mkt333 job search 1
TRANSCRIPT
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Monica Murphy Samantha Pachta Nikki Heng
MSN Marketing Co. 2016
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MSN Marketing Co. 2016
What fast food/casual restaurant brands are college students like you loyal and why? College students keep coming back to these restaurants because of the way they represent their marketing mix. What makes college students talk about those brands? College students talk about these brands because they are highly connected through social media. What makes those brands unique and different from each other? Because they all capture their own way of satisfying the needs of their customers. So, how could our client foster greater brand loyalty and talk-ability? They could foster greater brand loyalty by reevaluating their operating hours Conclusion: All brands have created a loyal relationship with their customers through different types of marketing mix. However, with the high demand of product and an increase of different lifestyles, they have to re-evaluate the implementation for their brands.
Executive Summary
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WHAT FAST FOOD/CASUAL RESTAURANT BRANDS ARE COLLEGE STUDENTS LIKE YOU LOYAL AND WHY?
• Takeaway: The fast food casual restaurant brand that college students are loyal to are: Chipotle, Panera, Chick-Fil-A, Jimmy Johns, and Moe’s. College students keep coming back to these brands because the way they represent their brand, product, channels, promotions, and price.
MSN Marketing Co. 2016
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WHAT MAKES COLLEGE STUDENTS TALK ABOUT THOSE BRANDS?
• Takeaway: College students talk about these brands because they are highly connected through social media, which is the number one channel of communication for millennial and gen-z students. In addition, they also talk about it in person when prompted with tangible merchandising.
MSN Marketing Co. 2016
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WHAT MAKES THOSE BRANDS UNIQUE AND DIFFERENT FROM EACH OTHER?
• Takeaway: In an age where so much importance is placed on technology and being fast, these different brand
all capture their own way of satisfying needs: such as fresh ingredients, online ordering, and rewards programs to compensate loyal customers.
MSN Marketing Co. 2016
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SO, HOW COULD OUR CLIENT FOSTER GREATER
BRAND LOYALTY AND TALK-ABILITY?
• Takeaway: With the high demands for their product, chipotle can foster a greater brand loyalty and talk ability by creating late night operating hours.
MSN Marketing Co. 2016
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APPENDIX Chipotle Panera Chick-Fil-A JimmyJohns Moes
Company • NoLongtermdebt17• EnormousGrowthPotenCal65• MeritocraCcpromoConsystem48
• Panera2.041• Stockhasclimbed1.4%47
• OperatesPaneraCares51
• FranchiseCompany34• Chick-Fil-ATeamMember
Scholarships13• PrivatelyHeldandFamilyOwned34
• Donatestomilitary,educaCon,thearts,andhadexcellenthealthcareforemployees50
• Offersonlineorderinganddelivery31
• PromotesexecuCveteamfromstores49
• PartofFOCUSBrandsInc.whichalsoowns7totalenCCes25
• OnlineOrdering32• DonatesmoneytoJDRF32
Brand • LocalGrowerSupport1• JobsforRefugees48• #1fastfoodrestaurantwithfreshingredients35
• Modernizingbrand41• ExtendingthePanerabrandintoanonprofit
organizaCon51• Brandisgrowingthoughstockpurchasesdaily47
• America’sMostLikedRestaurant64• “EatMorChikin”àCowCampaign34• “Solicitous,Prompt,andAccurateService”64
• Taglineof“FreakyFreshandFreakyFast”49
• Widelyknownandrecognized37• Brandiscloselyassociatedwithfresh
products50
• Abletolistentomusicviathewebsite,gecngpeopletostayonthesiteforlonger32
• Extendingthebrandtogrocerystores32
• GreatervarietyofopConsthancompeCtors32
