millennial survey 2014
DESCRIPTION
Ce que la Génération Y attend des entreprises, des pouvoirs publics et de son futur environnement de travail : des attentes nombreuses et ambitieuses... Découvrez les résultats de la 3e édition annuelle de la Millennial Survey de Deloitte Touche Tohmatsu Limited.TRANSCRIPT
January 2014 Summary of global findings
Big demands and high expectationsThe Deloitte Millennial Survey
2 The Deloitte Millennial Survey
Research approach and scope
Sample profile: ‘The educated elite’
Headline findings
1 Millennials’ world view: Economic confidence
2 Millennials’ world view: Society’s challenges
3 Purpose, impact and image of business
4 Purpose and impact of government/public policy
5 Society’s challenges: Who will meet them?
6 Innovation: Sources
7 Innovation: Facilitators & barriers
8 Millennials’ ‘personality’
Contents
2 The Deloitte Millennial Survey
3 The Deloitte Millennial Survey
Research approach
WHO?Millennials: born January 1983 onwards
Degree educated
In full-time employment
WHERE?26 markets across: Western Europe, North America, Latin America, BRICS and Asia Pacific
WHEN?10 October to 11 November 2013
WHAT?15 minute quantitative questionnaire conducted online
Over 7,800 respondentsApproximately 300 interviews per market
4 The Deloitte Millennial Survey
Research scope
TOTAL7,867
China | 323South Korea | 300Malaysia, Thailand and Singapore (MTS) | 320Indonesia | 300India | 305
Russia | 314Turkey | 328South Africa | 307The Philippines | 301Mexico | 301Brazil | 313
Argentina | 308Chile | 309Colombia | 300Peru | 313
USA | 300Canada | 300Germany | 302UK | 300France | 308Spain | 308
Italy | 300Netherlands | 301Switzerland | 200Japan | 302Australia | 304
Emerging Markets | Interviews achieved Developed Markets | Interviews achieved
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Sample profile: ‘The educated elite’
EDUCATION LEVEL
UNIVERSITY/COLLEGE DEGREE
2ND DEGREE,MASTERS OR PHD
85% 15%
ORGANIZATION SIZE (EMPLOYEES)
ORGANIZATION TYPE
26%
17%
25%
32%1–99
100–249
250–999
1000+
20%
58%
16%
3% 3%
Listed / Publicly owned business
Privately owned business
State owned or public sector organization
Not for profitorganization / Charity
Other
6 The Deloitte Millennial Survey
Headline findingsRole & impact of business
Business has an overall positive impact on wider society and brings prosperity.
Millennials in emerging markets feel very positive about all aspects of business, its behaviour and outcomes. Those in developed markets are far more skeptical (they agree it brings prosperity but question its commitment to ‘the greater good’).
Role of business is to ‘provide jobs and generate profits’, and then to ‘drive innovation, efficiency and enable progress.’ It’s role is not necessarily to ‘protect the environment/improve society,’ but…
Businesses, and to a greater extent governments, are felt to have great potential to improve society’s most pressing challenges.
These challenges are unemployment (especially in mature markets) and environmental damage and its consequences (more so in emerging markets)
Overall the potential of business and governments to meet society’s challenges is going largely unfilled. They could do much more.
6 The Deloitte Millennial Survey
7 The Deloitte Millennial Survey
Innovation is seen to derive from process/planning rather than ‘spontaneous moments of genius.’
Business, rather than governments, academia etc. is ‘expected’ to deliver future innovations.
Innovation is a significant factor when considering a prospective employer (especially in emerging markets).
Greatest single barrier to innovation is thought to be financial, though in aggregate it is being ‘choked’ by factors businesses have the resources to overcome: Management vision/outlook; Operational factors; Employee incentivization, motivation, diversity.
Most Millennials say they are not rewarded for thinking of innovative ideas or encouraged to challenge the status quo.
One in four Millennials want to be given more of a chance to lead and be ‘trusted’ to take on leadership tasks.
Nearly three-quarters see themselves working independently. They could therefore be ‘lost’ to traditional organizations (most especially in emerging markets).
