LANSDALE BOROUGH

SHOPPING • TRANSIT • COMMUNITY

PARKING

PEDESTRIAN

DESTINATION

Portals

Arrival

Parking

Pedestrian Info

Vehicular Directionals

TECHNOLOGY

WEST CHESTER • PENNSYLVANIA

LANSDALE BOROUGH WAYFINDING PROGRAM

ACCESSIBILITYPUBLIC TRANSIT

SUSTAINABILITY

CALIFORNIA Coronado Downtown San Diego Mammoth Lakes Novato Santa Cruz TEXAS Downtown Austin Downtown Dallas Fredericksburg McKinney ADDITIONAL Downtown Phoenix Downtown Knoxville Bentonville, AR North-West AR Butler County OH, Walla Walla WA

NEW JERSEY Camden Bayonne Downtown Newark Englewood Jersey City Morris County Plainsboro NJ Master Plan MARYLAND Annapolis Frederick Towson NORTH CAROLINA Asheville - regional Downtown Cary Fayetteville Greenville Yadkin Valley

COMMUNITY WAYFINDING PROJECTS

PENNSYLVANIA City of Chester Fairmount Park Wissahickon Park FLORIDA Miami Beach Downtown Miami Downtown Tampa St. Petersburg Sarasota Ocala GEORGIA Savannah (Hist. District) Augusta VIRGINIA Charlottesville Fredericksburg Southern Fairfax Cty .

Augusta, Georgia Jersey City, New Jersey

Miami Beach, Florida Fredericksburg, Virginia

LOCAL WAYFINDING PROGRAMS

Fairmount Park • Schuylkill Banks • CBS 3 The Wanamaker Building • Episcopal Academy • City of Camden

Lansdale Borough Wayfinding Program Objectives

Implement a user-friendly & visible navigational system guiding visitors and residents to / from Lansdale destinations.

Market the assets of Lansdale Downtown • Parks • Shopping / Dining • Transit • Tourism Attractions • Government Buildings

Unified messaging reflected in the wayfinding signage and carried through The Borough’s new branding efforts.

Direct to Parking Garages/Lots, navigate the complex traffic intersections where train tracks and roads intersect, as well as ease pedestrian wayfinding issues.

Lansdale Borough Wayfinding Program Project Recommendations: Wayfinding

This is a pedestrian focused program Orientation • Connection

Parking…Parking…Parking Direct • Identify • Inform

Create Memorable Gateways Public Art • Landscaping • Lighting

Parking: 90% Marketing / 10% Capacity Web • Print • Signage • Transit • Technology

Lansdale Borough Wayfinding Program Project Recommendations: Wayfinding

Develop a single overriding theme that can be adapted to a variety of conditions

Design a system unique to Lansdale Fits into the community and future context

Promote multi-modal transportation: Connect Parking, Transit and Shopping areas

2.1 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

EXISTING SIGNAGE EVALUATION

Observations for signage and wayfinding elements in Lansdale:

1 Gateways:

• Existing Gateway at Train Station is old, in disrepair and obscured by tree branches

• Borough Limit signs are good locations, but not unique to Lansdale

• There are no major Gateways at entrances to the Borough, other than the one at the

Train Station

2 Existing Wayfinding Signs:

• Very few to be found

3 Parking Lot signage:

• Does not utilize a Parking “P”

• Small signs - easily over-looked in streetscape

• Newer system is not used consistently across all lots, lots will change soon

4 SEPTA signage:

• Standard SEPTA signage around the station

• There is a large map kiosk at the station of the SEPTA lines

5 Park Signage :

• Variety of styles - a few have a family-feel

• Doesn’t connect with any Borough signage

6 Interpretive signage:

• Only found at Wissahickon Park

• Interesting story and information

7 Standard DOT signage:

6

7

Remove all non-essential signs that are in the public right-of-way.PRIORITY

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4

7 7

3

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2.1 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

EXISTING SIGNAGE EVALUATION

Observations for signage and wayfinding elements in Lansdale:

1 Gateways:

• Existing Gateway at Train Station is old, in disrepair and obscured by tree branches

• Borough Limit signs are good locations, but not unique to Lansdale

• There are no major Gateways at entrances to the Borough, other than the one at the

Train Station

2 Existing Wayfinding Signs:

• Very few to be found

3 Parking Lot signage:

• Does not utilize a Parking “P”

• Small signs - easily over-looked in streetscape

• Newer system is not used consistently across all lots, lots will change soon

4 SEPTA signage:

• Standard SEPTA signage around the station

• There is a large map kiosk at the station of the SEPTA lines

5 Park Signage :

• Variety of styles - a few have a family-feel

• Doesn’t connect with any Borough signage

6 Interpretive signage:

• Only found at Wissahickon Park

• Interesting story and information

7 Standard DOT signage:

6

7

Remove all non-essential signs that are in the public right-of-way.PRIORITY

1

4

7 7

3

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1.4 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

WAYFINDING TOOLS

Wayfinding programs can reinforce a sense

of place and promote Lansdale as an

environment that is easy to navigate. The

program will provide first-time and frequent

visitors with clear and consistent information.

This Wayfinding Analysis considers a

variety of wayfinding tools: landscaping,

lighting, street furniture, landmarks, gateway

elements, signage, mapping, banners and

public art, as well as related issues such as

sustainability and integration of technology.

WAYFINDING WEB SITE AND INTERACTIVE MAP:

In addition to the standard Borough

website, there can be either a stand-

alone or internal link to a wayfinding map.

The wayfinding map can appear on the

Borough website or the local Chamber

website. Alternately, the information can

be presented as a separate site to be

managed and hosted by the Borough.

A tourism / wayfinding interactive map

allows for a deeper inclusion of attractions

and businesses into the overall wayfinding

program. The accessibility and ease of

a map and its maintenance broadens

the level of inclusion, compared to the

cost, code restrictions, and clutter issues

associated with a signage program.

The look and feel of the interactive map

should reflect the overall identity of the

Borough brand.

Philosophy

SIGNAGEPRE-ARRIVAL TECHNOLOGY

SUPPO

RT INFORM

ATIONENVIRONMENT/SPACES

PLACE

TEC

HN

OLO

GY

Goo

gle

Map

s

Tour

ism W

ebsit

e

Attracti

ons Websit

e

Parking Website

Des

tinat

ions

Trai

n St

atio

n

Land

mar

ks

Path

s an

d N

odes

Land

scap

e / S

treet

scap

e

SEPT

A W

ebsi

te

Mobile Apps

GPS DevicesPedestrian KiosksQR CodesStre

et E

lemen

ts

Maps

Visitor Guides

Brochures

Bus Shelters

Parking

Vehicular Signs

Pedestrian SignsB

anners

Interpretive

END-USER TECHNOLOGY:

This is the utilization of technology where

information is communicated to users

through the visitor’s device (smartphone,

ipad or computer). This concept does not

require the Borough to invest in hardware

or infrastructure and eliminates issues of

vandalism, theft, etc. The only investment is

in development and ongoing maintenance.

End-user technology can include elements

such as text message maps, mobile apps

and the use of QR codes. Stand-alone

kiosks and hubs can also be utilized.

LANDMARKS:

Landmarks are used everyday to provide

direction; it can be as simple as “Make

a left at the bus stop” or as common as

“Meet me at the train station”.

In addition to providing directions,

landmarks are also helpful for establishing

a person’s orientation, especially in an

exterior environment, where architectural

features, landscaping and physical

elements help to position us in unfamiliar

territory. Murals and public art can also

be created to establish new landmarks in

Lansdale.

SUPPORT INFORMATION:

Whether information is communicated

through technology, printed advertisements

or a friendly face at the train station, each

element effects the experience of a visitor

and offers the opportunity to communicate

a consistent message, graphic language

and helpful customer service.

SIGNAGE:

Lansdale has recently undergone a new

Borough branding effort. Wayfinding

elements should reflect this new brand,

and strive to support it and present a

unified look for the Borough. This can be

presented in signage by using the new

brand as inspiration for color, shape and

tone.

A Borough-wide or downtown banner

program can market non-profit groups,

promote events, identify a shopping

district or assure visitors that they are

traveling down the correct corridor toward

their destination. A coordinated banner

program requires consistent design

standards, material specifications and

management process. (See page 2.14 for

more information about possible banner

opportunities.)

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2.18 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

GENERIC MENU OF SIGN TYPES

VEHICULAR

PRIMARY GATEWAY Identifies arrival to the Borough and incorporates the brand and Zone. One sign located at each primary gateway into the Borough limits.

SECONDARY GATEWAY Identifies primary arrival to the Borough and incorporates the brand and Zone. One sign located at each primary gateway into Annapolis

TERTIARY GATEWAY Identifies Borough boundaries on smaller roads.

TRAIN STATION GATEWAY Identifies primary arrival to the Borough from the water. Can also be a information kiosk.

TRAILBLAZER Trailblazer sign to Neighborhoods, destination streets and major attractions.

DESTINATION DIRECTIONAL Directs to Borough attractions. • Maximum 3 listings per sign • Maximum 2 lines per attraction • Goal: 1 sign per Borough block • Minimum 150 feet between signs

DOWNTOWN DIRECTIONAL Directs to Downtown, giving distance.

DESTINATION ARRIVAL Marks arrival to destination. Offers place for sub-listings of location destinations.

PARKING TRAILBLAZER Trailblazer signs to public parking.

PARKING ARRIVAL Identifies public parking lots or garages.

BANNERS Identify Gateways/Parking Portal/Events/Shopping Streets and incorporates brand.

SERVICE TRAILBLAZER Trailblazer signs back to highways.

PEDESTRIAN

INFORMATION KIOSKS Located at key gathering points. Includes maps, brochures, directions and other visitor information. Electronic/Interactive features TBD.

PEDESTRIAN DIRECTIONAL Directs to destinations within pedestrian zones. Located at intersections and/or street corners.

