ort-'it

t at t / +ri'7. = a' ak/ s-r/ t at 9/o9;/ ar/ +- i'7 9ro ->ts a'

s9o'sori'7 so /o'/ / /r o't t /' o 9a' < i> o==/rs 9/o9;/


5/29

BBSG4013 No. Matriks: 660211025018001

%ood & 'evera(e Series

1. Li'7( i Co==// 3 ' 12. Li'7( i B;a>k Co==//3. Li'7( i Co==// 2 ' 14. & i Ca=/5. S9i>a T/a6. Co>o( iJ. Mori'( i8. Mori'( /D. %i/10. #os/;;/ -i>/11. Cor >/9s12. S9ir-;i'a /r+a; Ca'13. Lio' s Ma'/14. #os/;;/ Ca'15. GL S9r/a16. Tro9ik Ma'7o1J. Tro9ik Ora'7/18. S9ir-;i'a C/r/a;1D. S9ir-;i'a Ca'

20. $i'/a99;/ a21. & i Mi't22. " N Cor 9i'/

)ea*t+ %ood Su *ement Series1. #/is i Ga'o I#GK2. Ga'o>/;i- IGLK3. #/is i;i- $o< /r 4. A' ro G

5. " N M >o i/t

$ersona* #are Series

1. T/a Tr// Cr/a2. Ga'o Massa7/ Oi;3. Ga'o( i Soa94. Ga'o( i S a 9oo a' BoFoa5. Ga'o( i Toot 9ast/6. N- /ko M/ i>at/ #-+J. Fr/s $/r=- /8. Ta;>- $o< /r

)ouse+o*d $roduct Series1. " 'a C;//'2. BLC Bio Or7a'i> Li -i C;/a'/r 3. S //'4. $i'/ C;//'5. "is C;//'6. GT 6 @as N S i'/J. Toi;/t Bo


6/29

BBSG4013 No. Matriks: 660211025018001

,.0 Mar-etin( Strate(y

,.1 #ore #om etenciesaK O9/ratio'a; !E>/;;/'>/

"/9/' a+;/ ;i'/ o= 9ro ->t a' 9ro ->tio'

ater Treatment System Series1. !@S2. Fi;t/r

Ne/ $roducts1. " N Cor >/9s $o< /r 2. " N B// $o;;/'3. S9ir-;i'a C/r/a;4. " N S9ir-;i'a $o< /r

5. " N S iitak/ M-s roo $o< /r 6. " N Lio' s Ma'/ M-s roo$o< /r J. " N & i Mi't8. & i Mo> a

6


7/29

BBSG4013 No. Matriks: 660211025018001

Lo< >ost o9/ratio' " N o9/rat/s s/ /' a'-=a>t-ri'7

=a>i;iti/s ;o>at/ i' t r// >o-'tri/s < /r/ ;a+o-r >ost is r/;ati /;

> /a9 'a /; Ma;a sia ' o'/sia a' C i'a.

+K $ro ->t L/a /rs i9

First >o 9a' to ark/t Ga'o /r a 9ro ->ts

To9 9rioriti/s =or r/s/ar> a' / /;o9 /'t to =-rt /r str/'7t /'

t / -a;it o= /Eisti'7 9ro ->ts a' a / '/< 9ro ->ts o= i7 /r

s9/>i=i>atio's o' str/a to sta a /a i' >o 9/titio'.

,.2 Situation Ana*ysis

3.2.1 't/r'a; Fa>tors

T / >o 9a' =//;s t at it >o'tro;s its o a'is .

o/ ressure +i(+ re/ard Lo< ai't/'a'>/ i7 o=

+o'-s 9a o-t.

En3oy /or*d/ide ro"it s+arin( and overridin(

7


8/29

BBSG4013 No. Matriks: 660211025018001

%air *an oa' o /rtak/ -9;i'/ a=t/r t /

+r/akaa' +/ +orro/.

2. Exce**ence in "u*"i**in( t+e romise. C;i/'ts o 'ot +-

=/at-r/s t / +- +/'/=its. To r/a;i(/ a +/'/=it " N as

i 9ro / /a;t o= a' 9/o9;/ t ro-7 o-t t /


9/29

BBSG4013 No. Matriks: 660211025018001

>-sto /rs to /'s-r/ t / s->>/ss o= o-r O'/ @or; O'/

Mark/t isio'. T is is a;so i 9orta't i' i /rsi= i'7 t /

+-si'/ss i' t / '/ar =-t-r/.

