miracle content - sprout your online community in 2013
DESCRIPTION
Consistent, Persistent, and Engaging: The three principles of effective content marketing for your online project.TRANSCRIPT
Community Building 2013Consistent, Persistent, Engaging
Thoughts on your community in 2013Austin W. Gunter
Austin W. GunterContent + Community
@austingunteremail: [email protected]
INTRODUCTION
This presentation is meant to provide lessons and examples for how to grow an online community using the most recent tools in Content and Social Marketing. It’s essential to address your audience with the right content before you get started.
Some things before we start.
Austin W. GunterContent + Community
@austingunteremail: [email protected]
Getting to KnowAustin Gunter
•Texas, Expatriated to San Francisco•Community-builder from birth•Writer by DNA•Drinks too much Yerba Maté•Works for WP Engine
Austin W. GunterContent + Community
@austingunteremail: [email protected]
SO WHAT THE HECK IS WITH ALL THESE SOCIAL NETWORKS?(and why should you care?)
Austin W. GunterContent + Community
@austingunteremail: [email protected]
Austin W. GunterContent + Community
@austingunteremail: [email protected]
HOW MANY DO YOU REALLY NEED??
THE SOCIAL COMMUNITYPROCESS (SIMPLIFIED)
STEP 1Identify who your ideal community members are
STEP 2Discover what social networks they hang out on
STEP 3Automate the process of delivering content to them!
Austin W. GunterContent + Community
@austingunteremail: [email protected]
Austin W. GunterContent + Community
@austingunteremail: [email protected]
YouTube
1 Billion Users
200 Million Active
43 Million
1.06 Billion
48.7 Million
Austin W. GunterContent + Community
@austingunteremail: [email protected]
YOU ONLY HAVE SO MUCHTIME (SERIOUSLY)
Austin W. GunterContent + Community
@austingunteremail: [email protected]
Nobody likes LuluLemon on Facebook until they’re sitting
at the computer, wearing yoga pants....
Austin W. GunterContent + Community
@austingunteremail: [email protected]
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