ORIENTATION MAPS Provides graphic map of Downtown, Borough and Region. Located mid-block and/or key pedestrian nodes. Includes distances to destinations.

PARKING PORTAL Provides a eye-catching portal to the Madison Parking Lot. May include Parking identity, landscaping or public art/

INTERPRETIVE PANELS Provides a graphic and written narrative on historical context, data and interesting facts regarding a site or destination.

PEDESTRIAN TRAILBLAZER Guides pedestrians around train station area. Could also be paths defined by paint or pavers.

BIKE TRAIL OR TRAIL SIGNS Directs to bicycle or hiking trail entry/access points.

City of Santa Cruz Wayfinding ProgramG E N E R I C M E N U O F S I G N T Y P E SWayfinding Analysis | August 31, 2010

DestinationArrival

DepartureTrailblazers

ServiceTrailblazers

Neighborhood Trailblazer

(25 mph & under)

Banner

Destination Directional(Under 25 mph)

Bike TrailPedestrianTrailblazer

Vehicular Directional(25 mph & under)

Destination Directional(Over 25 mph)

Downtown

Performing Arts Center

Primary Gateway(Multiple designs may be required)

Secondary Gateway(Multiple designs may be required)

PerformingArts CenterPerformingArts Center

Borough Hall

Public Library

DowntownLansdale

1 mi

LansdaleHospital

ParkingTrailblazer

ParkingLot Identification

P

Orientation Map

PedestrianKiosk

Parking PortalPedestrian Directional

Information Kiosk

INFORMATION

MAP

W. Main Street E. Main Street

Destination

Destination

Destination

Destination

Parking Lot

DOWNTOWN

Parking Garage Identification Parking Garage Entry

PMADISON GARAGE

EXIT ENTER

Train Station Gateway

Interp.info.

Bike TrailShopping

L A N S D A L EH I S T O R Y

MAP

LA

NS

DA

LE

PTO MADISON LOT

DOWNTOWNDOWNTOWN

SHOP • DINE • ARTS

PUBLIC PARKINGPUBLIC PARKING

Tertiary Gateway(Marks City boundaries)

W E L C O M E T O

LANSDALE

LANSDALE

W E L C O M E T O

T H E B O R O U G H O F

T H E B O R O U G H O F

LANSDALE

W E L C O M ET O

LANSDALE

W E L C O M ET O

MAP

Main Street

63

West Main St.Parking Lot

West Main St.Parking Lot

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2.4 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

INFORMATION HIERARCHY

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Information Hierarchy

Welcome toLANSDALE

Parking Facilities

Arrival

DESTINATIONArrival

Direct to Parking Facilities

Direct to Destinations

InformationKiosks

Direct to Destinations

Direct back to Parking or

Train Station

Vehicular

Direct to Lansdale

Vehicular

HIGHWAY GATEWAY DIRECTIONAL DIRECTIONAL ARRIVALPARKING ARRIVAL INFORMATION ORIENTATIONDIRECTIONAL

Vehicular Vehicular VehicularVehicular Pedestrian Pedestrian Pedestrian

OrientationMaps

PedestrianTrain TrainPedestrian

Trailblaze to Highways

DIRECTIONAL

Vehicular

Direct to Destinations

Direct to Train Station

Central BuisnessDistrict

Train Station

Downtown

Municipal Complex

Parks

Perf. Arts Center

Parking Lots/Garages

Train Station

Parks

Train Commuters

The primary focus will be to coordinate terminology to create consistent messaging and provide a seamless journey for visitors as they transition from the highway to the Borough of Lansdale Wayfinding Program.

Consider a variety of elements which welcome visitors to the Borough of Lansdale. This can include architectural elements, public art, lighting, landscaping, and, of course, signage.

There is also entry to the Borough from the Train Station, so a Gateway needs to be developed from that entry point as well.

These sign types will be designed to meet DOT criteria for messages, number of messages per panel, character height and contrast.

This system will include this type of sign for destinations that may be difficult to locate or do not currently have adequate signage.

Located at key gathering points, kiosks function much like a directory at a mall and provide options for multiple types of information.

Generally double-sided and with up to 10 listings, pedestrian scale signs are smaller (not visible from a vehicle) and can direct to second tier destinations, paths, nodes, clusters or focused destinations such as the Performing Arts Center.

A simple graphic map illustrates the general area. Focus is on 5 minute walk and can include more detailed information than an overview map. The map becomes standard artwork that can be used for print, web and other media.

Departure routes are equally important to arrival. These trailblazer signs utilize standard MUTCD and State highway shields to provide clear pathways to the nearest highway from destinations in the Borough of Lansdale.

These sign types will be designed to meet DOT criteria for messages, number of messages per panel, character height and contrast.

These will be wayfinding elements in parking lots/garages that welcome and orient the visitor, as well as identify the lot/garage.

BOROUGH OF LANSDALEDOWNTOWN

PUBLIC PARKINGPEDESTRIAN

DESTINATION

Portals

Arrival

Public Tranportation

Pedestrian Info

Vehicular Directionals

2.4 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

INFORMATION HIERARCHY

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Information Hierarchy

Welcome toLANSDALE

Parking Facilities

Arrival

DESTINATIONArrival

Direct to Parking Facilities

Direct to Destinations

InformationKiosks

Direct to Destinations

Direct back to Parking or

Train Station

Vehicular

Direct to Lansdale

Vehicular

HIGHWAY GATEWAY DIRECTIONAL DIRECTIONAL ARRIVALPARKING ARRIVAL INFORMATION ORIENTATIONDIRECTIONAL

Vehicular Vehicular VehicularVehicular Pedestrian Pedestrian Pedestrian

OrientationMaps

PedestrianTrain TrainPedestrian

Trailblaze to Highways

DIRECTIONAL

Vehicular

Direct to Destinations

Direct to Train Station

Central BuisnessDistrict

Train Station

Downtown

Municipal Complex

Parks

Perf. Arts Center

Parking Lots/Garages

Train Station

Parks

Train Commuters

The primary focus will be to coordinate terminology to create consistent messaging and provide a seamless journey for visitors as they transition from the highway to the Borough of Lansdale Wayfinding Program.

Consider a variety of elements which welcome visitors to the Borough of Lansdale. This can include architectural elements, public art, lighting, landscaping, and, of course, signage.

There is also entry to the Borough from the Train Station, so a Gateway needs to be developed from that entry point as well.

These sign types will be designed to meet DOT criteria for messages, number of messages per panel, character height and contrast.

This system will include this type of sign for destinations that may be difficult to locate or do not currently have adequate signage.

Located at key gathering points, kiosks function much like a directory at a mall and provide options for multiple types of information.

Generally double-sided and with up to 10 listings, pedestrian scale signs are smaller (not visible from a vehicle) and can direct to second tier destinations, paths, nodes, clusters or focused destinations such as the Performing Arts Center.

A simple graphic map illustrates the general area. Focus is on 5 minute walk and can include more detailed information than an overview map. The map becomes standard artwork that can be used for print, web and other media.

Departure routes are equally important to arrival. These trailblazer signs utilize standard MUTCD and State highway shields to provide clear pathways to the nearest highway from destinations in the Borough of Lansdale.

These sign types will be designed to meet DOT criteria for messages, number of messages per panel, character height and contrast.

These will be wayfinding elements in parking lots/garages that welcome and orient the visitor, as well as identify the lot/garage.

BOROUGH OF LANSDALEDOWNTOWN

PUBLIC PARKINGPEDESTRIAN

DESTINATION

Portals

Arrival

Public Tranportation

Pedestrian Info

Vehicular Directionals

2.5 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

ARRIVALS & GATEWAYS

GATEWAY LOCATIONS

Gateways for this project will vary in scale

and complexity based on their location,

environment and purpose. Gateways can

make a statement and welcome a visitor

or they can simply mark the Borough limit.

For a Borough like Lansdale, a gateway

that lets visitors know they have arrived at

a special place should be a priority.

Gateways provide a landmark and can

include more than just signage; lighting,

landscaping, architectural elements, and

public art can also be incorporated.

PRIMARY GATEWAYS

Primary gateways are located at the main

points of visitor entry into Lansdale. While

the function of the gateway is to welcome

visitors, it can be more than just a sign.

The design can include landscaping,

lighting, and/or public art in addition to

conveying the Borough’s brand message.

3

2

4

1

1

2

3

2

3

4

5

1

363

363

363

63

63

63

63

63

63

Welsh Rd

E. Main St

Hancock St

Welsh Rd

N. Bro

ad St

S. Bro

ad St

N. Lin

e St

S. Vall

ey Forg

e Rd

1

1

Primary Arrival Route

Major Roads (off highway)

LEGEND

Secondary Arrival Route

Primary Gateway

Tertiary Gateway

1 Secondary Gateway

Important Intersection Decision Point

Secondary IntersectionSecondary Gateway Point

Major Decision IntersectionPrimary Gateway Point

1 2 1 1 2 3 4 5

Tertiary Gateway(on smaller roads entering City)

Primary Gateway(Multiple designs may be required)

Secondary Gateway(Multiple designs may be required)

W E L C O M E T O

LANSDALE

L ANSDALE

W E L C O M E T O

T H E B O R O U G H O F

T H E B O R O U G H O F

LANSDALE

W E L C O M ET O

2 33 4

1

1

Primary Arrival Route

Major Roads (off highway)

LEGEND

Secondary Arrival Route

Primary Gateway

Tertiary Gateway

1 Secondary Gateway

Important Intersection Decision Point

Secondary IntersectionSecondary Gateway Point

Major Decision IntersectionPrimary Gateway Point

1 2 1 1 2 3 4 5

Tertiary Gateway(on smaller roads entering City)

Primary Gateway(Multiple designs may be required)

Secondary Gateway(Multiple designs may be required)

W E L C O M E T O

LANSDALE

L ANSDALE

W E L C O M E T O

T H E B O R O U G H O F

T H E B O R O U G H O F

LANSDALE

W E L C O M ET O

2 33 4

SECONDARY GATEWAYS

Secondary gateways are located at the

other points of visitor entry into Lansdale.

