Monica Murphy Samantha Pachta Nikki Heng

MSN Marketing Co. 2016

MSN Marketing Co. 2016

What fast food/casual restaurant brands are college students like you loyal and why? College students keep coming back to these restaurants because of the way they represent their marketing mix. What makes college students talk about those brands? College students talk about these brands because they are highly connected through social media. What makes those brands unique and different from each other? Because they all capture their own way of satisfying the needs of their customers. So, how could our client foster greater brand loyalty and talk-ability? They could foster greater brand loyalty by reevaluating their operating hours Conclusion: All brands have created a loyal relationship with their customers through different types of marketing mix. However, with the high demand of product and an increase of different lifestyles, they have to re-evaluate the implementation for their brands.

Executive Summary

WHAT FAST FOOD/CASUAL RESTAURANT BRANDS ARE COLLEGE STUDENTS LIKE YOU LOYAL AND WHY?

•  Takeaway: The fast food casual restaurant brand that college students are loyal to are: Chipotle, Panera, Chick-Fil-A, Jimmy Johns, and Moe’s. College students keep coming back to these brands because the way they represent their brand, product, channels, promotions, and price.

MSN Marketing Co. 2016

WHAT MAKES COLLEGE STUDENTS TALK ABOUT THOSE BRANDS?

•  Takeaway: College students talk about these brands because they are highly connected through social media, which is the number one channel of communication for millennial and gen-z students. In addition, they also talk about it in person when prompted with tangible merchandising.

MSN Marketing Co. 2016

WHAT MAKES THOSE BRANDS UNIQUE AND DIFFERENT FROM EACH OTHER?

•  Takeaway: In an age where so much importance is placed on technology and being fast, these different brand

all capture their own way of satisfying needs: such as fresh ingredients, online ordering, and rewards programs to compensate loyal customers.

MSN Marketing Co. 2016

SO, HOW COULD OUR CLIENT FOSTER GREATER

BRAND LOYALTY AND TALK-ABILITY?

•  Takeaway: With the high demands for their product, chipotle can foster a greater brand loyalty and talk ability by creating late night operating hours.

MSN Marketing Co. 2016

APPENDIX   Chipotle Panera Chick-Fil-A JimmyJohns Moes

Company •  NoLongtermdebt17•  EnormousGrowthPotenCal65•  MeritocraCcpromoConsystem48

•  Panera2.041•  Stockhasclimbed1.4%47

•  OperatesPaneraCares51

•  FranchiseCompany34•  Chick-Fil-ATeamMember

Scholarships13•  PrivatelyHeldandFamilyOwned34

•  Donatestomilitary,educaCon,thearts,andhadexcellenthealthcareforemployees50

•  Offersonlineorderinganddelivery31

•  PromotesexecuCveteamfromstores49

•  PartofFOCUSBrandsInc.whichalsoowns7totalenCCes25

•  OnlineOrdering32•  DonatesmoneytoJDRF32

Brand •  LocalGrowerSupport1•  JobsforRefugees48•  #1fastfoodrestaurantwithfreshingredients35

•  Modernizingbrand41•  ExtendingthePanerabrandintoanonprofit

organizaCon51•  Brandisgrowingthoughstockpurchasesdaily47

•  America’sMostLikedRestaurant64•  “EatMorChikin”àCowCampaign34•  “Solicitous,Prompt,andAccurateService”64

•  Taglineof“FreakyFreshandFreakyFast”49

•  Widelyknownandrecognized37•  Brandiscloselyassociatedwithfresh

products50

•  Abletolistentomusicviathewebsite,gecngpeopletostayonthesiteforlonger32

•  Extendingthebrandtogrocerystores32

•  GreatervarietyofopConsthancompeCtors32

Product •  Burritos,BurritosBowl,TacosandSalads17•  FoodwithIntegrity1•  Trackandtracesystem35