Product • Burritos,BurritosBowl,TacosandSalads17• FoodwithIntegrity1• Trackandtracesystem35
• NeworderingsystemforflawlesspreparaConoffood41
• FirstnaConalbrandtoserve“CleanBacon”47• SophisCcatedfooditems60
• ChickenSandwiches,Chickennuggets,SaladsandFries34
• FreshlySqueezedLemonadeandbiscuits34• FreshFruitsandVegetables34
• FreshIngredientsandbreadbakeddaily49
• SwitchingtomorenaturalmeatsfreeofanCbioCcsandhormones71
• ProductcomesoutfastandcorrecteveryCme49
• Kidsmenuavailable21• “HonestlyAwesomeFood”27• SalsaBar32
Channels • OnlineOrderingthroughiPhoneandAndroidorderingapplicaCons17
• Postmates,Orderup,Tapingo,FavorApps1• Catering1
• Over2,000stores47• Cafesofferacertainambience60• Locatedin45statesandCanada41
• CateringDelivery/Pickup34• KidFriendly34• DriveThruOnlyOutlets34
• Morethan1,000stores37• Alwayssearchingformorefranchises71• Hasthemostrestaurantchainsbesides
Subway,Starbucks,DunkinDonuts63
• Friendlywelcominguponenteringthestore“WelcomeToMoes!”25
• Over400differentstores26• Storesarevibrantandwelcoming38
Promo4on • 806KTwijerFollowers,379KInstagramFollowers,3,021,477LikesonFacebook,5,334,972Checkedin39
• “DoGoodWithBurritos”–Hostafundraiserandkeep50%.1
• AnimatedShortFilms1
• AmbiCoustvmarkeCng“Maketodaybejer”60• MyPaneraLoyaltyprogram60
• PromoCngwithingrocerystoresbyallowingcustomerstopurchaseandmaketheirownPaneraathome53
• 747KTwijer,547KInstagram,7,603,867Facebook,4,757,860Checkedin39
• HighSocialMediaInteracCons39• HighSponsorshipthoughLocal
CommuniCes13
• Listed#1twijerbrandbynumberofinteracCons2
• Promotesasbeing“eco-friendly”52• AcCveonsocialmediawithlotsof
followers36
• Onlineappwithrewardsprogramwithin32• Allthesocialmediafacetsareeasily
accessedfromtheirwebpage32• Hiredprofessionalstogrowtheirsocial
mediabranding43
Price • ReasonableforHighQualityFood5• CollegeStudentsorLowIncomePriceRange48• Discountedpricingsthroughholidayevents14
• PaneraCaresrunsoffofa“Paywhatyoucan”philosophy7
• CouponsloadedontoMyPaneracard46• Consumershavebecomebrandloyalandare
willingtopayahigherprice11
• FreemealsonCowAppreciaConDay69• CombinaConopCons34• Lowercostbecauseofchicken69
• Abletobuygimcardsonline31• Affordablesandwiches31• Combomealsoffered31
• Abletobuygimcardsonline32• Combomeals(drinkandqueso)offered32• TorCllachipsarealwaysincludedwithany
purchase32
Bo6omLines ChipotleisaneasilyidenCfiedcompanythatoffersfreshingredientsthroughouttheU.S.TheyhavehighinteracConswiththeirconsumersonallplapormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.
Paneraisacompanythatwantstobeseeninallfacetsofthecountry.ThecombinaConofthousandsofstores,astrongloyaltyprogram,thenonprofitworktheyaresopassionateaboutcoupledwiththenewtechnologytheyareintroducing,theyaresuccessfullyaccomplishingtheirgoalsandstayingonthecucngedgeofthecompeCCon
WithauniquenameorbrandlikeChick-Fil-A,thecompanyconCnuestogrowbyprovidingsolicitous,prompt,andaccurateservice.InaddiCon,duetotheirhighinteracConswithinthecommunity,theyreceiveahighfollowingthroughtheirsocialmedia,whilealsoappealingtoallsectorsofcustomers.
Bymostlyraisingawarenessoftheircompanyandbrand,JimmyJohnsappealstothequickandfastlifestyleofcommuCngworkingandbusycollegestudent.Byofferingdelivery,beingopenlaterhours,andbeingsoacCveonsocialmediaJimmyJohnsisaheadofthe“fast-casualdining”curb.
Moesmaynotbethemostwell-knownofthe“fastcasual”diningworldbuttheyareworkinghardandfastinordertomaketheirmark.Byofferingtopofthelineingredients,freechipsandsalsaanddiscountedquesotheyarequicklygrowingtherebrandinnotonlyawarenessbutsocialmediafollowingaswell.
MajorFinding Whilstitisdifficulttopin-pointwhatmakesa“fast-casual”restaurantsuccessful,itcanbeconcludedthatahighsocialmediafollowingandplacingavitalimportanceoncustomersaCsfacConareonthetopofthelist.Inanagewheresomuchimportanceisplacedontechnologyandbeingfast,thesedifferentbrandallcapturetheirownwayofsaCsfyingneeds:suchasfreshingredients,onlineordering,andrewardsprogramstocompensateloyalcustomers.
