mission statement - sandow · mission statement newbeauty ... 2015 media kit 6mil total audience...
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450K
+10KAvg. Monthly Online Audience
Monthly App Downloads, and
GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.
MISSION STATEMENT NEWBEAUTY | THE BEAUTY AUTHORITY
NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—education powered with innovation. Filled with our editors’ trusted voices providing the most
shareable breaking beauty trends, original reporting and product showcases.
NewBeauty has educated and empowered women to make better beauty decisions through diverse, multi-channel platforms. From learning to sampling and buying, NewBeauty remains the
definitive authority on all things beauty.
500KQuarterly Print Audience
2015 MEDIA KIT
6MILTotal Audience Annually
2.3MILDownloads YTD
facebook.com/newbeautymagazine
@NewBeauty
instagram.com/newbeauty
pinterest.com/newbeautymag
youtube.com/newbeautymag
plus.google.com/+newbeautymagazine
CONNECT
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Newsstand 350,000
Subscriptions 30,000
Controlled Circulation (Exclusive Private Airports, Spa, Salon, Medical ) 120,000
Total Circulation 500,000
DISTRIBUTION: QUARTERLY
Median Age 39
Median HHI $197K
Gender - Female/Male 97% / 3%
Education - Any College 84%
Employment Status - Employed 77%
Marital Status - Married/Single 67% / 33%
Children in HH 43%
DEMOGRAPHICS
GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.
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Median Age 35
Gender - Female/Male 93% / 7%
ONLINE DEMOGRAPHICS
Average Monthly Unique Visitors 350K
Average Monthly Page Views 1,199,629
METRICS
GOOGLE ANALYTICS NOVEMBER 2014.
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NATIONAL RATES 1x 4x 8x Full Page $36,836 $33,151 $31,495
Cover 2 $42,204 $41,882 ___Cover 4 $46,044 $41,411 ___1/3 page* $22,100 ___ ___
Product Information Page (Not subject to frequency discounts)
Full B/W page $18,418 ___ ___2 full B/W pages $31,311 ___ ___1/3 B/W page $14,734 ___ ___
*Must run in conjunction with a full page ad, limited availability per issue
NOTES
All rates are gross: 15% commission is allowed to recognized advertising agencies.
Rates referenced are valid for Winter-Fall 2015 issues only.
Cover Placement: Cover 2 not sold separately. Advertisement must run in conjunction with a full page ad.
Premium Placement: Information and rates are available upon request. Space reservation for premium positioning must be confirmed four weeks prior to listed space close dates.
Insert/Special Units: A limited number of special units such as inserts, gatefolds, bookmarks, etc. are available and subject to acceptance. Information and rates available upon request.
No charge for bleeds.
Payment Terms: net 30 days
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MATERIAL SPECIFICATIONS
To avoid additional production charges, please have your ad designer review the following guidelines prior to sending your ad. Any materials submitted must be clearly labeled with your company’s name. DO NOT E-MAIL YOUR FILE. PLEASE SEE OUR AD PORTAL INFORMATION AT THE BOTTOM OF THE PAGE.
FILE FORMATS: NEWBEAUTY® ads must be submitted as FINAL HIGH-RES CMYK PDFS. All PDF files must meet PDF/X-1A standards at 300 dpi. Spreads must be submitted as two single page PDF/X-1A files. Link all high-resolution images and fonts in the native application file before creating the PDF. All fonts must be fully embedded (no subsets) in the PDF document. All files must be CMYK, we do not accept RGB. All RGB files will be converted which may cause color shifts and Publisher will not be responsible for color reproduction. NewBeauty® also supports files created in QuarkXpress, Adobe Photoshop, Illustrator or InDesign. All files should be collected with fonts and images. Rates referenced are 2014 rates.
IMAGE RESOLUTION: High-res images (including logos) must be a minimum of 300 DPI AT FINAL SIZE (PLACED IN LAYOUT). Do not resample a file larger than its original size.
