1

The Facts• Applications leverage platforms to provide

better experiences than if built as stand alone sites.

• Applications have improved social networks and mobile experiences.

• Advertising should leverage activity and content; not merely inventory or impressions.

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reuniting friends

Facebook is…

sharing photos

keeping friends updated

Mobile is…

Calling

Emailing

Texting

what else do people want?

planninggames entertainment where to go

advice

What’s the Solution?

2 years later - what’s happened?• 100MM+ monthly active users on Facebook

applications• 2 Billion iPhone apps downloaded• Top applications focus on gaming, pets, family,

entertainment and travel• Largest application today has over 50 Million Monthly

Users• Applications have expanded to MySpace, Yahoo,

LinkedIn, iGoogle, and many other social networks• “THERE’S AN APP FOR THAT”

*All Data provided by Facebook

But there are still questions…

• How do you best leverage applications?

• Does my brand make sense for social media?

• Should we build an application?

• But I don’t use applications.

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Needed: a credible sales partner in the application space

On Feb 23, 2009, Chris Cunningham the appssavvy CEO had a video featured on the homepage of AdAge.com.

who are we and what do we care about?

We are the direct sales team for leading social applications and communities.

delivering relevance…"We have experienced tremendous success in creating the fastest-growing community of moms on the Internet," said Ephraim Luft, CEO of Circle of Moms. "Our partnership with appssavvy delivers a world-class sales team focused on connecting leading brands with great opportunities to reach relevant audiences online, especially in social media."

top tier brands connecting…“The opportunity to connect our growing audience of social game players with relevant, top-tier brands in contextually-relevant ways is tremendous,” said Charles Hudson, vice president of business development, Serious Business. “Through appssavvy’s direct sales team we’re taking a step forward to achieve our business goals, while focusing on delivering the best social gaming experiences.”

relationships between advertisers and consumers…"We couldn't be more excited about this partnership with appssavvy," said Geoffrey B. Roche, co-founder of Poolhouse. "More than anyone in this space appssavvy has been true pioneers in understanding just how important it is to give advertisers the ability to have a truly intimate relationship with consumers that are passionate about their pets.”

who are the players?Comprised of over 1000,000,000 monthly active users, appssavvy’s top social utility applications reach a highly active mass of users across verticals including Entertainment, Gaming, Education, Fashion, Style, Health, Parenting, Family, Travel & Teens

Top apps under:

TeensHonesty BoxMonthly Active Users: 2,500,000

Books/Literature/LeisureVisual BookshelfMonthly Active Users: 1,000,000

Movies, TV, EntertainmentAccess Hollywood

Family & NetworkingFamily TreeMonthly Active Users: 5,500,000

Social Events & EntertainmentSocial Calendar & BDAY CalMonthly Active Users: 1,500,000

Pets & AnimalsDogbook & CatbookMonthly Active Users:1,000,000

Music & EntertainmentRock Legends & Friends for SaleMonthly Active Users:5,000,000+

EntertainmentPick Your 5 - #1 FB ApplicationMonthly Active Users: 23,000,000+

Social GamingSpy Master on Twitter

Parents/Women/FamilyCircle of MomsRegistered Users: 6,000,000

Travel & EntertainmentWhere I’ve BeenMonthly Active Users: 1,000,000+

Social GamingMafia WarsMonthly Active Users: 25,000,000+

iPhoneZumobi

SportsPremier Football, BasketballMonthly Active Users:1,000,000

iPhone & AndroidMappn network

Programs are only as good as….

- The purpose they serve

- Their ability to leverage existing activity

- The interaction created directly with users

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programs that create momentum

appssavvy utilized an application with high user engagement and we incorporate Coca Cola’s brand into the user experience.

Living Social’s Pick Your 5 application offers the unique ability to reach users who are purposefully communicating their favorite things to their friends making it a perfect match to reach Coca Cola’s core audience.

HIGHLIGHTS

Over 470,000 custom lists created during flight Over 435,000 Unique Users creating listsOver 353,000 Published lists resulting in over 42,000,000 est. viral newsfeed impressionsOver 25,000 users picked “Coke Related items’ in their list

Integration that provides valueCampaign Components

• Site wide “Enjoy the Ride Rewards” for participating in everyday activities

• Branded confirmation pages• Fully branded Hub allowing Huggies to be a part of

the user conversation • Expert’s advice editorial• Share your baby photos• Huggies Poll• Mom to mom forum

relevance that makes sense

Campaign Components

• Custom tiled ad unit with Mighty Dog photos

• Custom Mighty Dog group page featuring Citizenship Kit

• Custom branded profile template• Branded virtual toys• Sponsored the launch of Twitter

integration

targeting that is appreciated

Campaign Components

• Lufthansa page featuring dynamic map, 'add as a favorite' functionality, featured $100 off next booking

• Share' functionality of the Lufthansa $100 promotion

• Homepage featured Lufthansa destination of the week

• Lufthansa editorial on featured destination page

• Custom pin on all user's maps promoting the featured weekly monthly Lufthansa destination

• Custom pin on all user's maps promoting the giveaway destination

Tools to build your social presenceProduct: Dynamic Fan Page

Program Objective: Introduce fans to the brand, drive social engagement

Key Performance Indicators:Program-by-program results

Appssavvy Mobile Opportunities1)Leveraging Existing Facebook Apps on Mobile2)Vertical Reach 3)Custom Development & Strategy

Cross Platform: Extending Facebook Apps on Mobile

Pre Roll:Add motion and sound to your message with video pre-roll.Available in units up to :15 seconds, Zumobi takes your video file and formats it for the device, creating a mobile video experience as seamless as the clip itself.

Brand Frame:Surround the content that your mobile consumers want to see -top news, videos or other content and features--with your brand.

Brand Channel:A custom brand experience featuring your product seamlessly integrated into the existing app content.

Banners:All banners are actionable. A simple tap can lead to your choice of a BrandBlast page which may include an additional link to a mobile websites, YouTube video, or other web destinations.

Leveraging Vertical Content

Custom Development & Strategy

Take-Aways

• Social Media is about people, not properties• You don’t have to re-invent the wheel to be

relevant in social media.• Don’t let campaigns die on the vine.• Leverage the short term to benefit the long

term• Mobile is more than inventory

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Application Monthly Active Users CA % CA MAU REACHFriends For Sale 6,300,000 10.0% 630,000 Rock Legends 1,300,000 10.0% 130,000 MesmoTV 500,000 11.0% 55,000 Circle of Moms 2,300,000 10.0% 230,000 Family Tree 5,200,000 10.0% 520,000 Birthday Cal 5,000,000 10.0% 500,000 Status Shuffle 1,400,000 10.0% 140,000 Granada Blue 2,500,000 10.0% 250,000 Visual Bookshelf 1,000,000 2.5% 25,000 Pick Your 5 20,000,000 2.5% 500,000 Social Calendar 1,700,000 2.0% 34,000 Dogbook 900,000 6.0% 54,000 Where I've Been 900,000 10.0% 90,000 Honesty Box 2,400,000 10.0% 240,000 We're Related 21,000,000 10.0% 2,100,000 Social Bots 20,000,000 10.0% 2,000,000 Catbook 167,000 11.0% 18,370 Pagefad Sports 2,000,000 11.0% 220,000 Youtube Video Box 1,500,000 11.0% 165,000 MyBabyBook 50,000 10.0% 5,000 42 Friends 1,000,000 10.0% 100,000 Playdom 35,000,000 10.0% 3,500,000

Total CA Reach/MNTH: 11,506,370