•  NeworderingsystemforflawlesspreparaConoffood41

•  FirstnaConalbrandtoserve“CleanBacon”47•  SophisCcatedfooditems60

•  ChickenSandwiches,Chickennuggets,SaladsandFries34

•  FreshlySqueezedLemonadeandbiscuits34•  FreshFruitsandVegetables34

•  FreshIngredientsandbreadbakeddaily49

•  SwitchingtomorenaturalmeatsfreeofanCbioCcsandhormones71

•  ProductcomesoutfastandcorrecteveryCme49

•  Kidsmenuavailable21•  “HonestlyAwesomeFood”27•  SalsaBar32

Channels •  OnlineOrderingthroughiPhoneandAndroidorderingapplicaCons17

•  Postmates,Orderup,Tapingo,FavorApps1•  Catering1

•  Over2,000stores47•  Cafesofferacertainambience60•  Locatedin45statesandCanada41

•  CateringDelivery/Pickup34•  KidFriendly34•  DriveThruOnlyOutlets34

•  Morethan1,000stores37•  Alwayssearchingformorefranchises71•  Hasthemostrestaurantchainsbesides

Subway,Starbucks,DunkinDonuts63

•  Friendlywelcominguponenteringthestore“WelcomeToMoes!”25

•  Over400differentstores26•  Storesarevibrantandwelcoming38

Promo4on •  806KTwijerFollowers,379KInstagramFollowers,3,021,477LikesonFacebook,5,334,972Checkedin39

•  “DoGoodWithBurritos”–Hostafundraiserandkeep50%.1

•  AnimatedShortFilms1

•  AmbiCoustvmarkeCng“Maketodaybejer”60•  MyPaneraLoyaltyprogram60

•  PromoCngwithingrocerystoresbyallowingcustomerstopurchaseandmaketheirownPaneraathome53

•  747KTwijer,547KInstagram,7,603,867Facebook,4,757,860Checkedin39

•  HighSocialMediaInteracCons39•  HighSponsorshipthoughLocal

CommuniCes13

•  Listed#1twijerbrandbynumberofinteracCons2

•  Promotesasbeing“eco-friendly”52•  AcCveonsocialmediawithlotsof

followers36

•  Onlineappwithrewardsprogramwithin32•  Allthesocialmediafacetsareeasily

accessedfromtheirwebpage32•  Hiredprofessionalstogrowtheirsocial

mediabranding43

Price •  ReasonableforHighQualityFood5•  CollegeStudentsorLowIncomePriceRange48•  Discountedpricingsthroughholidayevents14

•  PaneraCaresrunsoffofa“Paywhatyoucan”philosophy7

•  CouponsloadedontoMyPaneracard46•  Consumershavebecomebrandloyalandare

willingtopayahigherprice11

•  FreemealsonCowAppreciaConDay69•  CombinaConopCons34•  Lowercostbecauseofchicken69

•  Abletobuygimcardsonline31•  Affordablesandwiches31•  Combomealsoffered31

•  Abletobuygimcardsonline32•  Combomeals(drinkandqueso)offered32•  TorCllachipsarealwaysincludedwithany

purchase32

Bo6omLines ChipotleisaneasilyidenCfiedcompanythatoffersfreshingredientsthroughouttheU.S.TheyhavehighinteracConswiththeirconsumersonallplapormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.

Paneraisacompanythatwantstobeseeninallfacetsofthecountry.ThecombinaConofthousandsofstores,astrongloyaltyprogram,thenonprofitworktheyaresopassionateaboutcoupledwiththenewtechnologytheyareintroducing,theyaresuccessfullyaccomplishingtheirgoalsandstayingonthecucngedgeofthecompeCCon

WithauniquenameorbrandlikeChick-Fil-A,thecompanyconCnuestogrowbyprovidingsolicitous,prompt,andaccurateservice.InaddiCon,duetotheirhighinteracConswithinthecommunity,theyreceiveahighfollowingthroughtheirsocialmedia,whilealsoappealingtoallsectorsofcustomers.

