methods of integrating it into business processes
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MGT 540Managing Technology For Organizations
November 3, 2010Nicholas Davis
• Methods of integrating IT into business processes• How enterprise applications facilitate customer
relationship management• Functions of knowledge management systems in the
organization• How knowledge management systems facilitate decision
making• How decision support systems facilitate decision making
Today’s Agenda – Activity #1MGT 540 – Managing Technology For Organizations
• What is the most important thing you have learned in the individual work assignments?
• What is the most important thing you have learned in the group work assignments?
Activity #2MGT 540 – Managing Technology For Organizations
• Enterprise information systems are made up of integrated modules
• Modules rely upon a common central database
• Database gets information from feeds
• What kind of problems are there in this model?
Activity #3 – Integrating IT into Business Processes
• Enterprise data systems enforce uniform data standards throughout the enterprise, on a single, unified technology platform
• This is helpful in helpful in evaluating organizational performance
• Creating cross functional services
Activity #3 – Integrating IT into Business Processes
• Enterprise information systems are made up of integrated modules
• Modules rely upon a common central database
• Database gets information from feeds
• What kind of problems are there in this model?
Activity #3 – Integrating IT into Business Processes
• Symmantec’s ERP turmoil
• Case study questions
• Pages 369-371
Activity #4MGT 540 – Managing Technology For Organizations
• Questions on page 367
• One group answer question one
• Other group answer question two
• Leader of each group present to class
Activity #5MGT 540 – Managing Technology For Organizations
• What are the major types of knowledge systems?
• Processes to collect, create, transfer, store, manipulate and apply knowledge in the organization
• A lot of an organization’s value depends on their ability to manage knowledge
Activity #6MGT 540 – Managing Technology For Organizations
• Databases and other software tools store structured information such as e-mail systems, promotional videos, product specifications, etc.
• Wikis, portals, search tools
• Add considerable value-----if they work correctly
Activity #6MGT 540 – Managing Technology For Organizations
• What are intelligent techniques?
• Artificial Intelligence – case based reasoning
• Fuzzy Logic – approximate, educated guesses or generalizations
• Neural Networks – designed to work like the human brain
Activity #7MGT 540 – Managing Technology For Organizations
• Genetic Algorithms – fitness, cross, mutation. Try to find similarities between processes and create solutions based in similarities
• Intelligent Agents -- Use built in or learned knowledge to act on behalf of the user
Activity #7MGT 540 – Managing Technology For Organizations
• What are the opportunities posed by managing technology in the digital firm?
• Security
• Reliability
• Accuracy
Activity #8MGT 540 – Managing Technology For Organizations
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Activity #8MGT 540 – Managing Technology For Organizations
• Innovation and Collaboration at Coca-Cola
• Page 444-446
• What steps would you take to complete this case....What would be your method tp generically solve a case such as this?
Activity #9MGT 540 – Managing Technology For Organizations
• Discussion
• Artificial Intelligence
• Escalating costs for software and hardware
• Government regulation of the computer industry
Activity #10MGT 540 – Managing Technology For Organizations
• Digital decision making – Operational• Digital decision making – Strategic• Structured vs Non-Structured – Which is
appropriate?• Intelligence, Design, Choice, Implementation• Information quality, filters and organizational
inertia all impact the usefulness of digital decision making
Activity #11MGT 540 – Managing Technology For Organizations
• What are Decision Support Systems?
• Combine, data, models, tools, and interface software to help people make decisions
Activity #12MGT 540 – Managing Technology For Organizations
• What are Executive Support Systems?
• Help make decisions about unstructured problems at the executive level
• Often include both internal and external information
• Analyze, compare, and highlight trends
• Filtered or can drill down to detail
Activity #12MGT 540 – Managing Technology For Organizations
• What are Group Decision Support Systems?• Systems which help people work better together• Special facilities with networked computers,
conference phones, and other tools for gathering information and setting priorities
Activity #12MGT 540 – Managing Technology For Organizations
• Collect papers
• Questions
• Stuff for next learning session
• Drive carefully!
Activity #13MGT 540 – Managing Technology For Organizations
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PMGT 540 – Managing Technology For Organizations
• Nicholas Davis
• Tel: 608-347-2486
• Email: [email protected]
Drive CarefullyMGT 540 – Managing Technology For Organizations
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PMGT 540 – Managing Technology For Organizations