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MKT/421 Week 1 - UPDATED 2015

Favorite Brand Paper Word Count: 851 words = A+ Work!

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions:

o Is the company successful in building loyal customer relationships across different groups? o Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Defining Marketing Paper Word Count: 1,168 words = A+ Work!

2 Options = 2 Full A+ Defining Marketing Papers Included Write a 700- to 1,050-word paper in which you define marketing.

Include your personal definition of marketing and definitions from two different sources. Explain the importance of marketing in organizational success, based on these definitions. Provide at least three examples from the business world to support your explanation. Properly cite

sources used in the paper. Format your paper consistent with APA guidelines.

Discussion Questions DQ#1 - What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. DQ#2 - Please define a SWOT analysis. How and why is it used. DQ#3 - Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesnt place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

MKT/421 Week 2 - UPDATED 2015

Personal Branding (Individual) Write a 750- to 1000-word paper that does the following:

Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might

influence the hiring decision

Marketing Mix (Presentation - Kraft Foods) Select a company currently experiencing marketing changes. Create a 6-slide Microsoft PowerPoint presentation (including a title slide) that analyzes that company's marketing mix:

Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces

behind the changes. Use the Wall Street Journal database in the University Library to facilitate your research of the

company.

Marketing Mix (Paper - Kraft Foods) Word Count: 1,367 words = A+ Work!

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines.

Learning Team - Marketing Plan Phase 1

Pet Emporium / Product: No-More-Sniffles Word Count: 1,363 words = A+ work!

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructors approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organizations success A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or

service The marketing research approach you would use to develop the marketing strategy and tactics for

this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines

Discussion Questions DQ#1 - What are the 4 Ps? Please list each P, define each P, and explain the overall importance of the marketing mix. DQ#2 - Please define demographics and psychographics. Then, Identify the demographics and psychographics of products by choosing one of these four product pairs:

Porsche automobile and Ford pickup trucks Dial soap and Neutrogena soap Southwest Airlines and American Airlines Wal-Mart and Nordstrom

Discuss and identify demographics and psychographics for the product pair you choose.

MKT/421 Week 3 - UPDATED 2015

Marketing Research Paper (Individual)

Kudler Fine Foods Virtual Organization Word Count: 1,289 words = A+ work!

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics. Format your paper consistent with APA guidelines.

Learning Team Marketing Plan Phase 1 & 2 Word Count: 2,609 words = A+ work!

Pet Emporium / Product: No-More-Sniffles Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following:

Identify the segmentation criteria that will affect your target market selection. Identify your target market.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines

Discussion Questions

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market?

MKT/421 Week 4 - UPDATED 2015

Blue Ocean Strategy Paper (New) Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that

strategy

Format your paper consistent with APA guidelines.

Using Perceptual Maps in Marketing Simulation Word Count: 1,216 words = A+ work!

Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe

The situation Your recommended solutions, including why Your results

Summarize the different marketing components addressed in this simulation by answering the following

questions: What is the relationship between differentiation and positioning of products or services? Is the

repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product inthe simulation?

Format your paper consistent with APA guidelines.

Learning Team

Marketing Plan Phase 1,2, and 3 Word Count: 3,856 words = A+ work!

Pet Emporium / Product: No-More-Sniffles Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information:

Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors

that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?

Identify the positioning and differentiation strategies for the product or service. Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

Discussion Questions

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a companys marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

MKT/421 - Week 5 - UPDATED 2015

Supply Chain Paper(New) Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like: Manufacturer plans the product mix designs the shoes determines the materials makes the shoes advertises the shoes ships in bulk to middlemen Distributor receives shipment from manufacturer establishes relationships with retailers extends credit to retailers breaks down from bulk quantities to smaller cases ships product to retailers Retailer displays the shoes advertises to drive consumers into the store determines product selection pays salespeople to help the consumer decide processes the transaction transfers possession to the consumer

Environmental Factors Word Count: 1,095 words = A+ work!

Individual Assignment

Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organizations marketing decisions:

Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

Examine the importance of demographics and physical infrastructure. Analyze the influence of cultural differences. Examine the importance of social responsibility and ethics versus legal obligations. Analyze the effect of political systems and the influence of international relations. Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local,

national, and international legislation. Explain the effect of technology.

Format your paper consistent with APA guidelines.

Learning Team Final

Word Count: 6,716 words = A+ work! Marketing Plan: Final Paper

Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Address the following information in your paper: Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan.

Develop an initial sales promotion schedule. Create an advertising plan. Identify public relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing of your selected product or

service. Select appropriate distribution channels for your product or service and address costs in terms of

placement, shipping, and middlemen. Develop a budget for your plan. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness

of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft PowerPoint

presentation illustrating your Marketing Plan Paper.

Final Exam - Updated 2015 1. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. 2. an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): 3. The advantages of working with an intermediary usually increase when there is: 4. When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this? 5. According to the concept of social responsibility, a firm has a duty to: 6. Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on: 7. The main difference between a "marketing strategy" and a "marketing plan" is that: 8. More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating? 9. Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses: 10. In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry. 11. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a(n) _____. 12. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are

devices used mainly to: 13. Which of the following is true of direct distribution? 14. The three basic sales tasks are: 15. The primary purpose of branding is: 16. Tammi Soloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates: 17. In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers? 18. Which of the following is a common cause of new product failures? 19. Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because: 20. From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because: 21. The main difference between the "marketing department era" and the "marketing company era" is: 22. Behavioral targeting: 23. In the 1990s, DVDs replaced audiocassettes and floppy disks as the storage media of choice for music and computers. At which stage of the product life cycle is the DVD today? 24. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: 25. Compared with other approaches to business, the marketing concept is distinct in that it: 26. When new product ideas are chosen based on ratings and comments from customers, this process is called ______. 27. A useful tool for organizing the competitor analysis is: 28. Most firms in the business world set their prices using: 29. A producer might use a "pulling policy" rather than a "pushing policy" if: 30. The phrase "big data" refers to:

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