Bymostlyraisingawarenessoftheircompanyandbrand,JimmyJohnsappealstothequickandfastlifestyleofcommuCngworkingandbusycollegestudent.Byofferingdelivery,beingopenlaterhours,andbeingsoacCveonsocialmediaJimmyJohnsisaheadofthe“fast-casualdining”curb.

Moesmaynotbethemostwell-knownofthe“fastcasual”diningworldbuttheyareworkinghardandfastinordertomaketheirmark.Byofferingtopofthelineingredients,freechipsandsalsaanddiscountedquesotheyarequicklygrowingtherebrandinnotonlyawarenessbutsocialmediafollowingaswell.

MajorFinding Whilstitisdifficulttopin-pointwhatmakesa“fast-casual”restaurantsuccessful,itcanbeconcludedthatahighsocialmediafollowingandplacingavitalimportanceoncustomersaCsfacConareonthetopofthelist.Inanagewheresomuchimportanceisplacedontechnologyandbeingfast,thesedifferentbrandallcapturetheirownwayofsaCsfyingneeds:suchasfreshingredients,onlineordering,andrewardsprogramstocompensateloyalcustomers.

APPENDIX- TABLE 5A. SUPER BRAND ANALYSIS STRENGTHS

APPENDIX- TABLE 5B. SUPER BRAND ANALYSIS-WEAKNESSES

Chipotle Panera Chick-Fil-A JimmyJohns MoesCompany •  LowpresenceinCanada,Europeand

Asia17

•  LowPresenceofShopHouseandPizzeriaLocale65

•  Doubledigitdropinrevenue61

•  Partedwayswithleadagency(Cramer-Krasselt)in201145

•  SlowergrowthratethancompeCtors46•  Nodeliveryavailable(yet)46

•  NotopenonSundays34•  NodeliveryopCon34

•  Incurlonglinesduringmealhours34

•  Privatelyownedcompany,can’tseestockpricesorfinancials37

•  CEOistoodetailorientedtomakenewinnovaCvedecisions71

•  NodrivethruopCon31

•  Privatelyownedcompany,can’tseestockpricesorfinancials26

•  Longerlinesduringpeakhours40•  Nodeliveryavailable32

Brand •  AssociaConwithE.Coli61•  PublicPoliCcalStance61

•  Tex-Mexcentricmayturnpeopleoff14

•  Technologygrowthtogrowthebrandisslowmoving10

•  Usingmisleadingmessagestogrowthebrand30

•  LosingtheirleadadverCsingagencyhurtthebrandthroughbadpress30

•  Publiclysupportcontroversialissues67•  Cow-Centric28

•  LimitedvarietyofopCons34

•  NotenoughroomforallthecompeCContokeepgrowing63

•  Brandcannotgrowasfastduetobeingprivatelyowned37

•  Misleading:“GourmetSandwiches”31

•  Brandnotaswellknown40•  Cannotgrowasrapidlyduetoinabilityforpublic

topurchasestocks26•  Misleading:“Tex-Mex”40

Product •  SystemicCrises57•  LimitedMenu65

•  HighCalorieFood1

•  Highcaloriefoods46•  Droppedalotofmoneytoimproveproduct

line,anddemanddidn’treallygrowthatmuch42

•  Widevarietyofproductsleadstoinconsistency46

•  AnCbioCcinchicken67•  HighCaloriesfood34

•  PorConsaregecngsmalleraspriceisincreasing34

•  Notagoodwaytoloseweight23•  Highcarb,calorieandfatinfood23

•  Ingredientsmisleadingtoappearfresh23

•  NotasfreshofingredientsascompeCtors40•  NotashealthyascompeCtors40•  ProductssomeCmedryandlackflavor40