Headline findingsInnovation & Millennials’ futures
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Millennials’ world view: Economic confidence
8 The Deloitte Millennial Survey
9 The Deloitte Millennial Survey
Economic confidence: ‘Fragile’ in mature marketsNet improve: Next 12 months
GLOBAL
CHINA
14%
49%
DEVELOPED / MATURE MARKETS
SE ASIA
2%
37%
EMERGING MARKETS
LATIN AMERICA
22%
19%
Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867
10 The Deloitte Millennial Survey
Negative score
0-10
11-30
31+
Globalaverage
14%
12%
-3%
-14%
-18%
14%
46%51%
33% 12%
66%
56%34%
41%
49%
-24%
-7%
4%
-6%
13%-18%
-15%
21% 9%
20%
15%
-30%
Q. Taking everything into account do you expect the overall economic situation in (NAME OF COUNTRY) to improve, worsen or stay the same over the next 12 months? Base: 7,867
Economic confidence: Global perspectiveNet improve: Next 12 months
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It’s clear that Millennials see economic strategies as the greatest drivers of prosperity
21%
16%
14%
12%11%
9%
6%5%
20%
16% 16%
11% 11%
8%
6% 6%
22%
17%
13%14%
11%
9%
6%
4%
General economicpolicy
Skills and levels of education
Tax policies Competitiveness of its
businesses
Innovation Socialpolicies/programs
including training forthe unemployed,
daycare etc.
Business regulation
Immigration policies
Global Developed markets Emerging markets
AGGREGATED RESPONSES
54%41%
Economic /Business
Human capital /Social policies
Q. Which one of the following factors do you think has the greatest impact on (INSERT NAME OF COUNTRY) level of economic growth? Base: 7,560 (excludes China).
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Millennials’ world view: Society’s challenges
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Unemployment single most important challenge, but environmental issues ‘dominate’ Millennials’ thinking
Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents
TOP CHALLENGES FACING SOCIETY IN THE NEXT 5–10 YEARS
37%
33% 32%
28%
23% 22% 21% 21% 21% 20% 20%19% 18% 18% 17% 16% 15%
13%
6% 6%
Unemplo
ymen
t
Reso
urce
scarc
ity
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes /
Wea
lth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
Commun
ity co
hesio
n
Right
s of m
inorit
y gro
ups
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
14 The Deloitte Millennial Survey
Unemployment major issue in ‘mature’ markets; environment significant concern elsewhere
Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents
Resource scarcity
Climate change
Unemployment
Inequality
36%
45%
53%
43%
39%
37%37%
48% 38%
43%
44%33%
40%
54%
59%
44%
47%
36%
43%55%
55%
35% 38%
37%
38%
52%
Inflation
Ageing population
Challenge with highest number of mentions in that market
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‘Fascinating’ insights at country level
Q. Over the next 5–10 years, for which of societies’ challenges do you think we will see the greates? [Select up to FIVE ] Base: All 7,867 respondents
TOP CHALLENGES FACING SOCIETY IN THE NEXT 5–10 YEARS
UNEMPLOYMENT RESOURCESCARCITY
CLIMATECHANGE
INCOMEINEQUALITY
CRIME POLITICALINSTABILITY
STABILITY NATIONAL ECONOMIES
AGEING POPULATIONS
INFLATION WARS HEALTHCARE
HIGHEST MENTION
LOWEST MENTION
South Africa
59%
Chile
20%
Chile
48%
Japan
20%
The Philippines
44%
USA
17%
China
54%
Germany /Peru
14%
South Africa
45%
China
8%
Italy
36%
China
12%
MTS
30%
Russia
10%
China
52%
Colombia / Peru /South Africa
4%
Argentina /Russia
36%
Japan
8%
Turkey
42%
China
9%
Chile / Peru /Colombia
28%
JapanTurkey
8%
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In totality aspects of environment and ‘conflict’ dominate concerns; economic issues as a whole relatively less salient
Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondents
65%
55%
50%48%
42%
27%
59%56%
53%
43%41%
29%
70%
54%
47%
52%
43%
26%
Environment / Hunger
Political / Social unrest /War / Terrorism
Social issues e.g., ageing, cohesion
Domestic issues e.g., crime, education,
healthcare
Economic issues e.g., inflation
Cyber security / Individual privacy
Global Developed markets Emerging markets
TOP CHALLENGES FACING SOCIETY IN THE NEXT 5-10 YEARS (COMBINED CODES)
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‘Environment’ clearly #1 challenge in emerging markets; economy just as important in developed markets
Q. Over the next 5–10 years, what do you think will be the top challenges facing societies around the world (including our own)? [Select up to FIVE ] Base: All 7,867 respondentsQ. Which of the following do you regard as the biggest challenge that will face societies around the world (including our own) over the next 5–10 years? Which is the second biggest? Base: 7,791
Environment / Hunger
Political / Social unrest / War / Terrorism
Social issues e.g., ageing, cohesion
Domestic issues e.g., crime, education,
healthcare
Economic issues e.g., inflation
Cyber security / Individual privacy
Global Developed markets Emerging markets
% RATING CHALLENGES AS #1 (BIGGEST)
% RATING CHALLENGE AS #1 OR #2
30%
21%16% 14% 13%
5%
24% 24%18% 16%
11%7%
33%
19%15% 13% 14%
4%
44%
36%30%
26% 25%
10%
39% 39%
32%29%
21%
12%
47%
33%28%
24%27%
9%
Environment / Hunger
Political / Social unrest / War / Terrorism
Social issues e.g., ageing, cohesion
Domestic issues e.g., crime, education,
healthcare
Economic issues e.g., inflation
Cyber security / Individual privacy
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Purpose, impact and image of business