APPENDIX- TABLE 5A. SUPER BRAND ANALYSIS STRENGTHS
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APPENDIX- TABLE 5B. SUPER BRAND ANALYSIS-WEAKNESSES
Chipotle Panera Chick-Fil-A JimmyJohns MoesCompany • LowpresenceinCanada,Europeand
Asia17
• LowPresenceofShopHouseandPizzeriaLocale65
• Doubledigitdropinrevenue61
• Partedwayswithleadagency(Cramer-Krasselt)in201145
• SlowergrowthratethancompeCtors46• Nodeliveryavailable(yet)46
• NotopenonSundays34• NodeliveryopCon34
• Incurlonglinesduringmealhours34
• Privatelyownedcompany,can’tseestockpricesorfinancials37
• CEOistoodetailorientedtomakenewinnovaCvedecisions71
• NodrivethruopCon31
• Privatelyownedcompany,can’tseestockpricesorfinancials26
• Longerlinesduringpeakhours40• Nodeliveryavailable32
Brand • AssociaConwithE.Coli61• PublicPoliCcalStance61
• Tex-Mexcentricmayturnpeopleoff14
• Technologygrowthtogrowthebrandisslowmoving10
• Usingmisleadingmessagestogrowthebrand30
• LosingtheirleadadverCsingagencyhurtthebrandthroughbadpress30
• Publiclysupportcontroversialissues67• Cow-Centric28
• LimitedvarietyofopCons34
• NotenoughroomforallthecompeCContokeepgrowing63
• Brandcannotgrowasfastduetobeingprivatelyowned37
• Misleading:“GourmetSandwiches”31
• Brandnotaswellknown40• Cannotgrowasrapidlyduetoinabilityforpublic
topurchasestocks26• Misleading:“Tex-Mex”40
Product • SystemicCrises57• LimitedMenu65
• HighCalorieFood1
• Highcaloriefoods46• Droppedalotofmoneytoimproveproduct
line,anddemanddidn’treallygrowthatmuch42
• Widevarietyofproductsleadstoinconsistency46
• AnCbioCcinchicken67• HighCaloriesfood34
• PorConsaregecngsmalleraspriceisincreasing34
• Notagoodwaytoloseweight23• Highcarb,calorieandfatinfood23
• Ingredientsmisleadingtoappearfresh23
• NotasfreshofingredientsascompeCtors40• NotashealthyascompeCtors40• ProductssomeCmedryandlackflavor40
Channels • NoDriveThru65• Nolatenighthours1
• Loudmusic1
• Notopenlate46• Keepopeningnewstores,customerbase
isn’tgrowingfastenough42• ModernizingthecafesisprovingtobeaCme
andmoneyconsumingventure41
• Nolatenighthours34• Unsafedrivethrusetup34
• Limitedparking34
• LimitedSeaCng37• PickyCEOmaybeslowingthegrowthfor
morefranchises71• Storefrontsareusuallysmallandcrowed37
• NotasmanylocaConsascompeCtors25• Notopenlate32• InteriordecoraCngmaybeconsideringoverthe
top38
Promo4ons • Decreasenumberofsocialpost39• LimitedAdverCsement1
• NoconCnuousrewardsprogram1
• Hardtoturnsocialmediabuzzintodollars10• PromoCngusingfearhasanegaCve
connotaContothepublic30• NotveryinteracCvewithconsumersonsocial
media55
• Non-uniformedpromoCons8• Suchaheavypushonbreakfastis
makingtherestoftheproductsgetlostintheshuffle14
• NoregularpromoConsofferedthroughsocialmedia13
• Outdatedsignage71• Franchisesforcedtodenote4.5%ofsales
tojustadverCsing71• LimitedphysicaladverCsing71
• LimitedawarenessduetolackofpromoCon43• Notmanydealsonsocialmedia44• Donotinteractwithcustomersviasocial
media44
Price • HighStockPrice65• Moreexpensivethanother
compeCtors1• Upchargesforextras1
• NocouponsorincenCvetocutcostsonsocialmedia54
• MoreexpensivethancompeCtors46• NorealcombomealopConsavailable46
• ExpensivecomparedtocompeCtors34• Priceisconsistentlyincreasingslowly17
• Novaluemenu34
• Upchargesforextras31• Highdeliveryfees31
• Combomealskindoflame,don’tgetalotwithit31
• Upchargesforextras32• Varyingrangeofproductsleadstoextreme
pricevariances32• BrandloyaltytocompeCtorsmakesithardfor
peopletojusCfyspendingmore40
Bo6omLines Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.
PaneraismakinglargestridestobemoreinnovaCvebutwithnomorecustomerbasecomingin,theyarejustspendingmoneytospendmoney.Paneraalsoneedstoenhancetheirrewardsprogramtokeepcustomersloyal.
