erin roach portfolio
DESCRIPTION
My most recent portfolio featuring my graphic design and illustration work.TRANSCRIPT
ERIN Q ROACHGraphic Design & Illustration
Logo ideation.Wireframes for the app.Mind map for app features, initially called Hello Goodbye.
For Keeps is an iPad app that allows you to archive and own your personal and social media content. You can upload photos, videos, letters, texts, and more and save it all onto a personal cloud owned by you. Everything is archived by date, tags, and categories. Each year you have the option to save 100 posts to your My Keepsakes page, which is a convenient way to see and share your favorite posts from that year. You can also use For Keeps to create personal or public memorial pages for loved ones who have passed on.
I worked with two other students on this project and I had the role of Visual Developer. My main responsibilities were to design the logo, icons, and Year in Review feature.
Splash screen and app icon for For Keeps.
INTERACTIVE DESIGN
For Keeps
Add content page.
The dashboard.
Example of a memorial page.
My Keepsakes page with navigation.
The Year in Review feature. It lets you see all your content organized by date, tagged friends, and content type.
INTERACTIVE DESIGN
For Keeps
The grid used for the layouts. Sketch ideation for the layouts.
PEDAL is a book about bikes and bike culture. Published as both a print and digital book, it features articles about the history of cycling, information about trails, famous tours and events, and more. To tie the whole book together visually, the grid used for the layout is based on an image of an antique bicycle.
The book as a printed publication.
INTERACTIVE & PUBLISHING DESIGN
PEDAL
The book as a digital publication. The book as a digital publication.
INTERACTIVE & PUBLISHING DESIGN
PEDAL
The front cover.
QR code generated on http://qrcode.littleidiot.be
QR code generated on http://qrcode.littleidiot.be
Sketch ideation for ticket jacket. Boarding pass front and back. Map insert front and back.
A redesigned boarding pass and ticket jacket for the Mexican airline Volaris. The fabric ticket jacket doubles as a passport holder and includes a map insert of the terminal. The boarding pass would also be integrated with the iPhone’s Passbook application.
Inside and front of ticket jacket.
PRODUCT & INTERACTIVE DESIGN
Volaris Boarding Pass
Volaris in the Passbook app menu. Destination information.The boarding pass in the Passbook app.
PRODUCT & INTERACTIVE DESIGN
Volaris Boarding Pass
Sketch ideation for the layouts.
An interactive kid’s menu for a Hawaiian restaurant. The illustrations were inspired by American tiki art and culture. Instead of being handed a traditional paper menu, each child that entered the restaurant would be given an iPad with the menu loaded on it. The menu is fully interactive with games and activities for children to play while they wait.
The title page of the menu.
INTERACTIVE DESIGN & ILLUSTRATION
Aloha Island Cafe Kid’s Menu
The crossword, word search, and menu pages. The word scramble page.
INTERACTIVE DESIGN & ILLUSTRATION
Aloha Island Cafe Kid’s Menu
Sketch ideation for character.
A number guessing game for children. Based on the carnival bottle toss game, the goal is to knock down the correct stack of bottles in four or less guesses. Guessing the correct stack reveals a blue star and guessing any of the incorrect stacks reveals a red X. Players are also given hints if they should guess higher or lower. Original illustrations and coded with HTML, CSS, and jQuery.
Click here to play the game.
Title screen.
INTERACTIVE DESIGN & ILLUSTRATION
Number Guessing Game
Magic Number
Start
STEP RIGHT UPAnd try to guess which set
of bottles has the magic number. Get it right in 4
tries or less and win!
Sketch ideation for teddy bears.Thumbnails for title screen.
A 3D model of a children’s toothbrush designed to look like an alligator. It is accompanied by a short video advertisement. The video is set in a swamp-like environment and shows the toothbrushes swimming through the water and sunbathing on the rocks like alligators. It then fades to a bathroom countertop scene to display the different colored toothbrushes in their “natural habitat.”
Final render of the toothbrush and environment.
3D MODELING & ANIMATION
Allie the Alligator Toothbrush
Stills from the advertisement.
An infographic analyzing the graphic novel Scott Pilgrim and how it relates to Joseph Campbell’s Hero’s Journey, which is a basic pattern that almost all narratives follow. This infographic details every event that the hero is present for, how it positively or negatively affects the story, and what other characters were present for it.
The full infographic. Original size is 27” x 81.”
INFORMATION DESIGN
Scott Pilgrim and the Hero’s Journey
Early sketch ideation for infographic. Sketch ideation for timeline. Sketch ideation for full infographic.
INFORMATION DESIGN
Scott Pilgrim and the Hero’s Journey
Characters are marked with colored circles to show which categories they belong to.
