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BBSG4013 No. Matriks: 660211025018001
FACULTY OF BUS N!SS AN" MANAG!M!NT
BBSG4103
ST#AT!G "AN $!NGU#USAN $!MASA#AN
MA#%!T NG MANAG!M!NT AN" ST#AT!GY
NAM!: NOO#A& AN NOO#" N
MAT# C NO.: 660211025018001
N# C NO.: 660211025018
!MA L A""#!SS: 'a()*t+,o- ./ -.
TUTO#: M#. CTO# ONG C $OLLC: $"A T#A %!"A .
JAN 2006 SEMESTER
1
http://www.oum.edu.my/portal/index.phpmailto:[email protected]:[email protected]://www.oum.edu.my/portal/index.php -
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1.0 Executive Summary
" N Mark/ti'7 S ' B ai s to 9ro i / /a;t a' >-;ti at/ ra< at/ria;s tio'.
T / r/>o7'itio' o= SO 14001 SO D001 a' TGA i' i>at/ t at o-r 9ro ->ts a /
attai'/ i't/r'atio'a; sta' ar s. Last +-t 'ot ;/ast a' 9/o9;/ i' t / ;- / t / si(/ a' 7ro-sto /r
'// s 9/r>/9tio' a' +- i'7 +/ a ior tr/' s a / +//' o' t / -9st/ to >o'ti'-/ i' t is tr/' =or t / '/Et =i / /ars. " N Mark/ti'7 S ' B =//;s
t at it is a+;/ to =i;; t / o;/ i' t / ass ark/ti'7 a'
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" N Mark/ti'7 S ' B tio' ;i'/ to 9ro>/ss Ga'o /r a 9ro ->ts >o +i'i'7
a a'>/ t/> 'o;o7 /-ti>a; S '.
B is a' i't/7rat/ =a>tor o= 28 000 s -ar/ =//t. T is =a>i;it a;;o/-ti>a; a;so /'s-r/s i7
9ro ->tio' >a9a>it to //t " N / /r 7rots as its / +/rs i9 7ro>/;/rat/s / i' Mar>
2002 a' " N Ca'a a i' a'-ar 2003. ' or /r to 9ro i / >o 9;/t/ s/r i>/
>o /ra7/ to Nort A /ri>a " N M/Ei>o is i' its =i'a; >o 9;/tio' sta7/
9ro*/>t/ to +/ r/a i' 2005. A;so " N '>. 9ro- ; 9r/s/'ts a'ot /r
i;/sto'/ a> i/ / /'t to o-r / +/rs. !==/>ti / =ro S/9t/ +/r 30 2003:
" N '>. is 'o< " N o; i'7s B . a %LS! ;ist/ >o 9a' i' Ma;a siaH
" N Mark/ti'7 S ' B is a M-;ti L/ /; Mark/ti'7 Co 9a' < i> is a;so
k'o/9t < i> >a' a99; to
/ /r t 9/ o= s/r i>/ a' 9ro ->t. N/to'>/9t o= -;ti9;/E .