Chick-Fil-Ahasaverylimitedconsumerbasebecausetherearelijletonocouponads,religiousbeliefs,highcaloriesproductandamisleadinglogo.
Withoutdatedsignageandcouponshardtocomeby,JimmyJohnsisatriskforlosingtheircustomerbaseiftheydonotmakedrasCcchangesorbecomeapublicallytradedcompanysoon.
MoesSouthwestGrillhasfoundthemselvesinaverycompeCCvemarket,lotsofcustomershavebrandloyaltytootherbrandsandwanttospendtheirmoneyelsewhere.MoesisunderscruCnyfornothavingtopofthelineingredients.Theyarealsonotaswell-knownbecauseoftheirlowstorecountandbeingaprivatecompany
MajorFinding Whilesuper-brandallhavethingsincommonthatmakethemsuccessful,theyalsohavethingsincommonthattheyneedtoworkon.Offeringmorecouponswithinrewardsprogramsordevelopingandshapingavaluemenuwoulda6ractmorelowincomeconsumersandcollegestudents.Also,puIngthecompanypublicseemstomakeabigdifferenceinsales,socialmediainterac4onandoverallpopularityofthedifferentpublicallytradedbrands.
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APPENDIX TABLE 9A-INTERNAL ANALYSIS Strengths WeaknessCompany • NoLongtermDebt17
• EnormousGrowthPotenCal65• MeritocraCcpromoConsystem48
• LowpresenceinCanada,EuropeandAsia17• LowPresenceofShopHouseandPizzeriaLocale65• Doubledigitdropinrevenue61
Brand • LocalGrowerSupport1• JobsforRefugees48• #1fastfoodrestaurantwithfreshingredients35
• AssociaConwithE.Coli61• PublicPoliCcalStance61• Tex-Mexcentricmayturnpeopleoff14
Product • Burritos,BurritosBowl,TacosandSalads17• FoodwithIntegrity1• Trackandtracesystem35
• SystemicCrises57• LimitedMenu65• HighCalorieFood1
Channels • OnlineOrderingthroughiPhoneandAndroidorderingapplicaCons17
• Postmates,Orderup,Tapingo,FavorApps1
• Catering1
• NoDriveThru65• Nolatenighthours1• Loudmusic1
Promo4on • 806KTwijerFollowers,379KInstagramFollowers,3,021,477LikesonFacebook,5,334,972Checkedin39
• “DoGoodWithBurritos”–Hostafundraiserandkeep50%.1
• AnimatedShortFilms1
• Decreasenumberofsocialpost39• LimitedAdverCsement1• NoconCnuousrewardsprogram1
Price • ReasonableforHighQualityFood5• CollegeStudentsorLowIncomePriceRange48• Discountedpricingsthroughholidayevents14
• HighStockPrice65• MoreexpensivethanothercompeCtors1• Upchargesforextras1
Bo6omLines
Chipotleisaneasilyiden4fiedcompanythatoffersfreshingredientsthroughouttheU.S.Theyhavehighinterac4onswiththeirconsumersonallplaNormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.
Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.
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APPENDIX TABLE 9B-EXTERNAL ANALYSIS Opportuni4es ThreatsSuppliers • Getproductsfromlocalfarmers29
• Lessenrequirementsonsuppliers18• Offerdifferentkindsoffood6
• EColifromcurrentsuppliers12• LimitedSuppliers18• SupplierstakenupbyexisCngcompeCtors12
Channels • Drive-Thru24• Delivery33• MorelocaConsaroundbusycollegecampuses15
• DifficultymanagingconstrucConanddevelopment33• OfferedinUSonly15• Shimindininghabits62
Compe44on • ConCnuousrewardsProgram33
• DomorefundraisinganddonaCons33• Openupoffbranchesofchipotleservingdifferentfood66
• Locallyownedcompanies33• Offerdelivery33• CannibalizaConofcustomers70
TargetCustomers
• Investinothereateryconceptstogainmorecustomers33• GaincompeCtorscustomers70• IncreaseeyecatchingadverCsements22
• Customeravailability33• InternaConalmarketscausemoreindepthplanningandthinking
duetodifferences33• MulCunit,mulCmarketMexicanfoodandburritoconceptswhich
areexpandingnaConally33
Society&Culture
• Expandtodifferentcountries15• HighValueonFreshfood29• Highvalueonveganandvegetarianfood33
• Interestinspecificfoods20• Interestinhealthyfood20• “FoodwithIntegrity”posesforrisksandchallenges33
Economy • Storeexpansions62• Foodprices62• Taxonfood16
• PlummeCngStocks12• Changinginterestratesandinterestincome20• ExecuCvecompensaCon5xindustrynorm19
Poli4cal&Legal
• Lawsrequiringfreshfoodstandards20• Mandatoryfoodproviderforallcampuses58• Mandatorydeliverytocollegecampuses58
• Courtcasesduetoe-coli20• Highleasingcontracts20• FoodregulaCons20
Technology,communica4ons,andtransporta4on
• Enhancephoneapp33• Offerlivechatswithemployees33• Deliverypartners33•
• AppnotavailabletoalloperaCngsystems33• OfferdeliveryatalllocaCons33• Rapidlychangeinsomwaresystems16
NaturalEnvironment
• Growtheirownvegetables29• RidofallgeneCcallymodifiedorganisms33• DimlighCng33
• MorepesCcidesinfoods33• Salesfluctuateduetoseasonchange33• Limitedresources29
Bo6omLines Withahighvalueonfreshfood,andtheopportunityforstoreexpansions,Chipotlecouldbecomeadominantchoiceingainingcompe4torscustomers.Also,withanaddi4onalchannellikedeliverytoreceivetheproduct,itcouldincreasesaleandimprovecustomer’ssa4sfac4onduetotheshiTindininghabits.