These gateways welcome visitors and

convey the Borough’s brand message at

a smaller scale. They can be designed to

include landscaping, lighting or signage.

TERTIARY GATEWAYS

Simple markers on smaller roads,

designating the Borough boundaries.

TRAIN STATION GATEWAY

One primary gateway is located at the Train

Station. This element should orient the

visitor and provide additional information.

Coordination with SEPTA may be required.

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MERJE | ENVIRONMENTS & EXPERIENCES 2.6 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSIS

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4

56

7

8

9

10

11

12

13

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21

17

1

2

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15

CulturalHistoric SocietyJenkins HomesteadPerforming Arts Center

GovernmentPublic LibraryBorough HallPost O�ceParks and Rec. Department

ParksWhites Rd. ParkStoney Creek ParkFourth St. ParkSchwieker ParkHancock St. ParkMemorial ParkMoyers Rd. ParkWissahickin Park

16

17

18

19

20

21

EducationLansdale Catholic H.S.North Penn H.S.

TransportationLansdale Train StationPennbrook Train Station

OtherLansdale HospitalYMCA

DESTINATIONS

A basic premise of urban wayfinding is

to direct visitors to the “front door” of a

destination. Lansdale is in the position of

having a walkable downtown area with plenty

of public parking, a municipal complex area

containing several government buildings

in close proximity to each other, two train

stations with parking lots and several park

facilities with parking lots of their own. Our

goal is to direct visitors to downtown parking

facilities, parks, the municipal complex and

train stations. The challenge will be to direct

traffic in ways that avoid train tracks and take

into account the new street projects that are

occurring with in the next year.

MERJE | ENVIRONMENTS & EXPERIENCES

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2.17 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

CONNECTIONS

Wayfinding programs present the

opportunity to connect districts,

destinations and people. Whether the

connection is a strategic cross-marketing

campaign between multiple attractions,

a common visitor activity that links two

destinations or an unplanned encounter

while exploring Lansdale – connections

are a powerful marketing tool that can

increase revenue and present the Borough

in a favorable light.

By promoting connections, the wayfinding

system encourages visitors to stay longer

to fully experience the Borough. This

connection strategy helps to improve the

overall experience of a visitor, promoting

a positive image, favorable word-of-mouth

and social media effect. Ultimately, this

can lead to return visits and increased

over-night stays.

The diagram to the left provides a graphic

hierarchy of some of the connections that

were identified by various stakeholders

throughout the interview process. This

information will be utilized during the

planning stages to help identify and

reinforce routes between individual

attractions and identify opportunities

to promote destinations, activities and

events through various graphic and

electronic tools.

Creating connections between major

destinations, parks and other attractions

has the potential to:

• Increase visibility of the Borough

of Lansdale amenities

• Boost attendance for smaller

destinations

• Increase repeat visitation to the

Borough and major destinations

C O N N E C T I O N SWALLA WALLA VALLEY WAYFINDING PROGRAM

Wayfinding Analysis | MARCH 19, 2010

Destination to DestinationConnections

Vehicular Connections

Pedestrian Connections

LEGEND

PUBLICPARKING

JenkinsHomestead

MadisonAve

MainStreet

MunicipalComplex

LibraryLANSDALE

TRAINSTATION

PerformingArts

Center

PARKS

MUNICIPALCOMPLEX

BouroughHall

PostOffice

DOWNTOWNLANSDALE

Government

Dining/Shopping

History/Culture

Parks/Recreation

PennbrookTrain

Station

JenkinsHomestead

MemorialPark

SEPTABus Stops

RailroadPlaza

HistoricalResearch

Center

SpecialDowntown

Events

WhitesRoadPark

PARKINGCONNECTIONS

CULTURALCONNECTIONS

YMCA

Parking/Transportation

PerformingArts

Center

TrainStation

MainStreet

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Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.9 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

LANSDALE SEPTA STATION

2.9

LANSDALE SEPTA TRAIN STATION The Lansdale Transportation Center is a

station along the SEPTA Doylestown Line.

It was originally built in 1902 by the Reading

Company (RDG).

The station is located at Main Street (PA 63)

and Green Street in Lansdale, Pennsylvania

and has a 497-space parking lot. It is

served by the Lansdale/Doylestown Line.

H GATEWAY OPPORTUNITY:

The station is a gateway to the Borough of

Lansdale. Currently, there is a welcome sign

located on Main Street outside the station

which is old, in disrepair and obscured by

a large pine tree. A new gateway should be

located near the station to welcome visitors,

possibly provide wayfinding information,

and highlight this historic Borough

landmark.

EXISTING SEPTA SIGNAGE:

SEPTA has their own sign design standards

for the station, and our goal is have new

wayfinding elements compliment those

already in place from SEPTA. We could

use the same directional arrow on our

wayfinding signage that SEPTA uses.

There is an abundance of CAUTION signs

around the tracks. While we realize this is

necessary, additional pedestrian wayfinding

elements should be explored to assure the

visitor a safe path exists around the train

station.

H RAILROAD PLAZA:

Railroad Plaza is located across the tracks

to the west of the station. It is an attractive

plaza where many public events are

held and there is a Kugal Ball on display.

This could be a possible location for an

information kiosk. A clear pedestrian path

should be established from the station

to the plaza. This can be seen by visitors

as daunting because it requires crossing

the tracks, and there are CAUTION signs

everywhere. A clear path is not immediately

understood.

PENNBROOK TRAIN STATION:

Pennbrook Station is to the south of

Lansdale Station. There is no ticket office

at this station, but there is a parking lot.

The connection between these two stations

needs to be addressed in the wayfinding

program.

Replace the old Lansdale Gateway at the Train Station with a new design and ensure the gateway is visible from both directions. Encorporate city sheilds into base. Coordinate location with SEPTA.

Place an Information Kiosk at Railroad Plaza with maps, area to highlight public events and possible technology elements.

Coordinate with SEPTA to define clear pedestrian paths around the station and tracks (see pg. 2.12)

PRIORITY

2

PRIORITY

2

PRIORITY

1Lansdale Station at Main Street.

Pedestrians see the tracks as

barrier, and drivers are confused

by the intersection of Main and

Railroad Streets

New signage can

utilize the SEPTA

directional arrow type

to maintain visual

consistency

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

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H

H

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.9 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

LANSDALE SEPTA STATION

2.9

LANSDALE SEPTA TRAIN STATION The Lansdale Transportation Center is a

station along the SEPTA Doylestown Line.

It was originally built in 1902 by the Reading

Company (RDG).

The station is located at Main Street (PA 63)

and Green Street in Lansdale, Pennsylvania

and has a 497-space parking lot. It is

served by the Lansdale/Doylestown Line.

H GATEWAY OPPORTUNITY:

The station is a gateway to the Borough of

Lansdale. Currently, there is a welcome sign

located on Main Street outside the station

which is old, in disrepair and obscured by

a large pine tree. A new gateway should be

located near the station to welcome visitors,

possibly provide wayfinding information,

and highlight this historic Borough

landmark.

EXISTING SEPTA SIGNAGE:

SEPTA has their own sign design standards

for the station, and our goal is have new

wayfinding elements compliment those

already in place from SEPTA. We could

use the same directional arrow on our

wayfinding signage that SEPTA uses.

There is an abundance of CAUTION signs

around the tracks. While we realize this is

necessary, additional pedestrian wayfinding

elements should be explored to assure the

visitor a safe path exists around the train

station.

H RAILROAD PLAZA:

Railroad Plaza is located across the tracks

to the west of the station. It is an attractive

plaza where many public events are

held and there is a Kugal Ball on display.

This could be a possible location for an

information kiosk. A clear pedestrian path

should be established from the station

to the plaza. This can be seen by visitors

as daunting because it requires crossing

the tracks, and there are CAUTION signs

everywhere. A clear path is not immediately

understood.

PENNBROOK TRAIN STATION:

Pennbrook Station is to the south of

Lansdale Station. There is no ticket office

at this station, but there is a parking lot.

The connection between these two stations

needs to be addressed in the wayfinding

program.

Replace the old Lansdale Gateway at the Train Station with a new design and ensure the gateway is visible from both directions. Encorporate city sheilds into base. Coordinate location with SEPTA.

Place an Information Kiosk at Railroad Plaza with maps, area to highlight public events and possible technology elements.

Coordinate with SEPTA to define clear pedestrian paths around the station and tracks (see pg. 2.12)

PRIORITY

2

PRIORITY

2

PRIORITY

1Lansdale Station at Main Street.

Pedestrians see the tracks as

barrier, and drivers are confused

by the intersection of Main and

Railroad Streets

New signage can

utilize the SEPTA

directional arrow type

to maintain visual

consistency

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

H

H

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

PARKING ISSUES EXISTING CONDITIONS

2.10

Parking in any urban environment is always

difficult. The issue of parking within this

wayfinding study is not meant to be a study

in parking capacities, or utilization, but it

does look at the parking situation from its

placement in the wayfinding hierarchy and

the image the Borough is presenting to

visitors upon their arrival.

If parking is easier to find and presented

in a organized manner, the Borough will

be perceived as a friendly and caring

environment that is trying to assist visitors

and residents alike.

OBSERVATIONS and ISSUES: There are currently five parking lots in the

downtown Lansdale area. Current and

upcoming Borough projects will affect public

parking in the downtown. Two current lots

will be merged together (Lots 25 & 26 on

map at left) and a new Parking Garage will

be located near the train station off Madison

Street. There are two other current parking

lots located on Main Street that will remain

unchanged.

Currently, parking directional signs and

identification signs are not consistent in

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3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

23

24

2526 27

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2

3

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Historic SocietyJenkins HomesteadPerforming Arts Center

GovernmentPublic LibraryBorough HallPost O�ceParks and Rec. Department

ParksWhites Rd. ParkStoney Creek ParkFourth St. ParkSchwieker ParkHancock St. ParkMemorial ParkMoyers Rd. ParkWissahickin Park

EducationLansdale Catholic H.S.North Penn H.S.