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T is +-si'/ss r/ -ir/s 9/o9;/ to +/;i/ / i' t / 9ro ->ts a' t / o99ort-'it
t at t / +ri'7. = a' ak/ s-r/ t at 9/o9;/ ar/ +- i'7 9ro ->ts a'
s9o'sori'7 so /o'/ / /r o't t /' o 9a' < i> o==/rs 9/o9;/
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%ood & 'evera(e Series
1. Li'7( i Co==// 3 ' 12. Li'7( i B;a>k Co==//3. Li'7( i Co==// 2 ' 14. & i Ca=/5. S9i>a T/a6. Co>o( iJ. Mori'( i8. Mori'( /D. %i/10. #os/;;/ -i>/11. Cor >/9s12. S9ir-;i'a /r+a; Ca'13. Lio' s Ma'/14. #os/;;/ Ca'15. GL S9r/a16. Tro9ik Ma'7o1J. Tro9ik Ora'7/18. S9ir-;i'a C/r/a;1D. S9ir-;i'a Ca'
20. $i'/a99;/ a21. & i Mi't22. " N Cor 9i'/
)ea*t+ %ood Su *ement Series1. #/is i Ga'o I#GK2. Ga'o>/;i- IGLK3. #/is i;i- $o< /r 4. A' ro G
5. " N M >o i/t
$ersona* #are Series
1. T/a Tr// Cr/a2. Ga'o Massa7/ Oi;3. Ga'o( i Soa94. Ga'o( i S a 9oo a' BoFoa5. Ga'o( i Toot 9ast/6. N- /ko M/ i>at/ #-+J. Fr/s $/r=- /8. Ta;>- $o< /r
)ouse+o*d $roduct Series1. " 'a C;//'2. BLC Bio Or7a'i> Li -i C;/a'/r 3. S //'4. $i'/ C;//'5. "is C;//'6. GT 6 @as N S i'/J. Toi;/t Bo
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,.0 Mar-etin( Strate(y
,.1 #ore #om etenciesaK O9/ratio'a; !E>/;;/'>/
"/9/' a+;/ ;i'/ o= 9ro ->t a' 9ro ->tio'
ater Treatment System Series1. !@S2. Fi;t/r
Ne/ $roducts1. " N Cor >/9s $o< /r 2. " N B// $o;;/'3. S9ir-;i'a C/r/a;4. " N S9ir-;i'a $o< /r
5. " N S iitak/ M-s roo $o< /r 6. " N Lio' s Ma'/ M-s roo$o< /r J. " N & i Mi't8. & i Mo> a
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Lo< >ost o9/ratio' " N o9/rat/s s/ /' a'-=a>t-ri'7
=a>i;iti/s ;o>at/ i' t r// >o-'tri/s < /r/ ;a+o-r >ost is r/;ati /;
> /a9 'a /; Ma;a sia ' o'/sia a' C i'a.
+K $ro ->t L/a /rs i9
First >o 9a' to ark/t Ga'o /r a 9ro ->ts
To9 9rioriti/s =or r/s/ar> a' / /;o9 /'t to =-rt /r str/'7t /'
t / -a;it o= /Eisti'7 9ro ->ts a' a / '/< 9ro ->ts o= i7 /r
s9/>i=i>atio's o' str/a to sta a /a i' >o 9/titio'.
,.2 Situation Ana*ysis
3.2.1 't/r'a; Fa>tors
T / >o 9a' =//;s t at it >o'tro;s its o a'is .
o/ ressure +i(+ re/ard Lo< ai't/'a'>/ i7 o=
+o'-s 9a o-t.
En3oy /or*d/ide ro"it s+arin( and overridin(
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%air *an oa' o /rtak/ -9;i'/ a=t/r t /
+r/akaa' +/ +orro/.
2. Exce**ence in "u*"i**in( t+e romise. C;i/'ts o 'ot +-
=/at-r/s t / +- +/'/=its. To r/a;i(/ a +/'/=it " N as
i 9ro / /a;t o= a' 9/o9;/ t ro-7 o-t t /
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>-sto /rs to /'s-r/ t / s->>/ss o= o-r O'/ @or; O'/
Mark/t isio'. T is is a;so i 9orta't i' i /rsi= i'7 t /
+-si'/ss i' t / '/ar =-t-r/.
4. )i(+ 5ua*ity service and customer satis"action.
! /r t i'7 t / >o 9a' s/;;s is 7-ara't// t /r/=or/ t /
s/r i>/s a / to o < at t / >-sto /rs riti>a; to t / s-r i a; o= t /
5. ey mana(ement team. T / ri7 t a'a7/ /'t t/a is
i't/7ra; a' -st a / a stro'7 =o-' atio' i' ark/ti'7
a'a7/ /'t =i'a'>/ a' s/r i>/s / /;o9 /'t. T /
>o 9a' is >o'=i /'t i' its t/a .
3.2.2 !Et/r'a; Fa>tors
o<
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A=t/r " N a /sta+;is / its 9ro>/ssi'7 =a>i;iti/s t / '/Et st/9
o-'tr . B-t + 1DD5
+-si'/ss +oo / . " N >a / -9 ts
>o'tai'i'7 Ga'o /r a +/si /s o==/ri'7 it i' ta+;/t =or . A o'7
t /s/ 9ro ->ts ar/ " N s 3 i' 1 Li'7( i >o==// toot 9ast/ a'
>os /ti>s.