Channels •  NoDriveThru65•  Nolatenighthours1

•  Loudmusic1

•  Notopenlate46•  Keepopeningnewstores,customerbase

isn’tgrowingfastenough42•  ModernizingthecafesisprovingtobeaCme

andmoneyconsumingventure41

•  Nolatenighthours34•  Unsafedrivethrusetup34

•  Limitedparking34

•  LimitedSeaCng37•  PickyCEOmaybeslowingthegrowthfor

morefranchises71•  Storefrontsareusuallysmallandcrowed37

•  NotasmanylocaConsascompeCtors25•  Notopenlate32•  InteriordecoraCngmaybeconsideringoverthe

top38

Promo4ons •  Decreasenumberofsocialpost39•  LimitedAdverCsement1

•  NoconCnuousrewardsprogram1

•  Hardtoturnsocialmediabuzzintodollars10•  PromoCngusingfearhasanegaCve

connotaContothepublic30•  NotveryinteracCvewithconsumersonsocial

media55

•  Non-uniformedpromoCons8•  Suchaheavypushonbreakfastis

makingtherestoftheproductsgetlostintheshuffle14

•  NoregularpromoConsofferedthroughsocialmedia13

•  Outdatedsignage71•  Franchisesforcedtodenote4.5%ofsales

tojustadverCsing71•  LimitedphysicaladverCsing71

•  LimitedawarenessduetolackofpromoCon43•  Notmanydealsonsocialmedia44•  Donotinteractwithcustomersviasocial

media44

Price •  HighStockPrice65•  Moreexpensivethanother

compeCtors1•  Upchargesforextras1

•  NocouponsorincenCvetocutcostsonsocialmedia54

•  MoreexpensivethancompeCtors46•  NorealcombomealopConsavailable46

•  ExpensivecomparedtocompeCtors34•  Priceisconsistentlyincreasingslowly17

•  Novaluemenu34

•  Upchargesforextras31•  Highdeliveryfees31

•  Combomealskindoflame,don’tgetalotwithit31

•  Upchargesforextras32•  Varyingrangeofproductsleadstoextreme

pricevariances32•  BrandloyaltytocompeCtorsmakesithardfor

peopletojusCfyspendingmore40

Bo6omLines Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.

PaneraismakinglargestridestobemoreinnovaCvebutwithnomorecustomerbasecomingin,theyarejustspendingmoneytospendmoney.Paneraalsoneedstoenhancetheirrewardsprogramtokeepcustomersloyal.

Chick-Fil-Ahasaverylimitedconsumerbasebecausetherearelijletonocouponads,religiousbeliefs,highcaloriesproductandamisleadinglogo.

Withoutdatedsignageandcouponshardtocomeby,JimmyJohnsisatriskforlosingtheircustomerbaseiftheydonotmakedrasCcchangesorbecomeapublicallytradedcompanysoon.

MoesSouthwestGrillhasfoundthemselvesinaverycompeCCvemarket,lotsofcustomershavebrandloyaltytootherbrandsandwanttospendtheirmoneyelsewhere.MoesisunderscruCnyfornothavingtopofthelineingredients.Theyarealsonotaswell-knownbecauseoftheirlowstorecountandbeingaprivatecompany

MajorFinding Whilesuper-brandallhavethingsincommonthatmakethemsuccessful,theyalsohavethingsincommonthattheyneedtoworkon.Offeringmorecouponswithinrewardsprogramsordevelopingandshapingavaluemenuwoulda6ractmorelowincomeconsumersandcollegestudents.Also,puIngthecompanypublicseemstomakeabigdifferenceinsales,socialmediainterac4onandoverallpopularityofthedifferentpublicallytradedbrands.