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41%
34%
29%27% 26% 25% 24%
19% 18%16%
45%
36%
30% 29%
25%23%
25%
19%16% 17%
39%
33%
28%26% 27% 27%
23%
19% 19%
15%
Generate jobs Generate profit Improvesociety
Driveinnovation
Enhancelivelihoods (ofits employees)
Enableprogress
Produce andexchangegoods and
services
Create wealth Improve/protectthe environment
Drive efficiency
Global Developed markets Emerging markets
AGGREGATED RESPONSES
79%69%42%
Wealth / Profit / Jobs
Efficiency / Innovation / Progress
Society / Environment
Q. Which of the following words and phrases match your own belief as to what business should try to achieve? CHOOSE UP TO THREE Base: 7,867
Job/profit generation main purpose, with societal impact and innovation also ‘important’
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Global Developed markets Emerging markets
MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE
1ST AND 2ND MOST IMPORTANT THING BUSINESS SHOULD TRY TO ACHIEVE
18% 17%
13%
9% 9% 9% 8%7% 6%
5%
19% 19%
13%
10% 9% 9%
6% 6%4% 4%
17%15%
12%9% 9% 9% 9%
7% 6%5%
Generate profit Generate jobs Improve society Produce andexchange goods
and services
Drive innovation
Enhancelivelihoods (of its
employees)
Enable progress
Create wealth
Improve/protect the environment
Drive efficiency
31%
27%
21%18% 18% 17% 16%
13%11% 10%
35%
28%
22%
17% 18% 18%
14%12%
10% 11%
29%26%
20% 19%17% 16%
18%
13% 12%9%
Generate profit Generate jobs Improve society Produce andexchange goods
and services
Drive innovation
Enhancelivelihoods (of its
employees)
Enable progress
Create wealth
Improve/protect the environment
Drive efficiency
AGGREGATED RESPONSES
50%31%18%
AGGREGATED RESPONSES
70%53%30%
Wealth / Profit / JobsEfficiency / Innovation / Progress Society / Environment
Wealth / Profit / JobsEfficiency / Innovation / Progress Society / Environment
Looking at the ‘most important’ purpose of business yields similar insights
Q. In what order would you put these three outcomes? Which is the most important thing you believe business should try to achieve, what is the second most important and which is the third? Base: 7,867
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71%OF MILLENNIALS BELIEVE THATBUSINESSES ARE HELPINGTO INCREASE PROSPERITY.
74%OF MILLENNIALS BELIEVEBUSINESSES ARE HAVING A POSITIVE IMPACT IN THE COMMUNITIES IN WHICH THEY OPERATE.
21 The Deloitte Millennial Survey
22 The Deloitte Millennial Survey
*SE Asia: Indonesia Malaysia, Philippines, Singapore, Thailand, South Korea* Western Europe excludes Russia
Q. Thinking about businesses in general around the world, what impact do you think they are having on the wider society in which they operate? Base: 7,867
Majority in all regions has a positive image of business
88% 88% 85%81%
77% 75% 74%68% 65% 63% 62%
India SE Asia* China Emergingmarkets
Latin America
Russia Global Japan North America
Developed markets
WesternEurope*
4% 5% 2%8% 11% 8% 11%
3%
18% 16% 17%NEGATIVE IMPACT
POSITIVE IMPACT
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Q. Why do you feel businesses are having a ‘positive’ impact on wider society? What specific actions or behaviors do you associate with them that make you feel this way? OPEN QUESTION Base: All respondents with positive view of business (blanks/ dks/ not sure etc., removed) 7,104
45%
18%16%
7%5%
42%
15% 15%
8%
3%
47%
21%
16%
7% 6%
Economic/financial benefits
Positive social contribution
Produce goods and services we need
General positive comment
Help environment
Global Developed markets Emerging markets
“Companies bring work, work brings money, money is the prerequisite for a good livelihood. They also encourage consumption. So companies are important for the market economy and the functioning of a country / society.” Germany
“Nowadays we have lots of SMEs emerging, they create lots of jobs. As jobs are created standard of living is improved. The economy is growing.” India
Economic/financial benefit greatest ‘driver’ of positive sentiment
24 The Deloitte Millennial Survey
Q. Thinking about businesses around the world, would you agree or disagree that, on balance, the following statements describe their current behavior? Base: 7,867
Emerging markets extremely positive about business’s motivation/behavior; mature markets much less so% agree
Global Developed markets Emerging markets
71%
63%
56%54%
52%49%
64%
48%45%
43% 42%40%
75% 74%
64%62%
60%56%
They are helping toincrease overall levels of
prosperity
They show a strongcommitment to being
sustainable
Their leaders arecommitted to helping to
improve society
They behave in an ethical manner
They work hard tominimize the
environmental impact of their operations
They operate in an openand transparent manner
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Purpose and impact of government/ public policy
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26 The Deloitte Millennial Survey
Q. Now please consider the purpose of governments. Which of the following words and phrases match your own belief as to what governments should try to achieve? Base: 7,560 NOT ASKED IN CHINA
Consensus across globe on purpose of government: Lower ‘expectations’ than business for job creation and innovation
Global Developed markets Emerging markets
34%33%
32%31%
28%27%
19% 19%18%
13%11%
8%
31%33%
32%31%
24%26%
21%
18%17%
15%
12%11%
36%
33%32%
31% 31%
28%
18%19%
18%
12%10%
6%
Provideeducation
Ensure citizenshave access tohospitals, etc.