" N a 'ot +/ t / o'; Ga'o /r a -s roo 9ro ->/r i' t /
>o-'tr +-t ar/ >/rtai'; t / ;ar7/st i' t/r s o= >a9a>it . " N
ar/ a >o 9;/t/ >o 9a' i' t / s/'s/ t at -;ti atio'
9ro>/ssi'7 a' ark/ti'7 o= Ga'o /r a. " N 'ot o'; s/;;
9ro ->ts ;o>a;; +-t a;so s/;; to t / < o;/
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STREN7T) !$$!RT8NITES
S/;;i'7 a'0 Mark/ti'7 $otis/ IGM$K
!E>/;;/'>/ ' F-;=i;;i'7 $ro.is/s G;o+a; Mark/t"/:/;o9i'7 :isi+i;it1 to 7/'/rat/
'/< +-si'// ;/a0s 3/a;t8 a-sto./r satis=a>tio'
!==/>ti:/ k/1 .a'a7/./'t t/a. A00itio'a; Li'/ O= $ro0->t.EA6NESSES T)REAT
Li.it/0 .a'a7/./'t ski;;Mai' >o.9/tititor GANO!6C!L
Sta== /t8'i> ratio4 .a*orit1>8i'/s/4 8ar0 to 9/'/trat/Ma;a1 .ark/t
@/ak .ark/t i.a7/ i'0o./sti> .ark/t
,., #om etitive Ana*ysis
" N s 9ro ->ts ar/ 9ri ari; so; ia ir/>t s/;;i'7. A 9;-s si / o' " N is
t at it r/ -ir/s -9=ro't >as 9a /'ts =ro sto>kists a' istri+-tors +/=or/
7oo s ar/ /;i /r/ /'>/ ;otio's ar/ /'o i'at/ i' US" ;o a'7/
/E9os-r/ to ;o>a; >-rr/'>i/s i' t / >o-'tri/s t / o9/rat/ i' .
" N s ir/>t s/;;i'7 =o>-s r/ ->/s >o 9/titio' -s /a's " N is 'ot -;'/ra+;/ to -'=a o-ra+;/
>r/ it t/r s
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" N s +-si'/ss o9/ratio'a; str->t-r/ o= a i'7 a>>/ss to +ot its -9str/a
a' oo'tro;;i'7
its 9ro ->t 9ri>/.
Gi /' its i'>r/as/ '- +/r o= a' a /ra7/ r/ /'-/ >o'tri+-t/ + sto>kists
a' istri+-tors t -si'7 ass ark/ti'7 strat/7 . T ro-7 t is strat/7
" N is o==/ri'7 a ;i'/ o= 9ro ->t o=:
/a;t =oo s-99;/ /'t s/ri/s
Foo a' +/ /ra7/s s/ri/s
$/rso'a; >ar/s s/ri/s
@at/r tr/at /'t s st/ s/ri/s
,.: T+e Mar-etin( Mix
$romotion $ro otio' t s/;;i'7 a7/'ts t ro-7 o-t Ma;a sia t ro-7
/ +/r 7/t / +/r 9ro otio'.
$roduct As =ar as 9ro ->t is >o'>/r' " N is >o'ti'-o-s; 9-tti'7
a' /==ort to r/s/ar> a' / /;o9 /'t to 9ro ->/ '/< Ga'o +as/
9ro ->t. T / 9ro ->t a / +//' sta' ar is/ t ro-7 o-t t /
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$rice " N s o-; a / >o'tro; o' t / 9ri>/s -/ to t /ir ;o< >ost o=
9ro ->tio'. As t / O'/ "ra7o' >o'>/9t =ro >-;ti atio' o= rao 9a' " N is / 9;o i'7 o'/ to o'/ ark/ti'7 s/7 /'tatio'.
" N is /'7a7i'7 a iE t 9/ o= tar7/t ark/t strat/7 . As a MLM >o 9a'
" N tar7/t a >o's- /r ark/t i' -si'7 t /ir 9ro ->t. O' t / ot /r a' t /
>o's- /r t / s/; /s >a' +/>o / t /ir +-si'/ss 9art'/r as a MLM a7/'t.