Duetothelimita4onofsuppliersaTertheE-colibreakout,Chipotlehassufferedbecauseoftheincreasedinterestinhealthyfood,morepes4cidesintheirfoods,andalackofresources.
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APPENDIX- TABLE 9C. SWOT ANALYSIS SUMMARY
Strengths
ChipotleisaneasilyidenCfiedcompanythatoffersfreshingredientsthroughouttheU.S.TheyhavehighinteracConswiththeirconsumersonallplapormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.
Weaknesses
Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.
Opportuni4es Withahighvalueonfreshfood,andtheopportunityforstoreexpansions,ChipotlecouldbecomeadominantchoiceingainingcompeCtorscustomers.Also,withanaddiConalchannellikedeliverytoreceivetheproduct,itcouldincreasesaleandimprovecustomer’ssaCsfacConduetotheshimindininghabits.
Threats
DuetothelimitaConofsuppliersamertheE-colibreakout,Chipotlehassufferedbecauseoftheincreasedinterestinhealthyfood,morepesCcidesintheirfoods,andalackofresources.
MajorFinding
Despiteopera4nginalow-incomeenvironment,Chipotle’suniquebrandandfreshproductmeetsthewantsandneedstoawiderangeofconsumerswithdifferentlifestyles.Theconsistentinprice,customerservice,andfreshingredientskeepsthecustomer’sreturnrate.However,withthehighdemandfortheirproduct,latenightconsumerssuffertheavailabilityoftheproductsandservicesduetoChipotle’scurrentopera4nghours.
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APPENDIX-SOURCES 1 1-(2016).Retrievedfromchipolte:chipolte.Com2-april2016socialmarke2ngreport.(2016,april).Retrievedfromsocialbakers:hjps://www.Socialbakers.Com/resources/reports/united-states/2016/april/3-be8erbuychipotlemexicangrillvspanerabread.(2016,september21).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/2016/09/21/bejer-buy-chipotle-mexican-grill-inc-vs-panera.Aspx4-be8erbuy:chipoltemexicangrillvs.Panerabread.(2016,may17).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/general/2016/05/17/bejer-buy-chipotle-mexican-grill-inc-vs-panera-br.Aspx5-billackmanrightaboutchipotleenormousgrowth.(2016,september18).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/2016/09/18/is-bill-ackman-right-about-chipotles-enormous-grow.Aspx6-bowman,J.(2016,august26).Chipolteisservingburritosinanewway.Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/general/2016/08/26/chipotle-is-serving-burritos-in-a-new-way.Aspx?Source=isesitlnk0000001&mrr=0.257-brady,S.(2011,january13).Paneracares,customersrisetotheoccasion.Retrievedfrombrandchannel:hjp://brandchannel.Com/2011/01/13/panera-cares-customers-rise-to-the-occasion/8-brady,S.(2016,august10).Brandnews:chipotlehappyhour,adidasxjamesharden&more.Retrievedfrombrandchannel:hjp://www.Brandchannel.Com/2016/08/10/brand-news-081016/9-brown,C.(2016,september8).Thecompaniestryingtotrackeverythingweeat,fromseedtostomach.Retrievedfromfastcompany:hjps://www.Fastcompany.Com/3063134/food-safety-track-and-trace-data10-cansocialmediatellyouaboutchipolte.(2014,june12).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/general/2014/06/02/what-can-social-media-tell-you-about-chipotle-potb.Aspx11-canyouguesswhatamerica'sfavoritefastcasualresturantisnow?