misty mountains wilderness · pdf filepre- feasibility assessment misty mountains wilderness...

PRE- FEASIBILITY ASSESSMENT

MISTY MOUNTAINS WILDERNESS LODGE

View to Mt Bartle Frere from Misty Mountain Site

TROPICAL NORTH QUEENSLAND

CAIRNS REGION, AUSTRALIA

Pr e p a r e d Se p te m b e r 2 0 0 7

REGIONAL CONTEX T

(Tropical North Queensland)

CONTACT:

E n q u irie s re g a rd in g th is d o c u m e n t S h o u ld b e d ire c te d to : J im Bito m sk y K le in h a r d t Pty Ltd

M: + 6 1 4 0 9 9 4 1 3 5 5 B u s in e s s C o n s u lta n ts A B N: 6 0 1 1 5 0 6 2 9 4 3 3 6 G rafton S treet C airns QL D 4 8 7 0 P O B ox 4 9 9 9 , C airns QL D 4 8 7 0 A ustralia Telephone: + 6 1 7 4 0 4 0 7 1 0 0 F acsim ile: + 6 1 7 4 0 4 1 1 1 6 6 E m ail: p ro s p e r@ k le in h a rd t.c o m .a u W eb : w w w .k le in h a rd t.c o m .a u

Do c u m e n t

Na m e

De sc r ip tio n Au th o rs Re v ie w e r Distr ib u tio n Ap p r o v e d fo r Issu e

Sig n a tu r e Da te

0 7 0 9 0 6 P re -

fe a s ib ility M is ty

M o u n ta in s

L o d g e

R e p o rt J im

B ito m s k y

C a m

C h a rlto n

- T a b le la n d F u tu re s C o rp

- D e p t. S ta te D e v e lo p m e n t

- T o u ris m Q ld

- S w a n w o o d P /L

S e p t 0 7

DISCLAIMER:

i. T h is d o c u m e n t h a s b e e n p re p a re d fo r th e e x c lu s iv e u s e , a n d s h a ll re m a in th e p ro p e rty , o f o u r c lie n t. T h e d o c u m e n t m a y o n ly b e u s e d fo r th e p u rp o s e s fo r w h ic h it w a s c o m m is s io n e d a n d in a c c o rd a n c e w ith th e T e rm s o f E n g a g e m e n t fo r th e c o m m is s io n . U n a u th o ris e d u s e a n d re p ro d u c tio n o f th is d o c u m e n t in a n y fo rm w h a ts o e v e r is p ro h ib ite d .

ii. In n o e v e n t s h a ll K le in h a rd t P ty L td b e lia b le fo r a n y d a m a g e s w h a ts o e v e r (in c lu d in g , w ith o u t lim ita tio n , d a m a g e s fo r lo s s o f b u s in e s s p ro fits , lo s s o f s a v in g s , b u s in e s s in te rru p tio n , lo s s o f b u s in e s s in fo rm a tio n , o r a n y in c id e n ta l d a m a g e s o r o th e r e c o n o m ic c o n s e q u e n tia l d a m a g e s ) a ris in g o u t o f th e u s e o f, o r in a b ility to u s e th is d o c u m e n t, e v e n if K le in h a rd t P ty L td h a s b e e n a d v is e d o f th e p o s s ib ility o f s u c h d a m a g e s .

iii. U s e r a c k n o w le d g e s th a t it h a s re lie d u p o n its o w n s k ill a n d ju d g m e n t in th e s e le c tio n , s u p e rv is io n , m a n a g e m e n t a n d u s e o f th e d o c u m e n t a n d th e re s u lts e x p e c te d th e re o f.

iv . O n n o a c c o u n t s h o u ld d e c is io n s b e m a d e s o le ly o n th e b a s is o f th is d o c u m e n t.

Misty Mountains W ild erness L od g e P re-feasib ility

P a g e 1

TABLE OF CONTENTS

T H E P R O J E C T ................................................................................................................... 3 �

S A L E / D E V E L O P M E N T S C E N A R IO S ............................................................................... 4 �

S IT E & IN F R A S T R U C T U R E ............................................................................................... 5 �

L o c a tio n .......................................................................................................................... 5 �

A d d re s s ........................................................................................................................... 6 �

R e a l P ro p e rty D e s c rip tio n a n d S iz e ................................................................................. 6 �

A d ja c e n t L o ts .................................................................................................................. 7 �

T itle ................................................................................................................................. 7 �

R o a d s a n d A c c e s s .......................................................................................................... 7 �

E a s e m e n ts ...................................................................................................................... 7 �

T itle H o ld e r ..................................................................................................................... 7 �

U tilitie s ............................................................................................................................ 8 �

O th e r E x is tin g In fra s tru c tu re & A s s e ts ............................................................................. 8 �

L o t 26 7 o n P la n N R 8 0 23 ............................................................................................. 8 �

L o t 2, R P 7 4 3 9 1 0 .......................................................................................................... 8 �

L o t 1 , S P 1 7 3 5 5 3 .......................................................................................................... 8 �

L o t 4 , S P 1 7 3 5 5 3 .......................................................................................................... 9 �

L o t 2, R P 7 1 1 7 0 2 .......................................................................................................... 9 �

L ic e n c e s P e rm its a n d E x p e rtis e ................................................................................... 9 �

A p p ro v a l D e ta ils a n d S ta tu s .......................................................................................... 1 0 �

P R O J E C T C O N T E X T ....................................................................................................... 1 1 �

G e n e ra l ......................................................................................................................... 1 1 �

S p e c ia lis t In p u ts ............................................................................................................ 1 1 �

V is ito r F lo w s .................................................................................................................. 1 1 �

T a b le la n d s T o u ris m R e p o rt ........................................................................................... 1 2�

G re a t T ro p ic a l D riv e ...................................................................................................... 1 2�

M a M u C a n o p y W a lk w a y ................................................................................................ 1 2�

M is ty M o u n ta in s W a lk in g T ra ils ..................................................................................... 1 3 �

O th e r P ro d u c t D e v e lo p m e n ts ........................................................................................ 1 3 �

C y c lo n e L a rry Im p a c ts .................................................................................................. 1 4 �

S T U D E N T V IL L A G E & W IL D E R N E S S R E T R E A T ............................................................ 1 5 �

D a y V is ito rs ................................................................................................................... 1 5 �

S tu d e n t V illa g e .............................................................................................................. 1 5 �

T o u rs ............................................................................................................................. 1 6 �

P ro fita b ility .................................................................................................................... 1 6 �

W ild e rn e s s L o d g e Im p lic a tio n s ...................................................................................... 1 6 �

R E G IO N A L C O N T E X T ..................................................................................................... 1 7 �

T ro p ic a l N o rth Q u e e n s la n d ........................................................................................... 1 7 �

T o u ris m P ro d u c t ............................................................................................................ 1 8 �

M A R K E T A N A L Y S IS ........................................................................................................ 21 �

A th e rto n T a b le la n d s ...................................................................................................... 21 �

T ro p ic a l N o rth Q u e e n s la n d ........................................................................................... 21 �

L u x u ry A c c o m m o d a tio n ................................................................................................. 24 �

T o w n s v ille & C o u n try Q u e e n s la n d ................................................................................ 25 �

R e g io n a l R e s o rts .......................................................................................................... 26 �

B e d a rra Is la n d ........................................................................................................... 26 �


P a g e 2

B lo o m fie ld L o d g e ....................................................................................................... 26 �

C o c o n u t G ro v e – P o rt D o u g la s .................................................................................. 26 �

L iz a rd Is la n d .............................................................................................................. 26 �

S e a T e m p le ............................................................................................................... 27 �

S h e ra to n M ira g e – P o rt D o u g la s ................................................................................ 27 �

S ilk y O a k s L o d g e – D a in tre e ..................................................................................... 27 �

W ro th a m P a rk S ta tio n ................................................................................................ 27 �

W ild e rn e s s L o d g e s ........................................................................................................ 28 �

G e n e ra l A p p e a l.......................................................................................................... 28 �

H ig h P ro file L o d g e s ................................................................................................... 28 �

M A R K E T P O S IT IO N IN G .................................................................................................. 3 4 �

L u x u ry W ild e rn e s s R e tre a t ............................................................................................ 3 4 �

F a m ily A d v e n tu re L o d g e ............................................................................................... 3 4 �

E c o -R e s o rt C o u n try C lu b .............................................................................................. 3 5 �

P R O P E R T Y V A L U A T IO N ................................................................................................. 3 6 �

R ainforest v istas


P a g e 3

THE PROJ ECT

T h e p ro je c t is to d e v e lo p th e ‘M is ty M o u n ta in s W ild e rn e s s L o d g e ’, a n e c o -to u ris m p ro je c t

in a s tu n n in g tro p ic a l lo c a tio n e n c o m p a s s in g :

• 3 6 0 d e g re e v ie w s o v e r ra in fo re s t c la d m o u n ta in s

• P e rm a n e n t flo w in g , c le a r m o u n ta in s tre a m , w ith w ild life in c lu d in g re s id e n t p la ty p u s

• A m a jo r w a te rfa ll o n fre e h o ld title , d ro p p in g a ro u n d 1 0 0 m e te rs

• G lo w w o rm s a n d fire flie s illu m in a tin g th e ra in fo re s t a t n ig h t

• B o rd e r a d ja c e n t to a n d w ith a c c e s s to p ris tin e h ig h la n d W o rld H e rita g e ra in fo re s t

• P riv a c y a n d s e c lu s io n o n a 1 5 2 h e c ta re (3 7 7 a c re ) s ite o n fiv e title s

• P o te n tia l L in k s to a A U D $ 1 0 m illio n ra in fo re s t c a n o p y w a lk w a y p ro je c t b a c k e d b y

th e Q u e e n s la n d S ta te G o v e rn m e n t

• L ic e n s e s to o p e ra te to u rs in th e a d ja c e n t N a tio n a l P a rk in p la c e

• T w o o f o n ly fo u r w h ite w a te r ra ftin g p e rm its fo r N o rth Q u e e n s la n d h e ld

• A c c e s s to p e rs o n n e l w ith s k ills in to u ris m a n d a w id e ra n g e o f o u td o o r a d v e n tu re

a c tiv itie s , in c lu d in g a b s e ilin g , ra ftin g a n d e q u e s tria n a c tiv itie s fo r e x a m p le

• In a p o litic a lly a n d e c o n o m ic a lly s ta b le re g io n w ith s tro n g to u ris m c re d e n tia ls

a ttra c tin g s o m e 2.3 m illio n v is ito rs p e r a n n u m

T h e p ro je c t is s e e n a s a n ic o n ic to u ris m d e v e lo p m e n t to e n h a n c e th e d e p th o f th e to u ris m

in d u s try in T ro p ic a l N o rth Q u e e n s la n d a n d h a s th e s u p p o rt o f b o th lo c a l a n d Q u e e n s la n d

S ta te G o v e rn m e n ts .

T h e s ite p ro p o s e d is a p p ro x im a te ly 9 0 m in u te s b y ro a d a n d 1 5 m in u te s b y h e lic o p te r,

s o u th o f C a irn s , a m a jo r to u ris m d e s tin a tio n in th e A s ia -P a c ific re g io n .

T h e p ro p o s e d s ite h a s L o c a l a n d S ta te G o v e rn m e n t a p p ro v a l fo r a d e v e lo p m e n t o f u p to

220 ro o m s .

T h e c irc u m s ta n c e s o f th e s ite s u g g e s t a n u m b e r o f a lte rn a tiv e d e v e lo p m e n t s c e n a rio s ,

d e p e n d in g o n th e p re fe re n c e s o f th e d e v e lo p e r a n d a p p ro p ria te a s s e s s m e n t o f th e

p re fe rre d o p tio n .

W hitew ater R afting on the B eatrice R iv er


P a g e 4

SALE / DEVELOPMENT SCENARIOS

T h e T ro u t fa m ily , th e o w n e rs o f th e p ro p e rty , c o n d u c ts a n e x is tin g to u ris m b u s in e s s o n p a rt

o f th e p ro p e rty . T h is fe a tu re s s tu d e n t a c c o m m o d a tio n a n d o u td o o r a d v e n tu re e d u c a tio n

a c tiv itie s , m ix e d w ith a d a y v is ito r c e n tre . T h e s e a c tiv itie s a re c o n c e n tra te d o n th e tw o

s m a lle s t o f th e fiv e lo ts th a t m a k e u p th e 1 5 2 h e c ta re p ro p e rty (o n e 1 2.9 3 h a a n d o n e

9 .1 5 4 h a ).

S e p a ra te to th e s e , w ith in d e p e n d e n t p u b lic ro a d a c c e s s , is L o t 26 7 o f (4 0 .9 9 1 4 h a ), w h ic h

h a s o u ts ta n d in g v ie w s a n d o th e r a ttrib u te s th a t m a k e it a lo g ic a l c h o ic e fo r s itin g th e

p ro p o s e d w ild e rn e s s lo d g e in fra s tru c tu re . T h is L o t h a s th e la n d u s e z o n in g a p p ro v a l fo r

a c c o m m o d a tio n d e v e lo p m e n t o f u p to 220 ro o m s .

T h e o w n e rs h a v e b e e n c o n v in c e d o f th e p o te n tia l fo r a w ild e rn e s s lo d g e d e v e lo p m e n t o n

th e p ro p e rty fo r a n u m b e r o f y e a rs a n d h a v e ta k e n a v a rie ty o f s te p s in th is d ire c tio n ,

in v o lv in g c o n c e p t d e v e lo p m e n t, a p p ro p ria te z o n in g a n d p re lim in a ry e n g in e e rin g a n d

fe a s ib ility a s s e s s m e n ts .

T h e y n o w w is h to a ttra c t th e re s o u rc e s re q u ire d to b rin g th is p ro je c t to fru itio n a n d a re

fle x ib le in h o w th is m a y b e a c h ie v e d . D e v e lo p m e n t o f th e p ro je c t m a y th e re fo re p ro c e e d

th ro u g h :

• S im p le s a le o f L o t 26 7 , w ith its z o n in g a p p ro v a l;

• S a le o f a ll fiv e L o ts m a k in g u p th e 1 5 2 h e c ta re p ro p e rty , w ith o r w ith o u t th e e x is tin g

b u s in e s s in c lu d e d ;

• A n o th e r a rra n g e m e n t p ro p o s e d b y a p a rty w is h in g to d e v e lo p a w ild e rn e s s lo d g e

th a t w o u ld in v o lv e th e T ro u t F a m ily in re ta in in g a n in te re s t in th e d e v e lo p m e n t.

It s h o u ld b e n o te d th a t e x is tin g b u s in e s s o p e ra tio n s p ro v id e a c c e s s to e x p e rtis e a n d s k ills

th a t a re lik e ly to b e o f b e n e fit to a w ild e rn e s s lo d g e . T h e s e in c lu d e g e n e ra l h o s p ita lity

in d u s try s k ills to g e th e r w ith o u td o o r a d v e n tu re a c tiv itie s , k n o w le d g e o f th e lo c a l

e n v iro n m e n t, flo ra a n d fa u n a a n d e q u e s tria n a c tiv itie s

T h e d e v e lo p e r m a y w is h to u n d e rta k e th e p ro p e rty d e v e lo p m e n t th a n e n te r in to a

m a n a g e m e n t a rra n g e m e n t w ith a n e x p e rie n c e d o p e ra to r. In th is re g a rd , p re lim in a ry

d is c u s s io n s h a v e b e e n h e ld w ith th re e re s p e c te d in te rn a tio n a l h o te l m a n a g e m e n t

c o m p a n ie s . A ll e x p re s s e d in te re s t in e n te rin g in to a m a n a g e m e n t a rra n g e m e n t fo r th e

p ro p o s e d d e v e lo p m e n t.

A n o th e r o p tio n th a t m a y b e p u rs u e d in c o n ju n c tio n w ith th e w ild e rn e s s lo d g e d e v e lo p m e n t

is d e v e lo p m e n t o f s o m e in d e p e n d e n t lo d g e s o n s tra ta title , w h ic h c o u ld b e in c lu d e d in th e

m a n a g e m e n t a g re e m e n t fo r th e w ild e rn e s s lo d g e a c c o m m o d a tio n .

C o n c e p t d ra w in g s h a v e n o t b e e n p ro v id e d w ith th is d o c u m e n t a s it is a n tic ip a te d th e

d e v e lo p e r w ill w is h to p u rs u e th e ir o w n v is io n fo r th e lo d g e . H o w e v e r th e c o n c e p ts w h ic h

h a v e b e e n p re p a re d a re a v a ila b le in a n y d is c u s s io n s w ith th e T ro u t fa m ily .


P a g e 5

SITE & INFRASTRUCTURE

LOCATION

T h e M is ty M o u n ta in s L o d g e s ite is s itu a te d a t M u n g a lli F a lls

o n th e s o u th -e a s te rn e d g e o f th e A th e rto n T a b le la n d s , a

la rg e p la te a u a re a w h ic h fo rm s th e h in te rla n d a b o v e C a irn s .

T h e T a b le la n d s e le v a tio n v a rie s fro m 4 5 0 m e tre s to o v e r

9 0 0 m e tre s a b o v e s e a le v e l in its s o u th e rn re g io n s .

T h e s ite is a p p ro x im a te ly tw o k ilo m e tre s o ff th e to p e n d o f

th e P a lm e rs to n H ig h w a y , a m a jo r c o n n e c tin g h ig h w a y

b e tw e e n th e tro p ic a l c o a s ta l s trip a n d th e T a b le la n d s a re a .

M isty M ountain R ainforest v iew s

T h is p la c e s it n e a r th e to w n s h ip o f M illa a M illa a a n d a ro u n d 1 20 k ilo m e tre s b y ro a d s o u th

o f C a irn s .

O n e b o rd e r o f th e p ro p e rty is s h a re d w ith a p o rtio n o f th e W o o ro o n o o ra n N a tio n a l P a rk ,

o n e o f th e in te rc o n n e c te d s e c tio n s o f th e 9 0 0 ,0 0 0 h e c ta re s o f W o rld H e rita g e lis te d W e t

T ro p ic s ra in fo re s ts in T ro p ic a l N o rth Q u e e n s la n d . T h e B e a tric e R iv e r fo rm s th e c o m m o n

b o u n d a ry b e tw e e n th e s ite a n d th e N a tio n a l P a rk .

T h e o ffic ia l g o v e rn m e n t w e b s ite fo r th e W e t T ro p ic s a re a is h ttp ://w w w .w e ttro p ic s .g o v .a u /

T h is p ro v id e s m a p s a n d d e ta ils o f flo ra a n d fa u n a , re s e a rc h , a c tiv itie s a n d th e u n iq u e

a ttrib u te s o f th e a re a . A m a p p la c in g th e p ro p e rty in its re g io n a l c o n te x t fo llo w s , s h o w in g

‘M u n g a lli F a lls ’:


P a g e 6

ADDRESS

C u rre n t p o s ta l a d d re s s d e ta ils fo r th e s ite a re :

“M u n g a lli F a lls ”

J u n c tio n R o a d

M illa a M illa a Q L D 4 8 8 6

REAL PROPERTY DESCRIPTION AND SIZ E

T h e p ro p e rty h a s a n o v e ra ll a re a o f 1 5 2 .6 0 9 h e c ta r e s, (3 7 7 .1 0 5 a c re s ) (d iv id e d in to fiv e

L o ts o n s e p a ra te fre e h o ld title s , lo c a te d in th e L o c a l G o v e rn m e n t A u th o rity a re a o f

E a c h a m . T h e u n d u la tin g n o rth e rn h a lf o f th e o v e ra ll p ro p e rty h a s b e e n c le a re d a n d u s e d

fo r d a iry fa rm in g in th e p a s t. T h e p ro p e rty fa lls to th e B e a tric e R iv e r a n d th e s o u th e rn p a rt

is c o v e re d w ith ra in fo re s t.

