Social Media for Northwestern TechnologiesWaxoff Agency

Social Media defined• Oxford Dictionary • Professional opinion

Social media takes off

•Like a herd of turtles…

•CompuServe

•ARPANET

Email arrives• 1971 Ray Tomlinson 1st e-mail• 1978 Spam

Internet Growth

1998 *

1999 70 M

2004 *

2005 *

2006 400 M *

2008 * *

2009 350 M

2011 G+ 550 M 56 M

2012 400 M g+ 2.4 B 1B 500 M 6 B subscribed

Social Media & Business• Advertising• Internal social networks provide:• Training• Collaboration• Brain storming without traveling

• Customer input

Northwestern Technologies• Advertising• Internal social networks provide:• Training• Collaboration• Brain storming without traveling

• Customer input

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