Melissa TullyTwitter: @tullyme

www.melissatully.net

Introductions◦ Who’s here?

Social Media Tools◦ Why?◦ How?

Q&A/Discussion

Lots of potential partners on these sites Tips for getting started with social media

◦ Have an “expert” help you◦ Extend your reach◦ Make good first impression & post your best

content◦ Communicate regularly◦ Dedicate time to it

Online Fundraising ◦ Global Giving◦ Other sites

Why should you use multiple online social networking sites?◦ Improve networking or building a network◦ Building your “brand”◦ Audience segmentation and targeting◦ Ease of cross-posting and syncing ◦ “Free” marketing and self promotion◦ Improve your search results in Google because…

DO:◦ Research ‘best practices’

through social media◦ Find and use new tools◦ Talk to people with

common interests DON’T:

◦ Set up accounts that you never use

◦ Take without giving back

Some places to start◦ Social Source Commons◦ Slideshare (keywords or

“popular on…”)◦ ICT Works◦ Mobile Active◦ Tactical Tech◦ Beth’s Blog

Most popular social networking site◦ Very popular in Kenya among Internet users

Can be used to promote your organisation/cause & to link with potential supporters◦ Example: Global Giving connecting with donors

Profiles, Pages and Groups Linking with other social media: Twitter,

Blogs, YouTube, Blib.tv Having a strategy for your Facebook use

What is Twitter?◦ Social Networking and Micro-blogging Site◦ Hashtags: #nairobi #kenyansontwitter #ICT

How can you use Twitter?◦ Start conversations◦ Info gathering and Research

Tweet Deck ◦ Platform for managing Twitter and Other Social

Networking sites

YouTube◦ Most popular ◦ Limits on video length (10 minutes per clips)

Vimeo◦ No limits on video length◦ Limit on number MB you can upload in a month

Blip.tv◦ No limits on length but geared towards online TV◦ Can sync with social networking sites, blogs, and

other video channels and iTunes podcasts Animoto & Dotsub

Blogger◦ Simple but not so customizable

Wordpress◦ Wordpress hosted blogs on wordpress.com◦ Self-hosted downloaded from wordpress.org

Maneno◦ Geared toward Sub-Saharan African bloggers◦ Supports multiple languages

Kabissa◦ African content

Open Office◦ Free and open source productivity suite◦ http://www.openoffice.org/ ◦ Similar to Microsoft Office

Firefox◦ Open-source web browser◦ http://www.mozilla.com/firefox/

Del.icio.us◦ Social bookmarking tool◦ http://delicious.com/

Flikr◦ Photo sharing◦ http://flikr.com/

Slideshare◦ Sharing presentations and documents◦ http://www.slideshare.net/

Event Wax◦ Creating and organising events (it’s what I used

for this event!)◦ http://www.eventwax.com/

Download.com◦ Find software for different operating systems◦ Reviews on products◦ http://download.cnet.com/webware-apps/

When in doubt, Google it.