APPENDIX TABLE 9A-INTERNAL ANALYSIS Strengths WeaknessCompany •  NoLongtermDebt17

•  EnormousGrowthPotenCal65•  MeritocraCcpromoConsystem48

•  LowpresenceinCanada,EuropeandAsia17•  LowPresenceofShopHouseandPizzeriaLocale65•  Doubledigitdropinrevenue61

Brand •  LocalGrowerSupport1•  JobsforRefugees48•  #1fastfoodrestaurantwithfreshingredients35

•  AssociaConwithE.Coli61•  PublicPoliCcalStance61•  Tex-Mexcentricmayturnpeopleoff14

Product •  Burritos,BurritosBowl,TacosandSalads17•  FoodwithIntegrity1•  Trackandtracesystem35

•  SystemicCrises57•  LimitedMenu65•  HighCalorieFood1

Channels •  OnlineOrderingthroughiPhoneandAndroidorderingapplicaCons17

•  Postmates,Orderup,Tapingo,FavorApps1

•  Catering1

•  NoDriveThru65•  Nolatenighthours1•  Loudmusic1

Promo4on •  806KTwijerFollowers,379KInstagramFollowers,3,021,477LikesonFacebook,5,334,972Checkedin39

•  “DoGoodWithBurritos”–Hostafundraiserandkeep50%.1

•  AnimatedShortFilms1

•  Decreasenumberofsocialpost39•  LimitedAdverCsement1•  NoconCnuousrewardsprogram1

Price •  ReasonableforHighQualityFood5•  CollegeStudentsorLowIncomePriceRange48•  Discountedpricingsthroughholidayevents14

•  HighStockPrice65•  MoreexpensivethanothercompeCtors1•  Upchargesforextras1

Bo6omLines

Chipotleisaneasilyiden4fiedcompanythatoffersfreshingredientsthroughouttheU.S.Theyhavehighinterac4onswiththeirconsumersonallplaNormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.

Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.

APPENDIX TABLE 9B-EXTERNAL ANALYSIS Opportuni4es ThreatsSuppliers •  Getproductsfromlocalfarmers29

•  Lessenrequirementsonsuppliers18•  Offerdifferentkindsoffood6

•  EColifromcurrentsuppliers12•  LimitedSuppliers18•  SupplierstakenupbyexisCngcompeCtors12

Channels •  Drive-Thru24•  Delivery33•  MorelocaConsaroundbusycollegecampuses15

•  DifficultymanagingconstrucConanddevelopment33•  OfferedinUSonly15•  Shimindininghabits62

Compe44on •  ConCnuousrewardsProgram33

•  DomorefundraisinganddonaCons33•  Openupoffbranchesofchipotleservingdifferentfood66

•  Locallyownedcompanies33•  Offerdelivery33•  CannibalizaConofcustomers70

TargetCustomers

•  Investinothereateryconceptstogainmorecustomers33•  GaincompeCtorscustomers70•  IncreaseeyecatchingadverCsements22

•  Customeravailability33•  InternaConalmarketscausemoreindepthplanningandthinking

duetodifferences33•  MulCunit,mulCmarketMexicanfoodandburritoconceptswhich

areexpandingnaConally33

Society&Culture

•  Expandtodifferentcountries15•  HighValueonFreshfood29•  Highvalueonveganandvegetarianfood33

•  Interestinspecificfoods20•  Interestinhealthyfood20•  “FoodwithIntegrity”posesforrisksandchallenges33

Economy •  Storeexpansions62•  Foodprices62•  Taxonfood16

•  PlummeCngStocks12•  Changinginterestratesandinterestincome20•  ExecuCvecompensaCon5xindustrynorm19

Poli4cal&Legal

•  Lawsrequiringfreshfoodstandards20•  Mandatoryfoodproviderforallcampuses58•  Mandatorydeliverytocollegecampuses58

•  Courtcasesduetoe-coli20•  Highleasingcontracts20•  FoodregulaCons20

Technology,communica4ons,andtransporta4on

•  Enhancephoneapp33•  Offerlivechatswithemployees33•  Deliverypartners33• 

•  AppnotavailabletoalloperaCngsystems33•  OfferdeliveryatalllocaCons33•  Rapidlychangeinsomwaresystems16

NaturalEnvironment

•  Growtheirownvegetables29•  RidofallgeneCcallymodifiedorganisms33•  DimlighCng33

•  MorepesCcidesinfoods33•  Salesfluctuateduetoseasonchange33•  Limitedresources29

Bo6omLines Withahighvalueonfreshfood,andtheopportunityforstoreexpansions,Chipotlecouldbecomeadominantchoiceingainingcompe4torscustomers.Also,withanaddi4onalchannellikedeliverytoreceivetheproduct,itcouldincreasesaleandimprovecustomer’ssa4sfac4onduetotheshiTindininghabits.