T is -a;i=i/s as a +-si'/ss to +-si'/ss ark/t < /r/ t /r/ is a > a'7/ i'
+- /r s a' s/;;/r s #o;/s.
:.0 Strate(y and Im *ementation Summary
:.1 #om etitive Ed(e
' or /r to tak/ a >o 9/titi / / 7/ i' t / 7;o+a; ark/t " N as a =ar a'
=a>tor ;o>at/ i' B-kit @a'7 itra %/ a . a i'7 its otori/s
7i / a ;ot o= a a'ta7/s i' i'i i(i'7 a'-=a>t-ri'7 >ost. T is t.
" N Far ' itra %/ a
13
http://www.dxn2u.com/photo_gallery/galleries/Farm%20and%20Factories/DXN%20Lingzhi%20Farm%20and%20Factories/01_010.jpg?SESS=e66d23fd91a93add04e0c28ee1c7a0e0http://www.dxn2u.com/photo_gallery/galleries/Farm%20and%20Factories/DXN%20Lingzhi%20Farm%20and%20Factories/01_001.jpg?SESS=e66d23fd91a93add04e0c28ee1c7a0e0 -
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Co's- /r satis=a>tio' is " N ;o'7 t/r strat/7 . B-i; i'7 ;o'7 t/r
>-sto /r satis=a>tio' r/ -ir/s t at " N i' /st /a i; i' a -sto /rs. A strat/7 o=
>-sto /r satis=a>tio' r/ -ir/s o= +ot o'/ a' 9/o9;/.
T /r/ ar/ a' -sto /r satis=a>tio':
B-i; i'7 r/;atio's i9 -sto /rs a strat/7 t at tak/s =or o=
+-i; i'7 ;o'7 t/r r/;atio's i9 -sto /r t at r/9/at +-si'/ss
a' 9ro ot/ >-sto /r ;o a;t . !Ea 9;/: +o'-s 9oi't or +o'-s >ar
U'>o' itio'a; 7-ara't// a 7-ara't// -st 7o a' i' a' t -a;it .
!==i>i/'t >o 9;ai't a' ;i'7
:.2 Sa*es Strate(y
" N Mark/ti'7 S ' B strat/7 =o>-s/s =irst o' ai'tai'i'7 t / i /'tit o=
-a;it 9ro ->ts o= Ga'o M-s roo . #/s/ar> a' / /;o9 /'t 9ro7ra s
o 9/titio'. "-ri'7 t / ;ast =i'a'>ia; /ar ia;;
;a-'> / " N B// $o;;/' " N Cor >/9s $o< /r " N Lio' s Ma'/ " N
M-s roo $o< /r " N S iitak/ M-s roo $o< /r " N S9ir-;i'a $o< /r
" N & i Mo> a a' " N & i Mi't i'to t / ark/t. @ i;/ =o>-si'7 o' =oo
9ro ->ts " N a;so s// t / 9ot/'tia; / a' i' t / ark/t =or 'o' =oo9ro ->ts s-> as /r+a; +as/ >os /ti> 9ro ->ts.
" N ar/ i' t / 9ro7r/ss to s/t -9 o-r >o'str->tio' o= a GM$ IGoo
Ma'-=a>t-ri'7 $ra>ti>/K =a>tor to a'-=a>t-r/ o-r '/
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+ t / 't/r'a; B-si'/ss Ma'a7/ /'t i isio' ar/: a>>o-'ti'7
a i'istratio' a' - a' r/so-r>/s / /;o9 /'t.