Generate jobs Protect theircitizens from
crime
Improve thefinancial
wellbeing of itscitizens
Ensure there issuitable
infrastructure
Defend andprotect their
citizens
Promoteequality
Protect theenvironment
Engage and cooperate withother countriesto help solveglobal issues
Drive innovation Control/manage
immigration
BUSINESS VS. GOVERNMENT
n/a n/a41%(+9)
n/a n/a n/a n/a n/a18%
( - )n/a
27% (+16)
n/a
27 The Deloitte Millennial Survey
On balance fewer than one in ten in mature markets believe that government is positively impacting ‘commerce’
Q. Do you believe that when taken as a whole the activities and public policies of our country’s government are having a positive, negative or no impact on the following? Base: 7,560 NOT ASKED IN CHINA
0 10 20 30 40%
YOUR COMPANY'SABILITY TO MAXIMIZE
ITS REVENUE
OUR COUNTRY'S ABILITYTO ATTRACT FOREIGN
BUSINESSES TO SET UP HERE
OUR OVERALLCOMPETITIVENESS
ATTRACTING PEOPLEWITH THE SKILLS WE
NEED TO OUR COUNTRYGlobal
Developed markets
Emerging markets
1/10FEWER THAN
IN MATURE MARKETS BELIEVE THAT GOVERNMENT IS POSITIVELY IMPACTING ‘COMMERCE’
OVERALL LEVELSOF PROSPERITY
18%
17%
16%
11%
7%
8%
3%
8%
4%
26%
27%
23%
16%
13%
NET IMPROVE SCORE
28 The Deloitte Millennial Survey
IT & TELECOMS EDUCATION,
SKILLS &TRAINING
INFRASTRUCTURE
HEALTHEMPLOYEE
RIGHTS LAW & ORDER ENVIRONMENT
GENERAL ECONOMIC
POLICY DEFENCE &FOREIGN AFFAIRS
BUSINESS REGULATION IMMIGRATION
32% 27%
14% 11% 8%2% 1%
0%
-8% -13%-16%
-22%
PENSIONS & RETIREMENT
BUSINESS TAXATION
37%
Developed markets
NET IMPROVE SCORE
Q. Taken as a whole, what impact do you think the activities and public policies of our government will have on (COUNTRY’S) future levels of economic growth? Do you think they will drive growth forward, hold growth back, or have no impact either way? Base: 3,225 (excludes Emerging markets)
Immigration, tax, business regulation and pensions & retirement policies ‘hindering’ growth in mature economies
29 The Deloitte Millennial Survey
Society’s challenges: Who will meet them?
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30 The Deloitte Millennial Survey
Business has potential to meet most challenges...
Q. Thinking of these same challenges how much do you think business can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113–295
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security% A GREAT DEAL/FAIR AMOUNT
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
31 The Deloitte Millennial Survey
...But could do more to fulfill this potential
Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295
38%
27%24%
18%12% 11%
8% 8%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes /
Wea
lth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care/
disea
se pr
even
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inorit
y gro
ups
Economic Environmental Social Crime/Health/Education
Political instability/Conflict/Terrorism Privacy/cyber-security
2%0%
-2% -3% -4% -4%-7% -8%
-12%-18%
-25%-28%
Reso
urce
scarc
ity
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
NET POSITIVE IMPACT
32 The Deloitte Millennial Survey
Government has even greater potential to meet most challenges...