4. )i(+ 5ua*ity service and customer satis"action.

! /r t i'7 t / >o 9a' s/;;s is 7-ara't// t /r/=or/ t /

s/r i>/s a / to o < at t / >-sto /rs riti>a; to t / s-r i a; o= t /

5. ey mana(ement team. T / ri7 t a'a7/ /'t t/a is

i't/7ra; a' -st a / a stro'7 =o-' atio' i' ark/ti'7

a'a7/ /'t =i'a'>/ a' s/r i>/s / /;o9 /'t. T /

>o 9a' is >o'=i /'t i' its t/a .

3.2.2 !Et/r'a; Fa>tors

o<


10/29

BBSG4013 No. Matriks: 660211025018001

A=t/r " N a /sta+;is / its 9ro>/ssi'7 =a>i;iti/s t / '/Et st/9

o-'tr . B-t + 1DD5

+-si'/ss +oo / . " N >a / -9 ts

>o'tai'i'7 Ga'o /r a +/si /s o==/ri'7 it i' ta+;/t =or . A o'7

t /s/ 9ro ->ts ar/ " N s 3 i' 1 Li'7( i >o==// toot 9ast/ a'

>os /ti>s.

" N a 'ot +/ t / o'; Ga'o /r a -s roo 9ro ->/r i' t /

>o-'tr +-t ar/ >/rtai'; t / ;ar7/st i' t/r s o= >a9a>it . " N

ar/ a >o 9;/t/ >o 9a' i' t / s/'s/ t at -;ti atio'

9ro>/ssi'7 a' ark/ti'7 o= Ga'o /r a. " N 'ot o'; s/;;

9ro ->ts ;o>a;; +-t a;so s/;; to t / < o;/


11/29

BBSG4013 No. Matriks: 660211025018001

STREN7T) !$$!RT8NITES

S/;;i'7 a'0 Mark/ti'7 $otis/ IGM$K

!E>/;;/'>/ ' F-;=i;;i'7 $ro.is/s G;o+a; Mark/t"/:/;o9i'7 :isi+i;it1 to 7/'/rat/

'/< +-si'// ;/a0s 3/a;t8 a-sto./r satis=a>tio'

!==/>ti:/ k/1 .a'a7/./'t t/a. A00itio'a; Li'/ O= $ro0->t.EA6NESSES T)REAT

Li.it/0 .a'a7/./'t ski;;Mai' >o.9/tititor GANO!6C!L

Sta== /t8'i> ratio4 .a*orit1>8i'/s/4 8ar0 to 9/'/trat/Ma;a1 .ark/t

@/ak .ark/t i.a7/ i'0o./sti> .ark/t

,., #om etitive Ana*ysis

" N s 9ro ->ts ar/ 9ri ari; so; ia ir/>t s/;;i'7. A 9;-s si / o' " N is

t at it r/ -ir/s -9=ro't >as 9a /'ts =ro sto>kists a' istri+-tors +/=or/

7oo s ar/ /;i /r/ /'>/ ;otio's ar/ /'o i'at/ i' US" ;o a'7/

/E9os-r/ to ;o>a; >-rr/'>i/s i' t / >o-'tri/s t / o9/rat/ i' .

" N s ir/>t s/;;i'7 =o>-s r/ ->/s >o 9/titio' -s /a's " N is 'ot -;'/ra+;/ to -'=a o-ra+;/

>r/ it t/r s


12/29

BBSG4013 No. Matriks: 660211025018001

" N s +-si'/ss o9/ratio'a; str->t-r/ o= a i'7 a>>/ss to +ot its -9str/a

a' oo'tro;;i'7

its 9ro ->t 9ri>/.

Gi /' its i'>r/as/ '- +/r o= a' a /ra7/ r/ /'-/ >o'tri+-t/ + sto>kists

a' istri+-tors t -si'7 ass ark/ti'7 strat/7 . T ro-7 t is strat/7

" N is o==/ri'7 a ;i'/ o= 9ro ->t o=:

/a;t =oo s-99;/ /'t s/ri/s

Foo a' +/ /ra7/s s/ri/s

$/rso'a; >ar/s s/ri/s

@at/r tr/at /'t s st/ s/ri/s

,.: T+e Mar-etin( Mix

$romotion $ro otio' t s/;;i'7 a7/'ts t ro-7 o-t Ma;a sia t ro-7

/ +/r 7/t / +/r 9ro otio'.

