Meredith BennettDavid Roach

Caitlin SullivanWes Woods

Agenda

• Background• Main Problem• Research Questions• Methodology• Analysis• Recommendations

Background

• Privately owned company• Promotes Christian values• Over 1,606 restaurants in 39 states• Known for the chicken sandwich and waffle

fries

Main Problem

• Current locations of Chick-fil-A in Waco are inconvenient to the Baylor population.

• We are determining where a new location of Chick-fil-A would have potentially the most success in Waco.

Research Questions

• Who are the main competitors?• Who predominately eats at Chick-fil-A?• If Chick-fil-A were to expand, where would the

preferred location be in Waco?

Secondary Sources

• Census Data• Yellowpages.com• Valassis.com• Revelationom.com

Primary Data

• Focus Group– 6 males and 4 females– Held in business lobby

• Survey– 103 responses– Sent out to approximately 350 people– Selected classmates and acquaintances– Issued through email, twitter, and Facebook

Analysis

• Focus Group Findings– 7out of the 10 respondents said they would prefer

a location that is closer to Baylor campus. – Some of the suggestions for a new location were

by the other food chains, off La Salle, or downtown.

Analysis

• Survey– Respondent profile

• 76 male• 26 female• 99% age 18-25

Respondent Profile

How satisfied are you with your current Chick-fil-A location?

One-Sample Statistics

 N Mean Std. Deviation Std. Error Mean

How satisfied are you with

Chick-fil-a's location?

102 3.75 1.589 .157

One-Sample Test

 

Test Value = 3

t df Sig. (2-tailed)

Mean

Difference

95% Confidence Interval of the

Difference

Lower Upper

How satisfied are you with

Chick-fil-a's location?

4.799 101 .000 .755 .44 1.07

Ho: People are somewhat dissatisfied with the current location.Ha: People are not somewhat dissatisfied with the current location.

P value=<0.0001 (p-value in the table=0.000)Significance level= .05

How satisfied are you with your current Chick-fil-A location?

One-Sample Statistics

 N Mean Std. Deviation Std. Error Mean

How satisfied are you with

Chick-fil-a's location?

102 3.75 1.589 .157

One-Sample Test

 

Test Value = 3

t df Sig. (2-tailed)

Mean

Difference

95% Confidence Interval of the

Difference

Lower Upper

How satisfied are you with

Chick-fil-a's location?

4.799 101 .000 .755 .44 1.07

Ho: People are somewhat dissatisfied with the current location.Ha: People are not somewhat dissatisfied with the current location.

P value=<0.0001 (p-value in the table=0.000)Significance level= .05

Reject Ho

Cross TabulationAre you male or female? * Would you visit Chick-fil-a more often if another location was added?

 

Would you visit Chick-fil-a more

often if another location was

added?

TotalYes No

Are you male or female? Male Count 61 14 75

% within Are you male or

female?

81.3% 18.7% 100.0%

% within Would you visit

Chick-fil-a more often if

another location was

added?

74.4% 73.7% 74.3%

Female Count 21 5 26

% within Are you male or

female?

80.8% 19.2% 100.0%

% within Would you visit

Chick-fil-a more often if

another location was

added?

25.6% 26.3% 25.7%

Total Count 82 19 101

% within Are you male or

female?

81.2% 18.8% 100.0%

% within Would you visit

Chick-fil-a more often if

another location was

added?

100.0% 100.0% 100.0%

Independent Sample t-test

Group Statistics

  Are you male or female?

N Mean Std. Deviation

Std. Error

Mean

How far are you willing to

travel to eat Chick-fil-a-

distance in miles

dimension1

Male 73 11.9041 6.19176 .72469

Female 25 8.4800 3.53695 .70739

Independent Samples Test

 

Levene's Test for Equality of

Variances t-test for Equality of Means

F Sig. t df Sig. (2-tailed)

Mean

Difference

Std. Error

Difference

95% Confidence Interval of the

Difference

Lower Upper

How far are you willing to

travel to eat Chick-fil-a-

distance in miles

Equal variances assumed 4.440 .038 2.617 96 .010 3.42411 1.30842 .82692 6.02130

Equal variances not

assumed

   3.381 73.738 .001 3.42411 1.01271 1.40613 5.44209

Ho: There is no difference between gender and distance willing to travel.Ha: There is a difference between gender and distance willing to travel.

Results of independent t-test

Test for equality of variances: p-value = 0.038.

p-value < 0.05 Reject the null hypothesis of ‘equal variance’.

t-test for equality of Means:

P-value for the t-test = 0.001 Significance level = 5% or 0.05 p-value 0.001 < 0.05 REJECT NULL HYPOTHESIS

Preferred LocationStatistics

 West of Baylor's campus Downtown

On La Salle Dr. In Bellmead

N Valid 102 102 102 102

Missing 1 1 1 1

Mean 3.78 3.42 4.30 2.08

Median 4.00 3.50 5.00 2.00

Range 4 4 4 4

Based on a scale 1-5, with 1 being least preferred and 5 being most preferred.

Recommendations

• The location that was most preferred was located on La Salle.

• We believe that this location would be the most profitable for Chick-fil-A.

Recommendations

Franklin Ave. location

Baylor location

Preferred location

Any questions??