TransportationLansdale Train StationPennbrook Train Station

OtherLansdale HospitalYMCA

Public ParkingLot NameLot NameLot NameLot NameLot Name

Current Public Parking lots

Pedestrian Portal from Main Street to Madison Avenue Lot

Pedestrian Portal from Madison

Avenue Lot to Main Street

Current Parking Lot SignageCurrent Parking Lot Signage

Current Parking Lot SignageCurrent Parking Lot Signage

Have Public Parking maps and information available on the homepage of the Borough website.

Utilize a parking “P” icon across the wayfinding program to guide people to and identify public parking.

PRIORITY

1PRIORITY

1

presenting a clear path to guide visitors

to areas they may park in. We will

explore ways to present all public parking

garages and lots in a consistent manner.

PARKING GARAGE / LOT NAMES

It is easier to locate Parking Garages and

Lots if they are named after the street they

are located on. Not all the lots in Lansdale

are named in this manner. We recommend

looking at ways to rename or add address

information to the lot/garages’ signage, to

aid in wayfinding and help visitors when

they are trying to find a place to park.

PARKING PORTAL

There is a “Parking Portal” on Main Street

that allows pedestrians to access the

Madison Parking Lot. It has no wayfinding

element associated with it to help call

attention to it. This could be a good place

to located a kiosk or pedestrian map.

PARKING WEB PRESENCE

There is basically no information on where

to park in Lansdale available on the

internet.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

Parking Lot Key

West Main Street Lot

Madison Avenue Lot

Unamed Lot

Unamed lot

Walnut Parking Lot

23

24

25

26

27

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

PARKING ISSUES EXISTING CONDITIONS

2.10

Parking in any urban environment is always

difficult. The issue of parking within this

wayfinding study is not meant to be a study

in parking capacities, or utilization, but it

does look at the parking situation from its

placement in the wayfinding hierarchy and

the image the Borough is presenting to

visitors upon their arrival.

If parking is easier to find and presented

in a organized manner, the Borough will

be perceived as a friendly and caring

environment that is trying to assist visitors

and residents alike.

OBSERVATIONS and ISSUES: There are currently five parking lots in the

downtown Lansdale area. Current and

upcoming Borough projects will affect public

parking in the downtown. Two current lots

will be merged together (Lots 25 & 26 on

map at left) and a new Parking Garage will

be located near the train station off Madison

Street. There are two other current parking

lots located on Main Street that will remain

unchanged.

Currently, parking directional signs and

identification signs are not consistent in

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

23

24

2526 27

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2

3

4

5

6

7

8

9

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13

14

15

16

17

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19

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21

23

24

25

26

27

Historic SocietyJenkins HomesteadPerforming Arts Center

GovernmentPublic LibraryBorough HallPost O�ceParks and Rec. Department

ParksWhites Rd. ParkStoney Creek ParkFourth St. ParkSchwieker ParkHancock St. ParkMemorial ParkMoyers Rd. ParkWissahickin Park

EducationLansdale Catholic H.S.North Penn H.S.

TransportationLansdale Train StationPennbrook Train Station

OtherLansdale HospitalYMCA

Public ParkingLot NameLot NameLot NameLot NameLot Name

Current Public Parking lots

Pedestrian Portal from Main Street to Madison Avenue Lot

Pedestrian Portal from Madison

Avenue Lot to Main Street

Current Parking Lot SignageCurrent Parking Lot Signage

Current Parking Lot SignageCurrent Parking Lot Signage

Have Public Parking maps and information available on the homepage of the Borough website.

Utilize a parking “P” icon across the wayfinding program to guide people to and identify public parking.

PRIORITY

1PRIORITY

1

presenting a clear path to guide visitors

to areas they may park in. We will

explore ways to present all public parking

garages and lots in a consistent manner.

PARKING GARAGE / LOT NAMES

It is easier to locate Parking Garages and

Lots if they are named after the street they

are located on. Not all the lots in Lansdale

are named in this manner. We recommend

looking at ways to rename or add address

information to the lot/garages’ signage, to

aid in wayfinding and help visitors when

they are trying to find a place to park.

PARKING PORTAL

There is a “Parking Portal” on Main Street

that allows pedestrians to access the

Madison Parking Lot. It has no wayfinding

element associated with it to help call

attention to it. This could be a good place

to located a kiosk or pedestrian map.

PARKING WEB PRESENCE

There is basically no information on where

to park in Lansdale available on the

internet.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

Parking Lot Key

West Main Street Lot

Madison Avenue Lot

Unamed Lot

Unamed lot

Walnut Parking Lot

23

24

25

26

27

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES 2.11 Borough of Annapolis Wayfinding & Signage Program I WAYFINDING ANALY-

PARKING ISSUES OPPORTUNITIES

2.11

PARKING PORTAL TO MADISON LOT The current Parking Portal to Madison

Avenue Lot needs a fresh coat of paint and

landscaping along the brick path. It would

also become a more effective wayfinding

element if the Parking “P” and lot name

were added to the structure. Planter pots

on both ends of the walkway would also

be a nice touch to make the portal more

welcoming.

There is an opportunity to add public art or

wayfinding information on the blank white

building wall along the pedestrian path.

The path itself appears to be well-lit.

The Madison Lot side of the Portal path

would be a good spot for a pedestrian

map or kiosk to orient people as they

get out of their parked cars. There is a

nicely paved path to the Portal with new

lightpoles on either side. Banners could be

added to these lightpoles to help attract

people getting out of their cars to the kiosk

and the Portal to Main Street.

TECHNOLOGY Parking lot locations, rates, and hours

would be helpful information for a visitor to

find on the Borough’s website.

Re-furbish the Parking Portal on Main Street with paint, graphics and lot name. Look to landscape the path in a more attractive way.

On the Madison Lot end of the portal, add banners and a kiosk to orient people when they get out of their car.

Once the Garage project is finished, look to create a mobile parking app for Lansdale that will provide even more information about available parking.

PRIORITY

1PRIORITY

2PRIORITY

3

A Lansdale Parking App could also be

explored to allow visitors to easily find

parking in Lansdale.

QR Codes with information about parking

rates/hours, shopping and dining, and

special events can be located on kiosks

as well.

SIGNAGE It is easier to locate Parking Lots if they

are named after the street they are located

on. Currently, three of the lots in Lansdale

are named in this manner. The other two

are not named at all. In the coming months

as the Wood-Vine connector project is

completed, we recommend looking at ways

to add address information to all the parking

identification signage, to aid in wayfinding

and help visitors when they are trying to

locate parking.

Parking Signage should also incorporate a

Parking “P” that is easy to see and follow

as a trailblazer to parking lots. Lots should

also be signed to on pedestrian signs and

located on kiosk maps.

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

Parking Lot Portal with Parking ID Space for Pedestrian kiosk and banners on

poles that flank the paver walkway to portal

Blank white building wall on right could have a mural

Parking Trailblazer

P

Pm a d i s o n av e . l o t

Proposed

Lansdale

Parking AppLansdale Parking

Smart Phone App

Public Parking info on Borough Website

Parking Tailblazer

P Public Parking in Lansdale

12

3

4

56

7

8

9

10

13

18

P

PP

95% DRAFTFOR DISCUSSION PURPOSES ONLY

s

2.12 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

PEDESTRIAN ISSUES

ARRIVAL POINTS

Pedestrians can arrive in Lansdale at a

number of various points and each provides

unique conditions and requirements.

Upon arrival, appropriate information shall

be provided, including; identification,

orientation, directional, real-time data and

general information. Types of pedestrian

arrival points include;

Auto > Pedestrian Transition:

Opportunities at Parking garages and

surface lots for pedestrian information

and maps on kiosks.

Train > Pedestrian Transition:

Opportunities at Train Stations for a

gateway and pedestrian information

and maps on kiosks.

Bus > Pedestrian Transition:

Information can be provided at primary bus

stops that have significant boardings

to help visitors connect to Downtown.

Place Kiosks at Madison Lot and Railroad Plaza. Smaller pedestrian maps can be located in other parking lots.

Locate pedestrian signs along Main Street to direct to downtown destinations.

PRIORITY

1PRIORITY

1

Train to Pedestrian TransitionPedestrian Path is not clearly marked

Auto to Pedestrian Transition

Bus to Pedestrian TransitionAdding pavers with messages is a way to guide pedestrians around the train track intersections

GUIDING THE PEDESTRIAN

Pedestrian signs will be located in the

downtown area along Main Street (possibly

from Cannon Avenue to Line Street). It is

important to make pedestrians feel safe

and guided along Main Street around the

Lansdale Train Station, which is seen as a

barrier by some visitors.

OPPORTUNITIES:

• Gathering nodes (Railway Plaza) where

significant information can be shared

• Natural landmarks provide orientation

• Existing infrastructure (light poles)

provide mounting devices

• Inclusion of inlaid street elements,

reduce additional obstacles in sidewalks

• Technology allows for deeper information

to be provided

CURRENT OBSTACLES:

• ADA Clearance and Mobility Issues

• Train tracks

• Gaps in sidewalk infrastructure

• Safety Issues

• Areas of auto and train interaction

• Unfriendly pedestrian intersections

• Construction projects - sidewalks closed

TYPES OF PEDESTRIAN INFORMATION:

• Orientation

• District Identification

• Directional

• Informational

• Events and Promotions

• Real-Time Data

• Distance to Destination

TYPES OF PEDESTRIAN WAYFINDING TOOLS:

• Orientation Maps

• Directional Signs

• Technology Elements

• Community Boards

• Landmarks / Public Art

• Sidewalk markings / paint / pavers

• Inlaid sidewalk markers give direction Note: Review of individual site requirements

(ADA clearances, sidewalk conditions, etc.)

will be accomplished during the programming

phase of this project, when exact placement

for wayfinding elements are analyzed and

chosen. The scope of this plan does not

include a physical inventory of every existing

pedestrian site condition in Lansdale, but more

of a identification of general opportunities,

obstacles and best practices that can be

used when determining the wayfinding tools

information and placement.