$roduct As =ar as 9ro ->t is >o'>/r' " N is >o'ti'-o-s; 9-tti'7

a' /==ort to r/s/ar> a' / /;o9 /'t to 9ro ->/ '/< Ga'o +as/

9ro ->t. T / 9ro ->t a / +//' sta' ar is/ t ro-7 o-t t /


13/29

BBSG4013 No. Matriks: 660211025018001

$rice " N s o-; a / >o'tro; o' t / 9ri>/s -/ to t /ir ;o< >ost o=

9ro ->tio'. As t / O'/ "ra7o' >o'>/9t =ro >-;ti atio' o= rao 9a' " N is / 9;o i'7 o'/ to o'/ ark/ti'7 s/7 /'tatio'.

" N is /'7a7i'7 a iE t 9/ o= tar7/t ark/t strat/7 . As a MLM >o 9a'

" N tar7/t a >o's- /r ark/t i' -si'7 t /ir 9ro ->t. O' t / ot /r a' t /

>o's- /r t / s/; /s >a' +/>o / t /ir +-si'/ss 9art'/r as a MLM a7/'t.

T is -a;i=i/s as a +-si'/ss to +-si'/ss ark/t < /r/ t /r/ is a > a'7/ i'

+- /r s a' s/;;/r s #o;/s.

:.0 Strate(y and Im *ementation Summary

:.1 #om etitive Ed(e

' or /r to tak/ a >o 9/titi / / 7/ i' t / 7;o+a; ark/t " N as a =ar a'

=a>tor ;o>at/ i' B-kit @a'7 itra %/ a . a i'7 its otori/s

7i / a ;ot o= a a'ta7/s i' i'i i(i'7 a'-=a>t-ri'7 >ost. T is t.

" N Far ' itra %/ a

13
http://www.dxn2u.com/photo_gallery/galleries/Farm%20and%20Factories/DXN%20Lingzhi%20Farm%20and%20Factories/01_010.jpg?SESS=e66d23fd91a93add04e0c28ee1c7a0e0http://www.dxn2u.com/photo_gallery/galleries/Farm%20and%20Factories/DXN%20Lingzhi%20Farm%20and%20Factories/01_001.jpg?SESS=e66d23fd91a93add04e0c28ee1c7a0e0


14/29

BBSG4013 No. Matriks: 660211025018001

Co's- /r satis=a>tio' is " N ;o'7 t/r strat/7 . B-i; i'7 ;o'7 t/r

>-sto /r satis=a>tio' r/ -ir/s t at " N i' /st /a i; i' a -sto /rs. A strat/7 o=

>-sto /r satis=a>tio' r/ -ir/s o= +ot o'/ a' 9/o9;/.

T /r/ ar/ a' -sto /r satis=a>tio':

B-i; i'7 r/;atio's i9 -sto /rs a strat/7 t at tak/s =or o=

+-i; i'7 ;o'7 t/r r/;atio's i9 -sto /r t at r/9/at +-si'/ss

a' 9ro ot/ >-sto /r ;o a;t . !Ea 9;/: +o'-s 9oi't or +o'-s >ar

U'>o' itio'a; 7-ara't// a 7-ara't// -st 7o a' i' a' t -a;it .

!==i>i/'t >o 9;ai't a' ;i'7

:.2 Sa*es Strate(y

" N Mark/ti'7 S ' B strat/7 =o>-s/s =irst o' ai'tai'i'7 t / i /'tit o=

-a;it 9ro ->ts o= Ga'o M-s roo . #/s/ar> a' / /;o9 /'t 9ro7ra s

o 9/titio'. "-ri'7 t / ;ast =i'a'>ia; /ar ia;;

;a-'> / " N B// $o;;/' " N Cor >/9s $o< /r " N Lio' s Ma'/ " N

M-s roo $o< /r " N S iitak/ M-s roo $o< /r " N S9ir-;i'a $o< /r

" N & i Mo> a a' " N & i Mi't i'to t / ark/t. @ i;/ =o>-si'7 o' =oo

9ro ->ts " N a;so s// t / 9ot/'tia; / a' i' t / ark/t =or 'o' =oo9ro ->ts s-> as /r+a; +as/ >os /ti> 9ro ->ts.