Q. And for these same challenges how much do you think governments can potentially do to help meet them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA
90%87% 87% 87% 86% 86% 86% 85% 84% 84% 84% 83% 83% 82% 80% 79% 79% 79% 78%
73%
Educ
ation
, skil
ls an
d trai
ning
Climate
chan
ge /
Protec
ting e
nviro
nmen
tInfl
ation
Commun
ity co
hesio
n / So
cial in
volvm
ent
Cyber
secu
rity
Food
supp
lies /
Hun
ger /
Famine
Politi
cal in
stabil
ity
Terro
rism
Right
s of m
inorit
y gro
ups
Crime /
Perso
nal s
afety
Health
care
/ Dise
ase p
reven
tion
Unemplo
ymen
t
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Stabil
ity na
tiona
l eco
nomies
Conse
quen
ces o
f natu
ral di
saste
rs
Ageing
popu
lation
s / D
emog
raphic
shift
Reso
urce
scarc
ity
Inequ
ality
- inco
mes /
Wea
lth
Socia
l unr
est
Wars
/ Con
flicts
betw
een c
ount
ries
Economic Environmental Social Crime/Health/Education
Political instability/Conflict/Terrorism Privacy/cyber-security
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
% A GREAT DEAL/FAIR AMOUNT
33 The Deloitte Millennial Survey
...but governments largely seen to be ‘failing’
Q. Thinking of these challenges, what impact if any are businesses currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295
11%8% 7%
Right
s of m
inority
grou
ps
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes /
Wea
lth
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Health
care
/ Dise
ase p
reven
tion
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Crime /
Perso
nal s
afety
Terro
rism
Priva
cy of
indiv
iduals
/use o
f pers
onal
data
Educ
ation
, skil
ls an
d trai
ning
-2% -4%-7%
-12%
-23%
-31%
Reso
urce
scarc
ity
7% 7% 6% 4%
-4% -4%
Commun
ity co
hesio
n / So
cial in
volve
ment
-14% -15% -15%
Unemplo
ymen
t
War
/ Con
flicts
betw
een c
ount
ries
Inflati
on
-32% -33%
Socia
l unr
est
Politi
cal in
stabil
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
NET POSITIVE IMPACT: GLOBAL
34 The Deloitte Millennial Survey
Governments largely seen to be ‘failing’, especially in developed markets
Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA
Global Developed markets Emerging markets
11% 10%12%
Consequences of natural disasters
Terrorism Cybersecurity
Climate change /
Protecting environment
Healthcare / Disease
prevention
Education, skills and training
Food supplies / Hunger /Famine
Ageing population / Demographic
shift
Rights of minority groups
Privacy of individuals /
Use of personal data
Stability of national
economies
Community cohesion /
Social involvement
Resource scarcity
Crime / Personal
safety
Wars /Conflicts between countries
Unemployment Inflation Inequality - incomes /Wealth
Social unrest
Political instability
7%9%
6% 7%
4%
10%
7%5%
8% 8%
-3%
15%
6%
-2%
11%
4% 4% 3%
-2%
-10%
10%
-3%
-9%
3%
-4%
-9%
-4%
-20%
12%
-7%
-15%
3%
-12%
-17%
-9%
-14%
-16%
-12%
-15%
-21%
-11%
-15%
-32%
-23%
-31%
-19%
-31%
-29%
-34% -33%
-42%
-27%
-32%-35%
-28%
-1%
1%
NET POSITIVE IMPACT
35 The Deloitte Millennial Survey
Business ‘leads’ over governments
Q. And what impact, if any, are governments currently having on them? Base: All regarding each issue to be a challenge Range 2,113–295 NOT ASKED IN CHINA
BUSINESS ‘LEAD’ OVER GOVERNMENT (ON NET POSITIVE IMPACT)
32% 31%27% 26% 20% 20% 19% 18%
Unemplo
ymen
t
Crime /
Perso
nal s
afety
Health
care
/ Dise
ase p
reven
tion
Stabil
ity na
tiona
l eco
nomies
Cyber
secu
rity
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Politi
cal in
stabil
ity
Educ
ation
, skil
ls an
d trai
ning
Commun
ity co
hesio
n / So
cial in
volve
ment
Socia
l unr
est
Inequ
ality
- inco
mes /
Wea
lth
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Economic Environmental Social Crime/Health/Education
Political instability/Conflict/Terrorism Privacy/cyber-security
17%13% 11%
10%6%
Ageing
popu
lation
s / D
emog
raphic
shift
6%4%
Food
supp
lies /
Hun
ger /
Famine
1%
Right
s of m
inorit
y gro
ups
-7%
Conse
quen
ces o
f natu
ral di
saste
rs
Terro
rism
-13%-16%
-32%
Reso
urce
scarc
ity
Climag
e cha
nge /
prot
ectin
g the
envir
onmen
t
Where business having net positive impact, lead not a case of being ‘less negative’
BUSINESS ‘LEAD’ OVER GOVERNMENT (ON NET POSITIVE IMPACT)