T h e p o rtio n fo r w h ic h re -z o n in g a p p ro v a l fo r a 220 ro o m to u ris m a c c o m m o d a tio n

d e v e lo p m e n t h a s b e e n o b ta in e d is :

Lo t 2 6 7 o n P la n N R 8 0 23 ; - 4 0 .9 9 1 4 h e c ta re s (1 0 1 .29 a c re s ), o f w h ic h a p p ro x im a te ly 6 0 %

(24 .8 h e c ta re s ) o f th e to ta l a re a o f 4 1 .9 8 h e c ta re s is s u b je c t to th e re -z o n in g . A c e n tra l

fe a tu re o f th is lo t is a h ill w ith th e fo llo w in g fe a tu re s :

• G e n tle a p p ro a c h s lo p e s fro m J u n c tio n R o a d ,

• L a rg e a re a fo r d e v e lo p m e n t o n th e s u m m it

• 3 6 0 d e g re e v ie w s o v e r th e A th e rto n T a b le la n d s , c o a s ta l ra in fo re s ts a n d to M o u n t

B a rtle F re re , th e h ig h e s t m o u n ta in in Q u e e n s la n d a t 1 ,6 22 m e tre s . (P ic tu re d , F ro n t

C o v e r)

T h e o th e r fo u r p o rtio n s m a k in g u p th e to ta l a v a ila b le s ite a re z o n e d a s ru ra l, g e n e ra l

fa rm in g , w ith a ‘m a te ria l c h a n g e o f u s e ’ re g is te re d to p ro v id e fo r th e c u rre n t s tu d e n t a n d

d a y v is ito r o p e ra tio n s . T h e s e a re d e s c rib e d a s :

L o t 2 o n R P 7 4 3 9 1 0 1 2.9 3 h e c ta re s

L o t 1 o n S P 1 7 3 5 5 3 9 .1 5 4 h e c ta re s

L o t 4 o n S P 1 7 3 5 5 3 4 0 .7 7 h e c ta re s

L o t 2 o n R P 7 1 1 7 0 2 4 8 .7 6 5 h e c ta re s

A ll fiv e p o rtio n s a re in th e C o u n ty o f N a re s , P a ris h o f D irra n fo r th e p u rp o s e s o f R e a l

P ro p e rty d e s c rip tio n .

T h e M u n g a lli w a te rfa ll, e x is tin g d a y v is ito r fa c ilitie s , re s ta u ra n t a n d g e n e ra l

a c c o m m o d a tio n fa c ilitie s a re lo c a te d o n th e p o rtio n o f 9 .1 5 4 h e c ta re s , w h ile o u td o o r

a d v e n tu re a n d c o n fe re n c e fa c ilitie s a re p rim a rily o n th e 1 2.9 3 h e c ta re p o rtio n .

T h e th re e o th e r lo ts a re u n d e v e lo p e d , w ith n o in fra s tru c tu re .

A s ite m a p in d ic a tin g th e fiv e lo ts is p ro v id e d a s Atta c h m e n t 1 , o n w h ic h th e b o rd e rs o f a ll

fiv e lo ts a re h ig h tlig h te d .


P a g e 7

ADJ ACENT LOTS

A ll a d ja c e n t lo ts a re fre e h o ld ru ra l lo ts , a p a rt fro m th e c o m m o n b o rd e r w ith th e N a tio n a l

P a rk .

TITLE

F re e h o ld , e x c e p t fo r a ro a d lic e n c e a re a .

ROADS AND ACCESS

T h e p ro p e rty h a s a b o rd e r c o m m o n w ith J u n c tio n R o a d , w h ic h jo in s th e P a lm e rs to n

H ig h w a y a p p ro x im a te ly tw o k ilo m e tre s fro m L o t 26 7 . J u n c tio n R o a d is a n a rro w b itu m e n

s e a le d ro a d w ith a g ra s s v e rg e . T h e P a lm e rs to n H ig h w a y is a n a ll w e a th e r b itu m e n s e a le d

h ig h w a y w h ic h c o n n e c ts to th e c o a s t w ith A u s tra lia n H ig h w a y 1 n e a r In n is fa il.

A lte rn a tiv e ly , th e s ite is e q u a lly a c c e s s ib le v ia th e G illie s H ig h w a y fro m C a irn s , w h ic h lin k s

to th e P a lm e rs to n H ig h w a y v ia th e T a b le la n d s ro a d s y s te m .

EASEMENTS

N o e a s e m e n ts , rig h ts o f w a y o r e n c ro a c h m e n ts e x is t.

TITLE HOLDER

T h e fre e h o ld title in c o rp o ra tin g a ll lo ts is h e ld b y th e T ro u t fa m ily th ro u g h th e ir p riv a te

c o m p a n y S w a n w o o d P ty L td a s T ru s te e u n d e r n o m in a tio n o f T ru s te e s N o . T 6 4 0 7 5 9 X .

T h e fa m ily a c q u ire d th e p ro p e rty in 1 9 9 2 w ith th e in te n tio n o f d e v e lo p in g a m a jo r to u ris m

a ttra c tio n th a t c o m p ris e d a d v e n tu re a c tiv itie s , w ild e rn e s s in te ra c tio n , e n v iro n m e n t

e d u c a tio n a n d o u td o o r re c re a tio n w h ile s till m a in ta in in g a s e n s e o f ‘s e c lu s io n a n d s e re n ity ’.

T h e y h a v e s in c e d e v e lo p e d a s u c c e s s fu l b u s in e s s b a s e d o n th e p ro p e rty , th e ‘M u n g a lli

F a lls In te rn a tio n a l S c h o o l’, w h ic h p ro v id e s d o m e s tic a n d in te rn a tio n a l s tu d e n ts w ith

o u td o o r e d u c a tio n a n d a d v e n tu re e x p e rie n c e s .

T h e T ro u t F a m ily a re a ls o in v o lv e d in a n o th e r h ig h ly

s u c c e s s fu l to u ris m b u s in e s s , B laz ing S addles, o n a n o th e r

p ro p e rty n e a r K u ra n d a , a b o v e C a irn s , w h ic h o ffe rs s u c h

a c tiv itie s a s h o rs e rid in g a n d a ll-te rra in v e h ic le rid in g to

th e a d v e n tu re -b a s e d to u ris m m a rk e t.

h ttp ://w w w .b la z in g s a d d le s .c o m .a u /

B o th M ic h a e l a n d h is fa th e r P e te r T ro u t a re w e ll-k n o w n in

th e re g io n a l to u ris m in d u s try a n d a ls o fo r th e ir lo n g

in v o lv e m e n t in th e c a ttle in d u s try in T ro p ic a l N o rth

Q u e e n s la n d . T h e y c u rre n tly h a v e e x te n s iv e le a s e h o ld

c a ttle o p e ra tio n s e n c o m p a s s in g s o m e 1 21 ,4 0 0 h e c ta re s

(3 0 0 ,0 0 0 a c re s ) b a s e d o n E a s te rn C a p e Y o rk .

T h e y a re a c k n o w le d g e d e x p e rts in th e o rg a n is a tio n a n d

H orse-riding at M isty M ountain m a n a g e m e n t o f a n y ty p e o f e q u e s tria n o p e ra tio n .


P a g e 8

UTILITIES

U tilitie s p re s e n tly c o n n e c te d c o n s is t o f m a in s g rid e le c tric ity , te le p h o n e , C o u n c il w a s te

c o lle c tio n a n d a s e rv ic e d s e w e ra g e s y s te m h o ld in g a n d E P A lic e n c e . W a te r re tic u la tio n is

d ra w n fro m a p u m p a d ja c e n t to M u n g a lli F a lls . T h e s e s e rv ic e s a re c o n c e n tra te d o n th e

9 .1 5 4 h e c ta re a n d a d ja c e n t 1 2.9 3 H e c ta re L o ts , w h e re th e p re s e n t in fra s tru c tu re is

c o n c e n tra te d . T h e re s h o u ld b e little d iffic u lty in e x te n d in g th e s e s e rv ic e s to o th e r L o ts a s

d e v e lo p m e n t re q u ire s .

It is a n tic ip a te d th a t o n c e th e s ite is fu lly d e v e lo p e d it w ill re ly o n b o re s a n d ra in w a te r

ra th e r th a n d e p le te th e flo w o f s tre a m w a te r a n d w ill h a v e a n o n -s ite s e w e ra g e tre a tm e n t

p la n t.

A n e n g in e e rin g re p o rt c o m p le te s b y F la n a g a n C o n s u ltin g G ro u p in 1 9 9 8 o u tlin e s re le v a n t

e n g in e e rin g m a tte rs c o v e rin g w a te r s u p p ly , w a s te w a te r, s to rm w a te r, tra ffic a c c e s s ,

e le c tric ity a n d te le c o m m u n ic a tio n s a n is a v a ila b le fo r s tu d y .

OTHER EX ISTING INFRASTRUCTURE & ASSETS

L ot 2 6 7 on P lan N R 8 0 2 3

T h is in c lu d e s th e p ro p o s e d s ite fo r th e w ild e rn e s s lo d g e . A p a rt fro m th e h ig h q u a lity v is u a l

a m e n itie s , th e lo t h a s th e ‘L e m o n T re e C o tta g e ’ lo c a te d o n th is b lo c k , w ith a n a re a o f

1 6 0 m 2. It p ro v id e s 4 0 b u n k d o rm ito ry a c c o m m o d a tio n fo r th e s tu d e n t v illa g e .

L ot 2 , R P 7 4 3 9 1 0

Ho m e ste a d Co n fe r e n c e Ce n tr e – T h is b u ild in g h a s a b ric k v e n e e r e x te rio r w ith tim b e r

flo o rs a n d c o lo u rb o n d m e ta l ro o f. It p ro v id e s s e a tin g a n d fa c ilitie s fo r m e e tin g s o f u p to

1 0 0 p e rs o n s .

Da m a n d Fly in g Fo x – A fly in g fo x ru n s d o w n fro m a fo re s te d a re a a c ro s s a s m a ll d a m ,

fo r o u td o o r a d v e n tu re e d u c a tio n a c tiv itie s .

Ob sta c le Co u rse – B a s ic in fra s tru c tu re to s u p p o rt o u td o o r a d v e n tu re e d u c a tio n a c tiv itie s ..

Ma c h in e r y Sh e d – M e d iu m s iz e d s h e d fo r m a c h in e ry

s to ra g e .

L ot 1 , SP 1 7 3 5 5 3

Da y Fa c ility & Re sta u r a n t – B lo c k b u ild in g p ro v id in g fo r

s e a tin g o f 24 0 p e rs o n s , c o m m e rc ia l k itc h e n , m a le a n d

fe m a le p u b lic c o n v e n ie n c e s .

Mu n g a lli Wa te r fa lls – T h e fa lls d ro p a ro u n d 1 0 0 m e te rs

in tw o d is tin c t s e c tio n s , o n e w h ic h fo rm s ra p id s w ith a

s w im m in g h o le a t th e ir b a s e , a d ja c e n t to b o th J u n c tio n

R o a d a n d th e re s ta u ra n t. T h e s e c o n d is a v e rtic a l d ro p to

c o n n e c t w ith th e B e a tric e R iv e r b e lo w th e d a y fa c ility .

T h e re is a v e h ic le / w a lk in g tra c k to th e b a s e o f th e fa lls ,

w ith a b o a rd w a lk a n d v ie w in g p la tfo rm o f th e fa lls . T h e re is M ung alli F alls


P a g e 9

a s e c o n d s w im m in g h o le a t th e b a s e o f th e fa lls . A lo n g th e b o a rd w a lk , g lo w w o rm s a n d

g lo w in g fu n g u s c a n b e v ie w e d o n a re lia b le b a s is , d u e to th e m o is t e n v iro n m e n t g e n e ra te d

b y th e fa lls .

Stu d e n t Do r m ito r ie s – S ix b u ild in g s w ith c a p a c ity fo r 24 0 s tu d e n ts in e a c h in o p e n

a c c o m m o d a tio n .

Ca b in s – N in e c a b in s , e a c h w ith tw o d o u b le b u n k s , k itc h e n e tte , s m a ll liv in g a re a , v e ra n d a ,

to ile t a n d s h o w e r.

Ro u n d h o u se – B a rb e q u e b u ild in g , w ith p o lis h e d tim b e r flo o r, p o le c o n s tru c tio n , w ith

b e n c h e s a n d s to o ls a ro u n d th e in s id e w a lls a n d c e n tra l g a s c o o k in g fa c ilitie s .

Ab lu tio n Blo c k & La u n d r y – B a s ic fa c ility to s e rv ic e s tu d e n t n e e d s .

Ma c h in e r y Sh e d – L a rg e s h e d w ith c o lo u rb o n d c la d d in g a n d tru s s ro o f. In c lu d e s s ta ff

a c c o m m o d a tio n a t o n e e n d c o n s is tin g o f tw o b e d ro o m s , liv in g a re a , k itc h e n , b a s ic fito u t

to ile t a n d s h o w e r.

Ma c h in e r y Sh e d (S e c o n d )- 28 m X 9 m s h e d w h ic h a ls o p ro v id e a c o v e re d re c re a tio n a re a

a s re q u ire d .

Lo w Ro p e s Co u rse – S tru c tu re s to s u p p o rt o u td o o r a d v e n tu re e d u c a tio n .

L ot 4 , SP 1 7 3 5 5 3

Wa te r Slid e s – T h e re a re tw o 9 0 m lo n g w a te r s lid e s , c o n s is tin g o f p la s tic s lid e s a n d w a te r

s u p p ly .

Ob sta c le Co u rse a n d Fly in g Fo z – B a s ic in fra s tru c tu re to s u p p o rt o u td o o r a d v e n tu re

e d u c a tio n a c tiv itie s .

L ot 2 , R P 7 1 1 7 0 2

T h e re is n o in fra s tru c tu re o n th is L o t.

L ic enc es P ermits and E x p ertise

T h e T ro u t fa m ily h o ld s a n u m b e r o f lic e n s e s to c a rry o u t a v a rie ty o f a c tiv itie s in th e

a d ja c e n t N a tio n a l P a rk a n d o th e r re g io n a l lo c a tio n s . T h e s e in c lu d e tw o o f th e fo u r

w h ite w a te r ra ftin g p e rm its w h ic h h a v e b e e n g ra n te d in N o rth Q u e e n s la n d . It is u n lik e ly

th a t a n y fu rth e r lic e n s e s w ill b e is s u e d . C o p ie s o f th e s e , w ith o th e r lic e n s e s a n d p e rm its

h e ld a re p ro v id e d a s Atta c h m e n t 2 .

T h e e s ta b lis h e d re la tio n s h ip s w ith s e rv ic e p ro v id e rs , e x te n s iv e p a c k a g in g w ith re g io n a l

to u ris m p ro d u c t s k ills in to u ris m h o s p ita lity a n d o u td o o r a d v e n tu re a c tiv itie s c o u ld a ls o b e

e x p e c te d to b e s ig n ific a n t a s s e ts .


P a g e 1 0

APPROVAL DETAILS AND STATUS

L a n d u s e a p p ro v a l h a s b e e n o b ta in e d th ro u g h re -z o n in g o f s o m e 6 0 % o f L o t 26 7 a s

d e s c rib e d a b o v e a s a d e s ig n a te d h o te l (e c o to u ris m ) d e v e lo p m e n t. It is e x p e c te d th a t th is

a p p ro v a l w ill m o v e to th e fin a l s ta g e o f g a z e tta l in th e la te r h a lf o f 20 0 7 .

T h e s e c o n d s ta g e w ill in v o lv e c o d e a s s e s s m e n ts o f a d e fin itiv e p ro je c t, o n c e th e d e v e lo p e r

h a s d e c id e d fin a l c o n c e p ts , s c o p e a n d n a tu re o f th e d e v e lo p m e n t p ro p o s e d a n d h a s

d ra w in g s p re p a re d . In th e S ta te o f Q u e e n s la n d th is in v o lv e s c o m p lia n c e w ith th e

in te g ra te d P la n n in g A c t a n d m a y in v o lv e s e v e ra l G o v e rn m e n t D e p a rtm e n ts . T h e lis tin g o f

th is p ro je c t a s a ‘p ro je c t o f S ta te s ig n ific a n c e ’ is a n im p o rta n t a s s e t, in th a t th e C o o rd in a to r

G e n e ra l’s D e p a rtm e n t (w ith in th e P re m ie r o f Q u e e n s la n d ’s D e p a rtm e n t) ta k e s

re s p o n s ib ility fo r c o o rd in a tio n a n d s m o o th in g th e p ro c e s s .

T h e th ird a n d la s t s ta g e o f th e a p p ro v a l p ro c e s s is o b ta in in g a b u ild in g a p p ro v a l, w ith

s u b m is s io n o f fin a l p la n s to th e L o c a l G o v e rn m e n t A u th o rity . T h is th e n p ro v id e s ‘a s o f

rig h t’ a p p ro v a l to p ro c e e d w ith th e p ro je c t.

V iew from M isty M ountain dev elopm ent site


P a g e 1 1

View from Misty Mountain d ev elop ment site

PROJ ECT CONTEX T

GENERAL

S in c e p u rc h a s e o f th e p ro p e rty in 1 9 9 2, th e T ro u t fa m ily h a s d e v e lo p e d b u s in e s s

o p e ra tio n s o n th e s ite in c re m e n ta lly , c o n c e n tra tin g o n th e in te rn a tio n a l s tu d e n t v illa g e

o p e ra tio n . T h is is n o w fin a n c ia lly s ta b le a n d p ro fita b le .

H o w e v e r th e y h a v e a lw a y s h a d a b ig g e r v is io n fo r th e p ro p e rty a s a p e rfe c t s ite fo r a h ig h

q u a lity w ild e rn e s s lo d g e .

In 1 9 9 5 , th e s ite w a s n o m in a te d u n d e r a J o in t S ta te a n d F e d e ra l G o v e rn m e n t T o u ris m

In itia tiv e , w h ic h a ls o in v o lv e d S in g a p o re A irlin e s , a s th e b e s t e c o -to u ris m s ite a v a ila b le

fro m 3 2 to p s ite s s e le c te d a c ro s s A u s tra lia .

In 1 9 9 8 , th e E a c h a m S h ire C o u n c il a p p ro v e d a ro u n d 25 h e c ta re s (6 2 a c re s ) o f L o t 26 7 to

b e re z o n e d fo r a to u ris m a c c o m m o d a tio n fa c ility fo r d e v e lo p m e n t o f u p to a 220 ro o m

c o m p le x . T h e re s t o f th e p ro p e rty c o m p ris e s s u b s ta n tia l ra in fo re s t c o v e r th a t a d jo in s

p e rm a n e n t flo w in g w a te rc o u rs e s .

S in c e 1 9 9 8 , th e re h a v e b e e n a s e rie s o f d e v e lo p m e n ts th a t h a v e im p lic a tio n s fo r th e

p o te n tia l fu rth e r d e v e lo p m e n t o f th e s ite .

