imkt120 assignment1 williams_regina
TRANSCRIPT
![Page 1: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/1.jpg)
Social Media: A Guide To Your Success
Northwestern Technologies
![Page 2: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/2.jpg)
Agenda
Social Media: How it all began
Current Social Media Landscape in the IT Industry
How To Get Started With Social Media
What Social Media Can Do For You
Conclusion5
4
3
2
1
![Page 3: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/3.jpg)
What Is Social Media?
Quick, effective way to reach potential customers
Efficient
Interaction among people to create, share, and exchange ideas
Interaction
1 2
Facebook, Twitter, Simpy, Digg, YouTube
Examples
Bookmarking, Networking, News, Photo and Video Sharing
Types
3 4
![Page 4: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/4.jpg)
History of Social MediaHow it All Began
First Email Delivered
Blackboard is foundedBlogging BeginsAOL Instant Messenger created
Google Opens as a major Internet search engine
1971
1998
1997
2000
2004-2013
The dot.com bubble bursts
Many social media sites emerged
![Page 5: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/5.jpg)
What Social Media Can Do For You
• Get Your Name Out There• Instant Support For Your Business• Less Expensive Way To Advertise• Allows Different Avenues To Communicate• Targeted Traffic
![Page 6: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/6.jpg)
How To Get Started With Social Media
Search Google For A List Of Social Media Sites
Add Media Links To Company’s Website
Set up A Profile
Advertise
✓
✓
✓
✓
1
2
3
4
![Page 7: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/7.jpg)
Conclusion
• 89% of respondents said that social media marketing has generated more business exposure
• 64% saw lead generation increase by using social media 6 hours or less per day
• 69% of marketers use social media to gather marketplace intelligence
• 62% of marketers using social media for 2+ years reported a rise in search engine rankings
• 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses
![Page 8: Imkt120 assignment1 williams_regina](https://reader035.vdocuments.site/reader035/viewer/2022062703/554ce17cb4c905d6488b541f/html5/thumbnails/8.jpg)
Curtis, Anthony “The Brief History of Social Media. 2013
http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
Dyer, Pam. “The Top Benefits of Social Media Marketing. 01 July 2013. http://socialmediatoday.com/pamdyer/1568271/top-benefits-social-media-marketing-infographic
[Four Social Media Recruitment Mistakes (And How to Avoid Them)]. Retrieved September 8, 2013 from: http://www.sourcecon.com/media/2010/09/social-media-speech-bubbles.png
[How social media efforts can compliment your networking strategy – by Guest Blogger: Desiree Dupuis]. Retrieved September 8, 2013 from: http://networkinginvan.com/wp-content/uploads/2011/11/Social-Media-Networking-Tips.png
[Slider Social Media]. Retrieved September 8, 2013 from: http://1.bp.blogspot.com/-DXnA9YOIT7I/UglESBqSW9I/AAAAAAAAAgE/PPHESWUPnyE/s320/slider_social_media.png
[Social Media Marketing]. Retrieved September 8, 20133 from http://www.seotrafficsearch.com/internet-marketing/social-media-marketing
[Two Core Aspects on How to Promote Websites on Social Networking Sites]. Retrieved September 8, 2013 from: http://www.organicconnexions.com/wordpress/wp-content/uploads/2012/09/How-to-Make-Money-with-Social-Networks.jpg
Sources Cited