micaela's resume
TRANSCRIPT
Micaela Ellen Metz (717) 512-‐1780 [email protected] Education Ithaca College, Ithaca, NY Bachelor of Science in Integrated Marketing Communications Expected Graduation May 2016 GPA: 3.882 Honors: Dean’s List 7 Semesters
Related Experience
Marketing Intern Mobile & Enhancements– Macy’s Inc. (New York City) Summer 2015
• Created and pitched to executives strategy to strenthen brand DNA of key Macy’s private brand • Created customer understanding strategy and pitched to executives • Assembled briefs on marketing strategy for macys.com • Organized my own personal meetings with executives on all levels of the organization to expand my
knowledge of how the business functions and learn new aspects of what drives retail sales
Marketing Intern – Macy’s Merchandising Group (New York City) Summer 2014
• Assembled presentation decks for launching Macy’s Private Brands • Calculated social media exposure for several Macy’s Private Brands • Collaborated with peers to create brand pitch for wearing occassions to Macy’s Executives • Coordianted meetings with Macy’s Executives on all levels of the organization • Exposure and helped facilitate Macy’s press events for private brands American Rag and Bar III • Exposure to media placement for several private brands • Organized my own personal meetings with executives on all levels of the organization to expand my
knowledge of how the business functions and learn new aspects of what drives retail sales • Shadowed executive in product development for leading private brand, INC International Concepts
Vice President & Internal Programming Chair – IABC Fall 2014-‐Present
• Lead meetings bi-‐weekly with Ithaca College chapter of IABC • Facilitate professional memberships with Ithaca College chapter of IABC • Lead planner on all internal events – most notably: organized campus wide skype sessions with SVP
of Marketing at Macy’s Merchandising Group and the President of the Weather Channel Dean’s Assistant – Roy H. Park School of Communciations Fall 2015
• Answer student questions, answer the phones, schedule meetings, organize paper work Previously Director of Communications – Ithaca College Public Relations Student Society of America
Fall 2013 – Fall 2014 Vice President & Marketing Director – Ithaca College Big Brother Big Sister Organization Fall 2013 – Fall 2014 Chief of Production Design -‐ ICTV (Ithaca College Television) Fall 2012 – Spring 2013 Peer Advisor -‐ Roy H. Park School of Communications Spring 2013 – Present
Honors & Awards Phi Kappa Phi Honor Society (Inducted Spring 2015) Nominated by Dean; Nation’s oldest, most selective collegiate honor society for all academic disciplines
Lambda Pi Eta National Communications Honor Society A GPA of 3.8 or higher and a minimum of 60 credit hours
Oracle Honor Society at Ithaca College Maintained GPA in top 10% of freshman class for 2012-‐2013 academic year
Roy H. Park School of Communications Freshman Academic Achievement Award Awarded to students with the highest GPA in Integrated Marketing Communications major for 2012-‐2013