$/rso''/; $;a' 2006 200J 2008 200D 2010
i>/ $r/si /'t
Sa;/s Q
Mark/ti'7
#M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138
Mark/ti'7
Sa;/s B2B#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
Mark/ti'7
Sa;/s B2C#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
S/>r/tar
Sa;/s Q
Mark/ti'7
O==i>/
#M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1
i>/ $r/si /'t
O9/ratio's#M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138
S/'ior
Co's-;ta't Mark/ti'7
#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
S/'ior
Co's-;ta't
Fi'a'>/
Ma'a7/ /'t
#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
S/'ior
Co's-;ta't
Strat/7i>Ma'a7/ /'t
#M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
S/>r/tar
O9/ratio's
O==i>/
#M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1
$ 't/r'a; #M24 000 #M26 400 #M2D 040 #M31 D44 #M35 138
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B-si'/ss
Ma'a7/ /'t
A>>o-'ta't #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
L/7a; O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
A i'istrati /
O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
#" O==i>/r #M14 400 #M15 840 #M1J 424 #M1D 166 #M21 083
$r/si /'tRC!O #M48 000 #M52 800 #M58 080 #M63 888 #MJ0 2JJ
S/>r/tar to
t / C!O#M6 000 #M6 600 #MJ 260 #MJ D86 #M8 J85
Bookk//9/r #M3 600 #M3 D60 #M4 356 #M4 JD2 #M5 2J1
C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J
C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J
C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J
C;/ri>a; #M1 200 #M1 320 #M1 452 #M1 5DJ #M1 J5J
Tota; $/o9;/ 0 0 0 0 0
Tota; $a ro;; #M2J1 200 #M2D8 320 #M328 152 #M360 D6J #M3DJ 064
;.0 %inancia* $*an
;.1 Im ortant Assum tion
T / a>>o 9a' i'7 ta+;/ ;ists " N Mark/ti'7 S ' B s ai' ass- 9tio's
=or / /;o9i'7 its =i'a'>ia; 9ro*/>tio's. T / ost s/'siti / ass- 9tio' is t /
>o;;/>tio' a s. " N Mark/ti'7 S ' B s o;;/>tio'
a s to tak/ 9r/ss-r/ o== o= its
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(Source: Adaption from DXN Financial Report)
G/'/ra; Ass- 9tio's
2006 200J 2008 200D 2010
$;a' Mo't 1 2 3 4 5
C-rr/'t
't/r/st #at/D.00 D.00 D.00 D.00 D.00
Lo'7 t/r
't/r/st #at/D.00 D.00 D.00 D.00 D.00
TaE #at/ 25.00 25.00 25.00 25.00 25.00
Sa;/s o'
Cr/ it 50.00 50.00 50.00 50.00 50.00
Ot /r 0 0 0 0 0
;.2 'rea- even Ana*ysis
T / =o;;o
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Br/ak / /' A'a; sis:
Mo't ; U'its Br/ak / /' 46 214
Mo't ; #/ /'-/ Br/ak / /' #M46 214
Ass- 9tio's:
A /ra7/ $/r U'it #/ /'-/ #M1.00
A /ra7/ $/r U'it aria+;/ Cost #M0.20
!sti at/ Mo't ; FiE/ Cost #M3J 053
;., $ro3ected $ro"it And oss
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T / /tai;/ o't ; 9ro =or a i'>o / stat/ /'t =or t / =irst /ar is i'>;- /
i' t / a99/' iE. T / a''-a; /sti at/s ar/ i'>;- / /r/.