* NOTE Type created in bitmap program, such as Photoshop, can look jagged or fuzzy. Type should be done in a layout application such as Quark or InDesign. If fonts need to be emailed they must be compressed. PC fonts are unacceptable.
IMAGE FORMATS: Images must be saved as a TIFF or EPS format in CMYK. If an image needs to be converted to CMYK, NewBeauty® will not be responsible for color reproduction.
COLOR SPECIFICATIONS: When choosing colors, use only Process Colors chosen from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. DO NOT USE SPOT COLORS.
SUPPLY PROOF: Our printer requires SWOP CERTIFIED proofs. If a SWOP CERTIFIED proof is not provided, NEWBEAUTY® will output one for a charge of $95 PER PAGE. If you require your own copy proof, there will be a charge of $190 TO OUTPUT TWO PROOFS.
* NOTE Non-SWOP certified proofs are not necessarily accurate as they are made from different calibrations, inks and papers.
Ad sizing requirements are listed below make sure to ALLOW FOR BLEED (.25 inches beyond trim).
FULL PAGE:
DIMENSIONS
TRIM SIZE 9” x 10.875”
BLEED SIZE 9.5” x 11.375”
LIVE AREA 8” x 9.875” (Keep all text within this area)
TEXT AREA MARGINS
TOP .5” BOTTOM .5” SIDES .5”
Bleed area must be .25 inches beyond trim
TEXT AREA
SPREAD (TWO SINGLE PAGES):DIMENSIONSTRIM SIZE 9” x 10.875”
BLEED SIZE 9.5” x 11.375”
LIVE AREA 8” x 9.875” (Keep all text within this area)
TEXT AREA MARGINS
TOP .5”BOTTOM .5”SIDES .5”
Bleed area must be .25 inches beyond trim
TEXT AREA
TEXT AREA
ADDITIONAL FEES *DESIGN FEES may applyThere is a minimum $250 ALTERATION FEE for ads not provided per the above specifications.
All files created by NewBeauty® are for NewBeauty® use only. An additional fee of $1,000 will be charged to use files outside of NewBeauty® magazine.
PLEASE SEND SWOP CERTIFIED PROOFS TO:
Jessica Nolan NewBeauty Magazine 3651 NW 8th Avenue, Suite 200 Boca Raton, FL 33431
CONTACT AND AD PORTAL INFORMATION: National: Jessica Nolan, Marketing Manager 561-961-7646 [email protected]
Ad Portal: http://ads.sandowmedia.comAll ads must be submitted through the Ad Portal.
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DIGITAL SPECIFICATIONS
FLASh REqUIREMENTSIf you would like to send an ad in Flash format:
+ Submit the .swf, .fla, and all fonts used to create the ad.+ It must have an accompanying .gif or .jpg as backup.+ The top layer must contain an invisible, ad-sized button
with the following actionscript associated with the button: Clicktag instructions
on (release) { getURL (clickTAG, “_blank”); }
• The actionscript needs to be EXACT. An extra quotation mark or comma will cause errors.
• Version Flash 9 or previous.
SUBMISSION INSTRUCTIONS + All web and newsletter assets are required to be uploaded to http://ads.sandowmedia.com
+ Follow the instructions on how to upload a “web asset”.
FOR MORE INFORMATION ABOUT MATERIAL REQUIREMENTS OR SUBMISSION, GO TO ADS.SANDOWMEDIA.COM, CONTACT YOUR ACCOUNT MANAGER, OR EMAIL CAROLINE DAVIS: [email protected]
NEWBEAUTy.COM
Display aD DiMensions ForMat size
Homepage Hero 765 x 302 .gif, .jpg 40kb max
Small Square Companion 214 x 234 .gif, .jpg, .swf 40kb max
Leaderboard* 728 x 90 .gif, .jpg, .swf 40kb max
Right Rail Banner* 230 x 468 .gif, .jpg, .swf 40kb max
Mid-Page Banner* 700 x 350 .gif, .jpg, .swf 40kb max
Welcome Interstitial* 640 x 480 .gif, .jpg, .swf 40kb max
Slideshow Interstitial 569 x 500 .gif, .jpg 40kb max 300 x 250 .gif, .jpg 40kb maxNavigational Dropdown 133 x 181 .gif, .jpg 40kb max
*Flash accepted. Welcome interstitial and navigational Dropdown creative has to be approved.