(2016,april23).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/general/2016/04/23/can-you-guess-what-americas-favorite-fast-casual-r.Aspx12-cardenal,A.(2016,september12).Canchipoltemexicangrillstartgrowingagain.Retrievedfrommotleyfool:hjp://www.Fool.Com/invesCng/2016/09/12/can-chipotle-mexican-grill-start-growing-again.Aspx13-chickfilA.(N.D.).Retrievedfromtwijer:hjps://twijer.Com/chickfilanews14-chipolte.(N.D.).Retrievedfromtwijer:hjps://twijer.Com/chipotletweets15-chipoltehasgigan2cexpecta2ons.(2014,feb26).Retrievedfromthemotleyfool:hjp://www.Fool.Com/invesCng/general/2014/02/26/chipotle-has-giganCc-expectaCons.Aspx?Source=isesitlnk0000001&mrr=0.3316-chipoltemexicangrill.(2016,september).Retrievedfromgooglefinance:hjps://www.Google.Com/finance/historical?Q=nyse%3acmg&ei=gsjyv6n-f4lhmahzz5zqda17-chipoltemexicangrill.(2016).Retrievedfromgooglefinance:hjps://www.Google.Com/finance?Q=nyse%3acmg&fstype=ii&ei=m6xhv7gei8ebmagjl7l4bq18-chipoltesecuri2esandexchangecommisionhearing.(2015,feburary4).Retrievedfromchipolte:hjp://ir.Chipotle.Com/mobile.View?C=194775&v=202&d=3&id=ahr0cdovl2fwas50zw5rd2l6yxjklmnvbs9mawxpbmcueg1sp2lwywdlptewmdm5odm1jkrtrve9msztrve9jlnrrevtqz1trunusu9ox0jprxmzxhwpszzdwjzawq9ntc%3d19-chipoltesshame.(2016).Retrievedfromthemotleyfool:hjp://caps.Fool.Com/blogs/chipotle39s-shame/96955720-chipotleannualreport.(2016).Retrievedfromchipolte:file:///C:/users/monic_sptec10/downloads/2015%20annual%20report_chipotle%20(3).Pdf21-connect:kids.(N.D.).Retrievedfrommoessouthwestgrill:hjp://www.Moes.Com/connect/kids/22-davis,S.(2014,june6).Beyondtheburrito:chipotle'snextbigmove.Retrievedfromforbes:hjp://www.Forbes.Com/sites/scojdavis/2014/06/06/beyond-the-burrito-chipotles-next-big-move/#3835851a59ac23-die2ng-healthysubop2onscompared.(2013,september5).Retrievedfromthesocialnetworkprincess:hjp://www.Socialnetworkprincess.Com/dieCng-healthy-sub-opCons-compared-jersey-mikes-vs-subway-vs-jimmy-johns/24-FICKENSCHER,L.(2016,APRIL15).DRIVE-THRUBURRITOSCOULDBEINCHIPOTLE’SFUTURE.RETRIEVEDFROMNEWYORKPOST:HTTP://NYPOST.COM/2016/04/15/DRIVE-THRU-BURRITOS-COULD-BE-IN-CHIPOTLES-FUTURE/25-FOCUSBRANDS.(N.D.).RETRIEVEDFROMFOCUSBRANDS:HTTP://WWW.FOCUSBRANDS.COM/ABOUT-US26-FOCUSBRANDSINC.(2016).RETRIEVEDFROMTHEMOTLEYFOOL:HTTPS://WWW.GOOGLE.COM/FINANCE?Q=FOCUS+BRANDS%2C+INC.&EI=0ZDKV6IZMIUTMAHY_4HABQ27-FOOD:HONESTLYAWESOMEFOOL.(N.D.).RETRIEVEDFROMMOESSOUTHWESTGRILL:HTTP://WWW.MOES.COM/FOOD/HONESTLY-AWESOME-FOOD/28-GREIFF,F.(2015,OCTOBER28).FLORIDACHICK-FIL-A'SUNLIMITED-NUGGETSPROMODISAPPOINTSFACEBOOKUSERSIN49STATES.RETRIEVEDFROMADVERTISINGAGE:HTTP://ADAGE.COM/ARTICLE/MEDIA-MORPH/CHICK-FIL-A-EAT-NUGGETS-A-NATIONAL-PROMOTION/301120/29-GRILL,C.M.(DIRECTOR).(2013).THESCARECROW[MOTIONPICTURE].RETRIEVEDFROMHTTPS://WWW.YOUTUBE.COM/WATCH?V=LUTNAS5SCSE30-GUY,T.D.(2013,SEPTEMBER22).HOWCHIPOTLEANDPANERABREADAREUSINGFEARTOSELLTHEIRPRODUCTS.RETRIEVEDFROMDAIRYMOOS:HTTP://WWW.DAIRYMOOS.COM/HOW-CHIPOTLE-AND-PANERA-BREAD-ARE-USING-FEAR-TO-SELL-THEIR-PRODUCTS/31-HOMEPAGE.