(Source: Adaption from DXN Financial Report)
$ro For a $ro=it a' Loss
2006 200J 2008 200D 2010
Sa;/s #M2 080 000 #M2 4D6 000 #M2 DD5 200 #M3 5D4 240 #M4 313 088
"ir/>t Cost o=
Sa;/s#M0 #M0 #M0 #M0 #M0
Ot /r #M0 #M0 #M0 #M0 #M0
Tota; Cost o=
Sa;/s#M0 #M0 #M0 #M0 #M0
Gross Mar7i' #M2 080 000 #M2 4D6 000 #M2 DD5 200 #M3 5D4 240 #M4 313 088
Gross Mar7i'100.00 100.00 100.00 100.00 100.00
!E9/'s/s:
$a ro;; #M2J1 200 #M2D8 320 #M328 152 #M360 D6J #M3DJ 064
Sa;/s a'Mark/ti'7
a' Ot /r
!E9/'s/s
#M85 000 #M102 000 #M122 320 #M146 J84 #M1J6 141
"/9r/>iatio' #M0 #M0 #M0 #M0 #M0
L/as/
! -i9 /'t#M0 #M0 #M0 #M0 #M0
Uti;iti/s #MJ 200 #M8 640 #M10 368 #M12 442 #M14 D30
's-ra'>/ #M2 160 #M2 5D2 #M3 110 #M3 J32 #M4 4JDO==i>/ #/'t #M38 400 #M46 080 #M55 2D6 #M66 355 #MJD 626
$a ro;; TaE/s #M40 680 #M44 J48 #M4D 223 #M54 145 #M5D 560
Ot /r #M0 #M0 #M0 #M0 #M0
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Tota;
O9/rati'7
!E9/'s/s
#M444 640 #M502 380 #M568 46D #M644 426 #MJ31 JDD
$ro=it B/=or/
't/r/st a'
TaE/s
#M1 635 360 #M1 DD3 620 #M2 426 J31 #M2 D4D 814 #M3 581 28D
't/r/st
!E9/'s/#M0 #M0 #M0 #M0 #M0
TaE/s
'>-rr/#M408 840 #M4D8 405 #M606 683 #MJ3J 454 #M8D5 322
N/t $ro=it #M1 226 520 #M1 4D5 215 #M1 820 048 #M2 212 361 #M2 685 D66
N/t
$ro=itRSa;/s58.DJ 5D.D0 60.JJ 61.55 62.2J
;.9 $ro3ected #as+ %*o/
21
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BBSG4013 No. Matriks: 660211025018001
Cas =;o< 9ro*/>tio's ar/ >riti>a; to " N Mark/ti'7 S ' B s s->>/ss. T /
o't ; >as =;o< is s oas =;o< 9/r o't a' t / ot /r r/9r/s/'ti'7 t / o't ; +a;a'>/. T /
a''-a; >as =;o< =i7-r/s ar/ i'>;- / +/;o< i' t / =o;;o
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BBSG4013 No. Matriks: 660211025018001
#/>/i /
!E9/' it-r/s 2006 200J 2008 200D 2010
!E9/' it-r/s
=ro
O9/ratio's:
Cas
S9/' i'7#M85 084 #M102 881 #M124 308 #M150 113 #M181 1J4
$a /'t o=
A>>o-'ts$a a+;/
#MJ12 J0J #M885 211 #M1 035 560 #M1 213 35D #M1 423 JD3
S-+tota;
S9/'t o'
O9/ratio's
#MJDJ JD1 #MD88 0D1 #M1 15D 868 #M1 363 4J3 #M1 604 D6J
A itio'a;
Cas S9/'t
Sa;/s TaE
AT
STRGST
$ai O-t
#M0 #M0 #M0 #M0 #M0
S-+tota;
Cas S9/'t#MJDJ JD1 #MD88 0D1 #M1 15D 868 #M1 363 4J3 #M1 604 D6J
N/t Cas
F;o< #M1 2J2 314 #M1 482 242 #M1 804 532 #M2 1D3 80J #M2 663 J6D
Cas Ba;a'>/ #M1 D28 400 #M3 410 642 #M5 215 1J4 #MJ 408 D81 #M10 0J2 J50
;.: $ro3ected 'a*ance S+eet
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BBSG4013 No. Matriks: 660211025018001
T / =o;;o/ s //t s o;- / i' t / a99/' iE.
(Source: Adaption from DXN Financial Report)
$ro For a Ba;a'>/ S //t
Ass/ts
C-rr/'t
Ass/ts2006 200J 2008 200D 2010
Cas #M1 D28 400 #M3 410 642 #M5 215 1J4 #MJ 408 D81 #M10 0J2 J50
A>>o-'ts
#/>/i a+;/#M128 333 #M154 000 #M184 800 #M221 J60 #M266 112
Ot /r C-rr/'t
Ass/ts#M0 #M0 #M0 #M0 #M0
Tota; C-rr/'t
Ass/ts#M2 056 J33 #M3 564 642 #M5 3DD DJ4 #MJ 630 J41 #M10 338 862
Lo'7 t/r
Ass/ts
Lo'7 t/r
Ass/ts#M126 588 #M126 588 #M126 588 #M126 588 #M126 588
A>>- -;at/
"/9r/>iatio'#M0 #M0 #M0 #M0 #M0
Tota; Lo'7
t/r Ass/ts#M126 588 #M126 588 #M126 588 #M126 588 #M126 588
Tota; Ass/ts #M2 183 321 #M3 6D1 22D #M5 526 562 #MJ J5J 32D #M10 465 450
Lia+i;iti/s a'
Ca9ita;
C-rr/'t
Lia+i;iti/s2006 200J 2008 200D 2010
A>>o-'ts #M60 68D #MJ3 383 #M88 66J #M10J 0J3 #M12D 228
24
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BBSG4013 No. Matriks: 660211025018001
$a a+;/
C-rr/'t
Borroa't +-si'/ss ratios =or " N Mark/ti'7 S ' B s.