SPECIALIST INPUTS

A n u m b e r o f e x p e rts h a v e c o n trib u te d to c o n c e p t d e v e lo p m e n t, a c h ie v in g o ffic ia l

a c c e p ta n c e a n d n e c e s s a ry a p p ro v a ls a n d te s tin g th e b u s in e s s c a s e fo r th e p ro je c t. T h e s e

s p e c ia lis ts h a v e in c lu d e d :

• B u c k le y V a n n T o w n P la n n in g C o n s u lta n ts (P la n n in g R e p o rt);

• B ill C a rte r & A s s o c ia te s (E n v iro n m e n ta l M a n a g e m e n t P ro g ra m m e );

• F la n a g a n C o n s u ltin g G ro u p (E n g in e e rin g R e p o rt);

• T H G (A rc h ite c ts – c o n c e p t d e v e lo p m e n t);

• N o rm a n R ic h a rd s (E c o n o m ic M o d e llin g ); a n d

• K le in h a rd t P ty L td (B u s in e s s m o d e llin g )

VISITOR FLOWS

T h e tro p ic a l c o a s ta l s trip a n d a d ja c e n t ra n g e s s o u th o f C a irn s h a v e w o rld c la s s n a tu ra l

a s s e ts , e n c o m p a s s in g C o ra l S e a v is ta s , tro p ic a l is la n d s , w a te rfa lls , la k e s a n d m o u n ta in

ra in fo re s t ric h e r in d iv e rs ity th a n th e re n o w n e d D a in tre e a n d C a p e T rib u la tio n . T h e a re a

in c lu d e s M is s io n B e a c h , D u n k Is la n d a n d M o u n t B e lle n d e n K e rr, th e h ig h e s t p e a k in


P a g e 1 2

Q u e e n s la n d . N e v e rth e le s s v is ito rs s e e k in g a ra in fo re s t e x p e rie n c e h a v e g e n e ra lly h e a d e d

n o rth o f C a irn s . T h is tra ffic h a s b u ilt u p o v e r th e y e a rs to b e c o m e a c o n c e rn th a t o v e r

u tilis a tio n c o u ld d e g ra d e th e a n c ie n t D a in tre e ra in fo re s t a n d th e W o rld H e rita g e a ttrib u te s it

h o ld s .

G o v e rn m e n t a n d M a n a g e m e n t a g e n c ie s h a v e a d o p te d a p o lic y o f s u p p o rtin g d e v e lo p m e n t

th a t w o u ld d iv e rt v is ito rs to a ttra c tio n s s o u th o f C a irn s , w h ic h n a tu ra lly le a d s to lo o p s a n d

c irc u its in c lu d in g th e s o u th e rn A th e rto n T a b le la n d s . T h e re is n o w a c tiv e s u p p o rt fo r th is

d iv e rs ific a tio n o n th e p a rt o f th e re g io n a l to u ris m in d u s try a n d th e p o lic y is b e in g a c tiv e ly

s u p p o rte d in m a rk e tin g in itia tiv e s o f th e re g io n a l to u ris m a u th o rity – T T N Q . T h is b o d y h a s

tw o p o rta l w e b s ite , o n e c o rp o ra te ( h ttp ://c o rp o ra te .tro p ic a la u s tra lia .c o m .a u / ) a n d a n o th e r

c o n s u m e r e n try w e b s ite ( w w w .tro p ic a la u s tra lia .c o m .a u / ).

TABLELANDS TOURISM REPORT

T h e A th e rto n T a b le la n d s h a s lo n g b e e n p e rc e iv e d to b e u n d e r p e rfo rm in g a s a to u ris m

d e s tin a tio n a s c o m p a re d to its p o te n tia l. F o r in s ta n c e in 20 0 3 , w h e n th e w id e r T ro p ic a l

N o rth Q u e e n s la n d to u ris m in d u s try w a s e s tim a te d a s w o rth A U $ 2 b illio n , th e A th e rto n

T a b le la n d s in d u s try e s tim a te d v a lu e w a s o n ly A U $ $ 5 3 .5 m illio n .

In F e b ru a ry 20 0 3 , a n e x p e rt p a n e l o f to u ris m a d v is o rs w a s s e le c te d to d e v e lo p th e b e s t

o p tio n s w h ic h w o u ld le a d to th e T a b le la n d s a c h ie v in g its to u ris m p o te n tia l. T h e o u tc o m e s

fro m th e p a n e l a re h ig h lig h te d in th e re p o rt “Tab lelands Tourism Inv estm ent R eport and

R ecom m endations”, w h ic h w a s jo in tly c o m p ile d b y T T N Q a n d G lo b a l T o u ris m a n d L e is u re

P ty L td . A c o p y o f th is re p o rt is a v a ila b le fo r d o w n lo a d in g a t:

h ttp ://w w w .ta b le la n d s fu tu re s .c o m /in d u s try R e p o rts .h tm l

O f p a rtic u la r re le v a n c e to th e p ro p o s e d M is ty M o u n ta in s W ild e rn e s s L o d g e c o n c e p t is th a t

th e p a n e l id e n tifie d a fo u r to fiv e s ta r w ild e rn e s s lo d g e a s “h ig h ly d e s ira b le w ith a s tro n g

c h a n c e o f s u c c e s s ” a n d s h o u ld b e fu rth e r in v e s tig a te d . It w a s c o n s id e re d to b e a k e y

d e v e lo p m e n t to g e n e ra te p ro file a n d in d u s try d e v e lo p m e n t fo r th e a re a . T h is c o n c lu s io n

w a s a rriv e d a t th ro u g h a p ro c e s s o f a n a ly s in g k e y m a rk e t s e g m e n ts v is itin g th e T ro p ic a l

N o rth Q u e e n s la n d (T N Q ) re g io n a n d th e e x p e rie n c e s s o u g h t b y th e s e m a rk e ts d u rin g th e ir

v is it to T N Q .

GREAT TROPICAL DRIVE

T h e G re a t T ro p ic a l D riv e is a jo in t in itia tiv e o f T T N Q a n d T o w n s v ille E n te rp ris e , s u p p o rte d

b y s o m e A U $ 6 m illio n o f A u s tra lia n G o v e rn m e n t fu n d s . It c re a te s th e m e d d riv e ro u te s

b e tw e e n T o w n s v ille a n d C o o k to w n n o rth o f C a irn s . T h e ‘W a te rfa lls ’ c irc u it ta k e s in a d riv e

u p th e P a lm e rs to n H ig h w a y a n d th e s o u th e rn T a b le la n d s , w ith its p ro fu s io n o f w a te rfa lls ,

m o u n ta in la k e s a n d p a n o ra m ic v ie w s o v e r th e c o a s ta l s trip , C o ra l S e a a n d m o u n ta in s .

T h e m a rk e tin g c a m p a ig n s u p p o rtin g th is d riv e c o u ld b e e x p e c te d to lift a w a re n e s s o f

to u ris m a s s e ts s o u th o f C a irn s a n d o n th e A th e rto n T a b le la n d s . T h e w e b s ite s u p p o rtin g

th is in itia tiv e is - w w w .g re a ttro p ic a ld riv e .c o m .a u / .

MAMU CANOPY WALK WAY

T h is $ 1 0 m illio n p ro je c t is to p ro v id e v is ito rs w ith s p e c ta c u la r c a n o p y -le v e l v ie w s o f

h ig h la n d ra in fo re s t, w ild riv e rs , m o u n ta in s , g o rg e s a n d ra p id s . T h e p ro je c t, w h ic h is d u e to


P a g e 1 3

o p e n in A p ril/M a y 20 0 8 w ill p ro v id e 1 4 0 0 m e tre s o f e le v a te d w a lk w a y , b rid g e s a n d to w e rs ,

a fo re s t flo o r w a lk w a y , e n try b u ild in g , to ile ts , o p e ra tio n s b u ild in g , c a r p a rk a n d a n e w

in te rs e c tio n w ith th e P a lm e rs to n H ig h w a y . It is lo c a te d w ith in th e W o o ro o n o o ra n N a tio n a l

P a rk , s o m e 8 k ilo m e tre s fro m th e p ro p o s e d M is ty M o u n ta in s L o d g e s ite . T h e re is a lre a d y

a w a lk in g tra c k p a rtly lin k in g th e tw o th ro u g h th e P a rk . C o m p le tio n w o u ld re q u ire a

s u s p e n s io n b rid g e o r th e lik e a c ro s s th e B e a tric e R iv e r.

T h e p ro je c t a s p ire s to b e a n ic o n ic re g io n a l a ttra c tio n th a t is p ro je c te d to a ttra c t 20 0 ,0 0 0

v is ito rs a y e a r u p th e P a lm e rs to n H ig h w a y a n d a c ro s s A th e rto n T a b le la n d s .

MISTY MOUNTAINS WALK ING TRAILS

T h e M is ty M o u n ta in s W a lk in g T ra ils a re a n e tw o rk o f o v e r 1 3 0 k ilo m e tre s o f tra c k s ,

c o n s tru c te d th ro u g h a n in v e s tm e n t o f A U $ 6 m illio n a n d a p a rtn e rs h ip b e tw e e n L o c a l

G o v e rn m e n t, Q u e e n s la n d P a rk s a n d W ild life S e rv ic e (Q P W S ), T ra d itio n a l O w n e rs , a n d

v o lu n te e rs fro m C o n s e rv a tio n V o lu n te e rs A u s tra lia . T h e n e tw o rk w a s o ffic ia lly o p e n e d in

A u g u s t 20 0 3 .

T h e s e tra c k s a re s ig n ific a n tly u n d e r-

u tilis e d a s y e t, w ith a c c o m m o d a tio n

n o d e s b e in g th e m is s in g

in fra s tru c tu re .

T h e a s p ira tio n fo r th e n e tw o rk is to

b e c o m e a n ic o n ic w a lk in g

e x p e rie n c e in th e s p irit o f th e M ilfo rd

T ra c k in N e w Z e a la n d , w h ic h is

tra v e rs e d b y s o m e 1 4 ,0 0 0 p e o p le

p e r a n n u m . (w w w .m ilfo rd tra c k .n e t ) J ohnson R iv er

A 5 -1 0 m in u te d riv e fro m th e p ro p o s e d W ild e rn e s s L o d g e s ite p ro v id e s a c c e s s to th e M is ty

M o u n ta in s W a lk in g T ra ils . T h e s e tra ils re p re s e n t A u s tra lia ’s firs t n e tw o rk o f lo n g d is ta n c e

w a lk in g tra ils in a h ig h a ltitu d e ra in fo re s t e n v iro n m e n t. T h e y fe a tu re m a je s tic w a te rfa lls ,

s p e c ta c u la r ra in fo re s t, c ry s ta l c le a r c re e k s a n d m a g n ific e n t v is ta s . H ig h lig h ts in c lu d e

s tu n n in g v ie w s o f E liz a b e th G ra n t F a lls a n d C a n n a b u lle n F a lls , s h o rt w a lk s to s e c lu d e d

fre s h w a te r c re e k s a n d e x te n d e d w a lk s th ro u g h s o m e o f N o rth Q u e e n s la n d ’s m o s t p ris tin e

ra in fo re s t.

T h e J irrb a l a n d M a :m u A b o rig in a l p e o p le a re th e T ra d itio n a l O w n e rs o f th e M is ty

M o u n ta in s . S e v e ra l o f th e tra c k s fo llo w th e rid g e lin e s tra d itio n a lly u s e d to c o n n e c t

‘y a b u lm b a ra ’, th e c o a s ta l p la in , to ‘g a m b ilb a ra ’, th e ro c k y c o u n try o f th e T a b le la n d s .

T h e s e lo c a l T ra d ito n a l O w n e rs a re th e c u s to d ia n s o f a liv in g c u ltu re w ith s o m e 5 0 ,0 0 0 to

6 0 ,0 0 0 y e a rs o f c o n tin u o s h is to ry .

OTHER PRODUCT DEVELOPMENTS

A p a rt fro m th e c a n o p y w a lk w a y n o w p ro c e e d in g , th e re h a s b e e n s te a d y d e v e lo p m e n t o f

to u ris m p ro d u c t o n th e A th e rto n T a b le la n d s , w h ic h p ro v id e a d d e d d e p th to a c tiv itie s

a v a ila b le to v is ito rs to th e re g io n .


P a g e 1 4

T h e c lo s e s t o f th e s e is th e M u n g a lli C re e k D a iry , w h ic h h a s d e v e lo p e d a s tro n g p ro file a s a

p ro d u c e r o f o rg a n ic d a iry p ro d u c ts . T h is b u s in e s s is a ls o lo c a te d o n J u n c tio n R o a d a n d

h a s a re ta il o u tle t b y w a y o f its ‘o u t o f th e W h e y ’ te a h o u s e o n th e s ite .

(w w w .m u n g a llic re e k .c o m .a u ). T h is re p re s e n ts o n e p ro d u c t fro m a g ro w in g ra n g e o f

b o u tiq u e fo o d p ro d u c e rs a c ro s s th e A th e rto n T a b le la n d s th a t to g e th e r a re c re a tin g a n

in c re a s in g ly d iv e rs e a n d e x o tic ‘fo o d tra il’. T h e s e in c lu d e tro p ic a l fru it p ro d u c ts , c o ffe e ,

c h o c o la te , o th e r ta s tin g e x p e rie n c e s a n d w in e rie s . T h e ra n g e o f fo o d e x p e rie n c e s o ffe re d

b y th e w id e r re g io n a re illu s tra te d o n th e w e b s ite ; w w w .a u s tra lia n tro p ic a lfo o d s .c o m /

T h e o v e ra ll to u ris m e x p e rie n c e s n o w a v a ila b le o n th e A th e rto n T a b le la n d s a re illu s tra te d

o n th e re g io n ’s to u ris m b o d y w e b s ite (T ro p ic a l T a b le la n d s T o u ris m );

w w w .a th e rto n ta b le la n d .c o m /

CYCLONE LARRY IMPACTS

In M a rc h 20 0 6 s e v e re tro p ic a l c y c lo n e ‘L a rry ’, c ro s s e d th e N o rth Q u e e n s la n d c o a s t n e a r

In n is fa il. It p ro d u c e d w id e -s p re a d d a m a g e to c o a s ta l to w n s s o u th o f C a irn s . A s a re s u lt,

th e re h a s b e e n a la rg e e ffo rt a n d s ig n ific a n t fu n d s s p e n t o n re -b u ild in g s in c e . T h is h a s

in c lu d e d d ra w in g in re s o u rc e s fo r to u ris m a n d b u s in e s s d e v e lo p m e n t g e n e ra lly th a t w o u ld

n o t h a v e o th e rw is e b e e n a v a ila b le .

T h e s e in c lu d e th e fu n d in g o f v a rio u s m a rk e tin g in itia tiv e s fo r th e re g io n s o u th o f C a irn s ,

in c lu d in g :

• M a rk e tin g a c tiv itie s fo r th e A th e rto n T a b le la n d s ‘W a te rfa lls a n d C ra te r L a k e s

D is tric t’

• M a rk e tin g , b u s in e s s p la n n in g a n d to u ris m in fra s tru c tu re a s s e s s m e n t fo r th e

‘T ro p ic a l C o a s t’, e n c o m p a s s in g th e c o a s ta l s trip fro m M is s io n B e a c h to C a rd w e ll

• M a rk e tin g s tra te g y d e v e lo p m e n t fo r M is s io n B e a c h s p e c ific a lly

• M a rk e tin g o f th e d riv e ro u te th e ‘C a n e c u tte rs W a y ’ a s u b -ro u te o f th e b ro a d e r

‘G re a t T ro p ic a l D riv e ’ b e tw e e n T o w n s v ille a n d C o o k to w n .

T h e M is ty M o u n ta in s W ild e rn e s s L o d g e s ite w a s n o t im p a c te d b y th e c y c lo n e .

M ung alli F alls C afe


P a g e 1 5

STUDENT VILLAGE & WILDERNESS RETREAT

C u rre n t in fra s tru c tu re fo r e x is tin g b u s in e s s o p e ra tio n s is p rim a rily o n tw o o f th e fiv e L o ts

m a k in g u p th e to ta l a re a a v a ila b le , a s d e s c rib e d u n d e r th e p re v io u s s e c tio n ‘s ite &

In fra s tru c tu re ’. T h e re is little e x is tin g in fra s tru c tu re o n L o t 26 7 , th e p ro p o s e d s ite fo r th e

c o re w ild e rn e s s lo d g e .

T h e e x is tin g b u s in e s s is k n o w n a s th e ‘M u n g a lli F a lls S tu d e n t V illa g e & W ild e rn e s s

R e tre a t’ (w w w .m u n g a llifa lls .c o m / ). O p e ra tio n s e n c o m p a s s :

DAY VISITORS

S o m e 5 0 F IT v is ito rs p e r d a y , (F re e a n d In d e p e n d e n t T ra v e le rs ) w h o c a ll in a t th e

re s ta u ra n t a re a a t th e to p o f th e fa lls fo r lig h t re fre s h m e n ts a n d m e a ls . (A p p ro x im a te ly

1 8 ,0 0 0 ).

STUDENT VILLAGE

T h e T ro u t fa m ily h a s p io n e e re d th e c o n c e p t o f a ttra c tin g in te rn a tio n a l h ig h s c h o o l s tu d e n ts

to th e re g io n to s tu d y E n g lis h , p a rtic ip a te in o u td o o r a d v e n tu re e d u c a tio n a c tiv itie s a n d

g e n e ra lly e x p e rie n c e th e e n v iro n m e n t. S tu d e n t V illa g e u tilis a tio n b y c o u n try o f s tu d e n t is

c u rre n tly :

A u s tra lia n 8 ,0 0 0

J a p a n e s e 7 ,0 0 0

U S A 2,0 0 0

K o re a n 4 0 0

O th e r A s ia 4 0 0

T h e b u s in e s s h a s a ls o re c e n tly w o n a c o n tra c t fo r a d d itio n a l J a p a n e s e s tu d e n t v is its

th ro u g h J T B . T h e c o n tra c t is fo r a n in itia l p e rio d o f th re e y e a rs , w ith th e p o s s ib ility o f

e x te n s io n to 1 0 y e a rs a n d w ill s e e 4 ,0 0 0 s tu d e n ts fro m K u s h u P ro v in c e u tilis e th e fa c ility

e a c h y e a r in N o v e m b e r.

In J u ly 20 0 8 , 1 ,20 0 c h ild re n fro m th e W o rld C a th o lic Y o u th C o n g re s s b e in g h e ld in

A u s tra lia a re b o o k e d to s p e n d 2,0 0 0 n ig h ts a t M u n g a lli F a lls .

O u td o o r e d u c a tio n a d v e n tu re a c tiv itie s a re a ll p ro v id e d a n d s u p e rv is e d b y q u a lifie d

in s tru c to rs . A c tiv itie s o ffe re d in c lu d e :

� A b o rig in a l S tu d ie s � D a iry F a rm & N u rs e ry � N ig h ts p o ttin g

� A b s e ilin g � H ills id e T o b o g g a n in g � O rie n te e rin g

� A rc h e ry � H ig h R o p e s C o u rs e � T e a m B u ild in g

� A u s s ie B u s h D a n c e � H o rs e R id in g � T u b in g , G o ld P a n n in g & R o c k H o p p in g

� B u s h w a lk in g & E n v iro S tu d y

� L o w R o p e s C o u rs e � W h ite W a te r R a ftin g

� C a m p fire A c tiv ity � O b s ta c le c o u rs e


P a g e 1 6

TOURS

T h e p ro p e rty is th e d e s tin a tio n fo r S e a v a n e T o u rs , w h ic h c u rre n tly b rin g s a n a v e ra g e o f 3 0

p a s s e n g e rs p e r n ig h t fo r a ‘g lo w w o rm a n d p la ty p u s ’ to u r. A m e a l is p ro v id e d in th e

re s ta u ra n t a re a a t th e to p o f th e fa lls a s p a rt o f th is to u r. P a rt o f th e a ttra c tio n o f th e g lo w

w o rm s a n d g lo w in g fu n g u s fo r to u r o p e ra to rs is th a t th e y a re v e ry re lia b le . T h e w a te rfa ll

k e e p s th e ra in fo re s t flo o r a t its b a s e m o is t, s o e n c o u ra g in g th e g lo w w o rm a n d fu n g u s

d is p la y to b e c o n s is te n t, ra th e r th a n v a ria b le w ith s h o w e r a c tiv ity .