Duetothelimita4onofsuppliersaTertheE-colibreakout,Chipotlehassufferedbecauseoftheincreasedinterestinhealthyfood,morepes4cidesintheirfoods,andalackofresources.

APPENDIX- TABLE 9C. SWOT ANALYSIS SUMMARY

Strengths

ChipotleisaneasilyidenCfiedcompanythatoffersfreshingredientsthroughouttheU.S.TheyhavehighinteracConswiththeirconsumersonallplapormsofsocialmedia.Theyalsoopenedupahugechannelofe-commerceonmobiledevices.

Weaknesses

Withthesuccessofpopulardemandsfortheirproduct,Chipotlesufferwithlonglinesduringpeakhoursandarenotabletooperateduringlatenighthoursordeliverfortheexpandoftheircustomerbase.

Opportuni4es Withahighvalueonfreshfood,andtheopportunityforstoreexpansions,ChipotlecouldbecomeadominantchoiceingainingcompeCtorscustomers.Also,withanaddiConalchannellikedeliverytoreceivetheproduct,itcouldincreasesaleandimprovecustomer’ssaCsfacConduetotheshimindininghabits.

Threats

DuetothelimitaConofsuppliersamertheE-colibreakout,Chipotlehassufferedbecauseoftheincreasedinterestinhealthyfood,morepesCcidesintheirfoods,andalackofresources.

MajorFinding

Despiteopera4nginalow-incomeenvironment,Chipotle’suniquebrandandfreshproductmeetsthewantsandneedstoawiderangeofconsumerswithdifferentlifestyles.Theconsistentinprice,customerservice,andfreshingredientskeepsthecustomer’sreturnrate.However,withthehighdemandfortheirproduct,latenightconsumerssuffertheavailabilityoftheproductsandservicesduetoChipotle’scurrentopera4nghours.