Events are marked with black circles or bars to show which characters were present.
Major or reoccurring events are marked with a picture icon.
A redesign of World Market’s private label pasta sauces. Inspired by antique Italian food packaging, each logotype is hand lettered. With a tetrapak as the product’s container, instead of a glass jar, the final packaging is safer to transport and more cost effective with minimal packaging. The unique shape also separates this product from the competition.
The full line of packaging.
PACKAGE DESIGN & LETTERING
World Market
Sketch ideation for container. Sketch ideation for tetrapack packaging. Sketch ideation for tetrapack packaging.
PACKAGE DESIGN & LETTERING
World Market
Lettering ideation and development. Finished logotype details.
Finished hand lettering of sauce flavor variations.
Sketch ideation for the layouts.
A typographic specimen booklet for the typeface Perpetua. Since the typeface was named after Saint Perpetua, a third century Christian martyr, I designed the booklet to look like an old illuminated manuscript. Everything in the booklet is made up of characters from the typeface, including the icons and patterns.
Pages from the booklet.
PUBLISHING DESIGN
Perpetua Type Specimen Booklet
Pages from the booklet.
PUBLISHING DESIGN
Perpetua Type Specimen Booklet
Character design ideation. Detail of game box. Detail of cards.
A detective board game about typography. Inspired by Clue, the story is that Comic Sans has been found dead, and it’s up to the players to figure out “whodunnit.” Each character represents a specific typeface, the weapons are typographic mistakes, and the rooms are typographic applications. For example, a player could accuse Helvetica of committing the murder in Web Design with Bad Kerning. The game is designed to look like it’s inside a graphics program like Adobe Illustrator with details such as dielines, printers marks, and guidelines printed on the board and cards.
The game board and cards.
GAME DESIGN & ILLUSTRATION
Bad Typography
Detail of one of the starting spaces, designed to mimic the menu bar on a Mac.
GAME DESIGN & ILLUSTRATION
Bad Typography
Characters from left to right: Didot, Garamond, Futura Black, Helvetica, Baskerville, Cantebury, Rockwell, and Impregnable.
Each character represents a specific typeface, and is completely made up of the characters from it.
Various icons for the application and mistake cards.
You’reFired
You’reFired
You’reFired
You’reFired
You’reFired
You’reFired
You’reFired
You’reFired
You’reFired
SIGNAGE & PACKAGE DESIGN
Carioca Restaurant
Brand identity and applications for a modern Brazilian themed restaurant. Since Brazilian cuisine is known for its use of red meat, the identity features a stylized depiction of a bull’s head. Brazil’s cuisine is normally very simple – served with rice and beans and with a noticeable lack of spices. Because of this, I have kept the design minimal but casual.
Interior signage mock-up. Exterior signage mock-up.
SIGNAGE & PACKAGE DESIGN
Carioca Restaurant
Mock-up of business card, take out box, menu, and wine bottle.
RESUME
Erin Q Roach
PERSONAL STATEMENT EXPERIENCE
I have a great eye for detail. I would say that this attention to detail is my greatest strength as a designer. I work with a variety of print and digital media, my favorites being packaging, publishing, and interactive design. I am also skilled with typography and hand lettering. As a design student I have proven myself to be versatile and diligent. I am a team player and enjoy having the opportunity to work with others. Thank you for your consideration.
Visual Tales from Eire and England An LCAD Study Abroad Retrospective
Laguna College of Art and Design2012
Best of the Best All Student Juried Exhibition
Laguna College of Art and Design2014
President’s ListFall 2012
Deans’s ListFall 2013 & Spring 2014
EXHIBITIONS & HONORS
Package Design
PublishingDesign
LogoDesign
IconDesign
WebDesign
Information Design
Interactive Design
3-DModeling Illustration
BrandIdentityLettering
UIDesign
Graphic DesignerCryptozoic EntertainmentLaguna Woods, CA 2014I work in the graphic design department on board games, trading cards, advertising, convention material, and more.
Graphic Design InternCryptozoic EntertainmentLaguna Woods, CA 2014
Production ArtistCapstone StudiosCoto de Caza, CA 2014Short-term production artist for a graphic novel. I reformatted the pages, designed the typography, and color corrected the artwork.
CONTACT
(619)[email protected]
BFA Design & Digital Media Illustration Minor
Laguna College of Art and DesignAnticipated graduation – Fall 2014
EDUCATION
DESIGN SKILLS
SOFTWARE SKILLS
Illustrator
InDesign
Photoshop
Maya
After Effects
Premiere
Dreamweaver
HTML
Javascript
Microsoft Office
CSS
INTERESTS & HOBBIES
Drawing
Baking
Architecture
Photography
Sewing
Painting