D a y to u r o p e ra to rs , D o w n U n d e r T o u rs a n d T ro p ic a l H o riz o n s b rin g a n a v e ra g e o f 4 0

p a s s e n g e rs p e r d a y to th e fa c ility .

PROFITABILITY

F o r th e 20 0 6 -0 7 y e a r th e b u s in e s s re tu rn e d a n e t p ro fit b e fo re ta x o f a little o v e r

A U $ 3 0 0 ,0 0 0 o n a tu rn o v e r o f A U $ 1 .9 m illio n .

T h e fo rw a rd p ro je c tio n fo r th e 20 0 7 -0 8 y e a r is a A U $ 5 0 0 ,0 0 0 n e t p ro fit b e fo re ta x o n a

tu rn o v e r o f A U $ 2.4 m illio n .

T h e e x is tin g g e n e ra l w e b s ite fo r th e b u s in e s s o p e ra tio n s is w w w .m u n g a llifa lls .c o m

WILDERNESS LODGE IMPLICATIONS

A s n o te d e ls e w h e re th e s e a c tiv itie s m a y o r m a y n o t c o m p le m e n t d e v e lo p m e n t c o n c e p ts a n

in v e s to r m a y h a v e fo r th e w ild e rn e s s lo d g e . In th e c a s e o f a n e x c lu s iv e to p o f th e m a rk e t

d e v e lo p m e n t, it m a y b e d e s ira b le fo r th e d e v e lo p e r to a c q u ire a ll fiv e L o ts a n d fo r th e

e x is tin g b u s in e s s to b e re -lo c a te d .

In th e c a s e o f a fa m ily o rie n te d d e v e lo p m e n t, th e e x is tin g a d v e n tu re a c tiv itie s , e x p e rtis e

a n d n e tw o rk s w ith o th e r p ro d u c t m a y b e a n a s s e t.

In e ith e r c a s e , it c o u ld b e e x p e c te d th a t th e o n – s ite e x p e rtis e a n d in fra s tru c tu re in c e rta in

a c tiv itie s w ill b e a n a s s e t. T h is c o u ld p a rtic u la rly a p p ly to p ro v is io n o f e q u e s tria n a c tiv itie s ,

ro c k c lim b in g , a b s e ilin g , p la ty p u s a n d g lo w w o rm v ie w in g , In d ig e n o u s c u ltu re fo r in s ta n c e .

M isty M ountain rainforest riv er


P a g e 1 7

REGIONAL CONTEX T


T ro p ic a l N o rth Q u e e n s la n d (T N Q ), w h ic h h a s a p o p u la tio n o f o v e r 23 1 ,0 0 0 , is lo c a te d o n

th e n o rth -e a s te rn c o a s tlin e o f A u s tra lia , in th e S ta te o f Q u e e n s la n d . T h e re g io n c o v e rs a n

a re a o f o v e r 27 8 ,0 0 0 s q u a re k ilo m e tre s (1 0 7 ,0 0 0 s q u a re m ile s ) a n d c o n ta in s a v a s t a rra y

o f n a tu ra l a s s e ts , in c lu d in g th e G re a t B a rrie r R e e f a n d W o rld H e rita g e lis te d tro p ic a l

ra in fo re s ts . T h e lu s h g re e n o f th e e a s te rn s e a b o a rd q u ic k ly c h a n g e s to A u s tra lia ’s fa m o u s

O u tb a c k la n d s c a p e s o m e tw o h o u rs d riv e w e s t fro m th e re g io n a l c e n tre o f C a irn s .

C a irn s c ity is b o th th e g a te w a y to th e T N Q re g io n a n d th e m a jo r u rb a n c e n tre o f th e

re g io n ,w ith a re s id e n tia l p o p u la tio n o f s o m e 1 25 ,0 0 0 . T h e C a irn s In te rn a tio n a l A irp o rt is

th e fifth b u s ie s t a irp o rt in A u s tra lia fo r in te rn a tio n a l p a s s e n g e rs a n d th e s ix th b u s ie s t a irp o rt

fo r d o m e s tic p a s s e n g e rs .

D e s p ite b e in g o n ly a s m a ll re g io n a l c ity , C a irn s , a s th e g a te w a y to a re g io n th a t n o w

e x p e rie n c e s 2.3 m illio n v is ito rs p e r a n n u m , is a c o s m o p o lita n in te rn a tio n a l c e n tre w ith a ll

fa c ilitie s e x p e c te d in a m a jo r w e s te rn c ity .

C airns C ity at dusk

C a p e Y o rk , to th e n o rth is a h u g e a re a o f w ild e rn e s s w ith a s p a rs e p o p u la tio n a n d ric h

m in e ra ls . It is a ‘fro n tie r’ a re a s till, p o p u la r fo r e x te n d e d 4 W D a d v e n tu re trip s , h u n tin g a n d

fis h in g e x p e d itio n s .

Illu s tra tiv e o f th e m a n y m a jo r to u ris m a ttra c tio n s w ith in th e re g io n a re :

• G re a t B a rrie r R e e f (W o rld H e rita g e L is te d )

• D a in tre e N a tio n a l P a rk (W o rld H e rita g e L is te d )


P a g e 1 8

• C a p e Y o rk (c o n ta in s W o rd H e rita g e L is te d ra in fo re s t a re a s )

• G u lf S a v a n n a h – in c lu d e s R iv e rs le ig h F o s s il F ie ld (www.queenslandholidays.com.au/destinations/outback/things-to-see-and-

do/riv ersleigh-fossil-centre/index .cfm )

• T ja p u k a i A b o rig in a l C u ltu ra l P a rk (A u s tra lia n T o u ris m A w a rd w in n e r) (http ://www.tjap ukai.com.au )

• S k y ra il (w o rld ’s lo n g e s t c a b le w a y a n d A u s tra lia n T o u ris m A w a rd w in n e r) ( www.skyrail.com.au )

• K u ra n d a S c e n ic T ra in (W o rld H e rita g e L is te d ) ( www.cairnsattractions.com/a_ kuranda-railway.html )

• U n d a ra L a v a T u b e s (a m o n g s t th e la rg e s t a n d b e s t p re s e rv e d la v a tu b e s in th e w o rld a n d A u s tra lia n T o u ris m A w a rd w in n e r) ( www.undara.com.au )

• L a u ra (A b o rig in a l ro c k a rt) ( www.queenslandholidays.com.au/things-to-see-and-

do/quinkan-reserv es-ancient-rock-art )

• P o rt D o u g la s (a c c e s s to G re a t B a rrie r R e e f, b e a c h a n d ra in fo re s t) (www.p ddt.com.au )

• M a re e b a W e tla n d s (5 0 0 0 a c re s o r 20 20 h e c ta re s o f n a tiv e b ird a n d w ild life c o n s e rv a tio n re s e rv e ) (www.mareebawetlands.com )

• A th e rto n T a b le la n d (in c lu d e s M ills tre a m F a lls a n d H y p ip a m e e N a tio n a l P a rk a n d c ra te r)

• M is s io n B e a c h (1 4 k ilo m e tre s o f b e a c h e s , is la n d s & H in c h in b ro o k C h a n n e l to th e s o u th ) (www.missionbeachtourism.com )

T h e S a v a n n a h W a y ( http ://www.sav annahway.com.au ) is A u s tra lia ’s tra n s c o n tin e n ta l

o u tb a c k A d v e n tu re d riv e ro u te . It c ro s s e s th e c o n tin e n t b e tw e e n C a irn s o n th e E a s te rn

s e a b o a rd a n d B ro o m e o n th e W e s te rn c o a s t. T h is ro u te p a s s e s th ro u g h th e A th e rto n

T a b le la n d s .

M a n y w o rld le a d e rs , in c lu d in g th e fo rm e r U S P re s id e n t, B ill C lin to n , a n d in te rn a tio n a l

c e le b ritie s h a v e v is ite d a n d c o n tin u e to v is it T ro p ic a l N o rth Q u e e n s la n d fo r re c re a tio n a l

p u rp o s e s . T h e re g io n h a s a ls o b e e n c h o s e n a s th e s e ttin g fo r a n u m b e r o f la rg e b u d g e t

fe a tu re film s . T h e s e a n d th e c e le b rity v is its g e n e ra te d te n d to e n h a n c e th e re g io n ’s

in te rn a tio n a l p ro file .

TOURISM PRODUCT

T h e re g io n a l th e m e fo r T ro p ic a l N o rth Q u e e n s la n d is ‘b ig n a tu re ’, o r ‘n a tu re ’s th e m e p a rk ’.

A s s u c h th e p ro p o s e d w ild e rn e s s lo d g e w ill fit w e ll in to th e re g io n a l th e m e a n d th e o v e ra ll

m a rk e tin g im a g e ry o f th e in d u s try p ro je c te d in to d o m e s tic a n d in te rn a tio n a l m a rk e tin g a n d

d is trib u tio n s y s te m s .

T h is th e m e h a s b e e n b u ilt u p o n fro m th e in itia l in te rn a tio n a l p ro file g a in e d b y th e re g io n

th ro u g h its c lo s e n e s s to th e G re a t B a rrie r R e e f a n d b e in g s e t a m id s t th e W o rld H e rita g e

lis te d W e t T ro p ic s R a in fo re s ts o f N o rth Q u e e n s la n d . T h e fo u n d a tio n s o f th e re g io n ’s

to u ris m p ro d u c t w e re b u ilt o n :

• R e e f to u rs

• R a in fo re s t to u rs


P a g e 1 9

• F is h in g , in c lu d in g g a m e fis h in g

• K u ra n d a S c e n ic T ra in

• K u ra n d a – ‘V illa g e in th e R a in fo re s t’

• S C U B A d iv in g

• B u s h w a lk in g a n d b ird w a tc h in g

W h ile th e s e p ro d u c t th e m e s a re s till s tro n g , th e re g io n a l p ro d u c t h a s d iv e rs ifie d , w h ile

re ta in in g th e ‘n a tu re ’s th e m e p a rk ’ th re a d . K e y p ro d u c ts n o w in c lu d e th o s e lis te d in th e

p re v io u s s e c tio n , p lu s a n e x te n s iv e ra n g e o f a d v e n tu re -b a s e d a c tiv itie s (e :g : b a llo o n in g ,

h o rs e rid in g , s k y d iv in g , a b s e ilin g , ro c k -c lim b in g ).

T h e re g io n h a s a ls o b e c o m e a m a jo r d e s tin a tio n fo r c o n fe re n c e s a n d c o n v e n tio n s w ith th e

e s ta b lis h m e n t o f th e C a irn s C o n v e n tio n C e n tre in th e m id -1 9 9 0 s . In 20 0 3 , th e C a irn s

C o n v e n tio n C e n tre w a s ra te d a s th e fo u rth m o s t p o p u la r c o n v e n tio n c e n tre in th e w o rld . (S ource: International A ssociation of C ong ress C entres, B elg ium , J uly 2 0 0 3 ).

S h o p p in g , re s ta u ra n t v e n u e s a n d e n te rta in m e n t a c tiv itie s h a v e s te a d ily e v o lv e d to b e c o m e

m o re s o p h is tic a te d a n d a re im p o rta n t c o n trib u to rs to v is ito rs ’ h o lid a y e x p e rie n c e s .

R e s ta u ra n t c u is in e n o w e n c o m p a s s e s a w id e v a rie ty o f ta s te s , a s w e ll a s e v o lv in g its o w n

d is tin c tiv e tro p ic a l s ty le . R e s ta u ra n ts o ffe r th e fo llo w in g s ty le s :

• J a p a n e s e • T h a i

• C h in e s e • N e w V o g u e

• K o re a n • F u s io n .

• Ita lia n

S e a fo o d a n d tro p ic a l fru it d is h e s fe a tu re in re s ta u ra n t m e n u s w h ic h a re la rg e ly re lia n t o n

fre s h s u p p ly fro m th e lo c a l fis h in g a n d tro p ic a l h o rtic u ltu re in d u s trie s .

T h e re g io n h a s a n in te rn a tio n a l p ro file in e d u c a tio n w ith th e e m e rg e n c e o f E n g lis h

la n g u a g e s p e a k in g c o lle g e s a n d th e e s ta b lis h m e n t o f th e C a irn s c a m p u s o f th e J a m e s

C o o k U n iv e rs ity .

T h e d iv e rs ific a tio n o f th e re g io n ’s p ro d u c t h a s u n d e rp in n e d g ro w th in a n n u a l v is ita tio n , w ith

th e re g io n a l in d u s try n o w e s tim a te d to b e w o rth s o m e A U $ 2.5 b illio n . G ro w th in v is ito r

n u m b e rs h a s p ro m p te d c o n s id e ra b le in v e s tm e n t in th e re g io n ’s to u ris m in fra s tru c tu re ,

p a rtic u la rly a c c o m m o d a tio n fa c ilitie s . T N Q h a s m o re h o te l ro o m s th a n th e A u s tra lia n S ta te

c a p ita l c itie s o f B ris b a n e , A d e la id e a n d P e rth .

A c c o m m o d a tio n h o u s e s a re d iv e rs e . T h e re a re tw o -s ta r th ro u g h to fiv e -s ta r p lu s h o te ls

a n d re s o rts , s e lf-c o n ta in e d h o lid a y u n its , c a ra v a n -p a rk s , w e ll a p p o in te d to lu x u rio u s ‘B e d

a n d B re a k fa s t’ p ro p e rtie s a n d b a c k p a c k e r h o s te ls . T h e re g io n a lre a d y h a s a n u m b e r o f

e c o -to u ris m a n d w ild e rn e s s lo d g e s a n d , d e s p ite th e re g io n ’s d iv e rs ifie d p ro d u c t a n d

a c c o m m o d a tio n o p tio n s , th e y c o n tin u e to e x p e rie n c e h ig h d e m a n d , e s p e c ia lly lo d g e s

c a te rin g to th e h ig h -e n d o f th e m a rk e t a n d o ffe rin g a g e n u in e e c o a n d / o r w ild e rn e s s

e x p e rie n c e .


P a g e 20

T h e re g io n a l p ro d u c t is m a tu re a n d w e ll-s u p p o rte d a n d h a s a c h ie v e d re c o g n itio n o f th e

A u s tra lia n T o u ris m In d u s try w ith n u m e ro u s T N Q to u r o p e ra to rs h a v in g w o n m a jo r A u s tra lia

to u ris m a w a rd s . A n u m b e r o f th e s e o p e ra to rs h a v e b e e n in d u c te d in to th e A u s tra lia n

T o u ris m In d u s try ’s “H a ll o f F a m e ” h a v in g w o n th e ir s e le c te d c a te g o ry o n s e v e ra l

o c c a s io n s .

T h e re g io n a l in d u s try h a s re c e n tly la u n c h e d a n e w m a rk e tin g c a m p a ig n to u n d e rp in fu rth e r

p ro d u c t g ro w th a n d d e v e lo p m e n t. T h e c a m p a ig n “T ro p ic a l N o rth Q u e e n s la n d : C h a n g e

Y o u r L a titu d e ” is b a c k e d b y a $ 2 m illio n Q u e e n s la n d S ta te G o v e rn m e n t c o m m itm e n t to

s u p p le m e n t in d u s try c o n trib u tio n s in ta rg e tin g p rio rity m a rk e ts .

View to Mt Bartle Frere from Misty Mountain d ev elop ment site


P a g e 21

MARK ET ANALYSIS

ATHERTON TABLELANDS

T o u ris m v is ita tio n to th e A th e rto n T a b le la n d s is e s tim a te d to b e in th e o rd e r o f 5 0 0 ,0 0 0 to

5 5 0 ,0 0 0 p e r a n n u m . A s ig n ific a n t p ro p o rtio n o f th e s e a re th o u g h t to b e frie n d s a n d fa m ily

v is itin g T ro p ic a l N o rth Q u e e n s la n d re s id e n ts o f C a irn s a n d th e c o a s ta l s trip . T h e s e te n d to

b e d a y v is ito rs .

F o r o v e rn ig h t a n d lo n g e r s ta y in g v is ito rs , th e A th e rto n T a b le la n d s a re tra d itio n a lly a

p o p u la r d e s tin a tio n fo r T o w n s v ille a n d c o u n try Q u e e n s la n d re s id e n ts fro m th e in la n d a n d

d rie r p a rts o f th e b ro a d e r N o rth Q u e e n s la n d re g io n .

H o w e v e r th e T a b le la n d s a re a ls o a p o p u la r d e s tin a tio n fo r C a irn s a n d th e w id e r re g io n

re s id e n ts fo r w e e k e n d a n d s c h o o l h o lid a y re c re a tio n a l v is its . T in a ro o d a m h o s ts b o a tin g

p u rs u its in c lu d in g w a te r s k iin g , fis h in g a n d c ru is in g , w ith fo re s h o re c a m p in g p o p u la r.

T h e re a re s o m e 5 0 0 ,0 0 0 a d d itio n a l v is ito rs p e r a n n u m th o u g h t to b e in th is c a te g o ry .

C u rre n t v is ito r a c c o m m o d a tio n s to c k is m a in ly h o te l /m o te l s ty le , w ith th e m o re re c e n t

d e v e lo p m e n t o f ‘b e d a n d b re a k fa s t’ p ro p e rtie s w h ic h a re lo w c a p a c ity , b u t g e n e ra lly h ig h

q u a lity p ro p e rtie s .

T h e re h a s n o t to d a te b e e n a d e fin itiv e s tu d y o f to u ris m n u m b e rs , s e g m e n ta tio n a n d flo w s

a c ro s s th e T a b le la n d s re g io n .


A m a jo r s o u rc e o f to u ris m d a ta is th e re g u la r s u rv e y s c o n d u c te d n a tio n a lly o f d o m e s tic a n d

in te rn a tio n a l v is ito rs in A u s tra lia . T h e fo llo w in g m a te ria l is d ra w n fro m th o s e s u rv e y re s u lts

fo r th e y e a r e n d e d D e c e m b e r 20 0 6 , a s p u b lis h e d b y th e R e g io n a l T o u ris m O rg a n is a tio n –

T T N Q .

T h e s u rv e y s b ro a d ly in d ic a te d :

• In te rn a tio n a l v is ito r n u m b e rs fo r 20 0 6 re m a in e d s te a d y (8 5 9 ,23 8 ), b u t v is ito r n ig h ts h a v e in c re a s e d b y 5 % ;

• D o m e s tic v is ito r n u m b e rs h a v e in c re a s e d b y 26 % to 1 ,5 7 5 ,0 0 0 , w h ile v is ito r n ig h ts in c re a s e d b y 9 % .