NEWBEAUTy.COM MOBILE
Display aD DiMensions ForMat sizeLoading Page* 640 x 960 .gif 800kb max*1.2 second max animation time
NEWBEAUTy PRODUCT PICKS NEWSLETTER
Display aD DiMensions ForMat size
Square Image* 335 x 235 .gif, .jpg 40kb max
*Must be silhouettte.
vIDEO
pre-roll DiMensions ForMat size
10-12 Seconds 1080 x 1920 HD .mov No Max
NEWBEAUTy WEEKLy NEWSLETTER
Display aD DiMensions ForMat size
Skyscraper Banner 160 x 600 .gif, .jpg 40kb max
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THE AWARDS ISSUE WINTER/SPRINGNewBeauty reveals the year’s best, voted on by industry experts, readers and our editors. Biggest beauty trends—experts weigh in on everything from color cosmetics and hair care, to powerful ingredients and the staying power of treatments. “Beauty Through the Decades,” Industry Changers and Innovators—who/what has shaped/changed the beauty industry forever. Plus: Celebrate NewBeauty’s 10th anniversaryAd Close: October 31, 2014On Sale: December 30, 2014
THE MAKEOVER ISSUE SPRING/SUMMEROur most dramatic makeovers ever! Chock full of stunning before and after images —from the simplest hair and makeup revamps to life-changing transformations. Smart skin care—products that target specific needs. Beauty Lines created by celebrities, and a closer look at how celebrities age. The Right Exfoliating agents —for your body and skin type.Ad Close: February 3, 2015On Sale: March 31, 2015
THE BEAUTY ESSENTIALS ISSUE SUMMER/FALLBeauty Breakthroughs that have changed the industry, Fake your favorite hair look, 10 Products that will change your life, Up and coming beauty experts— the superstars on our radar. Hot and cold beauty products that you can feel working, Supercharged hair care and what you need to know now (that you won’t hear about anywhere else.)Ad Close: May 5, 2015On Sale: June 30, 2015
THE INNOVATIONS ISSUE FALL/WINTERNew hair innovations and discoveries that combat old problems, Plant-based stem cells—what they are and how they work, 10 Formulations You’ve Never Heard Of. Extreme vs. Natural looking fillers, A Behind the Scenes Look—what keeps the hair and skin of TV stars picture-perfect on set.Ad Close: August 4, 2015On Sale: September 29, 2015
*titles and content subject to change.
2015 EDITORIAL CALENDAR
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ADvERTISING
Steffanie Attenberg [email protected] (561) 961-7707
General Advertising [email protected] (561) 961-7698
MARKETING & DIGITAL
Elise Wood [email protected] (561) 961-7795
PRODUCTION
Jessica Nolan [email protected] (561) 961-7647
SALES
Andrea Martin [email protected] (760) 634-1500
Catharine Meketa [email protected] (917) 934-2855
Louise Coolick [email protected] (917) 934-2821
PRESS
Amaiya Davis [email protected] (917) 934-2958
DIGITAL AD SERvICES
Caroline Davis [email protected] (917) 934-2822
EDITORIAL
Liz Ritter [email protected] (561) 961-7705
CONTACTS
SANDOW CORPORATE HQ3651 NW 8th Avenue
Suite 200Boca Raton, FL 33431
(561) 961-7600
SANDOW GLOBAL HQ1271 Avenue of the Americas
17th FloorNew York, NY 10020
(917) 934-2800
Vp, Group publisher
Vp, strategic Marketing
Marketing Manager
spa advertising Director
Beauty advertising Director
Beauty advertising Director
Communications assistant
advertising operations Manager
Managing editor