millennial donors: the nextgen impact on charitable giving in the arts
DESCRIPTION
Millennials are having an impact on charitable giving in the arts. This presentation addresses Millennials as a generation, current impact on nonprofit fundraising, future impact on arts funding, and ways to incorporate Millennial donors into fundraising strategies of arts organizations. This was presented simultaneously as a live discussion and virtual TweetChat (#MillennialDonorsAU) on October 24, 2012.TRANSCRIPT
Millennial DonorsThe NextGen Impact on Charitable
Giving in the Arts
@EALSAU & @CStarek#MillennialDonorsAU
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/.
Overview
• Millennial Generation: Definition & Characteristics
• Current impact on fundraising in the arts
• Future impact on charitable giving
• Arts organization strategies
Millennial Generation
Definition: People born between 1980 and early 1990’s
18-29 years old (Pew Research)
CharacteristicsConfidentSelf-expressiveLiberalUpbeatOpen to changeRacially diverseAlways connectedBelieve you can’t be too careful
Arts RelevantAlways Connected
Self-expressive
Can’t be too careful
Global mindset
Current ImpactAlways Connected
Self-expressive
Can’t be too careful
Global mindset
Strong online presence Participation
Transparency, relationshipsPartnerships
Future ImpactWhy are they important?
CharacteristicsPopulation sizeEducation
ImplicationsCharitably inclinedWealth transfer
Arts Org Strategies
Patience is a virtue!Small gifts now, but will growNonprofit investment
Leadership opportunities
Relationship building
Social outletsPeersTechnology
Arts Org Strategies
Social Events & OpportunitiesGiving CirclesFundraising & networking eventsPartnershipsWalk-a-ThonsPlanned giving
Take-Aways
Millennials are important – we are the future!
Worthy of attention
Get the Millennial Generation INVOLVED!
Focus on relationships
Be open and trustworthy
Thanks for participating!
#MillennialDonorsAU
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/.