Do m e stic To u r ists

T h is d o m e s tic to u ris m fig u re c o m p a re s to in c re a s e s o f 4 .3 % fo r Q u e e n s la n d o v e ra ll a n d

5 .2% fo r d o m e s tic v is ito rs a c ro s s A u s tra lia .

T h e a v e ra g e a n n u a l g ro w th ra te fo r d o m e s tic v is ito rs to T ro p ic a l N o rth Q u e e n s la n d (T N Q )

b e tw e e n y e a r e n d e d D e c e m b e r 20 0 2 a n d y e a r e n d e d D e c e m b e r 20 0 6 is 5 .5 % . V is ito r

n ig h ts h a v e g ro w n a t a n a v e ra g e a n n u a l ra te o f 4 .1 % fo r th e s a m e p e rio d . In te rm s o f a n n u a l

a v e ra g e g ro w th s in c e 20 0 2, T h e T N Q re g io n h a s c o n s is te n tly o u t-p e rfo rm e d g ro w th fo r th e

S ta te o f Q u e e n s la n d a n d tre n d s a t th e N a tio n a l le v e l.


P a g e 22

(S o u rc e : T T N Q – N a tio n a l T o u ris m S u rv e y )

In th e y e a r e n d e d D e c e m b e r 20 0 6 , th e m a rk e ts w h ic h s h o w e d th e la rg e s t g ro w th w e re

N e w S o u th W a le s , B ris b a n e a n d o th e r in te rs ta te m a rk e ts , in c lu d in g v is ito rs o rig in a tin g

fro m w ith in th e T N Q re g io n – (S e e T a b le b e lo w ). In tra -re g io n a l v is ito rs , i.e . th o s e fro m

w ith in T N Q , re p re s e n t th e la rg e s t s o u rc e m a rk e t, fo llo w e d b y o th e r Q u e e n s la n d re g io n s

a n d B ris b a n e . N e w S o u th W a le s is a ls o a s ig n ific a n t m a rk e t a n d c o n trib u te s th e la rg e s t

n u m b e r o f v is ito r n ig h ts s p e n t in T N Q , fo llo w e d b y V ic to ria .

Im p o rta n tly fo r th e T a b le la n d s tra d itio n a l m a rk e t, 26 % (4 0 9 ,5 0 0 ) o f d o m e s tic v is ito rs c a m e

to v is it frie n d s a n d re la tiv e s . T h e b ig g e s t p ro p o rtio n o f th e s e (s o m e 1 4 0 ,0 0 0 ) c a m e fro m

w ith in T N Q its e lf, fo llo w e d b y ‘O th e r’ Q u e e n s la n d , a c c o u n tin g fo r s o m e 1 1 8 ,0 0 0 .

Do m e stic De m o g r a p h ic s

V is ito rs to T N Q w e re a g e d b e tw e e n 25 a n d

4 4 a n d m o s t lik e ly to b e tra v e llin g a s a

fa m ily w ith c h ild re n , o r a lo n e , fo llo w e d b y

th o s e a g e d b e tw e e n 4 5 a n d 6 4 w h o a re

m o s t lik e ly to b e tra v e llin g a s a c o u p le . T h e

re g io n is le a s t p o p u la r w ith th o s e a g e d 6 5

a n d o v e r.

Ag e o f Do m e stic Visito rs to TNQ

Disp e rsa l

R e g a rd le s s o f th e p u rp o s e o f v is it, m o s t d o m e s tic v is ito rs to T N Q d u rin g 20 0 6 s p e n t a t

le a s t o n e n ig h t in C a irn s . D o u g la s S h ire w a s th e s e c o n d m o s t p o p u la r d e s tin a tio n fo r

d o m e s tic v is ito rs .

1 5 - 24 y e a rs

1 5 %

25 - 4 4 y e a rs

4 1 %

4 5 -6 4 y e a rs

3 5 %

6 5 y e a rs o r o v e r

9 %

-2.0 %

-1 .0 %

0 .0 %

1 .0 %

2.0 %

3 .0 %

4 .0 %

5 .0 %

6 .0 %

A u s tr a lia Q u e e n s la n d T N Q

V is ito rs N ig h ts


P a g e 23

S o m e 1 0 0 ,0 0 0 h o lid a y v is ito rs , 8 0 ,0 0 0 ‘V F R ’ v is ito rs a n d 20 ,0 0 0 ‘o th e r’ (m o s tly v is itin g fo r

b u s in e s s ), s p e n t a t le a s t o n e n ig h t in a c c o m m o d a tio n o n th e T a b le la n d s .

In te r n a tio n a l To u r ists

F o r th e 20 0 6 y e a r, in te rn a tio n a l v is ito r n u m b e rs to Q u e e n s la n d in c re a s e d b y 2% a n d fo r

A u s tra lia th e in c re a s e w a s 1 % .

F o r T N Q , re d u c tio n s in v is ito r n u m b e rs fro m J a p a n a n d N e w Z e a la n d w e re b a la n c e d b y

g ro w th in v is ito rs fro m m o s t o th e r m a rk e ts . T h e fo llo w in g ta b le s u m m a ris e s :

In d ic a tio n s a re th a t th e lo w e re d v a lu e o f th e J a p a n e s e y e n a g a in s t th e A U $ , a n d

c o m p e titio n fro m c h e a p e r S o u th -E a s t A s ia n d e s tin a tio n s a re th e b ig g e s t c o n trib u to rs to th e

d e c lin in g n u m b e rs fro m J a p a n . T h e T N Q re g io n w ill a ls o b e im p a c te d b y re d u c e d a irlin e

s e a t c a p a c ity o u t o f J a p a n . A re tu rn to g ro w th o u t o f J a p a n is n o t fo re c a s t in th e n e a r

fu tu re , h o w e v e r it is e x p e c te d th a t th e m a rk e t w ill b e c o m e m o re s ta b le .

T h e lo s s in n u m b e rs fro m N e w Z e a la n d m a y b e a n o n g o in g e ffe c t fro m C y c lo n e L a rry la s t

y e a r a n d in d ic a tio n s a re th a t n u m b e rs w ill in c re a s e a g a in d u rin g 20 0 7 . H o w e v e r a n

in c re a s in g n u m b e r o f o u t-b o u n d lo w c o s t c a rrie rs w ill c o n tin u e to c re a te a d d itio n a l

c o m p e titio n fo r th e N e w Z e a la n d m a rk e t. T h e G o ld C o a s t in p a rtic u la r h a s b e n e fite d

s ig n ific a n tly fro m d ire c t flig h ts e x N e w Z e a la n d , w ith a 6 3 % g ro w th in n u m b e rs s in c e 20 0 3 .

Disp e rsa l

T h e re is a s y e t n o t a g re a t n u m b e r o f in te rn a tio n a l v is ito rs w h o s p e n d a n ig h t o r m o re in

a c c o m m o d a tio n o u ts id e o f C a irn s . D o u g la s S h ire is th e m o s t p o p u la r, w ith a little o v e r

1 0 0 ,0 0 0 in te rn a tio n a l v is ito rs c h o o s in g to s ta y a n ig h t o r m o re . N u m b e rs s ta y in g o n th e

T a b le la n d s a re in th e o rd e r o f o n ly 1 0 ,0 0 0 . A m a jo r b a rrie r is th o u g h t to b e th e lim ite d

ra n g e a n d a m o u n t o f a c c o m m o d a tio n ty p e s a n d s ta n d a rd s .


P a g e 24

LUX URY ACCOMMODATION

T h e T N Q re g io n a lre a d y a ttra c ts a s ig n ific a n t p ro p o rtio n o f v is ito rs w h o c h o o s e to s ta y in

lu x u ry a c c o m m o d a tio n , w ith a b ro a d ra n g e o f p ro p e rtie s to c h o o s e fro m . T h is is d u e to th e

o v e ra ll p ro file o f th e re g io n a s a h o lid a y d e s tin a tio n , e n h a n c e d b y a n u m b e r o f o th e r

fa c to rs ; i:e :

• V is its b y h ig h p ro file in te rn a tio n a l p o litic a l fig u re s w ith a s s o c ia te d m e d ia c o v e ra g e ;

• H ig h p ro file in te rn a tio n a l e n te rta in e rs a n d s p o rts s ta rs te n d to c h o o s e T N Q a s th e

p la c e to h a v e a b re a k a fte r th e ir A u s tra lia n e n g a g e m e n ts ;

• A s a lo c a tio n fo r b ig b u d g e t in te rn a tio n a l film s , th is a ttra c ts m e d ia c o v e ra g e a n d

a ls o lifts th e p ro file o f th e re g io n a s a d e s tin a tio n fo r H o lly w o o d c e le b rity h o lid a y s ;

• T h e re is a b la c k m a rlin fis h in g s e a s o n w h ic h a ttra c ts w e a lth y p e o p le w h o e n g a g e in

th is s p o rt;

• T h ro u g h th e e ffo rts o f th e re g io n a l ‘S u p e r Y a c h t C lu s te r’ C a irn s p o rt is n o w a

re c o g n is e d s u p e r y a c h t h u b fo r th e S o u th P a c ific , w ith in c re a s in g n u m b e rs o f v is its

fo r re -fits a n d m o re v e s s e ls b e in g b a s e d in th e re g io n . C u rre n tly b e tw e e n 4 0 a n d

5 0 s u c h v e s s e ls v is it th e p o rt e a c h y e a r;

• L a rg e lu x u ry c ru is e v e s s e ls v is it th e p o rt, w ith m a n y w e a lth y p e rs o n s o n b o a rd .

S o m e 4 0 in te rn a tio n a l v e s s e ls c u rre n tly v is it, w ith th e tre n d b e in g u p w a rd s , th u s

liftin g d e s tin a tio n p ro file . A n e w p o rt fa c ility in T o w n s v ille is e x p e c te d to in c re a s e

th is tra ffic . T h e s e v is its b y a n d la rg e d o n o t d ire c tly tra n s la te in to a c c o m m o d a tio n

d e m a n d . H o w e v e r, C a irn s is h o m e p o rt fo r th re e A u s tra lia n c ru is e v e s s e ls .

N o rth e rn h e m is p h e re lin e s a ls o o fte n u s e C a irn s a s th e e m b a rk a tio n p o in t fo r

S o u th P a c ific c ru is e s . S o m e s ix p e r y e a r a ls o c h a rte r a irc ra ft s p e c ific a lly fo r

p a s s e n g e rs to m e e t w ith th e v e s s e l;

• P o s s ib ly th ro u g h a c o m b in a tio n o f th e a b o v e fa c to rs , th e re g io n is in c re a s in g its

re p u ta tio n a s a c ru is in g g ro u n d fo r b o th p riv a te a n d c h a rte r lu x u ry v e s s e ls . T h e

lu x u ry c h a rte r fle e t a ttra c ts a d a ily ra te o f b e tw e e n A U $ 5 ,0 0 0 to $ 1 0 ,0 0 0 p e r d a y ;

• T h e re a re a n u m b e r o f e x is tin g lu x u ry re s o rts w ith in d iv id u a l in te rn a tio n a l m a rk e tin g

e ffo rts a n d c lie n te le lis ts . K e y p ro p e rtie s a re id e n tifie d in th e n e x t s e c tio n .

A n in d ic a tio n o f th e p ro p o rtio n o f v is ito rs to T N Q w h o c h o o s e to s ta y in fo u r o r fiv e s ta r

a c c o m m o d a tio n is p ro v id e d b y fig u re s c o lla te d b y T T N Q , th e re g io n a l to u ris m a u th o rity .

T h e s e in d ic a te :

Ye a r En d in g

Ma r c h 2 0 0 4

Ye a r En d in g

Ma r c h 2 0 0 5

Ye a r En d in g

Ma r c h 2 0 0 6

Ye a r En d in g

Ma rc h 2 0 0 7

In te r n a tio n a l Visito rs

N o . s ta y in g in 4 -5 s ta r

a c c o m m o d a tio n

27 8 ,28 9 29 2,6 6 8 3 0 5 ,0 3 9 28 4 ,1 7 0

% o f to ta l in te rn a tio n a l v is ito rs 3 7 .2% 3 5 % 3 5 .2% 3 3 .4 %

Do m e stic Visito rs

N o . s ta y in g in 4 -5 s ta r

a c c o m m o d a tio n

7 28 ,0 0 0 6 6 9 ,0 0 0 6 3 4 ,0 0 0 7 5 8 ,0 0 0

% o f to ta l d o m e s tic v is ito rs 5 1 .1 % 4 4 .9 % 4 8 .7 % 5 2.8 %


P a g e 25

TOWNSVILLE & COUNTRY QUEENSLAND

A tra d itio n a lly s tro n g m a rk e t fo r th e S o u th e rn A th e rto n T a b le la n d s e s p e c ia lly h a s b e e n th e

re s id e n ts o f T o w n s v ille a n d in la n d c o u n try Q u e e n s la n d in a n a rc fro m T o w n s v ille in la n d to

M o u n t Is a . T h is ta k e s in th e b o o m in g N o rth W e s t M in e ra ls p ro v in c e , w ith m a n y m in e

w o rk e rs w ith h ig h d is p o s a b le in c o m e s . T h is m a rk e t s e g m e n t re p o rte d ly v is its th e s o u th e rn

A th e rto n T a b le la n d s fo r a ‘c o o l g re e n b re a k ’, in th e e le v a te d ra in fo re s ts , la k e s a n d

w a te rfa lls o f th e re g io n . T h e re is s tro n g a n e c d o ta l e v id e n c e fro m T a b le la n d s to u ris m

o p e ra to rs th a t e x is tin g v is ito r n u m b e rs a re d o m in a te d b y v is ito rs fro m th e s e lo c a tio n s .

C o n s id e ra tio n o f th e p re s e n t a n d p ro je c te d g ro w th ra te s fo r T o w n s v ille a n d M o u n t Is a

in d ic a te s tro n g p o te n tia l fo r g ro w th in th is tra d itio n a l re g io n a l m a rk e t. T o p u t th a t g ro w th in

c o n te x t, it s h o u ld b e n o te d th a t Q u e e n s la n d a s a S ta te h a s b e e n e x p e rie n c in g s tro n g

p o p u la tio n g ro w th o v e r th e p a s t d e c a d e , w h ic h h a s e x c e e d e d th e m o s t p o p u lo u s

A u s tra lia n S ta te s o f N e w S o u th W a le s a n d V ic to ria . In Q u e e n s la n d s o m e tw o th ird s o f th e

p o p u la tio n liv e in th e S o u th E a s t c o rn e r o f th e S ta te , c lu s te re d a ro u n d th e S ta te c a p ita l,

B ris b a n e .

To w n sv ille & Th u r in g o w a

T o w n s v ille a n d T h u rin g o w a a re a d ja c e n t L o c a l G o v e rn m e n t A u th o rity (L G A ) A re a s th a t a re

to b e m e rg e d u n d e r Q u e e n s la n d G o v e rn m e n t p ro p o s a ls . A s a m e rg e d L G A it w ill b e

la rg e r th a n C a irn s a n d s lig h tly e x c e e d th e g ro w th ra te s th a t h a v e b e e n e x p e rie n c e d b y

C a irn s th a t h a v e p la c e d it in th e to p te n L o c a l G o v e rn m e n t A u th o rity (L G A ) a re a s fo r

g ro w th fo r a n u m b e r o f y e a rs . T o w n s v ille / T h u rin g o w a is th e h u b fo r th e N o rth W e s t

m in e ra ls p ro v in c e , a p o rt c ity , a c e n tre fo r m in e ra ls p ro c e s s in g , g o v e rn m e n t a d m in is tra tio n

a n d d e fe n s e p e rs o n n e l.

T h e P la n n in g In fo rm a tio n a n d F o re c a s tin g U n it (P IF U ) o f th e D e p a rtm e n t o f L o c a l

G o v e rn m e n t, P la n n in g , S p o rt a n d R e c re a tio n p e rio d ic a lly p ro d u c e p o p u la tio n p ro je c tio n s

fo r a ll L G A a re a s in Q u e e n s la n d . T h e p ro je c tio n s a re p ro v id e d in th re e s e rie s , ‘L o w ,

M e d iu m a n d H ig h ’. H is to ric a lly , th e ‘L o w ’ s e rie s h a s te n d e d to b e th e m o s t o fte n c o rre c t

o v e r tim e . T h e la te s t, b a s e d o n A u s tra lia n 20 0 6 C e n s u s d a ta in d ic a te s th e fo llo w in g ,

w h ic h a re c o m b in e d fig u re s fo r T o w n s v ille a n d T h u rin g o w a :

To w n sv ille / Th u r in g o w a - Pr o je c te d

Po p u la tio n

Lo w Me d iu m Hig h

2 0 0 6 1 6 4 ,9 5 5 1 6 4 ,9 5 5 1 6 4 ,9 5 5

2 0 1 1 1 7 6 ,1 6 9 1 8 1 ,9 5 1 1 8 6 ,6 26

2 0 1 6 1 8 5 ,0 5 1 1 9 6 ,7 8 9 20 7 ,0 1 9

2 0 2 1 1 9 1 ,7 4 7 20 8 ,23 6 224 ,6 9 8

2 0 2 6 1 9 8 ,8 5 3 220 ,1 3 6 24 3 ,4 1 9


P a g e 26

REGIONAL RESORTS

Illu s tra tiv e o f k e y h ig h q u a lity re g io n a l re s o rts w ith in te rn a tio n a l m a rk e tin g p ro file s a re th e

fo llo w in g . T h e re a re o th e rs th a t c o u ld c la im to b e k e y re s o rts , b u t th e s e illu s tra te th e

ra n g e :

Bed arra Island

B e d a rra is a s m a ll is la n d s o u th o f C a irn s in th e C o ra l

S e a , o ff M is s io n B e a c h . T h e re s o rt h a s o n ly 1 6

s e c lu d e d v illa s , w ith a m a x im u m o f 3 2 g u e s ts . T h is

is a V o y a g e s H o te l a n d R e s o rt C o m p a n y p ro p e rty ,

w h ic h in c lu d e s a s p a . ‘R a c k ’ ra te s , p e r p e rs o n , tw in

s h a re ra n g e fro m A U $ 7 9 2 to A U $ 1 ,4 9 5 , d e p e n d in g

o n ty p e o f v illa . M e a ls a n d s o m e a lc o h o l in c lu d e d .

w w w .b e d a rra is la n d .c o m

Bloomfield L od g e

T h is is a w ild e rn e s s lo d g e lo c a te d n o rth o f C a irn s , a t

th e e n tra n c e to th e B lo o m fie ld R iv e r, o n th e C o ra l

S e a , in th e D a in tre e ra in fo re s t. T h e re a re 1 4 v illa s .

T h e p ro p e rty is p a rt o f th e P e p p e rs g ro u p o f re s o rts .