" N ar/ i' t / 9ro7r/ss to s/t -9 o-r >o'str->tio' o= a GM$ IGoo

Ma'-=a>t-ri'7 $ra>ti>/K =a>tor to a'-=a>t-r/ o-r '/


15/29


16/29

BBSG4013 No. Matriks: 660211025018001

+ t / 't/r'a; B-si'/ss Ma'a7/ /'t i isio' ar/: a>>o-'ti'7

a i'istratio' a' - a' r/so-r>/s / /;o9 /'t.

$/rso''/; $;a' 2006 200J 2008 200D 2010

i>/ $r/si /'t

Sa;/s Q

Mark/ti'7

#M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138

Mark/ti'7

Sa;/s B2B#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

Mark/ti'7

Sa;/s B2C#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

S/>r/tar

Sa;/s Q

Mark/ti'7

O==i>/

#M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1

i>/ $r/si /'t

O9/ratio's#M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138

S/'ior

Co's-;ta't Mark/ti'7

#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

S/'ior

Co's-;ta't

Fi'a'>/

Ma'a7/ /'t

#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

S/'ior

Co's-;ta't

Strat/7i>Ma'a7/ /'t

#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

S/>r/tar

O9/ratio's

O==i>/

#M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1

$ 't/r'a; #M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138

16


17/29

BBSG4013 No. Matriks: 660211025018001

B-si'/ss

Ma'a7/ /'t

A>>o-'ta't #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

L/7a; O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

A i'istrati /

O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

#" O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083

$r/si /'tRC!O #M48 000 #M52 800 #M58 080 #M63 888 #MJ0 2JJ

S/>r/tar to

t / C!O#M6 000 #M6 600 #MJ 260 #MJ D86 #M8 J85

Bookk//9/r #M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1

C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J

C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J

C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J

C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J

Tota; $/o9;/ 0 0 0 0 0

Tota; $a ro;; #M2J1 200 #M2D8 320 #M328 152 #M360 D6J #M3DJ 064

;.0 %inancia* $*an

;.1 Im ortant Assum tion

T / a>>o 9a' i'7 ta+;/ ;ists " N Mark/ti'7 S ' B s ai' ass- 9tio's

=or / /;o9i'7 its =i'a'>ia; 9ro*/>tio's. T / ost s/'siti / ass- 9tio' is t /

>o;;/>tio' a s. " N Mark/ti'7 S ' B s o;;/>tio'

a s to tak/ 9r/ss-r/ o== o= its


18/29

BBSG4013 No. Matriks: 660211025018001

(Source: Adaption from DXN Financial Report)

G/'/ra; Ass- 9tio's

2006 200J 2008 200D 2010

$;a' Mo't 1 2 3 4 5

C-rr/'t

't/r/st #at/D.00 D.00 D.00 D.00 D.00

Lo'7 t/r

't/r/st #at/D.00 D.00 D.00 D.00 D.00

TaE #at/ 25.00 25.00 25.00 25.00 25.00

Sa;/s o'

Cr/ it 50.00 50.00 50.00 50.00 50.00

Ot /r 0 0 0 0 0

;.2 'rea- even Ana*ysis

T / =o;;o


19/29

BBSG4013 No. Matriks: 660211025018001

Br/ak / /' A'a; sis:

Mo't ; U'its Br/ak / /' 46 214

Mo't ; #/ /'-/ Br/ak / /' #M46 214

Ass- 9tio's:

A /ra7/ $/r U'it #/ /'-/ #M1.00

A /ra7/ $/r U'it aria+;/ Cost #M0.20

!sti at/ Mo't ; FiE/ Cost #M3J 053

;., $ro3ected $ro"it And oss

19


20/29

BBSG4013 No. Matriks: 660211025018001

T / /tai;/ o't ; 9ro =or a i'>o / stat/ /'t =or t / =irst /ar is i'>;- /

i' t / a99/' iE. T / a''-a; /sti at/s ar/ i'>;- / /r/.