(N.D.).RETRIEVEDFROMJIMMYJOHNS:HTTPS://WWW.JIMMYJOHNS.COM/32-HOMEPAGE.(N.D.).RETRIEVEDFROMMOESSOUTHWESTGRILL:HTTP://WWW.MOES.COM/33-HOMEPAGE.(N.D.).RETRIEVEDFROMCHIPOLTE:CHIPOLTE.COM34-HOMEPAGE.(N.D.).RETRIEVEDFROMHTTP://WWW.CHICK-FIL-A.COM/35-HOQUE,F.(2016,812).CONQUERINGTHE3MOSTCOMMONTYPESOFCOMPANYCRISIS.RETRIEVEDFROMFASTCOMPANY:HTTPS://WWW.FASTCOMPANY.COM/3062710/THE-THREE-KINDS-OF-CRISIS-COMPANIES-FACE-AND-HOW-TO-PULL-THROUGH36-JIMMYJOHNS.(N.D.).RETRIEVEDFROMTWITTER:HTTPS://TWITTER.COM/JIMMYJOHNS37-JIMMYJOHNSFRANCHISE.(2016).RETRIEVEDFROMGOOGLEFINANCE:HTTPS://WWW.GOOGLE.COM/FINANCE?Q=JIMMY+JOHN%27S+FRANCHISE%2C+LLC&EI=1IBKV5N9J4YBMAH-Q4Z4BQ38-JOHNSON,H.(2015,SEPTEMBER23).ITRIEDCHIPOTLEANDITSBIGGESTMEXICAN-FOODCOMPETITORTODECIDEWHICHWASBETTER—ANDTHEWINNERISCLEAR.RETRIEVEDFROMBUSINESSINSIDER:HTTP://WWW.BUSINESSINSIDER.COM/CHIPOTLE-VERSUS-MOES-REVIEW-2015-9/#NEXT-STOP-CHIPOTLE-THEYRE-JUST-ABOUT-EVERYWHERE--THIS-ONE-IS-AT-SEVENTH-AVENUE-AND-37TH-STREET-339-KNOWYOURNUMBERS.(2016).RETRIEVEDFROMSOCIALBAKERS:FILE:///USERS/NIKKIHENG/DOWNLOADS/KNOW-YOUR-NUMBERS.PDF40-KOZLOWSKI,S.(2013,SEPTEMBER19).MOE’SVS.CHIPOTLE:THEBURRITOBATTLE.RETRIEVEDFROMTHEQUINNIPIACCHRONICLE:HTTP://WWW.QUCHRONICLE.COM/2013/09/MOES-VS-CHIPOTLE-THE-BURRITO-BATTLE/41-LAWSON,S.(2015,FEB9).PANERABREAD.RETRIEVEDFROMFASTCOMPANY:HTTPS://WWW.FASTCOMPANY.COM/3039576/MOST-INNOVATIVE-COMPANIES-2015/PANERA-BREAD42-MILLER,M.(2012,MARCH9).PANERABREADISREADYTOSPENDSOMESERIOUSDOUGH.RETRIEVEDFROMBRANDCHANNEL:HTTP://BRANDCHANNEL.COM/2012/03/09/PANERA-BREAD-IS-READY-TO-SPEND-SOME-SERIOUS-DOUGH/
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APPENDIX-SOURCES 2 43-MoesSouthwestGrill.(n.d.).RetrievedfromEVOKAdverCsing:hjp://www.evokad.com/work/moes-southwest-grill/44-MoesSouthwestGrill.(n.d.).RetrievedfromTwijer:hjps://twijer.com/Moes_HQ45-Morrison.,M.(2014,June11).Cramer-KrasseltInternalMemo:WeAreResigningPaneraBread.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/agency-news/cramer-krasselt-panera-part-ways/293668/46-MyPaneraRewards.(n.d.).RetrievedfromPaneraBread:hjps://www.panerabread.com/en-us/company/meet-mypanera.html47-News,B.(2016,September21).PaneratoBeFirstNaConalChaintoServe'CleanBacon'.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/panera-naConal-chain-serve-clean-bacon/305952/48-Nisen,M.(2014,March20).HowChipotletransformeditselfbyupendingitsapproachtomanagement.Retrievedfromhjp://qz.com/183224/how-chipotle-transformed-itself-by-upending-its-approach-to-management/#/h/55509,2/49-OurFood.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-food/50-OurGiving.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-giving/51-OurMission.(n.d.).RetrievedfromPaneraCares:hjp://paneracares.org/our-mission/52-OurSustainability.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-sustainability/53-PaneraAtHome.(n.d.).RetrievedfromPaneraBread:.hjps://www.paneraathome.com/?utm_source=pbcom&utm_medium=menu-dropdown&utm_campaign=panera-at-home54-PaneraBread.(n.d.).RetrievedfromTwijer:hjps://twijer.com/panerabread55-PaneraBread.