‘R a c k ’ ra te s ra n g e fro m A U $ 1 ,3 1 3 to A U $ 2,20 5 p e r

p e rs o n fo r a s ta y o f fo u r n ig h ts, (in c lu d in g m e a ls )

w ith th e ra te v a ry in g d e p e n d in g o n th e ty p e o f v illa

a n d lo w o r h ig h s e a s o n ra te s .

w w w .b lo o m fie ld lo d g e .c o m .a u

C oc onut G rov e – P ort D oug las

T h is is a c u rre n t re s o rt d e v e lo p m e n t u n d e rw a y in a h ig h p ro file lo c a tio n in M a c ro s s a n

S tre e t in th e c e n tre o f P o rt D o u g la s . U n its in th e re s o rt a re fo r s a le , w ith a p ric e o f a ro u n d

A U $ 2.4 m illio n . A ll a re s o ld a p a rt fo u r. w w w .c o c o n u tg ro v e .c o m .a u

L iz ard Island

L iz a rd Is la n d is re la tiv e ly la rg e , re m o te a n d

p ic tu re s q u e is la n d lo c a te d in th e C o ra l S e a o ff th e

Q u e e n s la n d c o a s t, n o rth o f C o o k to w n . It is o n e o f

th e lo n g e s t e s ta b lis h e d re p o rts in th e re g io n , w ith its

o rig in s b e in g in g a m e fis h in g , b u t n o w o ffe rin g

d iv in g , s n o rk e lin g , s p a a n d fin e d in in g e x p e rie n c e s .

T h e re a re 4 0 v illa s . T h e p ro p e rty is n o w p a rt o f th e

V o y a g e s G ro u p . R a c k ra te s ra n g e fro m A U $ 7 9 2 to

A U $ 1 ,7 5 0 p e r p e rs o n p e r n ig h t, d e p e n d in g o n v illa

ty p e a n d in c lu d e a ll m e a ls . w w w .liz a rd is la n d .c o m .a u


P a g e 27

Sea T emp le

T h e re a re tw o S e a T e m p le re s o rts in th e re g io n , o n e a t P a lm C o v e , th e o th e r a t P o rt

D o u g la s , w h ic h h a s a c o u n try c lu b a n d g o lf c o u rs e a s s o c ia te d w ith it.

w w w .s e a te m p le .c o m .a u

Sh eraton Mirag e – P ort D oug las

T h is is th e la rg e s c a le re s o rt th a t w a s

in s tru m e n ta l in la u n c h in g P o rt D o u g la s a s m a jo r,

u p -m a rk e t to u ris m d e s tin a tio n w h e n it w a s b u ilt

s o m e 1 9 y e a rs a g o . T h e re s o rt fe a tu re s fiv e

a c re s o f s a lt w a te r s w im m in g la g o o n s a n d its

o w n 1 8 h o le g o lf c o u rs e . T h e re a re 29 4 ro o m s

a n d 1 0 0 v illa s . R a c k ra te s ra n g e fro m A U $ 6 1 9 to

A U $ 2,5 0 0 ro o m p e r n ig h t. N o m e a ls a re

in c lu d e d . w w w .s h e ra to n m ira g e .c o m .a u

Silk y O ak s L od g e – D aintree

T h is re s o rt is lo c a te d 8 3 k ilo m e tre s n o rth o f

C a irn s a n d 27 k ilo m e tre s (a b o u t 20 m in u te s b y

ro a d ) n o rth o f P o rt D o u g la s . It is s e t o n th e

b a n k s o f th e M o s s m a n R iv e r a n d a d jo in s th e

W o rld H e rita g e lis te d D a in tre e R a in fo re s t

N a tio n a l P a rk . T h e p ro p e rty is p a rt o f th e

V o y a g e s H o te l a n d R e s o rt G ro u p . T h e re a re 5 0

v illa s . R a c k ra te s a re A U $ 29 5 fo r a ‘T re e h o u s e ’

o r A U $ 3 9 0 fo r a ‘R iv e rh o u s e ’, p e r p e rs o n p e r

n ig h t. B re a k fa s t is in c lu d e d .

w w w .s ilk y o a k s lo d g e .c o m .a u

W roth am P ark Station

W ro th a m P a rk is a n O u tb a c k w o rk in g c a ttle s ta tio n o f

6 0 0 ,0 0 0 h e c ta re s a n d g u e s ts m a y p a rtic ip a te in th e

w o rk in g life o f th e p ro p e rty . It is lo c a te d 3 0 0

k ilo m e tre s w e s t o f C a irn s .

T h e re a re 1 0 p re m iu m g u e s t Q u a rte rs a re s itu a te d

a lo n g th e e s c a rp m e n t w ith v ie w s o v e rlo o k in g th e

M itc h e ll R iv e r. T h is p ro p e rty is a ls o p a rt o f th e

V o y a g e s H o te l a n d R e s o rt G ro u p . T h e ra c k ra te is

A U $ 6 20 p e r p e rs o n p e r n ig h t in c lu d in g a ll m e a ls a n d

s o m e a lc o h o l. w w w .w ro th a m p a rk .c o m .a u


P a g e 28

WILDERNESS LODGES

G eneral A p p eal

T h e re is a b o d y o f m a rk e t re s e a rc h s u p p o rtin g th e v ie w th a t ‘w ild e rn e s s lo d g e s ’ h a v e

s tro n g a p p e a l in th e c o n te m p o ra ry h o lid a y m a rk e t.

A s to th e A u s tra lia n d o m e s tic m a rk e t, a 20 0 4 s tu d y c o m m is s io n e d b y D e p a rtm e n t o f

In d u s try T o u ris m a n d re s o u rc e s (D IT R ) e x a m in e d th e a p p e a l o f ‘n a tu re b a s e d to u ris m ’.

T h is in c lu d e d te s tin g s ix s p e c ific p ro d u c t c o n c e p ts . C o n s u m e rs w e re a s k e d to ra n k th e s e

c o n c e p ts in o rd e r o f th e ir d e s ira b ility . T h e s e a re lis te d b e lo w in ra n k o rd e r o f th o s e

a ttra c tin g th e h ig h e s t to th o s e a ttra c tin g th e le a s t in te re s t, a c c o rd in g to re s e a rc h o u tc o m e s :

Pro d u c t Ex tr e m e

In te r e st

In te r e ste d To ta l

Na tu r e Re so r t = “a s e c lu d e d lu x u rio u s re s o rt” 23 % 23 % 4 6 %

Ho lid a y Ho u se = “a s e c lu d e d , s c e n ic p la c e to s ta y ” 1 6 % 29 % 4 5 %

La k e r e tr e a t = ‘a c a b in b y a la k e o r w a te rw a y in s e c lu d e d

b u s h ”

1 6 % 28 % 4 4 %

So c ia lisin g w ith p e o p le lik e m e = “ a h o lid a y in th e b u s h o r

O u tb a c k w h e re y o u c a n m e e t p e o p le lik e y o u

1 4 % 20 % 3 4 %

Gu id e d e d u c a tio n a l e x p e r ie n c e = “a p la c e w h e re y o u c o u ld

e x p e rie n c e a n d le a rn a b o u t n a tu ra l w o n d e rs & p la n ts ”

1 1 % 1 8 % 29 %

Frie n d ly Gu id e s = “a re m o te lo c a tio n w h e re y o u c o u ld s ta y in

ru s tic o n e to tw o s ta r m o te l w ith b a s ic fa c ilitie s ”

7 % 1 3 % 20 %

(R e fe re n c e : D e m a n d fo r N a tu re -b a s e d a n d In d ig e n o u s T o u ris m P ro d u c t 20 0 4 , C o lm a r B ru n to n S o c ia l R e s e a rc h )

A ll th e to p th re e a re c o n s is te n t w ith a w ild e rn e s s lo d g e c o n c e p t, w ith th e to p ra te d c o n c e p t

in d ic a tin g a w ild e rn e s s lo d g e w ith th e m o s t a p p e a l b e in g fiv e s ta r o r m o re .

A re a s o n a b ly c o n s is te n t re s p o n s e w a s fo u n d in in te rn a tio n a l s u rv e y d a ta o n e c o to u ris m . It

fo u n d th a t a m a jo rity in fo u r c o u n trie s s u rv e y e d , A u s tra lia (7 1 % ); U S (6 8 % ); U K (6 3 % ) a n d

N Z (6 7 % ) a g re e d w ith th e fo llo w in g p ro p o s itio n :

“I prefer to holiday w here I can see nature or b e in a natural setting ”

P o s itiv e re s p o n s e s to th e q u e s tio n “for m y nex t holiday , I’d really lik e a total ecotourism

ex perience”, w ere ob tained from 2 0 % of A ustralians, 1 6 % of A m ericans, 1 4 % of New

Z ealanders and 1 3 % of U K residents.

(S o u rc e : T h e B ra n d S tre n g th o f E c o to u ris m a n d th e C o n s u m e r v a lu e o f E c o -la b e llin g 20 0 4 , E c o to u ris m

A u s tra lia 1 2th A n n u a l C o n fe re n c e – P a p e r b y M a c M illa n , M c In n e s & R o y M o rg a n R e s e a rc h

H ig h P rofile L od g es

G lo b a lly th e c o n c e p t o f ‘w ild e rn e s s lo d g e ’ a p p e a rs to b e g ro w in g ra p id ly in p o p u la rity . T h e

o rig in s a n d re p u ta tio n o f m a n y p ro p e rtie s a re fo u n d e d in th e tra d itio n o f h u n tin g a n d fis h in g

lo d g e s . A n u m b e r s till re ly o n th e m e g a fa u n a n e a rb y in th e ir m a rk e tin g , b u t fo r v ie w in g

ra th e r th a n h u n tin g o p p o rtu n itie s . T h e fo c u s h a s c h a n g e d , w ith a g lo b a l in c re a s e in

in te re s t in th e e n v iro n m e n t a n d a n im p u ls e to g e t b a c k in to u c h w ith n a tu re , a s u rb a n liv in g


P a g e 29

c re a te s m o re a n d m o re d is c o n n e c t w ith th e n a tu ra l w o rld . T h e p a c e a n d s tre s s

e x p e rie n c e d b y re s id e n ts o f c o n te m p o ra ry m a jo r u rb a n c e n tre s is a ls o a fa c to r, le a d in g to

im a g e s o f tra n q u il n a tu re a n d c a lm in g la n d s c a p e s fa r fro m th e ru s h o f c iv ilis a tio n b e in g

h ig h ly d e s ira b le .

W ild e rn e s s lo d g e s w e re re v ie w e d g lo b a lly . T h e a tta c h m e n t lis ts th o s e th a t w o u ld s e e m to

h a v e a h ig h p ro file in th e ir re s p e c tiv e m a rk e ts , g ro u p e d b y c o u n try o f lo c a tio n . A ll th e

lo d g e s m a rk e te d a s lu x u rio u s o r e x c lu s iv e h a v e fe w e r th a n 5 0 a c c o m m o d a tio n u n its . T h e

fo llo w in g p ro p e rtie s fro m th a t lis t a re d e s c rib e d in m o re d e ta il a s illu s tra tiv e o f th e ra n g e o f

p ro p e rtie s a v a ila b le . T h e re is a n e m p h a s is o n A u s tra lia n p ro p e rtie s in th e fo llo w in g :

Al Ma h a De se r t Lo d g e – Un ite d Ar a b Em ir a te s

T h is p ro p e rty is s e t in a n o a s is

c o n s e rv a tio n re s e rv e o f th e s a m e

n a m e . It is 4 5 k ilo m e tre s in la n d fro m

D u b a i a n d fe a tu re s v ie w s o v e r th e

d e s e rt to th e H a ja r M o u n ta in s . It is

ra te d 21 s t o u t o f 20 8 h o te ls in D u b a i.

T h e re a re 3 0 s u ite s o f v a ry in g

c la s s e s . T h e s ta n d a rd s u ite is th e

‘B e d o u in S u ite ’, w ith a ro o m ra te

ra n g in g fro m A U $ 9 5 0 – A U $ 1 ,7 6 0 p e r

n ig h t. T h is in c lu d e s ‘fu ll b o a rd ’.

w w w .b w d u b a ih o te ls .c o m /a l_ m a h a _ d e s e rt.p h p ; w w w .a l-m a h a .c o m /

Cra d le Mo u n ta in Lo d g e – Ta sm a n ia , Au str a lia

T h is is a V o y a g e s G ro u p p ro p e rty a n d th e

o rig in a l lo d g e o n th e e d g e o f th e W o rld

H e rita g e L is te d C ra d le M o u n ta in s L a k e S t

C la ir N a tio n a l P a rk in N o rth W e s te rn

T a s m a n ia .

T h e re a re 9 6 c a b in s , o ffe rin g th re e g ra d e s

o f a c c o m m o d a tio n . T a riffs p e r p e rs o n p e r

n ig h t in c lu d e b re a k fa s t a n d ra n g e fro m

$ 1 28 to $ 29 0 tw in s h a re . w w w .c ra d le m o u n ta in lo d g e .c o m .a u /


P a g e 3 0

Disn e y Wild e r n e ss Lo d g e – Or la n d o , Flo r id a

T h e D is n e y C o rp o ra tio n h a s a n u m b e r o f

a c c o m m o d a tio n p ro p e rtie s a c ro s s th e U n ite d

S ta te s . T h e s e a re in th e n a tu re o f th e m e d

re s o rts w h ic h o p e ra te in c o n ju n c tio n w ith D is n e y

th e m e p a rk s . T h e re a re a n u m b e r in O rla n d a ,

F lo rid a , w ith o n e s ty le d a s a ‘W ild e rn e s s L o d g e ’,

o n th e s h o re s o f a L a k e . It is o b v io u s ly v e ry

o rie n te d to fa m ilie s . T h e re a re 7 28 ro o m s .

R o o m ra te s ra n g e fro m A U $ 29 4 to A U $ 9 25

(in c lu d in g ta x ).

h ttp ://d is n e y w o rld .d is n e y .g o .c o m /w d w /re s o rts /re s o rtL a n d in g ? id = W ild e rn e s s L o d g e R e s o rtL a n d in g P a

g e

El Qu e str o – K im b e r le y s, No r th We ste r n Au str a lia

T h is is a V o y a g e s g ro u p p ro p e rty a n d is s e t o n

a w o rk in g c a ttle s ta tio n o f o n e m illio n a c re s

w ith a h e rd o f s o m e 5 ,0 0 0 c a ttle . It w a s

d e v e lo p e d in 1 9 9 1 .

T h e re a re th re e ty p e s o f in d e p e n d e n t

a c c o m m o d a tio n fa c ilitie s :- E l Q u e s tro

H o m e s te a d , E m m a G o rg e R e s o rt a n d S ta tio n

T o w n s h ip , w ith fa m ily b u n g a lo w s a n d riv e rs id e

c a m p in g .

T h e h o m e s te a d is th e m o s t e x c lu s iv e , s e t h ig h

o v e r th e C h a m b e rla in R iv e r (p ic tu re d ).

T h e re a re s ix ro o m s . A ll in c lu s iv e ra te s fo r a th re e n ig h t p a c k a g e ra n g e fro m A U $ 2,26 8 to

A U $ 2,5 23 . w w w .e lq u e s tro .c o m .a u

Fre y c in e t Lo d g e – Ta sm a n ia , Au str a lia

L o c a te d o n C o le s B a y o n th e F re y c in e t

P e n in s u la , T a s m a n ia , th e L o d g e h a s

a c c o m m o d a tio n fo r a m a x im u m o f 1 8 0

p e rs o n s in 6 0 c a b in s .

T h e L o d g e is lo c a te d ju s t in s id e th e

N a tio n a l P a rk B o u n d a ry

R a te s p e r c a b in in c lu d e b re a k fa s t a n d

ra n g e fro m A U $ 26 0 to $ 3 9 5

w w w .fre y c in e tlo d g e .c o m .a u


P a g e 3 1

Lo n g itu d e 1 3 1 – Ce n tr a l Au str a lia

T h is is a V o y a g e s G ro u p p ro p e rty .

F ifte e n lu x u rio u s te n te d s ty le u n its p ro v id e

a c c o m m o d a tio n fo r u p to 3 0 g u e s ts .

E a c h h a s p riv a te v ie w s th e s u n ris in g a n d

s e ttin g o v e r U lu ru (A y e rs R o c k ).

T h e p e r p e rs o n p e r n ig h t tw in s h a re ra te

is A U $ 9 9 0 , in c lu d in g a ll m e a ls a n d

b e v e ra g e s .

w w w .lo n g itu d e 1 3 1 .c o m .a u /

O'Re illy 's Ra in fo r e st Re tr e a t – Qu e e n sla n d , La m in g to n Na tio n a l Pa r k

T h is p ro p e rty is s o m e th in g o f a n in s titu tio n in

Q u e e n s la n d . It h a s b e e n o p e ra tin g fo r s o m e

9 0 y e a rs a n d w a s a p io n e e r o f ‘w ild e rn e s s

re tre a t’ ty p e e x p e rie n c e s . T h e o rig in a l lo d g e

o ffe rs b a s ic a c c o m m o d a tio n , w ith n e w m o re

lu x u rio u s s ty e s a d d e d .

It is lo c a te d in th e W o rld H e rita g e lis te d

L a m in g to n N a tio n a l P a rk in S o u th E a s t

Q u e e n s la n d a n d d ra w s o n th e la rg e

p o p u la tio n b a s e o f th e S o u th E a s t c o rn e r o f

th is S ta te . A c tiv itie s c e n tre o n b u s h w a lk in g ,

B ird w a tc h in g a n d a b s e ilin g . W a lk s in c lu d e a n e le v a te d ‘c a n o p y w a lk w a y ’. A re la tiv e ly n e w

d e v e lo p m e n t is 4 8 ‘M o u n ta in V illa s ’, (p ic tu re d ). T h e s e a re b e in g o ffe re d fo r s a le o n s tra ta

title . T h e s e tw o to th re e b e d ro o m v illa s a re b e in g o ffe re d fo r $ 4 6 0 to $ 6 1 0 p e r n ig h t,

d e p e n d e n t o n s e a s o n a n d 2/3 b e d ro o m c o n fig u ra tio n .

w w w .o re illy s .c o m .a u

Pe p p e rs Se v e n Sp ir it Ba y Wild e r n e ss Re so r t – No r th Au str a lia

T h is is a s e v e n s ta r re s o rt, lo c a te d in

G a rig G u n a k B a rlu N a tio n a l P a rk o n th e

C o b o u rg P e n in s u la a t th e T o p E n d o f th e

N o rth e rn T e rrito ry in A b o rig in a l A rn h e m

L a n d A u s tra lia . E n try is b y p e rm it o n ly .

T h e re a re 23 s u ite s , s ty le d a s ‘h a b ita ts ’.

P a c k a g e s in c lu d e a ll m e a ls a n d c h a rte r

flig h t to a n d fro m D a rw in . R a te s fo r tw o

n ig h t, tw in s h a re a c c o m m o d a tio n a re :

T ro p ic a l H a b ita t – A U $ 1 ,3 8 5

P re m ie r H a b ita t – A U $ 1 ,5 0 5 .

w w w .s e v e n s p iritb a y .c o m


P a g e 3 2

Pe p p e rs Sp ic e rs Pe a k Lo d g e – So u th e r n Qu e e n sla n d , Au str a lia

T h is is a lu x u ry re s o rt lo c a te d

o n e a n d a h a lf h o u rs w e s t o f

B ris b a n e a n d s u rro u n d e d b y

W o rld H e rita g e L is te d M a in

R a n g e N a tio n a l P a rk .

T h e re a re 1 0 s u ite s p lu s th e

lo d g e b u ild in g . R a te s fo r

S a tu rd a y n ig h t p a c k a g e s a re

A U $ 1 ,3 9 0 fo r a lo d g e s u ite , o r A U $ 1 ,5 9 0 fo r a s p a s u ite , b a s e d o n tw in s h a re , w ith a ll m e a ls a n d b e v e ra g e s in c lu d e d .

w w w .p e p p e rs s p ic e rs p e a k .n e t.a u /

Pu r c e ll Mo u n ta in Lo d g e - Ca n a d a

T h is is a lu x u ry re s o rt w ith 1 0

ro o m s p lu s a s e p a ra te c h a le t,

lo c a te d in th e R o c k y M o u n ta in s

a n d G la c ie r N a tio n a l P a rk .