$ro For a $ro=it a' Loss

2006 200J 2008 200D 2010

Sa;/s #M2 080 000 #M2 4D6 000 #M2 DD5 200 #M3 5D4 240 #M4 313 088

"ir/>t Cost o=

Sa;/s#M0 #M0 #M0 #M0 #M0

Ot /r #M0 #M0 #M0 #M0 #M0

Tota; Cost o=

Sa;/s#M0 #M0 #M0 #M0 #M0

Gross Mar7i' #M2 080 000 #M2 4D6 000 #M2 DD5 200 #M3 5D4 240 #M4 313 088

Gross Mar7i'100.00 100.00 100.00 100.00 100.00

!E9/'s/s:

$a ro;; #M2J1 200 #M2D8 320 #M328 152 #M360 D6J #M3DJ 064

Sa;/s a'Mark/ti'7

a' Ot /r

!E9/'s/s

#M85 000 #M102 000 #M122 320 #M146 J84 #M1J6 141

"/9r/>iatio' #M0 #M0 #M0 #M0 #M0

L/as/

! -i9 /'t#M0 #M0 #M0 #M0 #M0

Uti;iti/s #MJ 200 #M8 640 #M10 368 #M12 442 #M14 D30

's-ra'>/ #M2 160 #M2 5D2 #M3 110 #M3 J32 #M4 4JDO==i>/ #/'t #M38 400 #M46 080 #M55 2D6 #M66 355 #MJD 626

$a ro;; TaE/s #M40 680 #M44 J48 #M4D 223 #M54 145 #M5D 560

Ot /r #M0 #M0 #M0 #M0 #M0

20


21/29

BBSG4013 No. Matriks: 660211025018001

Tota;

O9/rati'7

!E9/'s/s

#M444 640 #M502 380 #M568 46D #M644 426 #MJ31 JDD

$ro=it B/=or/

't/r/st a'

TaE/s

#M1 635 360 #M1 DD3 620 #M2 426 J31 #M2 D4D 814 #M3 581 28D

't/r/st

!E9/'s/#M0 #M0 #M0 #M0 #M0

TaE/s

'>-rr/#M408 840 #M4D8 405 #M606 683 #MJ3J 454 #M8D5 322

N/t $ro=it #M1 226 520 #M1 4D5 215 #M1 820 048 #M2 212 361 #M2 685 D66

N/t

$ro=itRSa;/s58.DJ 5D.D0 60.JJ 61.55 62.2J

;.9 $ro3ected #as+ %*o/

21


22/29

BBSG4013 No. Matriks: 660211025018001

Cas =;o< 9ro*/>tio's ar/ >riti>a; to " N Mark/ti'7 S ' B s s->>/ss. T /

o't ; >as =;o< is s oas =;o< 9/r o't a' t / ot /r r/9r/s/'ti'7 t / o't ; +a;a'>/. T /

a''-a; >as =;o< =i7-r/s ar/ i'>;- / +/;o< i' t / =o;;o


23/29

BBSG4013 No. Matriks: 660211025018001

#/>/i /

!E9/' it-r/s 2006 200J 2008 200D 2010

!E9/' it-r/s

=ro

O9/ratio's:

Cas

S9/' i'7#M85 084 #M102 881 #M124 308 #M150 113 #M181 1J4

$a /'t o=

A>>o-'ts$a a+;/

#MJ12 J0J #M885 211 #M1 035 560 #M1 213 35D #M1 423 JD3

S-+tota;

S9/'t o'

O9/ratio's

#MJDJ JD1 #MD88 0D1 #M1 15D 868 #M1 363 4J3 #M1 604 D6J

A itio'a;

Cas S9/'t

Sa;/s TaE

AT

STRGST

$ai O-t

#M0 #M0 #M0 #M0 #M0

S-+tota;

Cas S9/'t#MJDJ JD1 #MD88 0D1 #M1 15D 868 #M1 363 4J3 #M1 604 D6J

N/t Cas

F;o< #M1 2J2 314 #M1 482 242 #M1 804 532 #M2 1D3 80J #M2 663 J6D

Cas Ba;a'>/ #M1 D28 400 #M3 410 642 #M5 215 1J4 #MJ 408 D81 #M10 0J2 J50

;.: $ro3ected 'a*ance S+eet

23


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T / =o;;o/ s //t s o;- / i' t / a99/' iE.