95% DRAFTFOR DISCUSSION PURPOSES ONLY

2.12 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

PEDESTRIAN ISSUES

ARRIVAL POINTS

Pedestrians can arrive in Lansdale at a

number of various points and each provides

unique conditions and requirements.

Upon arrival, appropriate information shall

be provided, including; identification,

orientation, directional, real-time data and

general information. Types of pedestrian

arrival points include;

Auto > Pedestrian Transition:

Opportunities at Parking garages and

surface lots for pedestrian information

and maps on kiosks.

Train > Pedestrian Transition:

Opportunities at Train Stations for a

gateway and pedestrian information

and maps on kiosks.

Bus > Pedestrian Transition:

Information can be provided at primary bus

stops that have significant boardings

to help visitors connect to Downtown.

Place Kiosks at Madison Lot and Railroad Plaza. Smaller pedestrian maps can be located in other parking lots.

Locate pedestrian signs along Main Street to direct to downtown destinations.

PRIORITY

1PRIORITY

1

Train to Pedestrian TransitionPedestrian Path is not clearly marked

Auto to Pedestrian Transition

Bus to Pedestrian TransitionAdding pavers with messages is a way to guide pedestrians around the train track intersections

GUIDING THE PEDESTRIAN

Pedestrian signs will be located in the

downtown area along Main Street (possibly

from Cannon Avenue to Line Street). It is

important to make pedestrians feel safe

and guided along Main Street around the

Lansdale Train Station, which is seen as a

barrier by some visitors.

OPPORTUNITIES:

• Gathering nodes (Railway Plaza) where

significant information can be shared

• Natural landmarks provide orientation

• Existing infrastructure (light poles)

provide mounting devices

• Inclusion of inlaid street elements,

reduce additional obstacles in sidewalks

• Technology allows for deeper information

to be provided

CURRENT OBSTACLES:

• ADA Clearance and Mobility Issues

• Train tracks

• Gaps in sidewalk infrastructure

• Safety Issues

• Areas of auto and train interaction

• Unfriendly pedestrian intersections

• Construction projects - sidewalks closed

TYPES OF PEDESTRIAN INFORMATION:

• Orientation

• District Identification

• Directional

• Informational

• Events and Promotions

• Real-Time Data

• Distance to Destination

TYPES OF PEDESTRIAN WAYFINDING TOOLS:

• Orientation Maps

• Directional Signs

• Technology Elements

• Community Boards

• Landmarks / Public Art

• Sidewalk markings / paint / pavers

• Inlaid sidewalk markers give direction Note: Review of individual site requirements

(ADA clearances, sidewalk conditions, etc.)

will be accomplished during the programming

phase of this project, when exact placement

for wayfinding elements are analyzed and

chosen. The scope of this plan does not

include a physical inventory of every existing

pedestrian site condition in Lansdale, but more

of a identification of general opportunities,

obstacles and best practices that can be

used when determining the wayfinding tools

information and placement.

95% DRAFTFOR DISCUSSION PURPOSES ONLY

MERJE | ENVIRONMENTS & EXPERIENCES

PEDESTRIAN ISSUES CONTINUED

2.13 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSIS

There are painted crosswalks on the right side of Main Street, heading west.

Heading West on Main Street, there is nothing to assure pedestrians they may cross the tracks safely on the left side of the street.

PEDESTRIAN PATH AROUND LANSDALE

TRAIN STATION

The train tracks can be seen as a confusing

and even dangerous area for pedestrians to

traverse. This is due largely to the lack of a

clear pedestrian path across the 3 tracks.

Heading west on Main Street, the left side

of the street is the largest length of track

to be crossed and there is basically no

path marked for a pedestrian. Working with

SEPTA we hope to create some wayfinding

elements to guide visitors and residents

alike across this stretch of street.

There is a portion of street with a blue

painted walking path marked on the right

side of Main Street (heading west) which

leads pedestrians across the first track and

into the Lansdale Station. But this path

does not address the two tracks that run

from the station itself.

Heading East on Main Street the paved

sidewalk ends at the tall Lansdale Station

SEPTA sign and at Railroad Street.

Wayfinding elements to consider at these

locations could be:

• A simple pedestrian trailblazer in the

ground

• An inlaid or painted element on the

sidewalk

• Banners

• Temporary Signage (sandwich boards)

The element should have an arrow or

icon to assure people it is safe to cross

the tracks. It should also have a safety

message to look before crossing.

Painting or paving an actual path along

these areas would be ideal, but that

is something that would require close

coordination with SEPTA.

Coordinate with SEPTA ways to address the lack of sidewalk structure around the train station to better guide pedestrians along Main Street. Temporary solutions could be used first.

Place Pedestrian trailblazers where sidewalk ends, encouraging people to look, and then keep going along Main Street.

PRIORITY

1

PRIORITY

1

Pedestrian Path is not clearly marked

Wal

nu

t S

tree

tto S

EP

TA P

arki

ng

Lo

t

Main Street

paved sidewalk ends

painted sidewalk

paved sidewalk

paved path to station

painted track crossing

MERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

MERJE | ENVIRONMENTS & EXPERIENCES

PEDESTRIAN ISSUES CONTINUED

2.13 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSIS

There are painted crosswalks on the right side of Main Street, heading west.

Heading West on Main Street, there is nothing to assure pedestrians they may cross the tracks safely on the left side of the street.

PEDESTRIAN PATH AROUND LANSDALE

TRAIN STATION

The train tracks can be seen as a confusing

and even dangerous area for pedestrians to

traverse. This is due largely to the lack of a

clear pedestrian path across the 3 tracks.

Heading west on Main Street, the left side

of the street is the largest length of track

to be crossed and there is basically no

path marked for a pedestrian. Working with

SEPTA we hope to create some wayfinding

elements to guide visitors and residents

alike across this stretch of street.

There is a portion of street with a blue

painted walking path marked on the right

side of Main Street (heading west) which

leads pedestrians across the first track and

into the Lansdale Station. But this path

does not address the two tracks that run

from the station itself.

Heading East on Main Street the paved

sidewalk ends at the tall Lansdale Station

SEPTA sign and at Railroad Street.

Wayfinding elements to consider at these

locations could be:

• A simple pedestrian trailblazer in the

ground

• An inlaid or painted element on the

sidewalk

• Banners

• Temporary Signage (sandwich boards)

The element should have an arrow or

icon to assure people it is safe to cross

the tracks. It should also have a safety

message to look before crossing.

Painting or paving an actual path along

these areas would be ideal, but that

is something that would require close

coordination with SEPTA.

Coordinate with SEPTA ways to address the lack of sidewalk structure around the train station to better guide pedestrians along Main Street. Temporary solutions could be used first.

Place Pedestrian trailblazers where sidewalk ends, encouraging people to look, and then keep going along Main Street.

PRIORITY

1

PRIORITY

1

Pedestrian Path is not clearly marked

Wal

nu

t S

tree

tto S

EP

TA P

arki

ng

Lo

t

Main Street

paved sidewalk ends

painted sidewalk

paved sidewalk

paved path to station

painted track crossing

MERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

2.14 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

BANNER PROGRAMS

14' -

0" m

inim

um

10' -

0" m

inim

um

Small BannersMedium BannersLarge Banners

Approved Materials:• Acrylic (10 oz. per sq. yd, w/reinforced webbing)

• Nylon (4 oz. per sq. yd, w/reinforced webbing)

• Cotton Canvas (10 oz. per sq. yd)

• Other fabrics with equivalent strength

Openings:• 4 inch pockets across the top and bottom with double-stitch turn down, 1/2 inch standard.

• Grommets at top and bottom, pole-side only.

Long30" X 84" Medium

30" x 60"

Small18"x36"

An Lansdale Banner System would:

• Define the Downtown area.

• Support wayfinding.

• Promote the Borough as a vibrant and

active environment.

• Market various Borough events, history,

activities and attractions.

• Communicate a welcoming and

celebratory message to visitors.

• Offer opportunities for public/private/

local artist partnerships.

Make recommendations for the following:

• Identify which Borough of Lansdale entity

will manage the banner program.

• Identify which areas or streets may

receive banners.

• Develop an inventory of the poles

where banners can be placed.

• Establish policies, eligibility and

application processes.

• Provide design guidelines and a

review process.

• Determine technical specifications,

sizes, materials and hardware required.

• Identify a funding strategy and fees.

• Include local art component.

A Borough-wide banner program can

market non-profit groups, promote

events, identify the downtown or assure

visitors that they are traveling through the

correct corridor toward their destination.

A coordinated banner program requires

consistent design standards, material

specifications and management process.

Lansdale has relatively new lightposts

along Main Street and Madison Street that

could support banners or flags.

Implement a banner system for Main Street and Madison Avenue. Banners should highlight the new brand.

PRIORITY

1

Phoenix, AZ Banner Program Lansdale lightposts

Proposed Design

The following organizations are typically

eligible for banners opportunities:

• Educational facility or other non-profit

groups based in Lansdale.

• Groups hosting special events.

• Borough-wide special events or activities

open to the public occurring in the

Borough.

• Any entity wishing to promote an event,

exhibit or celebration of civic interest.

The intent of an Lansdale Banner system

is to improve the aesthetic appearance

of the environment. The purpose is not

to advertise private businesses or to sell

merchandise, products or services, but to

promote; community activities, Borough

institutions, and the rich cultural heritage

of the Borough of Lansdale.

95% DRAFTFOR DISCUSSION PURPOSES ONLY

2.14 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

BANNER PROGRAMS

14' -

0" m

inim

um

10' -

0" m

inim

um

Small BannersMedium BannersLarge Banners

Approved Materials:• Acrylic (10 oz. per sq. yd, w/reinforced webbing)

• Nylon (4 oz. per sq. yd, w/reinforced webbing)

• Cotton Canvas (10 oz. per sq. yd)

• Other fabrics with equivalent strength

Openings:• 4 inch pockets across the top and bottom with double-stitch turn down, 1/2 inch standard.