A c c e s s is b y h e lic o p te r o n ly .

R a te s in c lu d e h e lic o p te r tra n s fe r,

a ll m e a ls , g u id in g a n d in s tru c tio n .

A c c o m m o d a tio n o p tio n s a re

S h a re d , P riv a te , S in g le , o r th e

c h a le t, w ith its o n e b e d ro o m ,

p riv a te b a th ro o m & liv in g ro o m .

R a te s v a ry b e tw e e n h ig h a n d lo w s e a s o n a n d th e ty p e o f a c c o m m o d a tio n o p tio n . T h e

ra n g e is :

L o w S e a s o n – 3 n ig h ts – C A $ 1 ,1 3 0 to C A $ 1 ,7 3 0

H ig h S e a s o n – 3 n ig h ts – C A $ 1 ,20 5 to C A $ 1 ,8 0 5

w w w .p u rc e llm o u n ta in lo d g e .c o m /p u rc e ll-lo d g e .a s p

Ma h u a K o th i – In d ia

T h is is a jo in t v e n tu re b e tw e e n T a j H o te l

R e s o rts a n d P a la c e s a n d C C A fric a

(C o n s e rv a tio n C o rp o ra tio n A fric a ).

U n iq u e s e llin g p o in ts re ly o n th e m e g a

fa u n a – th e a re a h a s th e h ig h e s t

d e n s itie s o f tig e rs in In d ia . T h e re a re 1 2

lo d g e s , w ith a m a x im u m o f 24 g u e s ts .

R a te in c lu d e s a ll m e a ls , b e v e ra g e s a n d

s a fa ris . C u rre n t ‘in tro d u c to ry o ffe r’ ra te

is A U $ 6 9 8 p e r p e rs o n p e r n ig h t.

w w w .ta js a fa ris .c o m

w w w .s c o ttd u n n .c o m /a c c o m m o d a tio n /m a h u a -k o th i.h tm l#


P a g e 3 3

Sa b i Sa b i Ea r th Lo d g e – So u th Afr ic a

S a b i S a n d R e s e rv e is a 6 5 ,0 0 0

h e c ta re p riv a te g a m e re s e rv e in

S o u th A fric a w h ic h e n c o m p a s s e s

fo u r s a fa ris lo d g e s . T h e re s e rv e

e n c o m p a s s e s th e m e g a fa u n a o f

A fric a , in c lu d in g e le p h a n t, rh in o ,

lio n , le o p a rd a n d b u ffa lo .

T h e m o s t lu x u rio u s o f th e lo d g e s is

th e E a rth L o d g e . S u ite s a re

A U $ 1 0 7 2 p e r n ig h t a ll in c lu s iv e

ta riff.

w w w .s a b is a b i.c o m

A s u m m a ry re v ie w o f e x is tin g re s o rts , b e y o n d th o s e lis te d a b o v e is c o n ta in e d in

Atta c h m e n t 3 .


P a g e 3 4

MARK ET POSITIONING

A n u m b e r o f p o s itio n in g s tra te g ie s m a y b e a p p ro p ria te , d e p e n d e n t o b v io u s ly o n th e

p ro d u c t u ltim a te ly d e v e lo p e d . Illu s tra tio n s o f th re e p o s s ib ilitie s fo llo w .

LUX URY WILDERNESS RETREAT

T h is is a n e s ta b lis h e d fo rm u la w ith a n u m b e r o f w e ll-k n o w n in te rn a tio n a l e x a m p le s . T h e

m o s t fa m o u s a n d m e m o ra b le te n d to re ly o n s o m e ic o n ic o r d iffe re n tia te d e x p e rie n c e to b e

h a d th ro u g h s ta y in g a t th e lo d g e . T h e s e te n d to b e s m a ll (fe w e r th a n s a y 3 0 ro o m s ) a n d

o ffe r th e b e s t in p e rs o n a l s e rv ic e a n d a c c o m m o d a tio n . P a tro n s a re g e n e ra lly n o t

e n c o u ra g e d to b rin g c h ild re n .

G a in in g n a tio n a l a n d in te rn a tio n a l m a rk e t p ro file w o u ld b e a k e y re q u ire m e n t, w h ic h

in d ic a te s th e d e s ira b ility o f a ttra c tin g a m a n a g e m e n t c o m p a n y w ith th e a b ility to b u ild s u c h

a p ro file .

T h e ‘M is ty M o u n ta in s ’ w a lk in g tra ils a re lik e ly to b e th e c e n tra l ic o n ic e x p e rie n c e ,

a s s o c ia te d w ith th e M a M u C a n o p y W a lk w a y n e a rb y a n d s u p p o rte d b y th e h ig h q u a lity

v is u a l a m e n itie s , W e t T ro p ic s R a in fo re s t u n iq u e v a lu e s , w ild life (e s p e c ia lly g lo w w o rm s

a n d p la ty p u s ). T h e a v a ila b ility o f a d v e n tu re a c tiv itie s m a y p ro v id e a d d itio n a l

d iffe re n tia tio n .

T h e M is ty M o u n ta in s w a lk in g tra ils w o u ld re q u ire a s tro n g in te rn a tio n a l m a rk e tin g

c a m p a ig n to g a in th e re q u ire d re c o g n itio n to b e c o m e ‘ic o n ic ’, (in th e n a tu re o f th e M ilfo rd

T ra c k fo r in s ta n c e ).

F o r th a t m a rk e t s e g m e n t th a t s e e k s to ‘fly a n d flo p ’, s u c h a lo d g e w o u ld h a v e to c o m p e te

w ith a v a rie ty o f q u a lity lu x u ry re s o rts in th e re g io n . D u e to its lo c a tio n o u ts id e th e

im m e d ia te ly k n o w n d e s tin a tio n s o f C a irn s , P o rt D o u g la s a n d D a in tre e , it is lik e ly

e x p e rie n c e d iffic u lty in a ttra c tin g th e a tte n tio n o f th e s e ‘fly a n d flo p ’ v is ito rs .

H o w e v e r, m a rk e t re s e a rc h in d ic a te s th a t a ‘lu x u rio u s s e c lu d e d re s o rt’ a n d ‘e c o -to u ris m ’

h a v e s tro n g m a rk e t a p p e a l, c e rta in ly in th e A u s tra lia n , E u ro p e a n , A m e ric a n a n d U K

m a rk e ts .

FAMILY ADVENTURE LODGE

T h is w o u ld p o s itio n th e L o d g e to a p p e a l to fa m ilie s . In th is c a s e , th e p ro v is io n o f

a d v e n tu re a c tiv itie s a n d le a rn in g a b o u t th e re g io n a l e c o -s y s te m s w o u ld b e c e n tra l th e m e s .

T h e re a re a t le a s t tw o o p tio n s a s to h o w th e s e a c tiv itie s c o u ld b e o ffe re d :

• F a m ilie s c o u ld p a rtic ip a te a s a n o p p o rtu n ity to ‘d o th in g s to g e th e r’, o r;

• P a re n ts c o u ld re la x a n d e n jo y q u ie t a c tiv itie s w h ile k n o w in g th e ir c h ild re n a re b e in g

c a te re d fo r in p ro fe s s io n a lly s u p e rv is e d o u td o o r a d v e n tu re a n d e d u c a tio n a l

a c tiv itie s .

In th e c a s e o f th is p o s itio n in g , th e L o d g e c o u ld ta rg e t th e fa m ilie s o f s tu d e n ts w h o h a v e

s ta y e d a t th e s tu d e n t v illa g e in th e p a s t a n d p e rh a p s s tu d e n ts th e m s e lv e s w h o n o w h a v e

fa m ilie s .


P a g e 3 5

ECO-RESORT COUNTRY CLUB

T h is m a y c o m b in e s o m e o f th e e le m e n ts fro m th e p re v io u s tw o , b u t s e e k p o s itio n in g m o re

a s a re a s o n a b ly e x c lu s iv e ‘c o u n try c lu b ’. T h e s tra ta titlin g o f in d e p e n d e n t lo d g e s w o u ld

s e e m to fit p a rtic u la rly w e ll w ith th is c o n c e p t.

E m p lo y e e s o f m in in g c o m p a n ie s a re a n e c d o ta lly a s tro n g m a rk e t fo r ‘c o u n try re tre a t’ a n d

‘life s ty le ’ p ro p e rtie s o n th e A th e rto n T a b le la n d s a n d m a y re p re s e n t a ta rg e t m a rk e t fo r

s u c h a d e v e lo p m e n t.

T h e o v e ra ll p ro p e rty h a s s u ffic ie n t ro o m fo r d e v e lo p m e n t o f e x te n s iv e in fra s tru c tu re th a t

m ig h t in c lu d e a g o lf c o u rs e , te n n is fa c ilitie s a n d e q u e s tria n c e n tre . T h e s e w o u ld

s u p p le m e n t th e a c tiv itie s re fe rre d to a b o v e .

In th is c a s e it w o u ld b e th e ra n g e o f a c tiv itie s a v a ila b le , in a s tu n n in g lo c a tio n , w ith th e

a b ility to e x p e rie n c e p ris tin e n a tu re th a t w o u ld c o n trib u te to d iffe re n tia tio n a n d s u p p o rt

p o s itio n in g .

B eatrice R iv er


P a g e 3 6

PROPERTY VALUATION

N o fo rm a l c u rre n t p ro p e rty v a lu a tio n h a s b e e n o b ta in e d a n d d u e to th e lim ite d s u p p ly o f

p ro p e rtie s w ith w h ic h th e s ite c o u ld b e c o m p a re d it is d iffic u lt to a rriv e a t a c o n s id e re d

e s tim a te o f c u rre n t v a lu e .

H o w e v e r a n e s tim a te o f v a lu e w a s o b ta in e d in 1 9 9 8 , w h e n a n in d e p e n d e n t v a lu e r p la c e d

th e v a lu e o f L o t 26 7 in th e v ic in ity o f A U $ 6 m illio n o n th e b a s is o f s a le a s a n a p p ro v e d

re s o rt d e v e lo p m e n t s ite . A c o p y o f th e le tte r is p ro v id e d a s Atta c h m e n t 4 .

L ocal w aterfall and sw im m ing hole


P a g e 3 7

ATTACHMENT 1

SITE MAP


P a g e 3 8

B e a tric e R iv e r

J u n c tio n R o a d


P a g e 3 9

ATTACHMENT 2

LICENCES AND PERMITS


P a g e 4 0


P a g e 4 1


P a g e 4 2


P a g e 4 3


P a g e 4 4


P a g e 4 5


P a g e 4 6


P a g e 4 7


P a g e 4 8


P a g e 4 9

ATTACHMENT 3

SUMMARY REVIEW OF RESORTS


P a g e 5 0

Misty Mo u n ta in s Co m p e titiv e An a ly sis

G re e n C e lls – L u x u ry lo d g e s w ith c o m p e titiv e a d v a n ta g e

W h ite C e lls – O th e r M o u n ta in L o d g e s

NAME LOCATION WEBSITE RATES ICONIC FEATURES

M a h u a K o th i

M a d h y a P ra d e s h , In d ia

w w w .ta js a fa ris .c o m

$ 6 9 8 .0 0 /p e rs o n /n ig h t tw in

s h a re

• S itu a te d in th e B a n d h a v g a rh N a tio n a l P a rk w h ic h is a re n o w n e d tig e r re s e rv e

• H ig h e s t d e n s ity o f tig e rs in In d ia • E le p h a n t a n d o th e r s a fa ris a v a ila b le • N a tu re w a lk s a n d c u ltu ra l w a lk s • L o d g e s a re s u rro u n d e d b y h ills a n d fo re s t • In tim a te 1 2 lo d g e s o n ly – m a x 24 g u e s ts • T a j tra in e d h o s p ita lity s ta ff • B ird w a tc h e r’s p a ra d is e • L a rg e v a rie ty o f m a m m a ls in p a rk e g le o p a rd • 5 S ta ff to 1 G u e s t R a tio

S a b i S a b i E a rth L o d g e

K ru g e r N a tio n a l P a rk ,

S o u th A fric a

h ttp ://w w w .s a b is a b i.c o m /lo d

g e s /e a rth lo d g e ;js e s s io n id = 4

F 6 E 6 1 8 4 3 9 0 4 6 1 5 1 F 5 4 6 2E

8 7 D C F A 6 C 0 8

$ 1 0 7 2.5 2/p e rs o n /n ig h t

tw in s h a re

R 6 0 0 0 .0 0

• m o s t e n v iro n m e n ta lly s e n s itiv e lo d g e in A fric a • s e n s e o f c a lm a n d re s to rin g s p irit • 1 3 u ltra -lu x u rio u s s u ite s • o w n g a m e ra n g e r o r S h a n g a a n T ra c k e r

S a b i S a b i B u s h L o d g e

K ru g e r N a tio n a l P a rk ,

S o u th A fric a

h ttp ://w w w .s a b is a b i.c o m /lo d

g e s /b u s h lo d g e

L o w S e a s o n

$ 6 7 9 /p e rs o n /n ig h t tw in

s h a re R 3 8 0 0

H ig h S e a s o n

$ 9 20 /p e rs o n /n ig h t tw in

s h a re R 5 1 5 0

• fa m e d fo r its w a rm th , v ib ra n c y a n d le g e n d a ry h o s p ita lity

• A fa v o u rite a m o n g s t tra v e lle rs in s e a rc h o f lu x u ry a c c o m m o d a tio n , B u s h L o d g e is a

lu x u r io u s sa fa r i e sc a p e s e t in th e h e a rt o f th e S a b i S a b i b u s h v e ld o v e rlo o k in g a w a te rh o le a n d a n A fric a n p la in .

• u n c o m p r o m isin g h ig h sta n d a r d s o f se r v ic e , e ffic ie n c y a n d p e rs o n a lis e d a tte n tio n .

• 2 5 sp a c io u s su ite s

T u n in g i S a fa ri L o d g e M a d ik w e G a m e R e s e rv e h ttp ://w w w .tu n in g i.c o .z a /fa c R 29 5 0 • 5 -s ta r T u n in g i S a fa ri L o d g e - a m e m b e r o f T h e L e a d in g In d e p e n d e n t H o te ls o f S o u th e rn A fric a


P a g e 5 1


N o rth W e s t P ro v in c e , S o u th

A fric a

ts h e e t.h tm l

$ 5 27 /p e rs o n /n ig h t tw in

s h a re

- s itu a te d in th e w o rld re n o w n e d 1 6 5 , 0 0 0 a c re m a la ria -fre e B ig 5 M a d ik w e G a m e R e s e rv e .

• Th e p riv a te a n d e x c lu s iv e , T u n in g i S a fa ri L o d g e o ffe rs b o th lo c a l a n d in te rn a tio n a l g u e s ts a s u p e rio r p ro d u c t e n h a n c e d b y a n im p re s s iv e B ig 5 s a fa ri e x p e rie n c e .

• Tu n in g i is o n e o f th e v e ry fe w 5 -s ta r lo d g e s in S o u th A fric a th a t w e lc o m e s c h ild re n

• P riv a te a n d e x c lu s iv e b u s h v illa s itu a te d in B ig 5 m a la ria fre e M a d ik w e G a m e R e s e rv e

• E x p e rie n c e h o s ts a n d s ta ff o n h a n d

E a g le s C ra g L o d g e

S h a m w a ri G a m e R e s e rv e ,

E a s te rn C a p e , S o u th A fric a

h ttp ://w w w .s h a m w a ri.c o m /e

a g le s -C ra g -lo d g e .a s p

$ 1 0 5 5 p p /n ig h t tw in s h a re

R 5 9 0 0

• U ltim a te lu x u ry fo r d is c e rn in g tra v e lle rs • U ltim a te p e a c e , p riv a c y a n d tra n q u illity • E x c lu s iv ity , p riv a c y a n d s e re n ity • H a s w o n a n u m b e r o f in te rn a tio n a lly

re c o g n is e d a w a rd s • L o d g e s s itu a te d w ith in 20 0 0 0 h a o f g a m e

re s e rv e • u ltim a te A fric a n A d v e n tu re • to ta l o f 9 ro o m s • M a x im u m g u e s ts is 1 8 p e o p le tw in s h a re

P e p p e r’s S e v e n S p irit

B a y W ild e rn e s s R e s o rt

1 8 5 k m N o rth E a s t o f

D a rw in , A u s tra lia

w w w .s e v e n s p iritb a y .c o m D e p e n d s o n P a c k a g e

M in im u m 2 n ig h t s ta y

F ro m $ 6 5 0 .0 0 /p e rs o n tw in

s h a re

• S e v e n S ta r W ild e rn e s s E x p e rie n c e • L o c a te d in G a rig G u n a k B a rlu N a tio n a l P a rk • S p e c ta c u la r 4 5 m in s c e n ic flig h t tra n s fe r • O n ly 23 c a b in s a v a ila b le • C ite d a s o n e o f th e b e s t fis h in g d e s tin a tio n s in

A u s tra lia a n d th e w o rld • W o rld ’s la rg e s t h e a rd o f h ig h ly e n d a n g e re d

B a n te n g c o e x is t o n th e C o b o u rg P e n in s u la w ith B u ffa lo , T im o r P o n ie s , S a m b a r D e e r e tc a ro u n d th e lo d g e

• A w a rd w in n in g re s ta u ra n t

L o n g itu d e 1 3 1

h ttp ://w w w .lo n g itu d e 1 3 1 .c o

m .a u /

$ 9 9 0 /p e rs o n /n ig h t tw in

s h a re .

M in im u m o f 2 n ig h t s ta y

• o ffe rs im m e rs io n in th e w ild e rn e s s o f U lu ru -K a ta T ju ta N a tio n a l P a rk , c o m p le te w ith 5 s ta r lu x u ry a n d p riv a te v ie w s o f th e s u n ris in g a n d s e ttin g o v e r U lu ru (A y e rs R o c k ).