88%86% 86% 85% 84% 83% 82% 81% 80% 78% 77%
73% 72% 72% 71%66% 64% 59% 57%
52%
Unemplo
ymen
t
Climate
chan
ge /
Protec
ting e
nviro
nmen
t
Inequ
ality
- inco
mes / W
ealth
Crime /
Perso
nal s
afety
Politi
cal in
stabil
ity
Stabil
ity na
tiona
l eco
nomies
Ageing
popu
lation
s / D
emog
raphic
shift
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Health
care
/ Dise
ase p
reven
tion
Educ
ation
, skil
ls an
d trai
ning
Food
supp
lies /
Hun
ger /
Famine
Conse
quen
ces o
f natu
ral di
saste
rs
Cyber
secu
rity
Socia
l unr
est
Terro
rism
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Commun
ity co
hesio
n / So
cial in
volve
ment
Right
s of m
inority
grou
ps
Reso
urce
scarc
ity
Economic Environmental Social Crime / Health / Education
Political instability / Conflict / Terrorism Privacy / Cyber security
BUSINESS ‘LEAD’ OVER GOVERNMENT (ON NET POSITIVE IMPACT)
32% 31%27% 26% 20% 20% 19% 18%
Unemplo
ymen
t
Crime /
Perso
nal s
afety
Health
care
/ Dise
ase p
reven
tion
Stabil
ity na
tiona
l eco
nomies
Cyber
secu
rity
Inflati
on
Wars
/ Con
flicts
betw
een c
ount
ries
Politi
cal in
stabil
ity
Educ
ation
, skil
ls an
d trai
ning
Commun
ity co
hesio
n / So
cial in
volve
ment
Socia
l unr
est
Inequ
ality
- inco
mes /
Wea
lth
Priva
cy of
indiv
iduals
/ Use
of pe
rsona
l data
Economic Environmental Social Crime/Health/Education
Political instability/Conflict/Terrorism Privacy/cyber-security
17%13% 11%
10%6%
Ageing
popu
lation
s / D
emog
raphic
shift
6%4%
Food
supp
lies /
Hun
ger /
Famine
1%
Right
s of m
inorit
y gro
ups
-7%
Conse
quen
ces o
f natu
ral di
saste
rs
Terro
rism
-13%-16%
-32%
Reso
urce
scarc
ity
Climag
e cha
nge /
prot
ectin
g the
envir
onmen
t
Where business having net positive impact, lead not a case of being ‘less negative’
36 The Deloitte Millennial Survey
Innovation:Sources
36 The Deloitte Millennial Survey
37 The Deloitte Millennial Survey
Innovative solutions ‘more likely’ to come from business than any other source
Q. In the future where do you think most of the innovative solutions to society’s challenges will come from? Base: Mature/Western markets 3,265, Emerging markets 4,591
44%
23%22%
6%
1%
47%
22%
18%
5%1%
41%
25%24%
7%
1%
Businesses /Entrepreneurs
Universities /Academic bodies
Governments Charities / NGOs Other
Global Developed markets Emerging markets
INNOVATIVE SOLUTIONS
‘MORE LIKELY’ TO COME FROM BUSINESS THAN ANY OTHER SOURCE
Don’t know
4%
8%
2%
38 The Deloitte Millennial Survey
Q. Over the next 5–10 years for which of societies challenges do you think we will see the greatest number of groundbreaking innovations? Base: Mature/Western markets 3,265, Emerging markets 4,591, Total 7,867
25%
28%20%
27%27%
Global Developed markets Emerging markets
Healthcare / Disease prevention
31%
32%30%
31%
32%30%
Resource scarcity
29%
30%28%
Cyber security
28%26%
Climate change /Protecting environment
31%21%
Education, skillsand training
Unemployment
21%
22%19%
Food supplies /Hunger / Famine
17%
20%13%
Stability of nationaleconomies
17%
21%12%
Crime /Personal safety
17%
16%17%
Privacy of individuals/use of
personal data
Health, environment and cyber-security ‘will see’ most ground-breaking innovationTOP 10 AREAS FOR EXPECTED INNOVATIVE ACTIVITY
39 The Deloitte Millennial Survey
Q. Imagine that you were given a fund of money and asked to use it to stimulate successful innovations. You can give all your points to a single country, spread them across just a few or spread them more widely. Base: 7,867 Total, 3,265 Mature/Western Markets, 4,591 Emerging Markets
4%
2%
4%4% 4%3%
4% 4%3%
U.S. JAPAN CHINA GERMANY
Global Developed markets Emerging markets
16% 16%
14%
11%
9%
12%
9% 9%8% 8% 8%
7%6% 6%
5%
UK
4% 4% 4%
SWITZERLAND
4% 4% 4%
INDIA CANADA MTS SOUTH AFRICA
Millennials ‘bet’ on traditional economic powerhouses to produce future innovationsAVERAGE SCORE (EXCLUDES ‘VOTES’ FOR OWN MARKET)
40 The Deloitte Millennial Survey
Innovation:Facilitators& barriers
40 The Deloitte Millennial Survey
41 The Deloitte Millennial Survey
Q. Which of the following best describes your view as to the nature of innovation? Base: 7,867
Innovation can be learned and is repeatable.