T / ;ast >o;- ' ' -str $ro=i;/s >o'tai's ratios +as/ o' t / a'a7/ /'t >o's-;ti'7
s/r i>/s i' -str as /=i'/ + t / Sta' ar ' -str C;assi=i>atio' IS CK ' /E >o /8J42.
#atio A'a; sis
2006 200J 2008 200D 2010' -str
$ro=i;/
25
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BBSG4013 No. Matriks: 660211025018001
Sa;/s Gro/'t o=
Tota; Ass/ts
A>>o-'ts
#/>/i a+;/5.88 4.1J 3.34 2.86 2.54 24.40
' /'tor 0.00 0.00 0.00 0.00 0.00 3.80
Ot /r C-rr/'t
Ass/ts0.00 0.00 0.00 0.00 0.00 46.J0
Tota; C-rr/'t
Ass/tsD4.20 D6.5J DJ.J1 D8.3J D8.JD J4.D0
Lo'7 t/r Ass/ts
5.80 3.43 2.2D 1.63 1.21 25.10
Tota; Ass/ts 100.00 100.00 100.00 100.00 100.00 100.00
C-rr/'t
Lia+i;iti/s2.J8 1.DD 1.60 1.38 1.23 42.80
Lo'7 t/r
Lia+i;iti/s0.00 0.00 0.00 0.00 0.00 1J.20
Tota;
Lia+i;iti/s2.J8 1.DD 1.60 1.38 1.23 60.00
N/t @ort DJ.22 D8.01 D8.40 D8.62 D8.JJ 40.00
$/r>/'t o=
Sa;/s
Sa;/s 100.00 100.00 100.00 100.00 100.00 100.00
Gross Mar7i' 100.00 100.00 100.00 100.00 100.00 0.00S/;;i'7
G/'/ra; Q
A i'istrati /
!E9/'s/s
36.08 35.14 34.28 33.4D 32.JJ 83.50
A /rtisi'7 1.2J 1.2J 1.2J 1.2J 1.2J 1.20
26
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BBSG4013 No. Matriks: 660211025018001
A>>o-'ts
$a a+;/
T-r'o /r
12.66 12.24 11.85 11.50 11.1D '.a
$a /'t
"a s 2J 2J 28 2D 30 '.a
Tota; Ass/t
T-r'o /r 0.D5 0.68 0.54 0.46 0.41 '.a
"/+t #atios
"/+t to N/t
@ort0.03 0.02 0.02 0.01 0.01 '.a
C-rr/'t Lia+.to Lia+.
1.00 1.00 1.00 1.00 1.00 '.a
Li -i it
#atios
N/t @orki'7
Ca9ita;#M1 DD6 044 #M3 4D1 25D #M5 311 30J #MJ 523 668 #M10 20D 634 '.a
't/r/st
Co /ra7/0.00 0.00 0.00 0.00 0.00 '.a
A itio'a;
#atios
Ass/ts to
Sa;/s1.05 1.48 1.85 2.16 2.43 '.a
C-rr/'t
"/+tRTota;
Ass/ts
3 2 2 1 1 '.a
A>i T/st 31.J8 46.48 58.82 6D.20 JJ.D5 '.a
Sa;/sRN/t
@ort0.D8 0.6D 0.55 0.4J 0.42 '.a
"i i /' 0.00 0.00 0.00 0.00 0.00 '.a
28
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BBSG4013 No. Matriks: 660211025018001
$a o-t
(Source: Adaption from DXN Financial Report)