• M a x im u m o f 3 0 g u e s ts


P a g e 5 2


• A w a rd w in n in g lu x u rio u s w ild e rn e s s c a m p • ‘u ltim a te e x p e rie n tia l a c c o m m o d a tio n ’ • L u x u rio u s , e c o -s e n s itiv e a n d ro m a n tic

C h u g a c h W ild e rn e s s

L o d g e

C h u g a c h M o u n ta in s ,

A la s k a

h ttp ://w w w .c h u g a c h w ild e rn

e s s lo d g e .c o m /

Su m m e r Pr ic in g

P e r p e rs o n , p e r w e e k (7

n ig h ts , 8 d a y s ) $ 3 ,0 0 0

P e r p e rs o n , p e r 1 /2 w e e k

(4 n ig h ts , 5 d a y s ) $ 1 ,8 0 0

P e r p e rs o n , p e r n ig h t

$ 5 0 0

• a u n iq u e fly -in -o n ly fu ll s e rv ic e b a c k c o u n try lo d g e lo c a te d d e e p in th e C h u g a c h M o u n ta in s o f A la s k a

• o c c u p a n c y o f te n g u e s ts is th e o n ly " o ff-g rid " w ild e rn e s s lo d g e in th e C h u g a c h M o u n ta in s

• re m o te a n d n a tu ra l lo d g e • p e a c e a n d q u ie t • T h e m o s t p o p u la r o u td o o r a c tiv itie s th a t a re

w ith in w a lk in g d is ta n c e o f th e lo d g e : • H ik in g • F ly F is h in g fo r D o lly V a rd e n a n d G ra y lin g • W ild life V ie w in g • B a c k p a c k in g • P h o to g ra p h y • G la c ie r E x p lo ra tio n • G o ld P a n n in g • H u n tin g

Y u k o n M o u n ta in

R e tre a t

C a n a d a h ttp ://w w w .y u k o n re tre a t.c o

m /w ild life .h tm l

$ 3 9 5 /n ig h t tw in s h a re • F a m ily o rie n ta te d lo d g e • R o o m s s le e p u p to s ix p e o p le • S h e lte re d a n d s e c lu d e d • P riv a c y is g u a ra n te e d • C a n o b s e rv e th e N o rth e rn L ig h ts • S u rro u n d e d b y m o u n ta in s

P u rc e ll M o u n ta in L o d g e

G o ld e n B C , C a n a d a

h ttp ://w w w .p u rc e llm o u n ta in l

o d g e .c o m /p u rc e ll-lo d g e .a s p

L o w S e a s o n – 3 n ig h ts –

C A $ 1 ,1 3 0 – C A $ 1 ,7 3 0

H ig h S e a s o n – 3 n ig h ts –

C A $ 1 ,20 5 – C A $ 1 ,8 0 5

(S c a le a c c o rd in g to

a c c o m m o d a tio n ty p e )

• L u x u ry m o u n ta in lo d g e • S u rro u n d e d b y u n s p o ile d w ild e rn e s s o f R o c k y

M o u n ta in s a n d G la c ie r N a tio n a l P a rk • O a s is o f c o m fo rt • ‘h o m e y ’ fe e l (e g . F re s h ly b a k e d b re a d ) • o n ly 1 0 p riv a te b e d ro o m s a n d a C h a le t • c u s to m e r s e rv ic e o rie n ta te d • o ld ru s tic c o tta g e fe e l w ith a m o d e rn tw is t • ‘y o u r h o m e a w a y fro m h o m e ’ • a c c e s s o n ly b y h e lic o p te r • re m o te m o u n ta in g e ta w a y


P a g e 5 3


• n e a re s t to w n is 1 5 m in a w a y b y h e lic o p te r

L o s t L a k e W ild e rn e s s

L o d g e

O n ta rio , C a n a d a

h ttp ://w w w .lo s tla k e lo d g e .c o

m /

6 d a y s a t $ 1 6 5 p e r a d u lt

p e r d a y ..... $ 9 9 0

C a n a d ia n F u n d s

A U D 1 9 0 /p e rs o n /d a y

6 d a y s a t $ 5 0 p e r y o u th 6

to 1 6 ..... $ 3 0 0 C a n a d ia n

F u n d s A U D 5 8 .0 0 p p

p e r d a y

• m a jo r d ra w c a rd is its fis h in g • B e a u tifu l a n d s e c lu d e d , q u ie t a n d c le a n , g re e n

a n d s e re n e a re b u t a fe w th o u g h ts th a t g u e s ts e x p re s s

• A c c e s s to 1 0 la k e s • B e a r w a tc h in g

E ro n g o W ild e rn e s s

L o d g e

N a m ib ia , A fric a h ttp ://w w w .e ro n g o w ild e rn e s

s -n a m ib ia .c o m /in d e x .h tm

Te l: + 26 4 6 1 23 9 1 9 9

N o t lis te d o n w e b s ite • e n c irc le d b y E ro n g o M o u n ta in s , w h e re th e d e s e rt, m o u n ta in , a n d b u s h v e ld e c o s y s te m s c o m b in e

• T h e lo d g e h a s 1 0 te n te d c h a le ts , b u ilt o n s tilts , s e t a g a in s t to w e rin g g ra n ite fo rm a tio n s . E a c h c h a le t h a s its o w n n ic h e a m o n g s t th e ro c k s , e n s u rin g p e a c e , p riv a c y a n d e x c lu s iv ity .

• E c o -frie n d ly (e v e ry th in g is b u ild a ro u n d th e n a tu ra l la n d s c a p e

• Th e lo d g e is situ a te d w ith in th e Er o n g o Mo u n ta in Na tu r e Co n se r v a n c y .

• Ab u n d a n c e o f w ild life in c lu d in g le o p a r d a n d so o n to b e r e -in tr o d u c e d b la c k r h in o

W a n g ra h W ild e rn e s s

R e tre a t

T e n te rfie ld , N S W , A u s tra lia h ttp ://w w w .w a n g ra h .c o m .a u

/

F ro m $ 1 3 2/n ig h t/p e rs o n

tw in s h a re

• P e a c e a n d tra n q u illity • O v e r 25 k m o f riv e r fro n ta g e • R iv e r s id e c o tta g e s • W ith in s h o rt d riv in g d is ta n c e s o f th e G ra n ite B e lt

w in e rie s , B a ld R o c k , B o o n o o B o o n o o a n d G irra w e e n N a tio n a l P a rk s

C ra d le M o u n ta in L o d g e

T a s m a n ia , A u s tra lia

h ttp ://w w w .c ra d le m o u n ta in l

o d g e .c o m .a u /


F ro m $ 1 28 .0 0 /p e rs o n

T w in S h a re

• L o c a te d o n th e e d g e o f th e W o rld H e rita g e L is te d C ra d le M o u n ta in - L a k e S t. C la ir N a tio n a l P a rk

• 8 6 in d iv id u a l tim b e r c a b in s s e t in th e w ild e rn e s s • P ris tin e L a k e s , ru g g e d m o u n ta in p e a k s , to w e rin g

fo re s ts • Is o la te d • P riv a te


P a g e 5 4


• T ro u t fis h in g • N e a r d o v e la k e • O v e r 20 s e lf g u id e d w a lk s

A rth u rs P a s s

W ild e rn e s s L o d g e

A rth u rs P a s s , N e w Z e a la n d

h ttp ://w w w .w ild e rn e s s lo d g e .

c o .n z /a rth u rs p a s s /

• 1 o f 2 N Z w ild e rn e s s lo d g e s • a llo w s y o u to g e t in tu n e w ith n a tu re a n d re la x

a n d u n w in d • o n its o n 3 0 0 0 h a n a tu re re s e rv e /m e rin o s h e e p

fa rm • s u rro u n d e d b y m o u n ta in s o f A rth u r P a s s N a tio n a l

P a rk • 24 ro o m s • p riv a c y a n d s e c lu s io n

A la s k a M a je s tic V a lle y


A la s k a

F ro m $ 1 1 5 /n ig h t tw in

s h a re

• s k iin g a v a ila b le • n u m e ro u s m o u n ta in tra ils • T h e lo d g e is a n a tu ra l la y o v e r p o in t b e tw e e n

p o p u la r A la s k a n d e s tin a tio n s : D e n a li N a t'l P a rk , W ra n g e ll S t. E lia s N a t'l P a rk , V a ld e z , & th e A la s k a H w y .

• D iv e rs e w in te r a n d s u m m e r a c tiv itie s – h ik in g , s k iin g e tc

• P riv a c y a n d c o m fo rt • H o u s e s u p to 1 0 0 p e o p le •

L a k e M o e ra k i


L a k e M o e ra k i, N e w

Z e a la n d

h ttp ://w w w .w ild e rn e s s lo d g e .

c o .n z /la k e m o e ra k i/

• th e h e a rt o f th e 2.7 m illio n h e c ta re s S o u th W e s t N e w Z e a la n d W o rld H e rita g e A re a , T e W a h i P o u n a m u

• h o m e to fu r s e a ls a n d p e n g u in s • T o ta l o f 28 ro o m s fo r p riv a c y • L a k e s id e

E a g le re a c h W ild e rn e s s

R e s o rt

H u n te r V a lle y , N S W

A u s tra lia

h ttp ://w w w .e a g le re a c h .c o m .

a u /

• L o c a te d in fa m o u s h u n te r v a lle y re g io n • W o rld c la s s re s o rt o n o v e r 1 0 0 0 a c re s o f n a tu ra l

a d v e n tu re la n d w ith a n a b u n d a n c e o f flo ra a n d fa u n a

• P a m p e rin g a n d re la x a tio n • U n iq u e e x p e rie n c e • 3 8 p riv a te lo d g e s • u n iv e rs a l a p p e a l a s a w ild e rn e s s re s o rt


P a g e 5 5


• b e s t s u p e rio r a c c o m m o d a tio n in A u s tra lia • 4 a n d ½ s ta r a c c o m m o d a tio n

H o rn M o u n ta in


A la s k a

h ttp ://w w w .a s s e s e a rs lo d g e .

c o m .a u /

• p ro v id e s e x c e lle n t o p p o rtu n itie s to e x p e rie n c e th e th rill o f s a lm o n fis h in g , h a lib u t fis h in g a n d c la m d ig g in g

• s e c lu d e d lo c a tio n • b e a r w a tc h in g is a v a ila b le

A s s e s E a rs W ild e rn e s s

L o d g e

G ra m p ia n s N a tio n a l P a rk ,

V ic to ria

h ttp ://w w w .y u k o n re tre a t.c o

m /w ild life .h tm l

• 6 s h a re c a b in : $ 22 p p

• 3 -4 S h a re c a b in : $ 25 p p

D o u b le /T w in : $ 6 6 p e r c a b in

• B a c k p a c k e r lo d g e • H a s o w n a irp o rt a n d s e t o n 4 0 0 a c re s • 3 k m a w a y fro m G ra m p ia n s N a tio n a l P a rk

b o u n d a ry • c a n fly o w n a e ro p la n e in a n d la n d in a irp o rt • o u tb a c k e x p e rie n c e

T o k o s h a W ild e rn e s s

L o d g e

D a n a li N a tio n a l P a rk

h ttp ://w w w .w ild s id e d e n a li.c

o m /lo d g e .h tm l

��

$ 1 5 0 .0 0 per person/nig ht.

A U D 1 7 2 .0 0 per

person/nig ht

• n o ro a d s , c a rs , tra in s o r b u s e s — n o c ro w d s . J u s t u n s p o ile d , s p e c ta c u la r w ild e rn e s s , 1 2 riv e r o r tra il m ile s a w a y fro m th e n e a re s t ro a d

• s m a ll lo d g e q u ie tly n e s tle d o n th e b a n k o f th e

T o k o s itn a R iv e r w ith a g re a t v ie w o f Mo u n t Mc K in le y , a n d P ira te L a k e w ith a n in c re d ib le v ie w o f th e A la s k a R a n g e – F o ra k e r, H u n te r, M o o s e 's T o o th

• p riv a te c a b in s • lo d g e c o m fo rta b ly s le e p s 1 2 p e o p le – p riv a te a n d

in tim a te

S tra h a n W ild e rn e s s

L o d g e

O c e a n s B e a c h R o a d ,

T a s m a n ia , A u s tra lia

Ph o n e :

1 ,2 a n d 3 b e d ro o m s e lf

c o n ta in e d c o tta g e s

a v a ila b le a ll w ith p riv a te

b a lc o n y

• n a tiv e g a rd e n s th a t c o m e a b la z e d u rin g O c t-N o v • B ird W a tc h in g a n d b ird m ig ra tio n d u rin g S u m m e r • E le c tric s to rm s • B e a c h , R a in fo re s t a n d s n o w c a p p e d m o u n ta in s • P riv a c y

M o u n ta in T im b e rs


M o n ta n a , C a n a d a

n /a

• V ie w s o f G la c ie r N a tio n a l P a rk • 1 5 d e s ig n e d c ro s s c o u n tr y s k i tra ils • a c c e s s to fo re s ts o f n a tio n a l p a rk 7 m ile s a w a y • fis h in g • g a m e w a tc h in g • in tim a te a n d p riv a te a tm o s p h e re

A m e ric a n W ild e rn e s s E s te s P a rk , C o lo ra d o , U S A h ttp ://w w w .e s te s p a rk c o .c o F ro m $ U S 9 5 .0 0 p e r n ig h t •


P a g e 5 6


L o d g e

m /lo d g e .js p

p lu s ta x

A U D 1 1 5 .0 0 /n ig h t

T a g is h W ild e rn e s s

L o d g e

T a g is h , C a n a d a h ttp ://w w w .ta g is h w ild e rn e s s

lo d g e .c o m /e lo d g e .h tm l


3 n ig h t p a c k a g e fro m

6 3 3 .0 0 /p e rs o n

A U D 7 26 .0 0

• lo d g e c a n o n ly b e a c c e s s e d b y w a te r o r a ir • h u s k y to u rs

S ilk y O a k s L o d g e

D a in tre e , Q ld , A u s tra lia

h ttp ://w w w .s ilk y o a k s lo d g e .c

o m .a u /a u s tra lia n -

w ild e rn e s s -e x p e rie n c e /

• N e s tle d o n th e e d g e o f a W o rld -H e rita g e L is te d w ild e rn e s s

• C o n te m p o ra ry d e s ig n • 5 0 s ty lis h tre e h o u s e s a n d riv e r h o u s e s • liv in g in th e o ld e s t liv in g ra in fo re s t o n E a rth • re la x a tio n a n d re ju v e n a tio n • h e a lin g w a te rs s p a

W a te rb e rg W ild e rn e s s

L o d g e

W a te rb e rg N a tio n a l P a rk ,

N a m ib ia , A fric a

n /a

S in g le N $ 9 6 6 .6 8 D B B

D o u b le N $ 1 8 9 3 .0 8 D B B

• e n d a n g e re d a n im a ls ro a m th e a re a a n d p a rk h a s h ig h e s t p ro te c tio n s ta tu s

F a r S o u th W ild e rn e s s

L o d g e

T a s m a n ia , A u s tra lia h ttp ://w w w .fa rs o u th w ild e rn e

s s .c o m .a u /lo d g e .h tm

F ro m $ 20 0 /d o u b le /n ig h t • A u s tra lia n B u s h E x p e rie n c e

C ra d le C h a le t B o u tiq u e

L u x u ry L o d g e

(W ild e rn e s s R e tre a t)

T a s m a n ia , A u s tra lia $ 1 8 0 -26 0 /c o u p le /n ig h t • firs t-c la s s m o u n ta in lo d g e e x p e rie n c e . F a n ta s tic fo o d , u n c o m p ro m is in g a c c o m m o d a tio n a n d a b a s e fo r g u e s ts to e x p lo re th e L o d g e 's 25 p riv a te a c re s o f w ild e rn e s s (a s w e ll a s n e a rb y C ra d le M o u n ta in ) a re a ll a p a rt o f th e m ix

C o o ro n g W ild e rn e s s

L o d g e

C o o ro n g , S o u th A u s tra lia

h ttp ://w w w .c o o ro n g w ild e rn e

s s lo d g e .c o m /

O n a p p lic a tio n • U n iq u e in d ig e n o u s c u ltu ra l e x p e rie n c e • T h e w ild e rn e s s lo d g e is ru n b y lo c a ls a n d

c o m b in e s a n d it is b a s ic a lly a p a c k a g e d to u r e x p e rie n c e

• D re a m tim e s to rie s a n d a b o rig in a l fo o d

L e m o n th y m e L o d g e C ra d le M o u n ta in , T A S ,

A u s tra lia

h ttp ://w w w .le m o n th y m e .c o

m .a u /h o m e

O n e B e d ro o m T re e T o p

C a b in - $ 24 5 /n ig h t

O n e B e d ro o m T re e T o p

S p a - $ 28 0 .0 0 /n ig h t

T w o b e d ro o m c a b in -

$ 28 0 .0 0 /n ig h t

• L a rg e s t ‘re a l’ lo g c a b in in th e S o u th e rn H e m is p h e re

• F ro m 3 .5 to 5 s ta r a c c o m m o d a tio n • c a te rs fo r a ll b u d g e ts • T h e L o d g e is n e s tle d a m o n g s t p ris tin e te m p e ra te

ra in fo re s t o n a v a lle y s id e ju s t a b o v e L a k e C e th a n a .


P a g e 5 7


L o d g e A c c o m m o d a tio n -

$ 1 1 0 /n ig h t

L u x u ry W ild e rn e s s S p a

C a b in – o n a p p o in tm e n t

M t H a rt W ild e rn e s s

L o d g e

K in g L e o p o ld C o n s e rv a tio n

P a rk , G ib b R iv e r R o a d , N T ,

A u s tra lia

h ttp ://w w w .m th a rt.c o m .a u /

$ 1 8 0 /p e rs o n /n ig h t • " K im b e r le y -sty le " h o m e s te a d s , w a rm b u s h h o s p ita lity , a n d g o u rm e t c o u n try c u is in e .

• U ltim a te o u tb a c k e x p e rie n c e • 2 h o m e s te a d • m a x im u m 27 g u e s ts

P e p p e rs S p ic e rs P e a k

L o d g e

S c e n ic R im , Q ld

h ttp ://w w w .p e p p e rs .c o m .a u /

V ie w P a g e .a c tio n ? s ite N o d e I

d = 3 0 & la n g u a g e Id = 1 & c o n te

n tId = 8 24 & p ro p e rty = 8 23

• b y W o rld H e rita g e lis te d M a in R a n g e N a tio n a l P a rk , P e p p e rs S p ic e rs P e a k L o d g e S c e n ic R im o ffe rs lu x u ry a c c o m m o d a tio n a n d a fin e fo o d a n d w in e e x p e rie n c e .

• W ith o n ly 1 0 s u ite s , a s ta y a t P e p p e rs S p ic e rs P e a k L o d g e S c e n ic R im o ffe rs a n in tim a te a n d re la x in g e x p e rie n c e o f o n e o f S o u th E a s t Q u e e n s la n d 's m o s t b e a u tifu l w ild e rn e s s a re a s

• th e lo d g e o ffe rs a s e c lu d e d b o u tiq u e re tre a t a w a y

S a n d ib e S a fa ri L o d g e O k a v a n g o D e lta –

B o ts w a n a

h ttp ://w w w .c c a fric a .c o m /re s

e rv e -1 -id -2-3

F ro m $ U S 3 6 5 .0 0 –

7 4 5 .0 0 p e r n ig h t p e r

p e rs o n tw in s h a re

F ro m A U D 4 3 7 .0 0 –

8 9 3 .0 0 p e r n ig h t p e r

p e rs o n tw in s h a re

• �� • �� • �� • ��• ��

• �� • !��"��

S o s s u s v le i M o u n ta in

L o d g e

N a m ib ia D e s e rt, N a m ib ia h ttp ://w w w .c c a fric a .c o m /a c c

o m m o d a tio n -1 -id -2-

1 0 /lo d g e id -2-1

F ro m N A D 21 0 0 to

N A D 3 8 5 0 p e r p e rs o n p e r

n ig h t s h a rin g

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F re y c in e t L o d g e T a s m a n ia w w w .fre y c in e tlo d g e .c o m .a u • �


P a g e 5 8


E l Q u e s tro K im b e rle y s W A w w w .e lq u e s tro .c o m .a u • �

A l M a h a D e s e rt R e s o rt U n ite d A ra b E m ira te s w w w .a l-m a h a .c o m / • �

L iz a rd Is la n d G B R w w w .liz a rd is la n d .c o m .a u • �

O th e r W ild e rn e s s L o d g e s

1 . M c h e n g a N k w ic h i L o d g e – L a k e N ia s s a , M o z a m b iq u e 2. O k a h iro n o g o E le p h a n t L o d g e – P u rro s , K a o k o la n d , N a m ib ia


P a g e 5 9

ATTACHMENT 4

VALUATION OF LOT 2 6 7


P a g e 6 0

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