Organizations can become good at innovation by following established
processes.
57%
6%Don’t know
Innovation is spontaneous and
random. Does not come from processes and practices.
37%
Perceptions of innovation being ‘spontaneous’ highest in…
Japan
South Korea
Peru
France
Switzerland
China
Canada
South Africa
UK
Colombia
52%
50%
48%
45%
43%
41%
43%
41%
40%
40%
Innovation: ‘Process’ not ‘genius’
42 The Deloitte Millennial Survey
Q. What do you believe to be the main barriers or constraints on innovation within a business setting? Base: All respondents 7,867
63%Management’s attitude / Lack of vision
61%Operational factors
39%Employees skills, attitudes, diversity
33%Financial barriers
17%External factors
15%Pressure / Deadlines
Not willing to take risks, complacency, no eye on future, inward looking
Channels of communication, no formal processes, lack of teamwork, organizational structure, not incentivized
Barriers & constraints cover three main areas: Boardroom, Operations and HR
43 The Deloitte Millennial Survey
Q. To what extent, if at all, do the following describe the organization you work for? Base: 7,867
Don’t know
22%8%3%
25%27%
15%
ENCOURAGES ITS PEOPLE TO CHALLENGE THE STATUS QUO AND SUGGEST NEW WAYS OF DOING THINGS
Not at all
Totally
To a large extent
To some extent
Not very much
Don’t know
22%11%3%
23%24%
17%
Not at all
Totally
To a large extent
To some extent
Not very much
REWARDS ITS PEOPLE FOR INNOVATIVE IDEAS
Employers ‘could do more’ to encourage and reward innovative thinking
44 The Deloitte Millennial Survey
Q. To what extent do you agree or disagree with the following statements?—I am strongly influenced by thoughts of how innovative they are when deciding if I want to work for a particular organization. Base: 7,867, Developed Markets 3,265, Emerging Markets 4,591
Don’t know
20%8%
47%
DEVELOPED MARKETS
Strongly agree
Tend to agree
EMERGING MARKETS
20%Tend to disagree
5%Strongly disagree
2%
2%
42%44%9%
Don’t know
Strongly agree
Tend to agree
Tend to disagree
Strongly disagree
Innovative ‘reputation’ influential when looking at prospective employers
45 The Deloitte Millennial Survey
Millennials’ ‘personality’
45 The Deloitte Millennial Survey
46 The Deloitte Millennial Survey
Q. To what extent does the following describe the organisation you work for? “Does all it can to develop your skills as a leader.” Base: All 7,867 respondents
22%Totally
27%To a large extent
26%To some extent
14%Not very much8%
Not at all
3%Don’t know
Totally/large extentOwn organization
‘characterized’ by development of
leadership skills
49%
Most positive regions/countries:
India
Philippines
Indonesia
Colombia
Mexico
Latin America
BRICS
South East Asia
Emerging markets
Least positive regions/countries:
Western Europe
North America
Developed markets
Spain
Canada
Netherlands
France
South Korea
Japan
75%
72%
64%
62%
61%
56%
56%
55%
55%
43%
42%
41%
39%
38%
38%
37%
33%
26%
Organizations ‘could do more’ to develop future leaders
47 The Deloitte Millennial Survey
27%Give me opportunity
13%Encouragement/
mentoring10%
Incentivization
45%Training & instruction
Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546
Almost one in four Millennials ‘asking for a chance’ to show their leadership skills
48 The Deloitte Millennial Survey
Q. How could your organization help you to develop your leadership skills? What specific actions would be most helpful? Base: (blanks, dks, not sure, etc., removed): 6,546
Give me more responsibility/allow me to lead projects/be a team leader
LEADERSHIP TRAINING MOST IN DEMAND GREATER OPPORTUNITY SOUGHT
67%GERMANY
62%SOUTH AFRICA
51%
59%THE NETHERLANDS
55%INDONESIA
53%AUSTRALIA
52%CHINA
52%BRAZIL
SWITZERLAND
45%AVERAGE
40% COLOMBIA
33% SOUTH AFRICA
33% BRAZIL
33% RUSSIA
33% AUSTRALIA
31% TURKEY
31% U.S.