$ro For a Ba;a'>/ S //t

Ass/ts

C-rr/'t

Ass/ts2006 200J 2008 200D 2010

Cas #M1 D28 400 #M3 410 642 #M5 215 1J4 #MJ 408 D81 #M10 0J2 J50

A>>o-'ts

#/>/i a+;/#M128 333 #M154 000 #M184 800 #M221 J60 #M266 112

Ot /r C-rr/'t

Ass/ts#M0 #M0 #M0 #M0 #M0

Tota; C-rr/'t

Ass/ts#M2 056 J33 #M3 564 642 #M5 3DD DJ4 #MJ 630 J41 #M10 338 862

Lo'7 t/r

Ass/ts

Lo'7 t/r

Ass/ts#M126 588 #M126 588 #M126 588 #M126 588 #M126 588

A>>- -;at/

"/9r/>iatio'#M0 #M0 #M0 #M0 #M0

Tota; Lo'7

t/r Ass/ts#M126 588 #M126 588 #M126 588 #M126 588 #M126 588

Tota; Ass/ts #M2 183 321 #M3 6D1 22D #M5 526 562 #MJ J5J 32D #M10 465 450

Lia+i;iti/s a'

Ca9ita;

C-rr/'t

Lia+i;iti/s2006 200J 2008 200D 2010

A>>o-'ts #M60 68D #MJ3 383 #M88 66J #M10J 0J3 #M12D 228

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$a a+;/

C-rr/'t

Borroa't +-si'/ss ratios =or " N Mark/ti'7 S ' B s.

T / ;ast >o;- ' ' -str $ro=i;/s >o'tai's ratios +as/ o' t / a'a7/ /'t >o's-;ti'7

s/r i>/s i' -str as /=i'/ + t / Sta' ar ' -str C;assi=i>atio' IS CK ' /E >o /8J42.

#atio A'a; sis

2006 200J 2008 200D 2010' -str

$ro=i;/

25


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Sa;/s Gro/'t o=

Tota; Ass/ts

A>>o-'ts

#/>/i a+;/5.88 4.1J 3.34 2.86 2.54 24.40

' /'tor 0.00 0.00 0.00 0.00 0.00 3.80

Ot /r C-rr/'t

Ass/ts0.00 0.00 0.00 0.00 0.00 46.J0

Tota; C-rr/'t

Ass/tsD4.20 D6.5J DJ.J1 D8.3J D8.JD J4.D0

Lo'7 t/r Ass/ts

5.80 3.43 2.2D 1.63 1.21 25.10

Tota; Ass/ts 100.00 100.00 100.00 100.00 100.00 100.00

C-rr/'t

Lia+i;iti/s2.J8 1.DD 1.60 1.38 1.23 42.80

Lo'7 t/r

Lia+i;iti/s0.00 0.00 0.00 0.00 0.00 1J.20

Tota;

Lia+i;iti/s2.J8 1.DD 1.60 1.38 1.23 60.00

N/t @ort DJ.22 D8.01 D8.40 D8.62 D8.JJ 40.00

$/r>/'t o=

Sa;/s

Sa;/s 100.00 100.00 100.00 100.00 100.00 100.00

Gross Mar7i' 100.00 100.00 100.00 100.00 100.00 0.00S/;;i'7

G/'/ra; Q

A i'istrati /

!E9/'s/s

36.08 35.14 34.28 33.4D 32.JJ 83.50

A /rtisi'7 1.2J 1.2J 1.2J 1.2J 1.2J 1.20

26


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A>>o-'ts

$a a+;/

T-r'o /r

12.66 12.24 11.85 11.50 11.1D '.a

$a /'t

"a s 2J 2J 28 2D 30 '.a

Tota; Ass/t

T-r'o /r 0.D5 0.68 0.54 0.46 0.41 '.a

"/+t #atios

"/+t to N/t

@ort0.03 0.02 0.02 0.01 0.01 '.a

C-rr/'t Lia+.to Lia+.

1.00 1.00 1.00 1.00 1.00 '.a

Li -i it

#atios

N/t @orki'7

Ca9ita;#M1 DD6 044 #M3 4D1 25D #M5 311 30J #MJ 523 668 #M10 20D 634 '.a

't/r/st

Co /ra7/0.00 0.00 0.00 0.00 0.00 '.a

A itio'a;

#atios

Ass/ts to

Sa;/s1.05 1.48 1.85 2.16 2.43 '.a

C-rr/'t

"/+tRTota;

Ass/ts

3 2 2 1 1 '.a

A>i T/st 31.J8 46.48 58.82 6D.20 JJ.D5 '.a

Sa;/sRN/t

@ort0.D8 0.6D 0.55 0.4J 0.42 '.a

"i i /' 0.00 0.00 0.00 0.00 0.00 '.a

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