(n.d.).RetrievedfromTwijer:hjps://twijer.com/panerabread56-PaneraBread.(2016).RetrievedfromGoogleFinance:hjps://www.google.com/finance?q=NASDAQ%3APNRA&ei=uYPkV4HZDIOumgHD9oDQBA57-Peters,A.(2016,September14).RefugeesWanted:MeetTheCompaniesCreaCngJobsForTheDisplaced.RetrievedfromFastCoExsist:hjps://www.fastcoexist.com/3063077/refugees-wanted-meet-the-companies-creaCng-jobs-for-the-displaced58-Peterson,H.(2015,September1).These40collegecampusesaregecngChipotledelivery.RetrievedfromBusinessInsider:hjp://www.businessinsider.com/college-campuses-gecng-chipotle-delivery-2015-959-ShouldYUMBrandsWorryAboutTheRiseofChick-Fil-A.(2016,May31).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/2016/05/31/should-yum-brands-worry-about-the-rise-of-chick-fi.aspx60-Silverstein,B.(2011,June16).PaneraBreadRisesWith“MakeTodayBejer”Campaign.RetrievedfromBrandChannel:hjp://brandchannel.com/2011/06/16/panera-bread-rises-with-make-today-bejer-campaign/61-Smith,A.(2016,June10).ChipotledethronedasAmerica'sfavoriteTex-Mexbrand.RetrievedfromCNNMoney:hjp://money.cnn.com/2016/06/10/news/companies/chipotle-mexican-food-rank/62-Team,T.(2015,March10).ThreeScenariosThatMightImpactChipotleMexicanGrill.RetrievedfromNasdaq:hjp://www.nasdaq.com/arCcle/three-scenarios-that-might-impact-chipotle-mexican-grill-cm45320963-ThisCouldBeProofOfaFastCasualBubble.(2015,December12).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2015/12/12/this-could-be-proof-of-a-fast-casual-bubble.aspx64-ThisisAmericasBestLikedResturant.(2016,June27).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/2016/06/27/this-is-americas-best-liked-restaurant.aspx65-ThreeWeaknessesForChipoltesInvestorstoMonitor.(2014,January6).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/high-growth/2014/01/06/three-weaknesses-for-chipotle-investors-to-monitor.aspx66-Voight,J.(2015,May25).ChipotleGoesBeyondBurritos:AddsAsian,PizzaOutlets.RetrievedfromAdWeekly:hjp://www.adweek.com/news/adverCsing-branding/chipotle-goes-beyond-burritos-adds-asian-pizza-outlets-15793967-Weissman,C.(2016,June13).IsThereABusinessCaseToBeMadeForPoliCcalEndorsements?RetrievedfromFastCompany:hjps://www.fastcompany.com/3060823/elecCon-2016/is-there-a-business-case-to-be-made-for-poliCcal-endorsements68-WhereistheBeefFastFoodRestuantsStartPushing.(2014,Novemeber12).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2014/11/12/wheres-the-beef-fast-food-restaurants-start-pushin.aspx69-Whol,J.(2016,July21).Chick-fil-ADropsTheRichardsGroupAmer22Years.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/chick-fil-a-drops-richards-group-amer-22-years/305057/70-WillPaneraBreadEarningsGainFromChipotlesScare.(2016,February5).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2016/02/05/will-panera-bread-earnings-gain-from-chipotles-sca.aspx?source=isesitlnk0000001&mrr=0.1471-Wohl,J.(2015,November3).SubShopOwnerJimmyJohnWeighsIPObutIsn'tSureHeHastheStomachforIt.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/detail-oriented-jimmy-john-a-stadium-signage-auditor/301198/