27% AVERAGE
Chance to lead most keenly sought in emerging markets
49 The Deloitte Millennial Survey
Q. What skills, knowledge or attributes do you think you lacked when you first started full-time work, which would have meant you were better prepared for the world of work? Base: (blanks, dks, not sure, etc., removed): 6,555
20%Specific skill
e.g., IT, finance, legal, tax
12%Professionalism:
time-keeping, hard work, being
organized
21%Communication:
assertiveness, negotiation
18%Better education/
more training/knowledge
(unspecifiaed)
19%Business
knowledge/reality of work/experience
Millennials ‘wish’ they knew more about…
50 The Deloitte Millennial Survey
Q. To what extent do you agree or disagree with the following statements?—I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents
17%Tend to disagree
37%Tend to agree
33%Strongly agree
6%Don’t know
7%Strongly disagree
I see myself as one day working independently rather than being employed within a traditional organizational structure.
Most see themselves outside of ‘traditional’ organizations (but less so in ‘mature markets’)
51 The Deloitte Millennial Survey
Q. To what extent do you agree or disagree with the following statements?—I see myself as one day working independently rather than being employed within a traditional organisational structure? Base: All 7,867 respondents
87% 88%86%
82% 81%70% 70%
67%
56%52%53%
India China LatinAmerica
Emergingmarkets
SEAsia
SouthAfrica
Global Russia North America
Developed markets
WesternEurope
11%7%
15%
WORKING INDEPENDENTLY
TRADITIONAL ORGANIZATIONAL STRUCTURE
39%
Japan
11% 15%
51%
37%37%33%
23%24%24%
Future ‘entrepreneurs’ found in emerging markets
52 The Deloitte Millennial Survey
Q. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents
82% Voted in national
or local electionor referendum
NOT CHINA
63%Donated to charities, healthcare organizations etc.
52%Signed a physicalor online petition
50%Made choices
over (employee)/tasksundertaken
for ethical reasons
44%Emailed/written/posted about social or political issues
on 'SOCIAL MEDIA' 43%Been an activevolunteer, memberof a communityorganization
42%
Boycotted/avoideda company'sproducts forethical reasons
35%Attended publicmeeting onlocal affairs orpolitical event
30%Contacted anelected representative/public officialto express views
29%Attended a public
demonstration/protest/march
NOT CHINA
25%Written to a newspaper,
publication, TV or radio news program
22%
Worked on a national,regional, localpolitical campaignNOT CHINA
Millennials charitable and keen to participate in ‘public life’ (but will boycott/petition rather than physically protest)
53 The Deloitte Millennial Survey
Volunteering
Charity
Social media comments
Boycott products
Protest/demonstrate
Countries featuring in top ten for each activity: India, Chile, Indonesia, China & Colombia feature strongly
Q28. Over the past two years have you participated in or undertaken any of the following activities? Base: All 7,867 respondents
54 The Deloitte Millennial Survey
MADE CHOICES OVER (EMPLOYEE)/TASKS UNDERTAKEN FOR ETHICAL REASONS
‘Pro’ business ‘Anti’ business
53%44%
51%65%
SIGNED A PHYSICAL OR ONLINE PETITION
47%41%
EMAILED/WRITTEN/POSTED ABOUT SOCIAL OR POLITICAL ISSUES ON 'SOCIAL MEDIA'
% ENGAGED IN ACTIVITY
41%55%
BOYCOTTED/AVOIDED A COMPANY'S PRODUCTS FOR ETHICAL REASONS
33%25%
CONTACTED AN ELECTED REPRESENTATIVE/ PUBLIC OFFICIAL TO EXPRESS VIEWS
30%31%
ATTENDED A PUBLIC DEMONSTRATION/ PROTEST/MARCH (NOT CHINA)
28%17%
WRITTEN TO A NEWSPAPER, PUBLICATION,TV OR RADIO NEWS PROGRAM
25%15%
WORKED ON A NATIONAL, REGIONAL,LOCAL POLITICAL CAMPAIGN (NOT CHINA)
Few activities linked to an ‘anti-business’ mind set
Q. Over the past two years have you participated in or undertaken any of the following activities? Base: Pro business 5,790, Anti-business 872 respondents
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