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APPENDIX-SOURCES 2 43-MoesSouthwestGrill.(n.d.).RetrievedfromEVOKAdverCsing:hjp://www.evokad.com/work/moes-southwest-grill/44-MoesSouthwestGrill.(n.d.).RetrievedfromTwijer:hjps://twijer.com/Moes_HQ45-Morrison.,M.(2014,June11).Cramer-KrasseltInternalMemo:WeAreResigningPaneraBread.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/agency-news/cramer-krasselt-panera-part-ways/293668/46-MyPaneraRewards.(n.d.).RetrievedfromPaneraBread:hjps://www.panerabread.com/en-us/company/meet-mypanera.html47-News,B.(2016,September21).PaneratoBeFirstNaConalChaintoServe'CleanBacon'.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/panera-naConal-chain-serve-clean-bacon/305952/48-Nisen,M.(2014,March20).HowChipotletransformeditselfbyupendingitsapproachtomanagement.Retrievedfromhjp://qz.com/183224/how-chipotle-transformed-itself-by-upending-its-approach-to-management/#/h/55509,2/49-OurFood.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-food/50-OurGiving.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-giving/51-OurMission.(n.d.).RetrievedfromPaneraCares:hjp://paneracares.org/our-mission/52-OurSustainability.(n.d.).RetrievedfromJimmyJohns:hjps://www.jimmyjohns.com/about-us/our-sustainability/53-PaneraAtHome.(n.d.).RetrievedfromPaneraBread:.hjps://www.paneraathome.com/?utm_source=pbcom&utm_medium=menu-dropdown&utm_campaign=panera-at-home54-PaneraBread.(n.d.).RetrievedfromTwijer:hjps://twijer.com/panerabread55-PaneraBread.(n.d.).RetrievedfromTwijer:hjps://twijer.com/panerabread56-PaneraBread.(2016).RetrievedfromGoogleFinance:hjps://www.google.com/finance?q=NASDAQ%3APNRA&ei=uYPkV4HZDIOumgHD9oDQBA57-Peters,A.(2016,September14).RefugeesWanted:MeetTheCompaniesCreaCngJobsForTheDisplaced.RetrievedfromFastCoExsist:hjps://www.fastcoexist.com/3063077/refugees-wanted-meet-the-companies-creaCng-jobs-for-the-displaced58-Peterson,H.(2015,September1).These40collegecampusesaregecngChipotledelivery.RetrievedfromBusinessInsider:hjp://www.businessinsider.com/college-campuses-gecng-chipotle-delivery-2015-959-ShouldYUMBrandsWorryAboutTheRiseofChick-Fil-A.(2016,May31).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/2016/05/31/should-yum-brands-worry-about-the-rise-of-chick-fi.aspx60-Silverstein,B.(2011,June16).PaneraBreadRisesWith“MakeTodayBejer”Campaign.RetrievedfromBrandChannel:hjp://brandchannel.com/2011/06/16/panera-bread-rises-with-make-today-bejer-campaign/61-Smith,A.(2016,June10).ChipotledethronedasAmerica'sfavoriteTex-Mexbrand.RetrievedfromCNNMoney:hjp://money.cnn.com/2016/06/10/news/companies/chipotle-mexican-food-rank/62-Team,T.(2015,March10).ThreeScenariosThatMightImpactChipotleMexicanGrill.RetrievedfromNasdaq:hjp://www.nasdaq.com/arCcle/three-scenarios-that-might-impact-chipotle-mexican-grill-cm45320963-ThisCouldBeProofOfaFastCasualBubble.(2015,December12).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2015/12/12/this-could-be-proof-of-a-fast-casual-bubble.aspx64-ThisisAmericasBestLikedResturant.(2016,June27).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/2016/06/27/this-is-americas-best-liked-restaurant.aspx65-ThreeWeaknessesForChipoltesInvestorstoMonitor.(2014,January6).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/high-growth/2014/01/06/three-weaknesses-for-chipotle-investors-to-monitor.aspx66-Voight,J.(2015,May25).ChipotleGoesBeyondBurritos:AddsAsian,PizzaOutlets.RetrievedfromAdWeekly:hjp://www.adweek.com/news/adverCsing-branding/chipotle-goes-beyond-burritos-adds-asian-pizza-outlets-15793967-Weissman,C.(2016,June13).IsThereABusinessCaseToBeMadeForPoliCcalEndorsements?RetrievedfromFastCompany:hjps://www.fastcompany.com/3060823/elecCon-2016/is-there-a-business-case-to-be-made-for-poliCcal-endorsements68-WhereistheBeefFastFoodRestuantsStartPushing.(2014,Novemeber12).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2014/11/12/wheres-the-beef-fast-food-restaurants-start-pushin.aspx69-Whol,J.(2016,July21).Chick-fil-ADropsTheRichardsGroupAmer22Years.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/chick-fil-a-drops-richards-group-amer-22-years/305057/70-WillPaneraBreadEarningsGainFromChipotlesScare.(2016,February5).RetrievedfromTheMotleyFool:hjp://www.fool.com/invesCng/general/2016/02/05/will-panera-bread-earnings-gain-from-chipotles-sca.aspx?source=isesitlnk0000001&mrr=0.1471-Wohl,J.(2015,November3).SubShopOwnerJimmyJohnWeighsIPObutIsn'tSureHeHastheStomachforIt.RetrievedfromAdverCsingAge:hjp://adage.com/arCcle/cmo-strategy/detail-oriented-jimmy-john-a-stadium-signage-auditor/301198/