Services Marketing (MKT-4108)Instructor: Salahuddin Ahmed

A presentation on(Comparative Marketing Strategy between Radisson & Westin)

Shanto-Mariam University of Creative Technology

No Name ID1. Mahamudul Hassan 131-401-097

2. Romana Akter 131-401-119

3. Hridoy 131-401-135

4. Md. Jahangirr Alam 131-401-190

5. Ahad Rahaman 142-404-001

6. Nayeem Khandaker 131-401-129

7. Sharmin Akter 131-401-041

Introduction

The Westin Dhaka Hotel’s Mission began under the strong supervision of Starwood Hotels and Resorts worldwide, which had its soft opening on 31st July 2007 with 100 rooms in operation. The owner of The Westin Dhaka is Unique Hotel & resorts Limited.

Hotel belongs to Carlson Group which owns numerous other brands like Regent and Country Inn and Suits.

In the field of the hospitality industry of Bangladesh the Westin is one of the world class properties which provide international standard service to its guests and customer. The hotel is located in the central business hub of the country which got the leading corporate head offices around, which get most of foreign visitors. The Westin Dhaka is steps away from renowned shopping malls, foreign mission, restaurant, art private clubs and multinationals.

the Radisson BLU Water Garden Hotel Dhaka offers all the conveniences of a business hotel with the atmosphere and amenities of an exclusive resort.

Services that Westin Dhaka provides are- 1) Room service 2) Restaurants & Lounges 3) Gym 4) Spa 5) Swimming pool 6) Laundry 7) Events

At Westin, everything they do is designed to help a customer to feel their best. 1) Sleep well: Westin Heavenly® Bed 2) Eat well: Super Foods Rx™ dishes. 3) Move well: New Balance® , Fitness Studio, Run Westin, Gear lending, Westin workout room 4) Work well: Clutter free meetings, Tangent at Westin, Super Foods Rx Meeting Breaks 5) Play well: Westin weekend, Westin destination club, Westin kids club 6) Feel well: Heavenly Spa, Heavenly bath, In-room spa, Sensory Welcome.

Wi-Fi in public areas, Tours, Steamroom, Spa, Smoking area, ShuttleService, Sauna, Safety deposit boxes, Restaurant, Poolside bar, Pool, Parking, nightclub, Meetings, Massage, Lift, Laundry service/dry cleaning, Jacuzzi, HealthCenter, Gym, Groups, Golf course, disabled facilities, CreditCard, Business center, Bar, BabySitter, Airport PIck up & Drop off, 24hr room service

Why people would like to go Hotel Radisson Blue and Westin ?