• Grommets at top and bottom, pole-side only.

Long30" X 84" Medium

30" x 60"

Small18"x36"

An Lansdale Banner System would:

• Define the Downtown area.

• Support wayfinding.

• Promote the Borough as a vibrant and

active environment.

• Market various Borough events, history,

activities and attractions.

• Communicate a welcoming and

celebratory message to visitors.

• Offer opportunities for public/private/

local artist partnerships.

Make recommendations for the following:

• Identify which Borough of Lansdale entity

will manage the banner program.

• Identify which areas or streets may

receive banners.

• Develop an inventory of the poles

where banners can be placed.

• Establish policies, eligibility and

application processes.

• Provide design guidelines and a

review process.

• Determine technical specifications,

sizes, materials and hardware required.

• Identify a funding strategy and fees.

• Include local art component.

A Borough-wide banner program can

market non-profit groups, promote

events, identify the downtown or assure

visitors that they are traveling through the

correct corridor toward their destination.

A coordinated banner program requires

consistent design standards, material

specifications and management process.

Lansdale has relatively new lightposts

along Main Street and Madison Street that

could support banners or flags.

Implement a banner system for Main Street and Madison Avenue. Banners should highlight the new brand.

PRIORITY

1

Phoenix, AZ Banner Program Lansdale lightposts

Proposed Design

The following organizations are typically

eligible for banners opportunities:

• Educational facility or other non-profit

groups based in Lansdale.

• Groups hosting special events.

• Borough-wide special events or activities

open to the public occurring in the

Borough.

• Any entity wishing to promote an event,

exhibit or celebration of civic interest.

The intent of an Lansdale Banner system

is to improve the aesthetic appearance

of the environment. The purpose is not

to advertise private businesses or to sell

merchandise, products or services, but to

promote; community activities, Borough

institutions, and the rich cultural heritage

of the Borough of Lansdale.

95% DRAFTFOR DISCUSSION PURPOSES ONLY

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

CURRENT REDEVELOPMENT PROJECTS

2.16

Madison Lot Redevelopment Wood - Vine Connector

Lansdale Water TowerMadison Lot Redevelopment

WOOD - VINE CONNECTOR PROJECT

Scheduled to begin construction in spring

of 2013, this streetscape and traffic flow

project will create improved pedestrian

accommodations along Vine Street, new

lighting and streetscape elements, more

public parking, and a better flow of traffic

around the train tracks in the center of town.

This project will affect the new Lansdale

Wayfinding Program in many ways, from

maps, to vehicular, parking and pedestrian

signage.

MADISON LOT REDEVELOPMENT PROJECT

Proposed by BPG Development Company in

Philadelphia, this project’s timeline is set to

be completed in 2015. It includes a multi-

level parking garage, retail space, housing

and green space in what is now the Madison

Parking Lot.

This project will affect the new Lansdale

Wayfinding Program in many ways, from

maps, to vehicular, parking and pedestrian

signage.

311 WEST MAIN PROPERTY/PROJECT

This is an ongoing project to renovate and

promote 311 West Main Street as a Cultural

Center for the Borough of Lansdale.

Currently, this project will not affect the new

Lansdale Wayfinding Program.

WATER TOWER

There is a water tower at the back corner

of the Madison Lot Redevelopment project

area. Water towers can be painted, externally

illuminated or used creatively in other ways

to create a enhanced landmark for the

Borough of Lansdale.

Re-assess Parking lot names and sign placement when the Wood-Vine connector project is completed.

Determine when the water tower is scheduled to be re-painted. Look to incorporate the Lansdale brand in the re-painting.

PRIORITY

1PRIORITY

2

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

ScaleSheet Issue Date

MADISON STREET @ WOODBOROUGH OF LANSDALE, MONGOMERY CO, PA

A109

Rendering - Madison @ WoodMADISON PARKING LOT REDEVELOPMENT PROJECT 11/08/11

Wood-Vine Connector

Lansdale Borough Council Meeting

P.C.T.I. Wood-Vine Connector UpdateJuly 25, 2012Earl W. Armitage III, PEMark E. Bickerton, PE

95% DRAFTFOR DISCUSSION PURPOSES ONLY

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

CURRENT REDEVELOPMENT PROJECTS

2.16

Madison Lot Redevelopment Wood - Vine Connector

Lansdale Water TowerMadison Lot Redevelopment

WOOD - VINE CONNECTOR PROJECT

Scheduled to begin construction in spring

of 2013, this streetscape and traffic flow

project will create improved pedestrian

accommodations along Vine Street, new

lighting and streetscape elements, more

public parking, and a better flow of traffic

around the train tracks in the center of town.

This project will affect the new Lansdale

Wayfinding Program in many ways, from

maps, to vehicular, parking and pedestrian

signage.

MADISON LOT REDEVELOPMENT PROJECT

Proposed by BPG Development Company in

Philadelphia, this project’s timeline is set to

be completed in 2015. It includes a multi-

level parking garage, retail space, housing

and green space in what is now the Madison

Parking Lot.

This project will affect the new Lansdale

Wayfinding Program in many ways, from

maps, to vehicular, parking and pedestrian

signage.

311 WEST MAIN PROPERTY/PROJECT

This is an ongoing project to renovate and

promote 311 West Main Street as a Cultural

Center for the Borough of Lansdale.

Currently, this project will not affect the new

Lansdale Wayfinding Program.

WATER TOWER

There is a water tower at the back corner

of the Madison Lot Redevelopment project

area. Water towers can be painted, externally

illuminated or used creatively in other ways

to create a enhanced landmark for the

Borough of Lansdale.

Re-assess Parking lot names and sign placement when the Wood-Vine connector project is completed.

Determine when the water tower is scheduled to be re-painted. Look to incorporate the Lansdale brand in the re-painting.

PRIORITY

1PRIORITY

2

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

ScaleSheet Issue Date

MADISON STREET @ WOODBOROUGH OF LANSDALE, MONGOMERY CO, PA

A109

Rendering - Madison @ WoodMADISON PARKING LOT REDEVELOPMENT PROJECT 11/08/11

Wood-Vine Connector

Lansdale Borough Council Meeting

P.C.T.I. Wood-Vine Connector UpdateJuly 25, 2012Earl W. Armitage III, PEMark E. Bickerton, PE

95% DRAFTFOR DISCUSSION PURPOSES ONLY

LANSDALE BOROUGH

BRAND

LIFESTYLE EXPERIENCE

CULTURE

DIVERSITY

HISTORY

UNIQUENESS PEOPLE ACCESS

Identity Print Communications

Environmental Graphic Design Electronic Environment Product

Logo Marketing Gateways Web Places Promotional

Slogan Official Wayfinding Radio Architecture Uniforms

Color / Imagery Informational Interpretive Television Streetscape Equipment

Experience • Lifestyle • Diversity • Uniqueness • People • Culture • Viability • History

B R A N D I N G E L E M E N T S

MERJE | ENVIRONMENTS & EXPERIENCES

BOROUGH OF LANSDALE BRANDING

PROJECT

As a result of extensive research by North

Star Destination Strategies, the following

Brand Platform was presented to the

Borough:

LANSDALE BRAND PLATFORM Target Audience: For those seeking a

suburban sanctuary with urban sensibilities.

Frame of Reference: Lansdale, north of

Philadelphia on the Lansdale/Doylestown

(R5) line and the Pennsylvania Turnpike in

Montgomery County.

Point of Difference: is an established,

walkable, close-knit neighborhood

conveniently centered on mobility.

Benefit: where priorities find the right track.

This project will affect the new Lansdale

Wayfinding Program in many ways, from

maps, to vehicular, parking and pedestrian

wayfinding elements.

LANSDALE BRANDING PROJECT

2.15 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

6'-0"

7'-6"

9'-0"

10'-6"

12'-0"

13'-6"

15'-0"

SCALE: 3/4" = 1'-0"

BOROUGH OF LANSDALE, PAMarch 18, 2013 | Schematic Design OPTION 1 REVISED

6'-0"

7'-6"

9'-0"

10'-6"

12'-0"

13'-6"

15'-0"

SCALE: 3/4" = 1'-0"

BOROUGH OF LANSDALE, PAMarch 18, 2013 | Schematic Design OPTION 1 REVISED

Vehicular Directional(25 MPH & Less)

small

Vehicular Directional( 25 MPH & More)

Back of Sign

Back of SignSide View

• Modern Panel shapes and colors utilize elements of the new brand, while finials and kiosk base echo the Kugel Ball.

• Black poles have traditional details to compliment the existing lightpoles along Main Street and Madison Avenue.

• Consistent tone-on-tone treatment of logo “L” element throughout system.

Stony CreekParkWhites Road

Park

Downtown

New brand on pole sleeve

Two panels create a layered color e�ect

3'-3"

4 1/2"4 1/2"

2'-3 3/4" 2'-10"

3'-6"

6'-0"

7'-6"

9'-0"

10'-6"

12'-0"

13'-6"

15'-0"

SCALE: 3/4" = 1'-0"

BOROUGH OF LANSDALE, PAMarch 18, 2013 | Schematic Design OPTION 1 REVISED

Vehicular Directional(25 MPH & Less)

medium

ParkingTrailblazer

ParkingIdenti�cation

• Modern Panel shapes and colors utilize elements of the new brand, while finials and kiosk base echo the Kugel Ball.

• Black poles have traditional details to compliment the existing lightpoles along Main Street and Madison Avenue.

• Consistent tone-on-tone treatment of logo “L” element throughout system.

