Mkt 337 Agency ReportFaculty: TM Taufique Hossain (TmT)

Submission Date: 01 Jan 2014

Section: 12 Sarjeel Ahmed 112 0201 030

Zakiul Ehssan Barkati 122 0059 030Ireen Khan 112 0080 030

Mir Afrad AkibAssociate Account ExecutiveTBWA\BENCHMARK

Interviewed on: 30th December, 2013

Interview taken from:

(1) Media Communication(2) Creative Department(3) Public relation Department(4) Client Service Department

The Departments of TBWA\BENCHMARK

(1) Media communication: People working under this department are assigned to book media slot, for example, news paper, TVC slots.

(2) Creative Department: They are responsible for the conceptualization, design and production of any campaign.

Roles Of Departments:

(3) Public relation: They manage various public relation activities of various companies such as Press releases,

Press Conference, Web campaign etc

(4) Client Service: This Department works for bringing in clients and giving consultation regarding client’s problems. After consultation, they plan with their clients regarding the advertising campaign they are currently working with.

Roles Of Departments:

Etihad AirlinesHPStandard Chartered BankApollo HospitalsKFC/Pizza HutSingapore Airlines

Key Clients

Communication Campaigns

KFC Outlet Launch Campaign Standard Chartered Good Life Campaign Rebranding Sheba Telecom to Banglalink Shakti Doi Advertising campaign featuring Shakib Al Hasan

Shakib Al Hasan in Grameen-Dannone foods Shakti+ Doi Campaign. This tv advertisement was conceptualized by TBWA\BENCHMARK.

Work Force

Successful Advertising Campaign

This particular advertising (print) campaign of TBWA/Benchmark for Pizza Hut won them gold award in Fast food outlets, Restaurants and Retail shops category at Adfest Dhaka 2012 and won the Silver in media innovation in print and outdoor category at "Srijon Samman 2011 - Awards for Excellence in Bengali Advertising" in Kolkata, India. This advertisement evoked positive response and was noticed widely for its unique concept of mixing an element of Bengali New Year (Hilsha Fish) with the product. This advertise used the salience model and used the scarcity appeal.

Ashraf Kaiser (Managing Director)The managing director of TBWA\BENCHMARK, Ashraf Kaiser is responsible in handling the entire agency. As the managing director, he deals with bringing in clients and provides directives in order to run a campaign. A renowned journalist, Mr. Kaiser has been running TBWA\BENCHMARK for the last 13 years

Sharmini Abbasi (Executive Director)Being the executive director of TBWA\BENCHMARK, Sharmini Abbasi has been responsible in looking after the agency’s content development part, as well as looking at the Social Development Communications of the company. Having the background of a lawyer, she has worked as the Head of Legal affairs in GrameenPhone and Robi in the past.

Key Agency Personnel