PWest Main St Parking

MunicipalComplex

P

west main street lotPHOURS: 7:00am - 10:00pm M-TH 7:00am - 12:00am F-SUN

3'-3"

4'- 1"

6'-0"

7'-6"

9'-0"

10'-6"

12'-0"

13'-6"

15'-0"

SCALE: 3/4" = 1'-0"

BOROUGH OF LANSDALE, PAMarch 18, 2013 | Schematic Design OPTION 1 REVISED

Pedestrian Directional

3-sidedPedestrian Kiosk

2-sidedPedestrian Map

• Modern Panel shapes and colors utilize elements of the new brand, while finials and kiosk base echo the Kugel Ball.

• Black poles have traditional details to compliment the existing lightpoles along Main Street and Madison Avenue.

• Consistent tone-on-tone treatment of logo “L” element throughout system.

Destination

Destination

Destination

Destination

Destination

Destination

Pedestrian Banner

12

3

4

56

7

8

9

10

13

18

P

PP

12

3

4

56

7

13

18

P

PP

QUESTIONS ANSWERS

3.3 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

MANAGEMENT AND MAINTENANCE

STRATEGY ANDADMINISTRATION

PHYSICALMAINTENANCE & REPAIR

DAY TO DAYMANAGEMENT & COORDINATION

FUNDING SOURCES

OVERALL SYSTEM OVERSIGHT

ANNAPOLIS WAYFINDING PROGRAMMANAGEMENT AND MAINTANANCE

Borough Planner

Public Works

Borough Engineer

TBD

TBD

TBD

Steering Committee

Public Works

Contractor

Sign Longevity

Design and Planning

Vandalism

Cleaning Schedule

Management / Administration

Breakaway Product: Transpo

Reflectivity Life Span:3M High Intensity Diamond Grade

0-4 Years

Design: General Evaluation of positive and negative aspects of the system.

Planning: Borough of Lansdale In-house maintenance based on new request and circulation/destination updates.

Annual cleaning/repair. Stickers and graffiti are most common. Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Weekly coordination transitioning to quarterly coordination between Borough of Lansdale and fabricator during year 1 and 2. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free -Covered under Warranty for 3 years.

Covered under warranty for 5-7 years

5-9 Years

Design: General Evaluation of positive and negative aspects of the system.

Planning: Contract with a consultant to analyze major changes to the Borough of Lansdale and necessary system adjustments. 1 or 2 updates possible during this time period.

Parts replacements and full sign replacement as needed.

Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Annual coordination between Borough of Lansdale and fabricator. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free - consider general review as part of yearly inspection process.

Covered under warranty for 5-7 years.

Reflectivity may be effective beyond the warranty period. Individual signs may require sheeting to be replaced during this time period

10-15+ Years

If the system has not been analyzed since implemen-tation, a major updating is likely to be needed. Outside consultants will be required to review and inventory the system, as well as make suggested changes based on new circulation, destinations, etc.

Parts replacements / full sign replacement as needed.

Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Annual coordination between Borough of Lansdale and fabricator. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free - consider general review as part of yearly inspection process.

Reflectivity becomes less effective. if not previously replaced. 10 – 15 years is the maximum lifespan.

Custom Color Life Span: 3M High IntensityDiamond Grade

General Materials: Aluminum Sign Panels & Posts

Painted Surfaces

Sign Panels / Fasteners

Brackets/ Fins / Details

Concrete Footers

Covered under warranty for 3 years. Color generally maintained beyond warranty period, depends on direction sign panel is facing.

Specifications require 5 year fabricator warranty for workmanship.

General wear-and-tear maintenance required

Covered under manufacturers warranty.

General maintenance and touch-up will be required.

Specifications require 5 year fabricator warranty for workmanship. General repairs and replacement due to auto incidents or vandalism. Inspect welds and fasteners for connection integrity.

Specifications require 5 year fabricator warranty. General repairs and replacement of parts due to auto incidents or vandalism. Inspect welds and fasteners for connection integrity.

Maintenance free. Inspect structural integrity – similar to any construction project.

Fading may begin depending on the direction sign panel is facing. Individual signs may require sheeting to be replaced during this time period

General wear-and-tear maintenance required.

Warranty expires. Typically color holds up beyond warranty period. Fading may begin depending on the direction sign panel is facing. Individual signs may require individual parts to be replaced during this time period.

Quantity of repairs increases, if not maintained previously. Inspect welds and fasteners for connection integrity.

Quantity of repairs increases, if not maintained previously. Inspect welds and fasteners for connection integrity.

Maintenance free. Inspect structural integrity – similar to any construction project.

Fading occurs, if not previously replaced. 10 -15 years is the maximum lifespan.

General wear-and-tear maintenance required.

Fading occurs – based on direction sign panel is facing – 10 – 15 years is the maximum lifespan to expect.

Consider full inventory of system and repairs based on consistency of maintenance and up-keep over the years.

Consider full inventory of system and repairs based on consistency of maintenance and up-keep over the years.

Maintenance free. Inspect structural integrity – similar to any construction project.

Sign Longevity 0-4 Years 5-9 years 10-15+ years Sign Longevity 0-4 Years 5-9 years 10-15+ years

95% DRAFTFOR DISCUSSION PURPOSES ONLY

3.3 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

MANAGEMENT AND MAINTENANCE

STRATEGY ANDADMINISTRATION

PHYSICALMAINTENANCE & REPAIR

DAY TO DAYMANAGEMENT & COORDINATION

FUNDING SOURCES

OVERALL SYSTEM OVERSIGHT

ANNAPOLIS WAYFINDING PROGRAMMANAGEMENT AND MAINTANANCE

Borough Planner

Public Works

Borough Engineer

TBD

TBD

TBD

Steering Committee

Public Works

Contractor

Sign Longevity

Design and Planning

Vandalism

Cleaning Schedule

Management / Administration

Breakaway Product: Transpo

Reflectivity Life Span:3M High Intensity Diamond Grade

0-4 Years

Design: General Evaluation of positive and negative aspects of the system.

Planning: Borough of Lansdale In-house maintenance based on new request and circulation/destination updates.

Annual cleaning/repair. Stickers and graffiti are most common. Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Weekly coordination transitioning to quarterly coordination between Borough of Lansdale and fabricator during year 1 and 2. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free -Covered under Warranty for 3 years.

Covered under warranty for 5-7 years

5-9 Years

Design: General Evaluation of positive and negative aspects of the system.

Planning: Contract with a consultant to analyze major changes to the Borough of Lansdale and necessary system adjustments. 1 or 2 updates possible during this time period.

Parts replacements and full sign replacement as needed.

Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Annual coordination between Borough of Lansdale and fabricator. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free - consider general review as part of yearly inspection process.

Covered under warranty for 5-7 years.

Reflectivity may be effective beyond the warranty period. Individual signs may require sheeting to be replaced during this time period

10-15+ Years

If the system has not been analyzed since implemen-tation, a major updating is likely to be needed. Outside consultants will be required to review and inventory the system, as well as make suggested changes based on new circulation, destinations, etc.

Parts replacements / full sign replacement as needed.

Cleaning solvents and Goo-Gone are typical products utilized.

Annual Cleaning

Annual coordination between Borough of Lansdale and fabricator. Day-to-day monitoring of the system, based on Facilities observations, safety issues and citizens reports.

Maintenance Free - consider general review as part of yearly inspection process.

Reflectivity becomes less effective. if not previously replaced. 10 – 15 years is the maximum lifespan.

Custom Color Life Span: 3M High IntensityDiamond Grade

General Materials: Aluminum Sign Panels & Posts

Painted Surfaces

Sign Panels / Fasteners

Brackets/ Fins / Details

Concrete Footers

Covered under warranty for 3 years. Color generally maintained beyond warranty period, depends on direction sign panel is facing.

Specifications require 5 year fabricator warranty for workmanship.

General wear-and-tear maintenance required

Covered under manufacturers warranty.

General maintenance and touch-up will be required.

Specifications require 5 year fabricator warranty for workmanship. General repairs and replacement due to auto incidents or vandalism. Inspect welds and fasteners for connection integrity.

Specifications require 5 year fabricator warranty. General repairs and replacement of parts due to auto incidents or vandalism. Inspect welds and fasteners for connection integrity.

Maintenance free. Inspect structural integrity – similar to any construction project.

Fading may begin depending on the direction sign panel is facing. Individual signs may require sheeting to be replaced during this time period

General wear-and-tear maintenance required.

Warranty expires. Typically color holds up beyond warranty period. Fading may begin depending on the direction sign panel is facing. Individual signs may require individual parts to be replaced during this time period.

Quantity of repairs increases, if not maintained previously. Inspect welds and fasteners for connection integrity.

Quantity of repairs increases, if not maintained previously. Inspect welds and fasteners for connection integrity.

Maintenance free. Inspect structural integrity – similar to any construction project.

Fading occurs, if not previously replaced. 10 -15 years is the maximum lifespan.

General wear-and-tear maintenance required.

Fading occurs – based on direction sign panel is facing – 10 – 15 years is the maximum lifespan to expect.

Consider full inventory of system and repairs based on consistency of maintenance and up-keep over the years.

Consider full inventory of system and repairs based on consistency of maintenance and up-keep over the years.

Maintenance free. Inspect structural integrity – similar to any construction project.

Sign Longevity 0-4 Years 5-9 years 10-15+ years Sign Longevity 0-4 Years 5-9 years 10-15+ years

95% DRAFTFOR DISCUSSION PURPOSES ONLY

3.4 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

MANAGEMENT AND MAINTENANCE CONTINUED

After approval of a sign design, the

Borough of Lansdale will seek approval

for sign routes, final sign locations, and an

ongoing maintenance and management

plan. With the approval of these standards

the Borough will have approval for the full

installation of signs.

MANAGEMENT The establishment of a governing body

that oversees the funding, maintenance

and expansion. A project manager must

be assigned the responsibility of the day

to day management of the system.

Maintenance Funding and Contracts

Maintenance should be a shared

responsibility between the Borough and

the programs Stakeholders.

Average annual maintenance budget is

10% - 15% of the total project

construction cost.

Stakeholder Contribution Contracts

Create Maintenance Agreement contract

among the Stakeholders:

Option A: Based on quantity of listings

Option B: Equally Distributed

Option C: Sliding Scale

Option D: Ranking by Significance

SIGN BECOMESDAMAGED

LANSDALEWAYFINDINGMANAGER

DAY-TO-DAY MAINTENANCE PROCESS FORREPAIR OR REPLACEMENT OF EXISTING SIGNS

Dept of Public Works

Public Works

CONTRACTOR

Borough Public Works & StaffMonitor Sign Program

Borough: Quality ControlContract: Fabrication and Installation

Public Works

CONTRACTOR

City: Quality ControlContract: Fabrication/ Installation

WAYFINDING MANAGER (TBD)Places Order with Approved Vendor

CHANGE TO SYSTEM

BECOMES NECESSARY

LONG TERM MAINTENANCE PROCESS FORADDITION, SUBTRACTION or ALTERATIONS TO THE SYSTEM (annual)

Steering Committee

Planning Dept. WAYFINDING MANAGER

Identifies Scopeand Funding

ON-LINEREQUEST FORM

DESTINATIONIdentifies Need

DESTINATIONSubmits Online Request Form

to WAYFINDING MANAGER

Based on program criteriaPlanning Dept. and

Steering Committee Reviews Request

WAYFINDING MANAGER: Quality ControlCity: Approves Funding

Depending on the quantity of signs or complexity of the new routing a consultant may be required to assist with planning or possibly designing new elements

City Places Order with Approved Vendor

CITY OF ANNAPOLIS WAYFINDING PROGRAMMAINTENANCE FLOW CHART

MANAGEMENT & MAINTENANCE

Wayfinding and Signage Program - City of Santa Cruz

Annual Budgets

Generally 10% - 15% of the total phasing

cost should be established for annual

maintenance of the system.

Initial “attic stock” of parts should be

included in the base bid of each phase

of the project.

By purchasing materials and parts in

a large quantity the Borough will reduce its

overall costs. Attic stock can include

poles (painted), sign panels (painted/no

lettering), brackets finished and painted,

and other parts.

95% DRAFTFOR DISCUSSION PURPOSES ONLY

3.1 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

SUSTAINABILITY

Miami Beach , Solar Powered GatewaySolar Panel Tampa Riverwalk, Solar Powered Kiosk

Downtown Phoenix Reflective Sheeting Asheville, NC, Local Artisans

MATERIALS AND PROCESSES

The design of the wayfinding program

shall meet our modern needs and preserve

to the greatest degree possible the finite

resources of our planet. The wayfinding

program may consider a variety of “green”

materials and processes, as well as

administrative efforts that promote

“local” inclusion.

SOLAR POWER:

Solar panels can provide power to the

illuminated signs such as gateways

and information kiosks. In Tampa, solar-

powered kiosk units consume only 2.05

kilowatt-hours (KWh) per month at a cost of

20 cents – in comparison to $72 per month

if the units were powered with tradition

fluorescents.

GREEN MATERIALS / REFLECTIVE SHEETING:

The manufacturing process for 3M High

Intensity Reflective Vinyl, reduces VOC

emissions by 97 percent and energy

consumption by 72 percent, compared to

the standard engineer grade vinyl sheeting

products typically used in the past.

Explore opportunity for solar power for kiosks / gateways.PRIORITY

1

LOCAL CONSTRUCTION:

Some municipalities are awarding extra

points to local qualified fabricators during

the bid process to help keep the projects

local and reduce the need for shipping large

portions of the project across the country

as well as supporting local businesses.

Some clients are “buying local” by engaging

community artisans, who can produce

finials and other sign components locally.

These local initiatives also support the

local economy.

SUSTAINABLE TRANSPORTATION

Pedestrian paths, bicycle routes, SEPTA

Bus and Train Routes should be fully

integrated into the wayfinding program,

highlighted on maps and signage where

applicable, thereby highlighting the

Borough’s commitment to sustainability

and reducing its carbon footprint.

Wayfinding programs help to support

the use of these transportation means by

making them accessible, user-friendly and

promoting their availability.

REDUCE TRAFFIC:

Wayfinding programs help people find their

way quickly and efficiently to their desired

destination, whether it is an attraction or a

hard to find parking lot. Less time traveled

equals less time searching which reduces

the carbon foot-print left by the vehicle.

3M High Intensity Reflective Vinyl

95% DRAFTFOR DISCUSSION PURPOSES ONLY

MERJE | ENVIRONMENTS & EXPERIENCES 3.2

REGULATORY SIGNS

Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSIS

NOTE: This is NOT a recommendation for

your Wayfinding & Signage Program. It is

purely information for you to use as you

see fit, since wayfinding programs are not

allowed to touch these types of signs.

All cities have regulatory signs, such as

“No Parking on Mondays”, traffic signs,

emergency route signs and crossing signs.

Wayfinding programs cannot touch many

of those signs, even though the different

sizes, colors and sheer quantity of these

signs do often add to sign clutter. There are

some actions cities can take to help these

signs fit in with a new wayfinding system,

and generally make them look like more

unified in their appearance.

The following are standard acceptable

types of regulatory sign posts:

• Tubular steel posts;

• Telescoping steel post no greater than

2 ¼ in by 2 ¼ in (57 mm by 57 mm);

• U-channel posts;

• 4 in by 4 in (100 mm by 100 mm)

wood posts;

• 4 in by 6 in (100 mm by 150 mm)

wood posts with the 6 in (150 mm) side

parallel to the roadway with appropriately

drilled holes to ensure that the post is

breakaway.

Simply painting metal posts to match

the color of the wayfinding sign posts

is an easy, inexpensive way to integrate

regulatory signs into the wayfinding

program. The backs of the regulatory signs

can be painted as well, providing a clean,

seamless look to the back of these signs

and camouflaging any mounting hardware.

Making sure regulatory signs are mounted

at a consistent height on poles is also a

way to give these signs a more uniform

appearance.

Deciding to use wood posts with a rustic

wayfinding program design would be a way

to unify the look of regulatory signs as well.

In downtown areas, regulatory sign frames

can also be purchased and painted to

match the poles of the new wayfinding

system. There are companies that

specialize in providing attractive solutions

to regulatory signage in downtowns.

The first step in creating a uniform look

for regulatory signs would be to take an

inventory of the amount and location of all

existing regulatory signs in the city. This

will show the condition of the existing

regulatory signs, their mounting conditions

and other useful information.

Examples of DOT regulatory signs, on standard metal posts

Sign Frames for Regulatory Signs

MERJE | ENVIRONMENTS & EXPERIENCES

95% DRAFTFOR DISCUSSION PURPOSES ONLY

1.3 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

PROJECT APPROVAL PROCESS

MERJEUPDATES

MERJE

Gather Informationand Present

Recommendations

OutlinesObjective

SteeringCommittee

WayfindingProjectTeam

Review andProvide

Recommendations

SteeringCommittee

Review andComment

MERJEPresents

Additional Reviewand

Recommendations

Implementation

Fabrication and

Installation

BoroughCouncil

Accept Study

MERJEUPDATES

StateInput

Stake-holderInput

Borough InputState, County

& BoroughInput

StakeholderInput

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2.3 Borough of Lansdale, PA Wayfinding & Signage Program I WAYFINDING ANALYSISMERJE | ENVIRONMENTS & EXPERIENCES

SIGNAGE TECHNICAL CRITERIA

Hancock St Park

Downtown LansdaleTrain StationDowntown

Lansdale

Whites RdPark

Front Elevation: VDIR.3SCALE: 1/2" = 1'-0"1

Graphic Considerations - Submittal

General Notes: The Borough of Lansdale shall enter into an agreementwith PENNDOT to assume all responsibility in the maintenance and management of the signs within the PENNDOT Right-of-Way (ROW).

Numbers correspond to line items in the PENNDOT guidelinesfor Wayfinding Signs along State maintained roads.

Front Elevation: VDIR.6SCALE: 1/2" = 1'-0"2

3a

7b

7a

7d

93b

7c7a

7d

9

66

Message Quantity 25 MPH or less3 Destinations Max.

Messages Quantity 25 MPH or moreThree Destinations Max.

Footer Break-Away or Yielding in Design as detailed inPENNDOT Roadway Standard Drawings or as approved by FHWA

Sign Panel Background

Font for 25 MPH or lessStyle: Clearview Color: Standard - WhiteSize: 4”Copy Height

Font for 25 MPH or moreStyle: Clearview Color: Standard - White6”Copy Height

Arrow Style: MUTCD ArrowColor: Standard - WhiteHand: “All Left”

MaterialProduct: 3M High Intensity Grade Reflective SheetingColor: Background: Custom Color (per MUTCD 2D.50)

Product: 3M Diamond Grade Reflective SheetingBackground: Custom Color (per MUTCD 2D.50)

Arrow, Font Rule Line: Standard White 3990

3a

3b

6

7a

7b

7c

7d

9

3'-6

" La

rges

t Pa

nel S

how

n

3'-4"

7'-6"

6'-4

1/2

" - L

arge

st P

anel

Sho

wn

1'-0" min.2’-0” max.

Edge of signto curb.

1'-0" min.2’-0” max.

Edge of signto curb. 7'

-0"

7'-6

"

VEHICULAR DESIGN REQUIREMENTS

• Maximum of 3 messages per sign,

with a maximum of 2 lines per

attraction listing.

• Color contrast should be at least

70 percent between typeface and

background.

• Type size to be 4 inches for signs in

urban conditions with speeds of 25

mph or less and 6 inches for signs

on roadways over 25 mph.

• Clearview typeface as approved

by DOT.

• Background and graphics to be

CUSTOM Color - Printed High

Intensity Prismatic Vinyl.

• Signs must have a clearance of at

least 7 feet off the ground and 36

inches lateral clearance to satisfy

the Americans with Disabilities Act

requirement.

• Minimum of 150 feet between signs,

with a goal of no more than one sign

per Borough block.

95% DRAFTFOR DISCUSSION PURPOSES ONLY